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DD22 SESSIONS

Tuesday, April 11, 10:00 AM - 10:50 AM

  • Room: Keynote Hall
Through the years, Jim Ziegler has a reputation for growing dealerships to the ‘Big Numbers.’ In this presentation, Ziegler itemizes more than 20 things he would change if he took over your dealership. What processes, technologies, and vendors would he change, modify or renegotiate? What personnel would stay, and who... ...read more...
Speaker(s)
James Ziegler
President and CEO
Ziegler SuperSystems, Inc.

For 41 years, Jim Ziegler's been a recognized industry, writer, magazine columnist, professional speaker and super performer...following a record setting sales and F&I manager/director with some of the top automobile dealerships in the country. Since March of 1986, Ziegler has done business with more than 15,000 dealerships nationwide and more...

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  • Room: 17
Learn how your dealership can evolve into an ecommerce powerhouse, with surprisingly simple tactics that require no additional work, actually save time, and make more money per sale. Dealerships can get the best of both worlds by letting people physically experience products and letting them purchase them anywhere and at... ...read more...
Speaker(s)
Aaron Krane
CEO & Founder
Drive Motors

Aaron Krane is the CEO of Drive Motors, which builds e-commerce solutions for the largest car dealerships in the country. He founded the company while he was an Entrepreneur in Residence (EIR) at Khosla Ventures, and also participated in the exclusive Y Combinator program. Prior to this, he started a...

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  • Room: 10
Learn how to create effective and compelling online video content for your dealership’s website and pre-roll advertising. We’ll share the five essential keys to creating online video ads that brand your dealership and drive traffic, and how to develop video content that will engage customers at every stage of the... ...read more...
Speaker(s)
Glenn Anderson
Director of Sales & Marketing
Dealer Creative

Glenn Anderson is an advertising veteran with over 20-years of experience in advertising, marketing and media. As the owner of a regional ad agency, Glenn consulted dozens of dealerships throughout the east coast over a 15-year period. As the Director of Sales and Marketing for Dealer Creative, Glenn helps...

Jeff Hayes
Founder - Head Creative Director
Dealer Creative

Jeff Hayes is a 30-year creative, production, broadcast, and advertising professional, specializing in automotive and retail creative. As founder and president of Dealer Creative and its parent company Capstone Production Group, he has overseen the creation of nearly 17,000 TV commercials and online videos for over 650 car dealerships in...

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  • Room: 23
In this session, Dave Snyder, who has spoken all over the world on the topics of Search, Social Media, and Content Marketing, will share how to create content that not only helps with the efforts of SEO, but also that drives real leads and in person traffic. ...
Speaker(s)
David Snyder
CEO
CopyPress

Dave Snyder has an extensive background in earned media marketing. He began his career in SEO and founded several agencies before starting the content marketing company, CopyPress. Dave has worked in some of the most competitive markets and for companies both large and small. He has spoken all over the...

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  • Room: 16
Based on AutoLoop's recently completed Automotive Digital Engagement (ADE) study, this session will deliver new insights on how customers engage with dealers, including the level of pre-visit digital engagement, the value of different types of digital engagement, and key differences in how millennials vs. older generations engage with dealerships online... ...read more...
Speaker(s)
Doug Van Sach
VP of Data Analytics
AutoLoop

Doug is the VP of Analytics and Data Services at AutoLoop, with responsibility for using customer insights and data science to improve AutoLoop’s marketing and operational products for over 3,000 dealers. Prior to joining AutoLoop, Doug established the strategy and analytics department at DMEautomotive, now part of AutoPoint, and the...

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  • Room: 22
We all like to high five each other after a "Big Gross" rolls off the lot, but how profitable was it….really? How long was it in inventory? Did it get appraised too low as trade? Did you just write it down last week? With almost 4 million lease returns... ...read more...
Speaker(s)
Doug Hadden
Exec. Director, Dealer Consulting Services
ADESA Auctions Inc

Doug Hadden isn’t just a car guy; he’s a car dealership guy. He started as a lot porter and has worked in every dealership department there is, from line mechanic to service writer, to new and used car sales, to finance manager and general manager. With more than 25 years...

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  • Room: 20
Roughly every ten years something comes along to disrupt and shift how we interact with technology. That last major disruption was the mobile revolution, which delivered constant connectivity and everyone carrying around the entire internet in their pocket. This disruption is the integration of bots, machine learning and artificial intelligence... ...read more...
Speaker(s)
Christi Olson
Search Evangelist
Microsoft

Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi...

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  • Room: 25
Are you not seeing the results you’re expecting from social media marketing? The time has come to STOP listening to what you have been told, and reset what you expect for success. During this session, you will be given specific key metrics to guide the performance of your social media... ...read more...
Speaker(s)
Sean Seltzer
Owner, Castle Subaru and Castle Mitsubishi; and CEO, Social Dealer

Sean Seltzer brings more than 20 years of marketing and sales experience in successively more senior-level positions. He currently holds the title and position of Chief Executive Officer at SocialDealer. Previously he managed marketing for Volkswagen of America in the Northeast Region. Managing a marketing/advertising budget of over $32 million...

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  • Room: 13
In this session, I will uncover a mystery involving digital experiments, terrifying supernatural forces that drives non-performing traffic, and one strange little girl. OK, maybe not that last part, but I will share the top three mistakes being made by dealers who are being fooled by some of the latest... ...read more...
Speaker(s)
Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family

Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use...

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  • Room: 18
Your website has two primary goals: Attract visitors and convert those visitors into showroom visits so you can sell a car or a truck. With the world having gone mobile, the primary means of communication among today’s consumers is texting. This session highlights the very important steps to follow when... ...read more...
Speaker(s)
Peter Quinones
Digital Marketing Director
Warren Henry Automotive

Peter started in the Automotive business in 2005 integrating navigation systems and Bluetooth systems into vehicles before manufacturers adopted these technologies. After graduating college from Florida International University with a triple major in Management, Finance and International Business, Peter accepted a sales position offer at Land Rover North Dade which...

Scott Pechstein
Vice President of National Sales
Autobytel Inc.

Scott Pechstein started in automotive retail in the 1990s and joined Autobytel in May 2000. Today, he serves as Vice President of Sales for the company's full suite of industry-leading products. He is a two-time NADA Convention speaker, and presenter at NADA 20-group, Digital Dealer, IS-20 Group, Internet Battle...

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  • Room: 15
Learn about the "Billion Dollar" data market fueling your competitors’ sales and vendors stats, at your expense. The non-human traffic "engaging" with your website and ads tricking an easily game-able Google Analytics. And, learn how to limit Google Adwords waste while deciphering case studies and "fake news" permeating the industry... ...read more...
Speaker(s)
Jeffrey Tognetti
Product Development Lead
DealerX

I founded MediaRevo in 2003 after having sold my pioneering high frequency trading platform built mid 1990’s. I saw parallels between “Wall Street Trading” & “Modern Day” Digital Advertising which led to Mediarevo. In 2013 DealerX was spun off to exclusively operate in automotive. In a few short years DealerX...

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  • Room: 24
Keyes Automotive sales veteran, Larry West, analyzes leads and conversion rates vs. consumer buying behavior presenting techniques and methods to sell more cars with less spend....
Speaker(s)
Larry West
GM
Honda Keyes

As the General Manager of Keyes Honda it is my responsibility to build a team that delivers the Keyes values to every client, every day. To accomplish this, we foster a culture that focuses on enhancing the client experience by valuing your time as much as you value your money....

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Tuesday, April 11, 1:30 PM - 2:20 PM

  • Room: 20
Like many in the industry, these three common pain points may be preventing you from incorporating video into your growth strategy: no time, not having anyone qualified enough to handle the task, and/or a lack of resources. I’ll cover these three pain points in detail and explain how your dealership... ...read more...
Speaker(s)
Mr  Tom Gallaher
Co-Founder
AutosOnVideo

Tom Gallaher - Autos On Video, “The Videopreneur”  Tom Gallaher lives in Lake St. Louis MO. He is the owner of UAutoBee and Co-Founder at AutosOnVideo. Tom started UAutoBee Lot Management Services in 2004 Tom also Co-Founded Autos On Video with his business partner in 2011 with the goal to help...

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  • Room: 24
So much of a dealer’s time is spent analyzing the competition, but what if you could delve deeper into what they are doing and how they are achieving it with their advertising? Determining why their message is making a stronger impact in moving cars off the lot. Learn why it... ...read more...
Speaker(s)
Brian Janks
Director of MM Insights
Media Monitors

Brian Janks has held numerous roles in sales leadership. Specializing in selling SaaS and advertising solutions (such as video, digital, mobile, social, SEO and SEM) to clients in the automotive, retail, and CPG sectors, Janks employers have included TiVo Research and Analytics, AT&T Advertising, and the A&E Television Network. Janks'...

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  • Room: 15
Dealerships are constantly looking for new tools to improve the current sales process, but what if your best opportunity is NOT a new tool? What if your best, and most powerful growth opportunity has been right in front of you all along? I will show you how U.S. Hispanic buyers... ...read more...
Speaker(s)
Mat Koenig
CEO
BDA Spanish | Buscador de Auto

Mat Koenig is the CEO of BDA Spanish Marketing and a pioneer of mobile and Spanish language marketing in the United States. With more than 20 years of automotive experience, his real-world approach and exciting presentations make him one of the most sought after automotive industry speakers in the country....

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  • Room: 10
Social networking sites come and go. Think about this – Is the social network or technique you are using today, going to be effective tomorrow? Your content will always be your content no matter the source you are using to drive visitors. Join Mathew Siltala, who is highly regarded as... ...read more...
Speaker(s)
Mathew Siltala
President
Avalaunch Media

Mathew Siltala’s presence in the Search Industry is widely known and respected by marketers far and wide. He is founder and president of Avalaunch Media, a leading, cutting-edge digital marketing company based within the Silicon Slopes of Lehi, Utah. Matt is a thought leader in the digital marketing sphere. He...

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  • Room: 18
Dealers continue to increase their digital budgets but the current metrics displayed on their marketing reports do not allow them to inspect the QUALITY of their website traffic. Brian will introduce new marketing metrics that will help all dealership managers to KNOW what campaigns are working and which campaigns need to be eliminated.... ...read more...
Speaker(s)
Brian Pasch
Founder
PCG Companies

Brian Pasch is the founder of PCG Companies and he is celebrating his 11th year in the automotive marketing industry. Brian is the author of four books; his latest is entitled "Swimming with Digital Sharks." This book is written for automotive managers who want to lead their dealership in a...

Tom Moore
Sr. Vice President
Morgan Auto Group

Tom Moore is the Senior Vice President for the Morgan Auto Group, which has over 20 stores located throughout the Southeast. Tom oversees the digital strategies and business operations for stores in the greater Tampa market. He is an avid student of digital marketing and will be sharing his insights...

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  • Room: 16
Relationships can thrive or die in the service drive. This session is designed to show you how to make, maintain, and build customer relationships after the sale, by providing the customer with a seamless service interaction. I will take you from appointment request to vehicle pick up and provide insight... ...read more...
Speaker(s)
Jordan Duguay
Training Manager
DealerMine Inc.

Jordan Duguay has years of experience assisting dealers in establishing BDCs and training dealer agents on processes and best practices. Jordan has also played a key role in training DealerMine BDC agents that provide outsourced BDC services for dealerships. As an Account Manager for DealerMine, Jordan acted as an extension...

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  • Room: 17
Learn how to use the latest technology along with tried-and-true sales techniques to get more approvals and sell more cars to your subprime customers. You’ll also learn how to secure better rates for the higher tiered prime customer. The more credit approvals obtained with better terms, the more sales you... ...read more...
Speaker(s)
John Palmer
President & CEO
ProMax Unlimited

John Palmer formed ProMax in 1994 after over a decade managing car lots. ProMax has been at the forefront of the automotive software industry for over 20 years. Mr. Palmer holds an Honors B.S. in Finance from the University of Illinois. He is a sought after speaker on automotive software...

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  • Room: 23
Can you improve dealership operations during both current and future economic markets? Join this session to gain key data-driven insights to help you secure, manage, leverage, and control your data for consistent profitability in your dealership. David Spisak, who before entering the technology space, went from GM of a single... ...read more...
Speaker(s)
David Spisak
Senior Vice President, ReverseRisk
Reynolds and Reynolds

After serving in the Navy, David Spisak worked in the automotive industry for 17 years. Knowing there had to be a better way to find and utilize information in the dealership, he founded ReverseRisk, a reporting and analytics tool which was recently acquired by Reynolds and Reynolds. By figuring how...

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  • Room: 13
Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and developments affecting Local SEO, based on the recently released Local Search Ranking Factor study, as well as independent research on automotive... ...read more...
Speaker(s)
Greg Gifford
Director of Search and Social
DealerOn

Greg Gifford is the Director of Search and Social at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up...

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  • Room: 25
There’s no denying it..today’s dealers can no longer afford to ignore fixed operations and expect to remain profitable. Learn how savvy dealerships are leveraging video and mobile technologies to gain an advantage over the competition and take service business to a whole new level. In this eye-opening session, one of the... ...read more...
Speaker(s)
Bill Wittenmyer
Partner
ELEAD1ONE

Business Strategist | Motivational Speaker | Automotive Retail Champion | Partner at ELEAD1ONE With over 25 years of automotive leadership experience, I’m passionate about helping others to realize long-term growth and success – as professionals, as leaders, and as individuals. I’ve been honored to work with thousands of automotive retailers...

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  • Room: 22
New technologies are making it possible to start and make deals online, with profound implications on your sales and CSI scores. But there’s a lot more to digital retailing than just software. In this session, Andy MacLeay will discuss the consumer trends behind the emergence of today’s digital retailing, and... ...read more...
Speaker(s)
Andrew MacLeay
Director of Digital Marketing
Dealer.com

As the Director of Digital Marketing at Dealer.com, Andrew MacLeay engages clients and industry in discussions around the transformation of automotive retail marketing. Andy is the company’s go-to authority on how dealers need to leverage today’s advertising and website technologies to best reach their target audiences and drive revenue for...

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Tuesday, April 11, 2:30 PM - 3:20 PM

  • Room: 22
Are you looking for a competitive sales advantage regardless of a hot or cold market? If so, don’t miss this eye-opening session. You’ll learn the secret strategies top dealers across the country use to stay profitable and gain market share in any type of market condition. Every dealership already has access... ...read more...
Speaker(s)
Jonathan Lucenay
CEO
Client Command

Jonathan entered the automotive industry in 1988 at Performance Nissan in San Antonio, TX. After a successful career in car sales and as a field agent providing products and services to automotive dealers, he established Client Command in 1999. His belief: Intelligent marketing solutions can increase profits and decrease costs...

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  • Room: 16
One of the oldest adages in marketing is that half of an ad budget is wasted, but we just don't know which half. This no longer needs to be a frustration in today's digital age. Just as customers come in armed to buy with more information than ever, dealers can... ...read more...
Speaker(s)
Dave Spannhake
Founder/President
Reunion Marketing

Dave Spannhake is the Founder/President of Reunion Marketing, one of the fastest growing marketing companies in the industry that combines data and psychology to increase sales. Dave spent 10 years at a 33-store dealership group in NC, where he created digital strategies that increased website traffic and lead volume 400%+,...

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  • Room: 25
Warning: This seminar is fast paced. I’ll demonstrate the obvious necessity of using body language, personality, tone of voice, and humor with prospects on your lot. If you’re good at sales, you’ll be able to instantly relate to these skills being a few of the keys to your success. You‘ll hear... ...read more...
Speaker(s)
Andrew Meyers
Co-founder
What's Next Media

Andrew Myers is a lifelong sales-person with a passion for influencing customer decisions and mastering new ways to control the sales process. He began his career selling door-to-door and eventually at automotive-staffed event sales where controlling the customer’s attention and moving them through the process are the only ways to...

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  • Room: Keynote Hall
In this session, you'll learn the five steps to creating highly effective and relevant marketing. With highly relevant content, your dealership will drive higher quality traffic and better conversions. You will leave this session with a solid action plan to help you reduce your marketing budget, increasing your efficiency, and implement... ...read more...
Speaker(s)
Sean Stapleton
CEO and Co-Founder
Dealer Teamwork 

Sean is a highly regarded sales leader and author in many top automotive trade magazines and a respected events speaker. With memberships in all major automotive networking groups, Sean’s expertise, leadership, and successful track record are sought as a consultant and mentor to many. Sean Co Founded Dealer Teamwork, LLC....

  • Room: 15
With all the changes in the last few years, dealerships must evaluate their approaches to ensure their service departments have the right systems and processes in place. Unfortunately, I find that most dealerships have inconsistent processes that are creating tension and uncertainty with their customers. In this workshop, I’ll share... ...read more...
Speaker(s)
Dan Hahn
Fixed Ops Trainer
Automotive Development Group, LLC

Dan began his automotive career as a porter, while attending college for automotive technology. He spent 15 years as a technician and service advisor before transitioning to the role of service manager. On top of being a Certified Master Technician, Dan is an accomplished trainer and public speaker. Today, he...

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  • Room: 24
What’s the most effective way of marketing your business and creating opportunities for a sale? You have to be where your customer is so they can find you but once that happens what comes next? We all know that an opportunity doesn’t equal a sale so do you know the... ...read more...
Speaker(s)
Ms  Bobbie Herron
Director of Dealer Performance
ZMOT Auto (part of the Cardinale Automotive Group of Companies)

Bobbie Herron is responsible for the creation and implementation of digital marketing strategies and conversion best practices for dealers at ZMOT Drive, an exclusive consulting solution. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to...

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  • Room: 17
64% of dealers identify customer retention as their primary business concern, and 94% of dealer personnel believe the service experience is more important than the service itself. Yet franchised dealers provide less than 33% of service visits, consumers will only drive 10 miles for vehicle service, and 34% of consumers... ...read more...
Speaker(s)
Jim Roche
Divisional Vice President of Marketing & Managed Services
Xtime, Cox Automotive

As VP at Xtime, Jim is responsible for Marketing. Jim has 34 years of tech leadership experience, including Founder/CEO of AutoPoint, the industry’sfirst multichannel marketing platform, which was acquired by SRS. He also served as VP of Product Management at Autobytel, overseeing the product portfolio and the development of RPM, and...

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  • Room: 20
This session will highlight the science of developing a major profit center and perfect process for generating vehicle sales from your service lane and database. I will cover seven primary contact points a dealership must execute to maximize every opportunity, and the fundamental policies, process, and procedures needed to drive... ...read more...
Speaker(s)
Darren VanCleave
Director - Strategic Initiatives
The Academy

Darren VanCleave leads Strategic Initiatives for The Academy. Darren formerly headed the Auto Quote Division of AutoLoop. Prior to AutoLoop, he served as COO of the Tier 10 Marketing, President of RTG, Executive Vice President of the Joe Verde Group, and Executive Vice President Sales and Marketing for HAC Group/Ford...

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  • Room: 18
How do you stack up against thousands of other dealers when it comes to CRM performance and utilization? Buckle up and keep your arms inside the ride at all times, as this interactive, multi-sensory-inducing session will give you the answers, along with best practices for follow-up. Be the first to... ...read more...
Speaker(s)
Mr  Joe Webb
President
DealerKnows Consulting

Joe Webb is the President of DealerKnows Consulting, a process improvement, sales, and marketing training firm. Joe has been called "the funniest guy in the car business", speaks internationally, has written for Digital Dealer since the beginning, and spoken at nearly every DD event. With a history of retail...

Mo Zahabi
Director of Product Consulting
VinSolutions

Mo has applied his strong foundation in technology-based applications to the automotive industry for the last 18 years. Mo is the Director of Product Consulting at VinSolutions where he educates dealers on VinSolutions’ best practices and ensures their offerings exceed industry expectations. Prior to joining VinSolutions over nine years ago, Mo...

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  • Room: 23
Most dealers have a BDC, or HAD a BDC, but still have issues managing response times, quality responses, and CSI scores that have a negative effect on profitability and reputation. By viewing the journey from the customer perspective, you’ll be able to identify opportunities within your current operations. These opportunities... ...read more...
Speaker(s)
Chris Sondesky
Executive Director
CF Search Marketing

Chris has spent the past 17 years learning every aspect of the retail automobile industry. From his time as a wholesale buyer responsible for 50+ units/week including transport and reconditioning, getting his hands dirty working as a technician, managing sales department operations as a GSM and later a GM, to...

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  • Room: 13
Local Search expert Greg Gifford, who speaks internationally at both automotive and SEO conferences, will dive deep into Local SEO in this in-depth, two-hour session. He’ll share the latest tips and developments affecting Local SEO, based on the recently released Local Search Ranking Factor study, as well as independent research on automotive... ...read more...
Speaker(s)
Greg Gifford
Director of Search and Social
DealerOn

Greg Gifford is the Director of Search and Social at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up...

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  • Room: 10
80% of car buyers are more likely to turn to social media than a salesperson. Does your social media measure up, or, are buyers clicking away to your competitor? In today’s hyper-connected sales cycle, you’re not selling the product; you’re selling the experience. Tactics to attract and engage buyers are... ...read more...
Speaker(s)
Kathi Kruse
Founder/CEO
Kruse Control Inc

Kathi Kruse is a Social Media Strategist, Digital Reputation Expert, Business Consultant, Blogger, Speaker, Author and Founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people,” Kathi’s passion for the car business spans a 25-year career managing successful dealerships in Southern California....

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Tuesday, April 11, 4:30 PM - 5:20 PM

    Google continues to expand its reach beyond the search box and users search on more and more devices. This creates a world of new opportunity, but how do we get there? Keynote speaker Michael King of iPullRank, who is referred to as one of the SEO superstars in the digital... ...read more...
    Speaker(s)
    Michael King
    Founder and Managing Director
    iPullRank

    An artist and a technologist, all rolled into one, Michael King is the Founder and Managing Director of iPullRank, an agency specializing in performance marketing. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry...

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    Wednesday, April 12, 9:00 AM - 9:50 AM

    • Room: 18
    Digital video has never been more important for the success of a retail operation. This advanced session will focus on the critical elements that are required to have a successful digital video strategy. You will be provided concepts that can be implemented immediately to improve your organic search results, website... ...read more...
    Speaker(s)
    Mr  Peter Leto
    Head of Industry - Automotive Retail Sales, U.S.
    Google

    Peter Leto is an Automotive Industry Strategist on the Google Automotive team. He provides automotive partners with business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with...

    Phil Sura
    VP Sales
    UnityWorks

    Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. Phil has been personally involved with many of the top 100 automotive groups in country. Phil has presented regularly at Digital Dealer starting with Digital Dealer #1. He ran two dealer workshops at...


    • Room: 20
    Over 160 million Americans spend on average 50+ minutes a day on Facebook. Move beyond boosted posts and learn advanced techniques that grow your leads and sales using Facebook ads. After the session, you’ll know how to: • Target ads based on Polk data and credit score indicators. • Conquest customers visiting competitor... ...read more...
    Speaker(s)
    Scott Meyer
    Founder
    9 Clouds

    Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve...

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    • Room: 17
    Sourcing wholesale vehicles at auction is evolving quickly and becoming even more critical to a dealership’s bottom line and success. Consider books. We used to get them from bookstores and libraries. Then Amazon changed the game. It became an online destination that’s much more embedded in consumers’ lives. New technologies... ...read more...
    Speaker(s)
    Majd G.  Saboura
    Director of Wholesale Business Development
    vAuto

    A ten-year veteran of the automotive industry, Majd specializes in the wholesale market, where he has worked nationally and internationally connecting buyers and sellers on behalf of Manheim. In his current role with vAuto, Majd leads wholesale business development for Stockwave, vAuto’s wholesale sourcing innovation. ...

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    • Room: 23
    With new car sales plateauing and lease returns at an all-time high, dealers are embracing technology more than they ever have before. With an increase in technology use, dealership operational data is also more readily available. In this session, Reuben will reveal some of the top data trends in the... ...read more...
    Speaker(s)
    Reuben Muinos
    Sr. Director of Business Development
    DealerSocket

    Reuben Muinos, Sr. Director of Business Development for DealerSocket, is the leading expert in CRMs. He started his career with the Galpin Motors organization, where he worked a combined 17 years. A featured contributor to many top-tier industry magazines, conferences and seminars, Muinos has traveled the country providing advice to...

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    • Room: 16
    Dirty Data is costing practically every dealer in the U.S. a huge share of their market and resulting in tens of thousands of dollars each year, and even way into the millions for some dealer groups. Dirty Data is the inaccurate, expired, outdated contact information that clogs your dealership’s CRM... ...read more...
    Speaker(s)
    Sean Marra
    CEO
    ePush!

    Sean Marra launched his first business at 16, and sold his first company by 19. At the age of 25, he co-founded BigGross.com, a web-based automotive sales, advertising and marketing company, which he grew to over $100 million in sales. Sean went on to co-found ePush! in 2009, a behavioral...

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    • Room: 22
    Equity mining has been in the automotive industry for many years but very few dealerships are maximizing its true potential. This session will focus on a detailed playbook to success at your dealership to effectively drive sales through your service drive, and customer database. I will cover proven success strategies... ...read more...
    Speaker(s)
    Jeff Bounds
    National Account Director
    Dominion Dealer Solutions

    Jeff has over 23 years of experience in the automotive industry, including 15 years in dealership retail. He has extensive knowledge in data mining and the automotive sales process. He developed a BDC and data mining process for the Penske Automotive Group that increased sales volume 200 units in the...

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    • Room: 13
    Mishandling the phone is creating a poor customer experience that is costing dealers tens of thousands, or potentially millions of dollars in revenue every year. 92% of all customer interactions happen over the phone. 85% of customers report being dissatisfied with their phone experiences. Why do salespeople hate cold calling so... ...read more...
    Speaker(s)
    David Villa
    CEO
    IPD

    David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

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    • Room: 24
    Search Engine Optimization isn't just about content and links. Technology matters. A lot. How your site and server are configured can make or break the best content strategy and the most successful link building campaign. From site speed to server response codes to canonicalization, technical server setup is a kind... ...read more...
    Speaker(s)
    Ian Lurie
    CEO & Founder
    Portent, Inc.

    Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995. Ian's professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy. Portent has worked for brick and mortar and digital clients retail and business to business....

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    • Room: 10
    Facebook is finally mature.Now perhaps the world’s most powerful CRM engine, it offers unprecedented opportunities for auto marketers. Amy Fulfurd, Home Run Auto’s Marketing Director and Scott Empringham, CEO of Flash Point, will review three Facebook marketing case studies and reveal five master lessons for 2017 that will help Internet... ...read more...
    Speaker(s)
    Amy Fulford
    Marketing Director
    Home Run Automotive Group

    For 23 years, Amy has joined forces with automotive dealers from all tiers and levels to stay relevant in advertising, media and marketing. Her goal is to open new avenues and opportunities for incremental sales and create connections with consumers that build long-term relationships. She has worked and trained dealers...

    Scott Empringham
    CEO
    Flash Point Communications

    For more than 20 years, Scott’s passion is helping car companies and Dealers BREAKTHROUGH the clutter — using digital marketing & social media — to drive results in areas that matter most: sales and service. Scott has worked w/ virtually every major OEM (Ford, Toyota, Cadillac, GMC, Buick, Honda, Lincoln,...

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    • Room: 15
    It is no longer breaking news that the digital age has been a part of our daily lives. Every industry has noticed and they are taking full advantage of its numerous platforms to reach consumers. If your dealership is not on the multi-channel marketing bandwagon, you're not only late to... ...read more...
    Speaker(s)
    Larry Bruce
    Vice President
    Naked Lime Marketing

    Larry Bruce, Vice President at Naked Lime Marketing, is a 30-year veteran of retail automotive and digital marketing. Prior to joining Naked Lime, Bruce was founder and CEO of OnlineDrive, and also had founded several other digital marketing companies. His retail automotive experience includes holding a number of leadership positions...

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    • Room: 25
    You know mobile marketing is critical to dealer success, and its power grows every day. This session will cover how to nail the basics, but also share wildly innovative strategies that Brent’s dealer group is using now to extend the reach – and success – of mobile technology. In addition... ...read more...
    Speaker(s)
    Brent Durham
    COO of iFrog Digital Marketing; &
    Digital Marketing Director, Preston Automotive Group

    A consummate student of the industry, Brent basically grew up in dealerships and has touched almost every role. He understands the importance of lean operations and is obsessed with ensuring dealer advertising brings the highest ROI and the lowest amount of waste. Brent serves as Preston Automotive Group’s Digital Marketing...

    Tom LaPointe
    Vice President of Business Development
    CarChat24

    A dynamic presenter who started out building websites at Johns Hopkins University in the 90’s, Tom’s diverse background includes more than a decade of dealership internet experience, as well as military and academia. The author of “Modern Sport Cars” and contributor in two “Chicken Soup for the Soul” editions, he...

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    Wednesday, April 12, 10:00 AM - 10:50 AM

    • Room: 20
    Facebook occupies 1 out of every 5 minutes spent looking at a mobile phone. In part two of this advanced session, we move beyond the "out-of-the-box" Facebook advertising options. We will explore how to best measure and integrate a Facebook marketing strategy into your store. After the session, you'll know how... ...read more...
    Speaker(s)
    Scott Meyer
    Founder
    9 Clouds

    Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve...

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    • Room: 17
    Digital marketing has changed how your dealership finds, attracts and attains visitors. Digital advertising presents some complexities that leave many dealers confused when it comes to prioritizing their options. This session will include case study information from real dealers using display ads, video ads, social ads, SEO and SEM. Attend... ...read more...
    Speaker(s)
    Shaun Raines
    VP Business Development
    DealerOn

    Shaun is an Internet car guy and the VP of Business Development at DealerOn. His 25 years of automotive experience includes helping the Reynolds teams that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites and Reynolds Web Solutions. Before joining the DealerOn family, Shaun was the Director of Automotive...


    • Room: 18
    As you move into the second quarter of 2017, now is a good time for you to reflect and re-adjust your marketing efforts. With a multitude of initiatives competing for a limited pool of dollars, it’s a good idea for you to take a hard look at your marketing strategy.... ...read more...
    Speaker(s)
    Billy Frank
    General Manager
    Clear Lake Infiniti

    As the Executive Manager of Clear Lake Infiniti Billy harnesses his over 15 years of Automotive experience to garner top-notch results in every aspect of the buying process. From the original inquiry all the way to the service after the sale, the team-oriented, high-performance culture that is created throughout his...

    David Kain
    President
    Kain Automotive Inc.

    David Kain has an extensive automotive retail background having grown up in his family’s Ford Dealership. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet...

    Kristy Elliott
    Executive Manager
    Sunshine Chevrolet

    Kristy Elliott joined her family’s automotive business in 2014 after an almost twenty-year career in nonprofit higher education and healthcare marketing and development. She is currently the Executive Manager of both Sunshine Chevrolet in Arden, NC and SunStar Network (a BDC Company). Her family also owns Don Elliott Autoworld and...

    Valerie Vallancourt
    VP, Marketing
    Outsell

    Valerie Vallancourt is a dynamic, strategic marketing professional with expertise in creating and executing marketing strategies for revenue growth. Valerie has more than 10 years of experience in digital marketing, and is currently vice president of marketing at Outsell, which helps auto dealers drive more revenue by transforming how they...

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    • Room: 25
    Many dealerships are victims of a “sick sales floor” and don’t even know how to see the telltale signs of this crippling disease. Sales people afflicted by sore feet and sunstroke from burning through ups on your lot. Staff so gripped by customer ‘pre-qualificationitis’ that they hide themselves away inside... ...read more...
    Speaker(s)
    Brent Wees
    Director of First Impressions
    Nextup

    Brent Wees is the “Director of First Impressions” for Nextup and has been a fixture in the North American automotive digital landscape for almost 20 years. He has also had the good fortune of being a featured columnist for automotive publications in the US, Canada, and England. Brent’s energetic, comedic...

    Mark Stringfellow
    VP Sales
    Nextup

    Mark serves as Vice President of Sales at Nextup. He is responsible for business development and the creation of key partnerships to drive aggressive growth for The Next Up....

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    • Room: 16
    In this session, you’ll learn how companies like Amazon are using the vast amounts of data stored in their systems to take on the automotive market. From the recent announcement that Amazon is jumping into the vehicle space to Google’s self-driving cars to Apple and Tesla, data will be the... ...read more...
    Speaker(s)
    Ken Kolodziej
    CEO
    String Automotive

    Ken Kolodziej, CEO of String Automotive Solutions, has over a decade of experience in automotive software. Known throughout the industry as a visionary thinker and self-proclaimed “data geek,” he has led String DPS to its position as the industry’s top marketing intelligence platform....

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    • Room: 23
    During this hands-on workshop, you’re going to get insider access to some of the best marketing hacks that will help you dominate your market online. Since this isn’t a typical breakout session, you should come prepared with a laptop or tablet so that you can follow along as Michael walks... ...read more...
    Speaker(s)
    Michael Cirillo
    President and CEO
    FlexDealer

    Michael is the CEO and fearless leader at FlexDealer, and inbound marketing agency for car dealers. An enthusiastic team cheerleader and defender of transparent business practices, he relishes long motorcycle rides and big ideas. When he’s not coming up with the next big marketing strategy, he’s shooting the breeze with...

    Handout(s)
    • Room: 13
    Join us as we dive into the top 10 SEO/SEM traps that spell danger for unwary dealerships. Everyone knows that SEO and SEM campaigns are critical components of digital marketing. But it’s harder to know what information the average dealer needs to ensure they’re getting what they’re paying for. In... ...read more...
    Speaker(s)
    Candace Jordan
    Agency Development Manager
    Google

    Candace has been at Google since 2012 working with businesses of all verticals and sizes developing, implementing, and managing strategic advertising and marketing plans. Prior to coming to Google, her expertise was in Integrated Media Planning with a focus on digital at various ad agencies in the NY area. Fun...

    Justin Cook
    Executive Vice President
    C-4 Analytics

    Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital agency. Blending proven marketing practices with the evolving science of analytics, Justin develops next-generation strategies rooted in the psychology of decision-making, yielding results that turn C-4 Analytics’ clients into leaders in...

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    • Room: 22
    There’s no question—dealers are becoming more reliant on software and technology to run and manage their businesses. Nearly all dealership processes and customer interactions are wrapped into systems like CRM, DMS, and various fixed operation tools that manage everything from scheduling to invoicing. With this level of integration, it goes... ...read more...
    Speaker(s)
    Kai Nielson
    Director, Strategy and Business Operations, Dealer Management Systems
    Dealertrack

    Kai Nielsen is Director of Strategy and Business Operations, Dealer Management Solutions (DMS), for Dealertrack, a Cox Automotive brand. Nielson is responsible for the development, management and execution of the company’s business strategy and planning process for its DMS offerings. He also heads up Dealertrack DMS’s Customer Advisory Council. A well-respected...

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    • Room: 15
    A tug-of-war exists in the car-buying process. Today’s car buyer seeks to maintain control of the process, using information and technology to help them with each decision. On the same token, dealers also want to maintain control in order to protect their profitability and bottom line. The most successful dealers... ...read more...
    Speaker(s)
    Kerri Wise
    VP, Dealer Education
    TrueCar

    Kerri Wise is VP, Dealer Education at TrueCar. In her role, she leads dealer training initiatives focused on helping dealers understand the best practices/tools that can maximize their success. Kerri's career spans 19 years helping clients improve their strategies using industry trends, insights and best practices. Prior to joining TrueCar,...

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    • Room: 24
    There’s been a lot of discussion on BDC from OEM’s forcing it down dealerships’ throats to articles upon articles talking about the importance of a BDC. So, is a BDC important or is it something that will go away? My opinion is it isn’t going away and if used correctly... ...read more...
    Speaker(s)
    Josh Mitchell
    BDC Director
    Dan Cummins Chevrolet

    Josh Mitchell has been with Dan Cummins Chevrolet since 2011. He became the BDC Director in 2013, building the BDC from 4 to 12 reps and 150 units to 550. His dealership sells 800-900 units a month in the small town of Paris, KY with a population of 9,000....

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    • Room: 10
    Kelly McNearney, Google's Senior Strategist on Automotive Retail, will guide dealers through what actions to take and questions to ask to master the fundamentals of advertising with Google. For those who have that mastered we will progress to new, data-driven ways to better reach and influence your customers online. You will leave... ...read more...
    Speaker(s)
    Kelly McNearney
    Google

    Kelly McNearney is Google’s Senior Strategist on Automotive Retail based in Venice, CA. She coaches automotive clients on Google’s wide range of solutions including Google Search, YouTube, Google Display Network, programmatic and mobile solutions. Her mission is to help automotive retailers make the most of the web by reaching in-market...

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    Wednesday, April 12, 1:30 PM - 2:20 PM

    • Room: 23
    In this session, Patrick McMullen will share how dealerships are increasing sales and protecting gross profits through focusing on value, delivering transparent vehicle descriptions, and using pricing proof points. During his session, he’ll coach the audience through easy-to-follow evidence-based selling techniques—a critical approach to take with customers who have spent... ...read more...
    Speaker(s)
    Patrick McMullen
    SVP, Strategy & Innovation
    MAXDigital

    Patrick McMullen is SVP Strategy & Innovation for MAXDigital. McMullen works closely with the executive leadership team to increase the company’s expansion and profitability. He has helped advance the development of the company’s growth strategy, and has a played a pivotal role in providing guidance to customers about marketing and...

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    • Room: 24
    Attribution. It’s currently the hottest “buzzword” in the automotive marketing space. But do you know what it is and how you can use it to improve the results of your marketing? Attribution simply means “assigning credit.” Using attribution models helps dealerships better understand the results of their advertising spend. However, not... ...read more...
    Speaker(s)
    Steve White
    CEO & Founder
    Clarivoy

    Steve White is CEO of Clarivoy, the auto industry's most trusted single source of truth for optimizing the performance of marketing campaigns. Considered a digital marketing pioneer, Steve has over 20 years of experience working with clients to ensure they get the best results from their traditional and digital marketing...

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    • Room: 22
    Bad reviews can help your business – it runs counter to every marketer’s instinct You don’t want people saying bad things about your brand, your products or services, and you certainly don’t want to publish that negative feedback on your own site. But the surprising truth? Bad reviews and other... ...read more...
    Speaker(s)
    John Gray
    Head of Automotive
    Reevoo

    John specializes in new business sales and breaking into new markets, with a focus in the automotive industry. He heads up Reevoo’s Automotive sector working with car manufacturers and larger dealership groups around the world. He developed a proposition that was successfully sold into the UK automotive market, and...

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    • Room: 18
    Learn how SEM is evolving in the automotive industry through the experience of the largest automotive retailer in AutoNation. See how they think about investment strategies in SEM, SEO, Display and new offerings in Paid Social. Understand the tools to manage SEM effectively on a small or large budget. See... ...read more...
    Speaker(s)
    Famous Rhodes
    VP of Digital Marketing and Customer Experience
    AutoNation

    Famous Rhodes is Vice President of Digital Marketing & Customer Experience, responsible for the online experience for AutoNation.com and the over 275 store sites. Mr. Rhodes joined AutoNation in August 2012, bringing over 15 years of expertise in the retail ecommerce and automotive industry. Prior to joining AutoNation, he was...

    Jennifer Bills
    Head of SEM
    AutoNation

    Jennifer Bills leads the development and execution of the Paid Search channel for AutoNation. She has over 7 years of Paid Search experience managing both small and large scale programs that drive solid results in companies including Overstock.com and Skullcandy. Passionate about Paid Search, Jennifer currently manages the...

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    • Room: 13
    Dealerships spend hundreds of thousands of dollars each year trying to attract new web traffic to their website. Yet studies have shown that the most engaged web traffic comes from visitors that return to your site. Despite this, dealerships spend significantly more effort trying to attract new visitors to their website... ...read more...
    Speaker(s)
    Ian Cruickshank
    VP of Sales and Marketing
    Speed Shift Media

    Ian has spent over 10 years in Marketing and Digital Advertising. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue generating activities. With a Master’s degree in Business and IT Management and as an Adjunct Professor at the University of British...


    • Room: 15
    The battle for the consumer’s attention continues and intensives as media outlets and distribution channels expand. These media dynamics, combined with dramatic growth in new ownership models and retails sales volumes beginning to trend down, are forcing a realignment of dealership advertising budgets and digital strategies. Today’s leading dealers are... ...read more...
    Speaker(s)
    Eric Brown
    President/Chief Officer
    LotLinx, Inc.

    Eric Brown is a noted industry speaker and expert with appearances at the SAE Automotive Global Leadership Conference, NADA Leadership Summits and JD Power and Automotive News Marketing conferences among others. He has also been a guest automotive expert on Fox News and quoted in numerous publications such as Wall...

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    • Room: 10
    While many dealerships are staffed by managers who are great closers and desk people, they don't necessarily have people with great "management" skills. In today's automotive industry, what a manager is doing when there are no customers on the showroom floor is every bit as important as what they do... ...read more...
    Speaker(s)
    Alan Ram
    President and Founder
    Alan Ram's Proactive Training Solutions

    Alan Ram, President and Founder of Alan Ram’s Proactive Training Solutions, is recognized by many as the best in the automotive industry at increasing individual, as well as dealership, productivity through effective utilization of the telephone, Internet, and client base management. Alan has worked with several manufacturers over the years...

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    • Room: 25
    Learn the specific, step-by-step instructions on how to create engaging videos that promote your dealership in Sales, Service, BDC, Training and Social Media departments. This session will help you discover how to showcase your videos and dealership culture in your showroom and waiting areas. You’ll learn how to increase sales... ...read more...
    Speaker(s)
    Flo Lopez
    Digital Advertising Consultant
    Cox Automotive

    Flo is a Dealer Success Consultant for Autotrader – Kelley Blue Book and Dealer.com. Flo manages a portfolio of franchise and large independent automotive dealers. Flo pulls from over a decade of experience in automotive Internet marketing to offer creative solutions to help dealers reach their business objectives. Flo...

    John Luciano
    Managing Partner
    Street Volkswagen

    John is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the...

    Handout(s)

    • Room: 20
    Audience + intent is a valuable combination for dealers. It’s the power of utilizing your 1st party data (like your remarketing lists and CRM data), and Google’s rich data (our ability to pinpoint similar user behavior on search as well as our demographic data) and applying that to the power... ...read more...
    Speaker(s)
    Candace Jordan
    Agency Development Manager
    Google

    Candace has been at Google since 2012 working with businesses of all verticals and sizes developing, implementing, and managing strategic advertising and marketing plans. Prior to coming to Google, her expertise was in Integrated Media Planning with a focus on digital at various ad agencies in the NY area. Fun...

    Tannis McKenna
    Agency Development Manager
    Google

    Tannis came to Google in early 2016 after over seven years working with businesses to help them use digital marketing to increase their growth. With several years of auto experience she is now working with dealers and their agencies to help build their brand with their customers....

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    • Room: 17
    Facebook Ads can be a powerful tool for dealers to use to drive website traffic, generate sales and service leads, and build your brand. However, there are many variables in creating a Facebook Ad campaign, and not understanding the right options to use for each campaign can dramatically impact your... ...read more...
    Speaker(s)
    Brent Albrecht
    VP of Business Development
    Friendemic

    Brent Albrecht, VP of Business Development at Friendemic leading the Sales and Marketing efforts and working with national clients. He has spent the last 6+ years in Social Media Marketing, and 20+ years in Digital Marketing and Advertising. Brent has his MBA in Marketing Management. He also teaches Integrated Marketing...

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    • Room: 16
    Everyone is looking for volume today yet they do not have a strong lease strategy in place. In this session, you’ll gain that leasing strategy to increase sales volume in your store. Joel Dalbo, Academy Instructor at National Automobile Dealers Association, will cover the three main customer objections to leasing a... ...read more...
    Speaker(s)
    Joel Dalbo
    Academy Instructor
    National Automobile Dealers Association

    Joel brings more than 30 years experience to help you discover why you should be leasing more new cars to increase volume. He was a Zone Manager for Volvo Finance N.A. and was responsible for developing and delivering extraordinary lease programs for Volvo dealers US. He was also Director of...

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    Wednesday, April 12, 2:30 PM - 3:20 PM

    • Room: 16
    Your dealership’s online reputation will play a large role in whether a customer decides to pay you a visit or head over to the competition. Because of this, maintaining a pristine online reputation should have a prominent place in your digital marketing strategy. In this presentation, I will show you... ...read more...
    Speaker(s)
    Dan Wright
    Head of Automotive Sales
    Podium

    Dan Wright is a Sr. Regional Sales Director at Podium, a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews. Wright has a keen understanding of the importance of customer experience from his years working in sales at Qualtrics. In his free...

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    • Room: 25
    It's taken a long time, but most automotive dealers have finally embraced the benefits of digital marketing to drive more business. Digital marketing has proven to be the best way to drive more customers to your website and into your showroom. Unfortunately, many dealers, and marketing vendors, have become used... ...read more...
    Speaker(s)
    Gino Cipperoni
    Director of Digital Marketing Sales
    Dealer eProcess

    Gino Cipperoni has been in the digital marketing business for over 10 years; working exclusively in automotive for the past 5. He has helped a variety of dealers, from large groups to smaller independents, identify and take advantage of digital opportunities within their own markets. Gino is a regular speaker...

    Megan Glick
    Director of Digital Marketing Strategy
    Dealer eProcess

    Megan Glick is the Director of Digital Marketing Strategy and Account Management at Dealer eProcess. Megan is a Digital Marketing expert with nearly a decade of experience managing and optimizing Google and Yahoo/Bing campaigns. Megan started her digital marketing career at Google and moved to the automotive industry 5 years...

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    • Room: 18
    Over the last 20 years the Internet has shifted the way consumers buy vehicles and interact with dealerships. As technology continues to accelerate and impact buying trends among consumers, dealerships will need to understand the fundamentals that can help meet the needs of consumers to maximize organizational growth. In this... ...read more...
    Speaker(s)
    David Kain
    President
    Kain Automotive Inc.

    David Kain has an extensive automotive retail background having grown up in his family’s Ford Dealership. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet...

    Todd Smith
    CEO
    ActivEngage

    Todd began in the business washing cars and eventually worked his way up to the General Manager of a multi-store group. When the Internet first launched in the car business in 1995-1996, Todd was there looking for ways to figure out how to use it within the dealership. It wasn’t...

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    • Room: 20
    Facebook will help you build a successful and comprehensive advertising strategy that will keep your sales funnel full and increase your bottom line. Gabrielle and Greg get in the weeds and discuss (in detail) all Facebook ad products & targeting solutions designed to help you reach car buyers at any... ...read more...
    Speaker(s)
    Gabrielle Garrison
    Partner Manager, Automotive
    Facebook

    Gabrielle is on Facebook’s Partner Manager Team where she makes sure clients are thriving at the forefront of the quickly changing digital landscape on Facebook. With seven years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and...

    Greg Resnick
    Partner Manager, Automotive
    Facebook

    Greg has spent the past two years at Facebook helping automotive partners run successful advertising. As the first Tier 3 Automotive Partner Manager, he has influenced Facebook’s dealer support structure from the ground up. Greg is an expert in Facebook’s marketing products and solutions, specifically in helping advertisers map their...

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    • Room: 24
    Today’s consumers expect speed and transparency in the F&I, unfortunately many dealerships are simply not prepared to deliver on that expectation. Additionally, for years sales people and sales managers complained about the time it takes to complete transactions. In this session, you will take a look at the bottleneck, explore... ...read more...
    Speaker(s)
    Mr  Tony Troussov
    Director of Training
    Automotive Development Group, LLC

    Tony is a 20 year veteran in the automotive biz. His experience includes sales, finance and sales management, director of training for a dealer group and a GM of a Toyota dealership. Currently he works with dealerships and OEM's to help them improve processes and performance. Tony is a two...

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    • Room: 23
    Make a good bet with your marketing budget by understanding where you should be spending with profit in mind. Understand how to look at your ad cost per vehicle as a baseline for how your marketing is working for you to create return on investment. Work towards increasing profit through... ...read more...
    Speaker(s)
    Ryan Zwerneman
    Field Marketing Consultant
    Naked Lime Marketing

    Ryan is a Field Marketing Consultant for Naked Lime in Kansas City. Before venturing out to the field, Ryan worked as an email and direct mail specialist and managed teams that provide a range of marketing services for dealerships. His passion is helping franchise dealers grow their market share and...

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    • Room: 10
    YouTube and Facebook are major income producers but most people don’t utilize one or both correctly, and they make boring videos not worth watching. I’ll show you how any salesperson at any dealership can take the power of YouTube and Facebook and turn it into a marketing empire for themselves... ...read more...
    Speaker(s)
    Mike Davenport
    Sales Professional
    Bachman Auto Group

    Mike “Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 17-year veteran in the auto industry,...

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    • Room: 22
    Google recently identified Five Critical Micro Moments in the automotive buying cycle that are critical for a dealership to master. This session will break these micro moments down and identify how you can effectively utilize video to master these micro moments, drive more traffic to your website, get more of... ...read more...
    Speaker(s)
    Timmy James
    Chief Operating Officer
    FlickFusion Video Marketing

    Tim James is a dynamic leader and sales strategist with more than 20 years of achievement and demonstrated success in driving multi-million-dollar revenue growth, while providing visionary leadership in highly competitive markets. Tim is currently the Chief Operating Officer at FlickFusion Video Marketing, where he has lead the implementation and...

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    • Room: 17
    Dealers are under enormous pressure in today’s new car market – near record levels of inventory, pricing transparency websites, and factory volume bonus programs all contribute to razor thin new car margins. Dealers must respond to these challenges by improving their operational efficiency in three key areas: inventory management, customer... ...read more...
    Speaker(s)
    Mr  Brian Finkelmeyer
    Director of Conquest Business Development
    vAuto

    Brian Finkelmeyer is a Director of Business Development at vAuto. He is responsible for all aspects of vAuto’s New Car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. His topics focus on the importance of increasing new vehicle inventory...

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    • Room: Keynote Hall
    Coming Soon......
    Speaker(s)
    Chad Collier
    Co-Founder and President 
    CarSaver

    Chad Collier started his career washing cars when he was 15 years old and bought his first dealership at the age of 26, becoming the youngest non-succession dealer in Ford’s history. By the age of 32, Collier had acquired and sold 3 dealerships – his last being acquired by AutoNation,...

    • Room: 15
    With the rapid generational shift in the workforce, the digital generations now dominate. Modern dealerships need to stop looking for young talent that “fits our culture” and start shifting the workplace culture to better fit the available talent pool. The goal is not total cultural change. The goal is to... ...read more...
    Speaker(s)
    Candice Crane
    VP, Dealer Solutions
    Hireology

    Candice has 15 years of sales and operations experience in a variety of markets and is currently VP of Dealer Solutions at Hireology. Previously she was the Organizational Development Director of a large automotive group in the Midwest, where she designed and led a transformational change that improved the customer...

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    • Room: 13
    Dealers suffer when vendors don’t integrate properly with one another. When dealers suffer, we all suffer. What if the automotive industry could mimic Apple’s open app approach when it comes to vendor integration? What if we could create a single, unified railroad of attribution data so we could eliminate vague... ...read more...
    Speaker(s)
    David Metter
    President
    AutoHook powered by Urban Science

    David Metter brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to AutoHook, David served over six years as CMO for MileOne Automotive, where he built an industry-leading marketing organization. As an early adopter of arising technologies, he built a...



    Wednesday, April 12, 4:30 PM - 5:20 PM

      Don’t miss this unique opportunity to learn from experts representing three of the most innovative and dominant companies in the world. Each panelist is a specialist within the automotive Tier 3 space. They understand technology and the applications from a dealership perspective. They’ll share how you can leverage social platforms... ...read more...
      Speaker(s)
      Chad Rumminger
      Automotive Specialist
      Twitter

      Chad has over 15 years in the advertising, sales & marketing fields focusing on consumer, sports, film and automotive accounts. Chad has led and been part of teams overseeing account planning, strategy, program negotiations, event executions, budgets and advertising sales – revenue to cost ratios — all with the goal...

      Eddy Viola
      Client Partner - Automotive
      Facebook

      Automotive has been a consistent thread throughout Eddy’s career, working as a design engineer, Lpsos (marketing research firm) and Facebook. For the past three years at Facebook, Eddy has been working as a member of the global marketing team, where he supports local advertising strategies and innovations for the automotive...

      Mr  Peter Leto
      Head of Industry - Automotive Retail Sales, U.S.
      Google

      Peter Leto is an Automotive Industry Strategist on the Google Automotive team. He provides automotive partners with business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with...

      Phil Sura
      VP Sales
      UnityWorks

      Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. Phil has been personally involved with many of the top 100 automotive groups in country. Phil has presented regularly at Digital Dealer starting with Digital Dealer #1. He ran two dealer workshops at...

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      Thursday, April 13, 8:30 AM - 9:20 AM

      • Room: Keynote Hall
      You have the opportunity to hear from a group of extremely talented dealers who share their insight on what it takes to become a leading dealership in 2017. We will delve into personal leadership and hiring practices that have either succeeded or failed. You will learn how to hire with... ...read more...
      Speaker(s)
      Allison Musante
      GM
      Kuhn Honda

      Allison Musante is the General Manager of Kuhn Honda located in Tampa, Florida and has been working in the automotive industry since 2002. Prior to Kuhn, Allison was the General Manager of Smithtown Acura in St. James, NY. Allison has gained invaluable industry knowledge by taking on a wide variety of responsibilities and projects...

      David Villa
      CEO
      IPD

      David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

      Kevin Campbell
      Internet Sales Director
      Courtesy Hyundai Tampa (Asbury Automotive Group)

      I have been in the automobile industry since 2005. Throughout my career I've held titles of Salesperson, Parts Manager, Business Development Manager, E-Commerce Director, and Internet Sales Director. I have a burning passion for this industry that pushes me every day to learn more every day....

      Paul Sansone Jr.
      Dealer Principal
      Sansone Kia, Nissan, EZ Auto

      An Auto Dealer for over 25 years, I ran the day-to-day operations of Sansone Auto Network (top 50 nationally) for 12 years. My primary responsibility was for Sansone's Rt 1 Automall, which was a 7-franchise (Toyota, Hyundai, Suzuki, Nissan, Lincoln Mercury, Mazda, Jeep), 26-acre automall in central New Jersey. I...

      Tim Joslin
      Operations Project Manager
      Ferman Automotive Group

      Tim Joslin is the Operations Project Manager for Ferman Automotive Management Services (Ferman Auto Group 18 dealerships including 5 Harley Davidson locations) is a retired U. S. Army Command Sergeant Major (23 years active duty). He served as GM for RV Dealer, Boat Dealer and Ford Dealer over the past...

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      Thursday, April 13, 9:30 AM - 10:20 AM

      • Room: 13
      Join this session led by Will Scott, a recognized leader in local search, social media, and content marketing, where you’ll learn 10 actionable tips for getting more ready buyers to your website or blog. From Schema updates to Facebook advertising target hints, you will leave with a checklist of items... ...read more...
      Speaker(s)
      Will Scott
      CEO and Co-founder
      Search Influence

      Will Scott founded Search Influence in collaboration with COO Angie Scott in 2006 with the goal to help businesses find new customers online. Scott is a recognized leader in local search, social media, and content marketing and is a frequent speaker at national conferences. He also sits on the faculty...

      Handout(s)

      • Room: 15
      Facebook is great for branding but let's face it, we need to hit our performance goals. Learn how your dealership can walk away from DD22 with three proven campaigns that will increase your sales and service opportunities as well as find out how to measure the success so you can... ...read more...
      Speaker(s)
      Pete Petersen
      CEO
      Dealers United

      Pete Petersen, CEO of Dealers United, is obsessed with helping automotive dealers succeed while increasing performance, improving culture, and dominating in customer experience. ...

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      Handout(s)

      • Room: 18
      There are four keys dealers must focus on in order navigate successfully. Too often the focus is on fixing one aspect without any understanding of the impact it has elsewhere. Glenn will show you how to anchor in best practices while balancing new ideas and the unknown factors that can... ...read more...
      Speaker(s)
      Mr  Glenn Pasch
      CEO
      PCG Comapnies

      Glenn Pasch, CEO of PCG Companies works with clients to develop new strategies that will enable their businesses to become more visible, efficient & profitable. He continues to author articles for multiple industry publications as well is co-author of the book, “Selling Cars in the Digital Age”. His latest...

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      • Room: 20
      As vehicles have increased in quality, so have the OEM’s suggested service intervals – some are now as much as 15,000 miles between oil changes. In the past, if a customer drove 15,000 miles annually they would visit the dealership on average five times per year. The dealership had five... ...read more...
      Speaker(s)
      Ujj Nath
      CEO
      MyKaarma

      Ujj Nath is the Founder and CEO of myKarma, the cloud based conversational commerce software that’s revolutionizing the auto service industry. He has 25 years of experience as an entrepreneur and executive in the automotive industry. A dynamic and engaging speaker, he enjoys sharing his insight and experience with dealers....

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      • Room: 23
      Of the two service and parts markets – 1. First vehicle owners vs. 2. Second vehicle owners, the available repair order dollars are at least triple with the second owner group. I will share how you can capture that valuable market while spending very little advertising/merchandising money. And this market... ...read more...
      Speaker(s)
      Ed Kovalchick
      CEO
      Net Profit, Inc.

      Ed Kovalchick has traveled the world in his career, training and consulting with many major manufacturers in service and parts. He has written and trained for NADA, Mexican Auto Dealers, Toyota Japan/U.S./Puerto Rico, GM, Ford, Chrysler, Nissan, Honda Japan, and numerous state associations. His background began with gaining his master...

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      Handout(s)

      • Room: 24
      Every dollar spent is turned into 32 cents for most dealers. Here’s why: On average, customers’ attempts to reach a sales agent fail 33% of the time, and of those that do connect, 52% are never asked for permission to follow up, earning contact information. Answering your phones is a... ...read more...
      Speaker(s)
      Chip King
      Founder and CEO
      CallRevu

      Chip King spent his career in automotive retail from 1977 to 2008, holding every position in variable operations, including General Manager and Dealer Principal. Chip has had a special focus on the customer experience throughout his automotive experience. When Chip’s first General Manager told him that the phone on his...

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      Handout(s)
      • Room: 17
      Your CRM is supposed to help you manage and improve the relationship your dealership has with its clients. Would you be surprised to learn that your CRM may be hurting your relationships and causing your clients to break-up with you? Misuse of your CRM is costing you millions in mismanaged... ...read more...
      Speaker(s)
      Ashley Mabery
      Director | Retail Performance
      ZMOT Auto (part of the Cardinale Automotive Group of Companies)

      Ashley Mabery is responsible for leading Retail Performance Operations across the United States, Canada and Mexico. Utilizing a #DealertoDealer approach she brings integrated digital retail sales solutions and internal performance improvement strategies that increase client ROI and Net Profit. Ms. Mabery is a 14-year retail automotive sales and marketing veteran...

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      Handout(s)

      • Room: 22
      I will talk exclusively from my dealer perspective on how navigate dynamic digital landscape for 2017, what is working today and what has the potential to work in 12 – 18 months, and how to leverage this information today. I will discuss options on how to easily communicate marketing performance... ...read more...
      Speaker(s)
      Dario Dulic
      Marketing and IT
      Westboro Toyota

      Dario Dulic, originally from Europe, founded a used car website there when he was 20 years old, and brought it to the level that attracted multiple buyout offers. Prior to joining the team at Westboro Toyota, he focused mainly on web development and digital marketing. He is highly analytical and...

      Handout(s)
      • Room: 25
      It's no secret today’s world has gone mobile! It’s estimated that this year 75% of all Internet usage will be done using a mobile device. What used to be an emerging opportunity has now become the new normal. So how can dealerships reach today’s car buyers who are always on... ...read more...
      Speaker(s)
      Owen Moon
      Director of Automotive Digital Solutions
      CarClick360.com

      For over 17 years Owen Moon has been helping dealerships across the country with both traditional and digital marketing strategies. Recently nominated for the Automotive News 2017 Rising Star Award, Owen has been a content contributor for Auto Success Magazine, was a presenter at Digital Dealer 22 in Tampa (FL)...

      Handout(s)

      • Room: 16
      Car sales can be predicted today with an unprecedented accuracy using big data! Car buyers are “kicking the tires” online and every action they take can be recorded and data-mined. However, Google Analytics, by default, reports on only 2-5% of customer engagement on dealership VDPs. Car buyers are doing much... ...read more...
      Speaker(s)
      Noah John
      Co-founder
      Autoscores

      Noah is the Co-founder of Autoscores, a predictive analytics company that helps car managers predict their inventory car sales. Before Autoscores, Noah was a software engineer at EA Sports. He has BAs in computer science and mathematics from Rollins College and a MS in computer science from Colorado State University....

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      Thursday, April 13, 10:30 AM - 11:20 AM

      • Room: 18
      Are your VDP views up but your leads are down? Are you rocking it with SUV sales but insufficient in trucks? If you answered “yes,” do you know why? Join us for the answers to the hard questions facing your dealership. Don’t be stuck wondering how a competitor is beating... ...read more...
      Speaker(s)
      Robert Donovan
      CEO
      DOM360

      Robert began his advertising career in Washington, D.C., creating a number of large direct marketing campaigns for political candidates. He eventually transitioned to the automotive vertical, initially providing full-service traditional advertising services, including print, radio and television. It was during this time, however, that Robert saw the need for a...

      Tannis McKenna
      Agency Development Manager
      Google

      Tannis came to Google in early 2016 after over seven years working with businesses to help them use digital marketing to increase their growth. With several years of auto experience she is now working with dealers and their agencies to help build their brand with their customers....

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      Handout(s)

      • Room: 17
      Building a winning business strategy starts with recognizing opportunity. In the auto market, there is one group who, across segments and brands, is consistently delivering sales growth: Hispanics. How can your dealership benefit from the potential of this powerful consumer? Join Sara for a strategy session to gain key learnings... ...read more...
      Speaker(s)
      Sara Hasson
      SVP, Automotive Strategy & Insights
      Univision Communications Inc.

      Sara Hasson is Senior Vice President of Strategy and Insights at Univision Communications Inc., where she works exclusively with national and regional automotive clients and agency personnel providing research, market and consumer insights, and creating marketing solutions to drive sales. Sara collaborates with auto manufacturers and research partners to customize...

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      Handout(s)

      • Room: 25
      Tom Carney Jr., lead instructor at the National Automobile Dealers Association, will share his knowledge gained from 30+ years of experience in automotive from all levels of OEM, Supplier and Retail, to help you create impactful and brief sales meetings that will drive growth and revenue. You’ll leave this session... ...read more...
      Speaker(s)
      Tom Carney Jr.
      Lead Instructor
      National Automobile Dealers Association

      Tom has more than 30 years of automotive experience from all levels of OEM, Supplier and Retail. His experience includes Executive roles with Volkswagen of America, American Honda Motor Corp. and American Suzuki Motor Corp. He has also served as Director of Program Management at Cambridge Industries, Global Director of...

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      Handout(s)

      • Room: 16
      Creating successful landing pages is both art and science. It can be a difficult and sometimes unrewarding task. But great landing pages can transform your website from average to super powered. I will teach you the basics of quality landing pages and how you can begin to build your own. You... ...read more...
      Speaker(s)
      Mr  Gayle Rogers
      Chief Marketing Officer
      Strong Automotive Merchandising

      Gayle Rogers is Chief Marketing Officer and Digital Marketing Director at Strong Automotive Merchandising, with almost 20 years of automotive experience to the team. He thrives on developing relationships, solving problems and teaching people how to develop effective marketing campaigns. ...

      Handout(s)

      • Room: 23
      Technology in lending these days is coming from strong technical backgrounds and great ideas on how to serve the next generation of consumers – the Millennial Generation. But these ideas are coming from millennials with little industry experience or industry executives which are not millennials and can only guess how... ...read more...
      Speaker(s)
      Eric Kaplan
      Chief Operating Officer
      TREND Financial

      Eric Kaplan is the Chief Operating Officer at TREND Financial, one of Canada's top auto finance companies with a management team that has extensive automobile finance experience, funding over $125 million dollars in consumer automotive loans to date, and included in Auto Remarketing Canada's POWER 200 and PROFIT's Top...

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      Handout(s)

      • Room: 24
      The subject of vehicle recalls is center stage for manufacturers, consumers and, more than likely, your dealership. Recalls not only shape the consumer's perception of the brand, but also reflect your dealership's integrity. Is your dealership standing by your vehicles and facilitating resolution for the consumer or does it view... ...read more...
      Speaker(s)
      Christopher Miller
      President and CEO
      Recall Masters, Inc.

      Christopher Miller has more than 15 years experience building software to automate marketing communications. From automotive to financial services and the hospitality industry, he has worked with marquee brands including HSBC/Household Automotive, Mercedes Benz USA, BMW/Mini North America, Volvo North America, Costco Automotive Group, ServiceMagic, Monumental Life Insurance and Moxy...

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      • Room: 10
      Do you know what will motivate customers to drive farther, pay more and even try a new brand? They will do so for a better experience, a better sales person or a cause they care about. Find out how dealers can create a positive customer experience while making a difference... ...read more...
      Speaker(s)
      David Booth
      General Manager
      Shottenkirk Chrysler Dodge Jeep & Ram

      David Booth is a general manager at Shottenkirk Chrysler Dodge Jeep & Ram in Atlanta. He is known for taking struggling dealerships and turning them around with his innovative approach to increasing sales and profits. His passions are to develop and empower his team members and to give back to...

      Jonathan Dawson
      Founder/President
      Sellchology Sales Training

      Jonathan Dawson is an automotive consultant, sales trainer, speaker and author. He helps dealerships improve sales, reduce turnover and implement effective marketing strategies. His core teaching philosophy is known as Sellchology - Selling through Psychology. In addition to consulting with dealer clients, Jonathan frequently speaks at conferences, state association and...

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      Handout(s)

      • Room: 22
      Cars.com reports Internet lead submissions increase by more than 40% year over year. So why is the average salesperson making only 1.3 call attempts to reach each lead? Your BDC is not capable of following up with every lead. Through the proper use of marketing automation in your email campaigns,... ...read more...
      Speaker(s)
      Peter Martin
      Founder and President
      Testimonial Builder

      Peter “Webdoc” Martin is a technology correspondent and digital marketing expert. Currently, he is the president and founder of Testimonial Builder, a video-based app used to build customer reviews. He is also the president of Cactus Sky Digital, an integrated digital marketing agency serving dealers around the country with products...

      Handout(s)

      • Room: 13
      In this session, you’ll learn how to build a strong presence for your dealership on Instagram to build your brand and business. Kate will share five incredible tips to help you grow your audience, engagement and ROI - efficiently. This session will cover: apps that will turn your photos from... ...read more...
      Speaker(s)
      Kate Frost
      Owner
      Kate Frost Inc.

      Kate has specialized in automotive digital marketing, with an emphasis on social media. She currently serves as President, an award-winning digital marketing service provider. She has conducted hundreds of social media campaigns designed to brand businesses, drive traffic and generate leads. In 2015, she launched Polished Digital, a digital marketing...

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      Handout(s)
      • Room: 15
      In this session, you will get an overview of the auto industry starting with sales metrics and ranging to vehicles in operation, customer loyalty, and lending. From there, you will learn how analytics and statistical modeling can be used in conjunction with those industry findings to drive customer loyalty higher... ...read more...
      Speaker(s)
      Erik Hjermstad
      Data Research and Analytics Manager
      Experian Automotive

      Erik Hjermstad is responsible for the development of customized market research, analytic solutions, and data-driven insights. Hjermstad’s team integrates multiple data sources from credit, vehicle and marketing databases to understand developments in the automotive industry. With more than 10 years of experience at Experian, Hjermstad is a recognized market research...

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      Handout(s)

      • Room: 20
      In this session, I will showcase real cases in which we extracted our own data and used it across multi marketing channels. We will show how you can use this right in your own store to focus on your own goals. I will show how you can make an instant marketing... ...read more...
      Speaker(s)
      Matt Raymond
      Digital Marketing Director
      Halterman's Automotive Group

      Matt Raymond serves as Digital Marketing Director for Halterman's Automotive Group. He has presented at industry events, including Digital Dealer, on various topics, including data and leads. He has a great passion for the digital automotive world. ...

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      Handout(s)


      Thursday, April 13, 11:30 AM - 12:20 PM

      • Room: 18
      Join us as we share digital marketing strategies that we use at Street Auto Group to attract more customers and effectively advertise and enhance our dealership’s brand. We’ll cover how to post engaging and creative content on social media (Instagram, Facebook, Twitter), how to convert customers through community involvement, and... ...read more...
      Speaker(s)
      Chris Villegas
      Social Media Director
      Street Auto Group

      Chris Villegas has been with Street Auto Group since 2015 and prides himself on being a Social Media guru. He also hosts his own podcast entitled "Screen Addicts," which has made it to the Top 10 list on iTunes. ...

      David Meraz
      Marketing and P.R. Manager
      Street Auto Group

      David Meraz graduated from West Texas A&M University with a Bachelors in Mass Communication. His emphasis of study was in advertising and public relations while at WT. He has been the Marketing & PR Manager at Street Volkswagen of Amarillo since 2013, but has worked for the Street Auto Group...

      Sarah Powell
      Digital Content Manager
      Street Auto Group

      Sarah Powell is an Assistant BDC Manager/Digital Content Manager at Street Volkswagen since 2015. Recently, she has also received the title of VEST (Volkswagen Elite Sales Training) for Street Volkswagen. Sarah also has a bachelor's degree in web development. ...

      Handout(s)

      • Room: 22
      F&I professionals in dealerships today include baby boomers to generation Z and each generation learns differently.  Blended F&I training is more than simply adding technology to the mix. It’s using a combination of in-person classes, online learning and remote in-dealership training to enhance the learning experience. Blended F&I Training allows F&I... ...read more...
      Speaker(s)
      Rick McCormick
      National Account Development Manager
      Reahard and Associates Inc

      Rick McCormick has more than 25 years of sales experience, with over six years in the retail automobile business. Rick has also served as an Ordained Minister, and attributes his success in both vocations to consistently asking one question… “What’s your story?” Rick believes the key to helping others is...

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      • Room: 25
      In this session, you will learn about Facebook’s latest technologies that forward-thinking dealerships can access. Andrew Street, an online marketing workhorse who spent years developing his marketing strategies working at Facebook and other ad agencies before launching his own digital marketing agency, will do a deep-dive into Lead Form Ads,... ...read more...
      Speaker(s)
      Andrew Street
      Partner
      Dealer Online Marketing Group

      Andrew Street is an online marketing workhorse. After years of developing his marketing strategies working at Facebook and extensive work with ad agencies, Andrew launched Dealer Online Marketing Group and has become best known for lead generation through Facebook and Instagram....

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      Handout(s)

      • Room: 23
      Today, every decision starts with an online search. As consumers become increasingly self-directed in their choices, major purchases are more often preceded by online research. When that decision is about what type of car a consumer will purchase, and also which dealership to take his or her business to, the... ...read more...
      Speaker(s)
      Shrey Bhatia
      Chief Executive Officer
      Reputation.com

      As President and CEO of Reputation.com, Shrey Bhatia brings more than 20 years of experience in building and managing world-class teams in the enterprise software, storage and cloud computing space to his role. Before taking the helm as CEO in 2015, Shrey was responsible for Reputation.com’s global Sales, Marketing and...

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      Handout(s)
      • Room: 20
      This session will illustrate the power behind mobile marketing covering the tactics involved in geo-filtering; geo-targeting and real-time targeting. Mobile is the fastest growing media consumption mode. Reaching the right decision makers in the right moments helps to move them towards purchase. Behavioral demographics help pinpoint the potential buyers within... ...read more...
      Speaker(s)
      Cindy Carson
      President
      Enradius

      Working on partnerships, sales and the company's thought leadership, Cindy is a connector between product development and key accounts. A veteran in the health education and consumer publishing industries with over 20 years' experience in media and technology, Cindy holds a degree in Communications from Loyola University, MD with MLA...

      David Carberry
      CEO
      Enradius

      Dave is the Founder and CEO of Enradius. Dave’s background in media stretches back nearly a quarter century and for the last 15 years, his focus has been on digital. Dave cut his teeth at the G3 Group and went on to lead the search division at AOL’s Ad.com in...

      Handout(s)
      • Room: 10
      At this point, almost every company offers some type of dashboard or widget they claim makes reporting “easy.” But does a pie chart sliced 32 different ways really show you anything about your business? Join this session to learn why it helps to “see” data, and what types of data... ...read more...
      Speaker(s)
      Tej Soni
      Founder
      izmo/ frogdata

      Tej is a seasoned tech entrepreneur with a passion for start-ups. With years of diverse international business experience, he has created innovative business models for automotive and other industries. As the founder of izmocars, one of the pioneers in online solutions for automotive retail, he has guided the company’s...

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      Handout(s)

      • Room: 17
      Do you spend as much time focused on your telephone communications as you do your TV ad campaign? Once you understand you have an actual buyer on the phone for each and every call you take or make, you might shift some of your time towards creating a gold standard... ...read more...
      Speaker(s)
      James Maxfield
      Founder & Chief Revenue Officer
      DealerVoodoo.com

      Jim weaves the capabilities of technology dealerships must deploy with the advertising initiatives dealers utilize to maximize the consumer contact dealers need. How best to motivate the consumer using the tools you have now and the people in place today is his specialty. He humanizes the process so your...

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      Handout(s)

      • Room: 16
      Still relying on traditional emails to get engagement with your customers? What if I told you there was a better way? Video email is a key tool when doing follow-up to your customers - however what are the best ways to use it to achieve the highest results? You do... ...read more...
      Speaker(s)
      Elise Kephart
      Founder
      The Elise Kephart Experience

      Elise Kephart is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with a emphasis on improving phone skills and utilizing video email. An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as...

      Handout(s)

      • Room: 15
      The Internet is a big place. Audience segmentation with Google Analytics and Google Optimize helps digital marketers speak to different consumers in different ways, increasing efficiency and efficacy. This advanced session is based on LunaMetrics's case study with Teach for America on the Google Analytics blog. Join this session to... ...read more...
      Speaker(s)
      Andrew Garberson
      Manager of Search
      LunaMetrics

      Andrew Garberson is the Manager of Search at LunaMetrics, a Google Analytics consultancy and search marketing firm in Pittsburgh, Pa. He has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications. Andrew is a...

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      Handout(s)

      • Room: 13
      Attend this session and learn how today’s female consumer shops, their decision tree, and how you can take advantage of understanding the female buyer for both sales and service. You will be given clear and actionable takeaways that you can immediately apply from this workshop....
      Speaker(s)
      Christy Roman 
      Founder of Women in Automotive, and President of Now Digital, Inc.

      An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which...

      Jack Simmons
      Dealer Consultant
      Simmons Automotive Consulting, and Board Member/Emcee, Women in Automotive

      Jack Simmons is a renowned trainer in the automotive industry, and currently works as a dealer consultant in addition to working with Women in Automotive. His past endeavors include manager of sales and dealer training for Cars.com, a destination for buyers and sellers of automotive sales and service. Previous...

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