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Tuesday, April 11, 1:30 PM - 2:20 PM

  • Room: 17
Learn how to use the latest technology along with tried-and-true sales techniques to get more approvals and sell more cars to your subprime customers. You’ll also learn how to secure better rates for the higher tiered prime customer. The more credit approvals obtained with better terms, the more sales you... more...
John Palmer
President & CEO
ProMax Unlimited

John Palmer formed ProMax in 1994 after over a decade managing car lots. ProMax has been at the forefront of the automotive software industry for over 20 years. Mr. Palmer holds an Honors B.S. in Finance from the University of Illinois. He is a sought-after speaker on automotive software and...


Wednesday, April 12, 2:30 PM - 3:20 PM

  • Room: 24
Today’s consumers expect speed and transparency in the F&I, unfortunately many dealerships are simply not prepared to deliver on that expectation. Additionally, for years sales people and sales managers complained about the time it takes to complete transactions. In this session, you will take a look at the bottleneck, explore... more...
Tony Troussov
Director of Training
Automotive Development Group, LLC

Tony is a 20-year veteran in the automotive biz. His experience includes sales, finance and sales management, director of training for a dealer group and a GM of a Toyota dealership. Currently he works with dealerships and OEM's to help them improve processes and performance. Tony is a two times...


Thursday, April 13, 10:30 AM - 11:20 AM

  • Room: 23
Technology in lending these days is coming from strong technical backgrounds and great ideas on how to serve the next generation of consumers – the Millennial Generation. But these ideas are coming from millennials with little industry experience or industry executives which are not millennials and can only guess how... more...
Eric Kaplan
Chief Operating Officer
TREND Financial

Eric Kaplan is the Chief Operating Officer at TREND Financial, one of Canada's top auto finance companies with a management team that has extensive automobile finance experience, funding over $125 million dollars in consumer automotive loans to date, and included in Auto Remarketing Canada's POWER 200 and PROFIT's Top...


Thursday, April 13, 11:30 AM - 12:20 PM

  • Room: 22
F&I professionals in dealerships today include baby boomers to generation Z and each generation learns differently.  Blended F&I training is more than simply adding technology to the mix. It’s using a combination of in-person classes, online learning and remote in-dealership training to enhance the learning experience. Blended F&I Training allows F&I... more...
Rick McCormick
National Account Development Manager
Reahard and Associates Inc

Rick McCormick has more than 25 years of sales experience, with over six years in the retail automobile business. Rick has also served as an Ordained Minister, and attributes his success in both vocations to consistently asking one question… “What’s your story?” Rick believes the key to helping others is...


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