How to Conquest and Conquer the Competition! -- How to Build a Conquest Offense and Defense That Engages Competitive Consumers and Drive Sales.

  • Room: Chablis
Monday, September 18, 2017: 1:30 PM - 2:20 PM


Scott Pechstein
Vice President of National Sales
AutoWeb, Inc.


Less than 50% of today’s car buyers are committed to specific vehicle make when they start shopping. On their path to purchase, they spend 60% of their time online getting inundated with information about the hundreds of makes and models available today, all the while adding and deleting vehicles to and from their consideration set.

The competition for attention among consumers is fierce, making successful conquesting critically important! Learn how to beat the competition with a solid conquest offense and defense – one that engages competitive consumers at the precise time and place, and with the right content – while refining your communication and sales processes to drive consumers into your brands and onto your lots.

Primary Learning Objectives:
* Incorporate proven conquest tactics into your daily operations – tactics backed by real-world case studies and supportive data – to reach and engage with larger volumes of in-market car buyers.
* Identify and implement proven content strategies that enhance same-brand attention and reduce off-brand interest, while driving traffic to critical areas of your website that generate maximum conversion from online visitors to showroom visitors.
* Combat defection and maintain brand engagement up to the point of purchase by identifying new communication and sales strategies, and by applying these tactics to your current processes.

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