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100+ Sessions – Build Your Agenda Now

Monday, September 18, 10:00 AM - 10:50 AM

  • Room: Loire
Pay-per-click (PPC) advertising is still considered one of the best traffic sources around for car dealers. As a result, over the years, there have been a bunch of myths and folklore concerning the best strategies to use for car dealers. In this talk, I will discuss myths, perceptions, and realities... ...read more...
Speaker(s)
Pierre Fiorini
Managing Partner
CF Search Marketing

Pierre M Fiorini is a Managing Partner at CF Search Marketing – an digital marketing firm specializing in the Automotive Industry. CF Search Marketing is dedicated to providing our clients with the most advanced digital marketing strategies, software, and technology that generates leads and sales. Pierre has a Ph.D. in...

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  • Room: Chablis
What is your management technique? In a market where educated consumers have more and more power, your sales plan is only as good as your team – and your leadership style. This fast-paced session will challenge your philosophy on management with unique, competitive strategies for building and retaining a high-performing... ...read more...
Speaker(s)
Bill Wittenmyer
Partner
ELEAD1ONE

Business Strategist | Motivational Speaker | Automotive Retail Champion | Partner at ELEAD1ONE With over 25 years of automotive leadership experience, I’m passionate about helping others to realize long-term growth and success – as professionals, as leaders, and as individuals. I’ve been honored to work with thousands of automotive retailers...

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  • Room: Versailles 3
The Google Dealer Playbook is a recommendation of how dealers can use Google products. The playbook focuses on four key pillars to help drive your advertising business forward. In this session you will learn how to: * Identify the four pillars that can help drive your advertising business forward through your use... ...read more...
Speaker(s)
Andrew Diffenderfer
Account Executive
Google

Andrew is an Auto account executive working with all manufacturers as well as dealers to ensure a streamlined approach to how dealers utilize Google products as part of their advertising and in line with manufacturer goals ...

Tannis McKenna
Agency Development Manager
Google

Tannis is an agency development manager working with agencies to ensure that we are providing the best education behind all Google products. ...

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  • Room: Champagne 1
In this fast-paced workshop, I'll show you how to use and create sales-oriented videos for no additional cost in the 4 key areas of your digital funnel that you already pay to maintain: • Third-party websites • On you own dealership site • Through your BDC, and emails • On the showroom floor We will... ...read more...
Speaker(s)
Andrew Myers
Founder/COO
What's Next Media

Andrew Myers is a lifelong salesperson with a passion for influencing customer decisions and mastering new ways to control the sales process. He began by selling door-to-door and eventually at automotive staffed event sales where controlling the customer’s attention and moving them through the process are the only ways to...

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  • Room: Versailles 1
Technology and the access to information has not only changed the way you retail used cars, but the way you acquire them as well! Wholesale Auctions are not what they used to be. Institutional sellers want integrated logistics and faster wholesale turns. Buyers want more information to make better buying... ...read more...
Speaker(s)
Doug Hadden
Executive Director Dealer Consulting
ADESA Auctions

Doug has been a speaker or panelist at almost every major industry event including, Digital Dealer, NABD, AIADA, NIADA, numerous 20 groups and state associations. Doug started his career in the industry as a lot porter and worked his way through every dealership department, holding positions such as line mechanic, service...

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  • Room: Champagne 2
10,000 hours of digital marketing and social media for more than a dozen OEMs and 2,000 dealerships has been distilled down to the "Ultimate Playbook." These 8 GM, Ford and Toyota "secrets" and killer strategies can now be yours. Attendees will benefit from a treasure trove of material including, how... ...read more...
Speaker(s)
Scott Empringham
CEO
Flash Point Communications

For more than 20 years, Scott’s passion is helping car companies and Dealers BREAKTHROUGH the clutter — using digital marketing & social media — to drive results in areas that matter most: sales and service. Scott has worked w/ virtually every major OEM (Ford, Toyota, Cadillac, GMC, Buick, Honda, Lincoln,...

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  • Room: Champagne 3
If you think the Internet turned the automotive industry upside down, you are correct. But what if I told you that there are even greater changes in our future that will create 180 degree changes in how we conduct business? What if every instinct told you to do one thing... ...read more...
Speaker(s)
Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family

Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the use...

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  • Room: Burgundy
This interactive session will open your eyes and give you a fantastic new point of view into what leadership, management & company culture really means. There won’t be a Powerpoint and you probably won’t be sitting down much so come prepared to participate. You WILL go through an emotional roller... ...read more...
Speaker(s)
Arnold Tijerina
Corporate Storyteller
Storytailer

Arnold Tijerina has over 15 years experience in the auto industry, 7 of which were in retail before transitioning to positions which allowed him to share his knowledge and expertise in sales, digital marketing and social media with dealers. ...

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  • Room: Bordeaux
In this day and age, we surround ourselves with technology with the intent and expectation that it makes our lives easier and more effectively runs our businesses. But the reality is that a lot of it is just noise. Is your dealership technology contributing to your success or getting in... ...read more...
Speaker(s)
Lawson Owen
Managing Partner
Proactive Dealer Solutions

Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions, the largest independent business development consulting firm in North America. Lawson is a thought leader in lead and process management and has been inspiring management teams for over 20 years. He is a regular speaker at conferences and industry...

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Monday, September 18, 1:30 PM - 2:20 PM

  • Room: Burgundy
In this session, online search industry leader Mat Siltala will share how you can better use and blend social media and content. You'll learn the difference between creating and documenting content and why that matters. Social media is a powerful tool that can be used to drive literally thousands if... ...read more...
Speaker(s)
Mat Siltala
President & Founder
Avalaunch Media

Mat Siltala is an online search industry leader and founder of Avalaunch Media. Mat's clients have included companies like Sales Force, Work Front, & Go Pro. Matt loves networking with other industry leaders and speaking at conferences like Pubcon, and at other marketing events. Matt has even been asked to speak...

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  • Room: Versailles 1
Are you using the same metrics to measure employee performance that you were in the ‘90’s? Even though the car business has changed dramatically in the past 20 years, many dealers still view it the same way. By focusing on improving one KPI, you are only improving one thing at... ...read more...
Speaker(s)
David Spisak
Senior Vice President, ReverseRisk
Reynolds and Reynolds

After serving in the Navy, David Spisak worked in the automotive industry for 17 years. Knowing there had to be a better way to find and utilize information in the dealership, he founded ReverseRisk, a reporting and analytics tool which was recently acquired by Reynolds and Reynolds. By figuring how...

Jim Douglas
Automotive Consultant
Reynolds and Reynolds

Previously, Jim was Director, Cold-Blooded Analytics, at FrogData and developer/founder of SelfieTestDrive: an auto app which leveraged Facebook’s iOS API to gather/analyze buyer data. Having spent so much time with sales managers, his wife bought her last car without him as he was “too hard” on their salesman. Today, Jim...

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  • Room: Chablis
Less than 50% of today’s car buyers are committed to specific vehicle make when they start shopping. On their path to purchase, they spend 60% of their time online getting inundated with information about the hundreds of makes and models available today, all the while adding and deleting vehicles to... ...read more...
Speaker(s)
Scott Pechstein
Vice President of National Sales
Autobytel Inc.

Scott Pechstein started in automotive retail in the 1990s and joined Autobytel in May 2000. Today, he serves as Vice President of Sales for the company's full suite of industry-leading products. He is a two-time NADA Convention speaker, and presenter at NADA 20-group, Digital Dealer, IS-20 Group, Internet Battle...

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  • Room: Champagne 3
It's extremely important to know what's available in order to truly understand and measure the value that you're receiving from your Facebook advertising. With Offline Conversion Measurement Facebook is able to report back to you how many people that were served your ad on Facebook actually came into your dealership... ...read more...
Speaker(s)
Greg Resnick
Partner Manager, Automotive
Facebook

Greg has spent the past 2 years at Facebook helping Automotive partners run successful advertising. As the first Tier 3 Automotive Partner Manager, he has influenced Facebook's dealer support structure from the ground up. Greg is an expert in Facebook's marketing products and solutions, specifically in helping advertisers map their...

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  • Room: Bordeaux
In this workshop, Don will identify 5 rules required for managing an effective Quick Lube Service Lane, while providing PROVEN sales skills and processes that improve Customer Retention and INCREASE Customer Pay Gross Profits. You will learn how to: * Maximize marketing efforts geared to increasing Quick Lube traffic. * Prepare for, and adapt... ...read more...
Speaker(s)
Don Reed
CEO
DealerPRO Training

Don Reed is the Founder and prime mover of DealerPRO Training. With 26 years of success in all departments of a dealership, Don knows it takes a well-trained team in Fixed Operations to be successful in the auto industry. His passion for excellence in service is highly contagious...

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  • Room: Loire
The average consumer conducts 14 hours of online research before they end up purchasing a used car (2016 Auto Trader Study). Is it possible they’re more informed than your salesperson who has 100 cars on the lot? You bet. Especially since salespeople turnover rate for the automotive industry is a... ...read more...
Speaker(s)
Patrick McMullen
SVP, Strategy & Innovation
MAXDigital

Patrick McMullen is SVP Strategy & Innovation for MAXDigital. McMullen works closely with the executive leadership team to increase the company’s expansion and profitability. He has helped advance the development of the company’s growth strategy, and has a played a pivotal role in providing guidance to customers about marketing and...

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Monday, September 18, 1:30 PM - 3:25 PM

  • Room: Versailles 3
Are you embracing digital transformation? Consumers’ car-buying journeys now begins online and many steps along the path to purchase can be done digitally. Don’t wait for customers to come to your dealership. Today’s consumer expects and wants you to come to them. In this session, Andy Macleay, Director of Digital Marketing for... ...read more...
Speaker(s)
Andrew MacLeay
Director of Digital Marketing
Dealer.com

As the Director of Digital Marketing at Dealer.com, Andrew MacLeay engages clients and industry in discussions around the transformation of automotive retail marketing. Andy is the company’s go-to authority on how dealers need to leverage today’s advertising and website technologies to best reach their target audiences and drive revenue for...

Jason Barrie
Associate Vice President, Market Performance
Dealertrack F&I and VinSolutions

Jason loves cars. So why not work in the greatest industry in the country: Automotive! Jason has over 12 years of auto experience between Dealertrack and Cox Automotive. Since 2005, Jason has helped drive the company’s growth from a credit application portal to an enabler of sales and F&I dealership...

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  • Intermediate
  • Room: Champagne 2
Local SEO is the tip of the digital spear - the majority of your customers find you in Google. With organic searches being your largest source of website traffic, it's vital that you nurture your largest source of leads. Your dealership needs to achieve maximum local visibility, and this session... ...read more...
Speaker(s)
Greg Gifford
Director of Search and Social
DealerOn

Greg Gifford is the Director of Search and Social at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up...

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  • Room: Champagne 1
With nearly a decade of digital marketing experience, Kent Wilson is a pioneer in digital marketing data analytics, having worked with global & national brands, within agency & in-house environments, and has often guest lectured at state and ivy-league universities. Mr. Wilson provides a unique degree of thought leadership and... ...read more...
Speaker(s)
Kent Wilson
Director of Digital Marketing
Dan Cummins Chevrolet Buick

With nearly a decade of digital marketing experience, Kent Wilson is a pioneer in digital marketing data analytics, having worked with global & national brands, within agency & in house environments, and has often guest lectured at state and ivy-league universities. Mr. Wilson provides a unique degree of thought...

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Monday, September 18, 2:35 PM - 3:25 PM

  • Room: Keynote Hall
DealerRefresh is a community of advancing automotive professionals from all 3 tiers that reaches tens of thousands of people each month digitally, including the Dealer Forums which sees 15-20k visitors every 30 days. During this discussion panel, Moderators Ryan Gerardi and Subi Ghosh will be bringing to life a selection of... ...read more...
Speaker(s)
Brad Paschal
Texas Dealer Advocate
LotLinx

Brad Paschal is a digital ninja!  He is a SEO master, a digital footprint sasquatch, and one incredible innovator when it comes to taking people online so that he can take them offline for the sale, and then online for a 5-star review. He is the 2016 Driving Sales Best Idea...

Chad Graves
Director of Sales & Co-Founder
Reunion Marketing

Chad Graves began his career in the automotive vertical at a 33 store group in Raleigh, NC. There he was able to be part of a team that increased traffic and leads by 400% in a 3 year time period. With a small team, he helped Found Reunion Marketing and has...

Chris K. Leslie
Marketing Director
Fairway Chevrolet

Chris Leslie serves as Marketing Director for Fairway Chevrolet....

Ryan Gerardi
Founder/Owner
AutoConversion

The driving force behind AutoConversion is experienced Internet sales and marketing executive Ryan Gerardi who specializes in Big Data and Permission Marketing....

Steve Stauning
Host
Undeniable Advantage Live!

Steve Stauning is one of the nation’s top sales and digital marketing experts and the host of Undeniable Advantage Live!, a monthly live video webcast and training provider for dealerships and other industries hosted at UndeniableAdvantage.com. He is also the founder of Pladoogle, a leading training, mystery shop, ecommerce and...

Subi Ghosh
Senior Director of Dealer Strategy
Stream Companies

Subi Ghosh worked her way from Internet Assistant to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers, aligns perfectly with her roles as Sr Dir of Dealer Strategy at Stream Companies and Board Member of Women In Automotive....

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  • Room: Versailles 1
Are you constantly fighting to find good people? Then wonder why they leave before ever maximizing their talents? Dealerships have to change their focus regarding the retention of their employees. Glenn Pasch, who has trained hundreds of businesses on retaining employees will explain his strategies and ways to retain your... ...read more...
Speaker(s)
Glenn Pasch
CEO
PCG Comapnies

Glenn Pasch, CEO of PCG Companies, works with clients to develop new strategies that will enable their businesses to become more visible, efficient & profitable. He continues to author articles for multiple industry publications as well is co-author of the book, “Selling Cars in the Digital Age.” His latest book,...

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  • Room: Champagne 3
Dealers across the nation are wasting their digital ad spend. During this session, you’ll discover how to unlock DMS and competitor data to conquer your market. You’ll learn how to segment data, audience shape and spend your digital ads spend for maximum return-on-investment. Primary Learning Objectives: * Use your DMS data... ...read more...
Speaker(s)
Jamil Zabaneh
President
J&L Marketing

Jamil works with each core function of the business to ensure that all teams are aligned and working together to achieve the company’s vision and mission. Jamil formulates and implements the strategic plan that guides the direction of the business and oversees the complete operation of the organization in accordance...

Paul Ress
Marketing Director
J&L Marketing

Paul Ress is a marketing torch bearer focused on empowering others to realize their potential. As the Marketing Director at J&L Marketing he innovates turnkey, omni-channel campaigns engineered to generate relevant traffic and quality conversions for the automotive industry. Paul has an MBA from Concordia University, St. Paul and a...

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  • Room: Burgundy
It’s no secret that knowing what customers want before they do can be a recipe for incredible marketing success. Amazon has been monetizing big data for years by predicting customer needs and wants. But, we can learn just as much about how to utilize big data (or not utilize it)... ...read more...
Speaker(s)
Natalie Born
VP of Product Management
Client Command

Natalie Born is an accomplished executive with over 15 years of experience leading product development and project management teams. Prior to joining Client Command as Vice President of Product, Born worked with organizations such as CareerBuilder, First Data, IHG and ADP. Natalie has led major initiatives in over 18 countries...

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  • Room: Bordeaux
We might not realize it, but AI, or artificial intelligence, has become part of our everyday lives. Whether it’s Siri reminding us to return a call or Netflix suggesting just the right movie, we are surrounded by constantly increasing and improving AI applications– and so are our shoppers. Today’s consumers... ...read more...
Speaker(s)
Ilana Zur
Head of Business Development
AutoLeadStar

Ilana specializes in sales, inbound marketing, and business development. She is constantly seeking ways to perfect conversion funnels to build brand awareness and turn leads into sales. Ilana works to build relationships and find mutually valuable partner solutions. She contributes through leadership for tech companies in and out of the...

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  • Room: Loire
Most dealers are trying every new technology they see, hoping to find a magic bullet that will lead to long term growth and customer loyalty. But what if you could recession proof your dealership, gain new customers and strengthen consumer loyalty like never before? U.S. Hispanics are purchasing nearly 5,000... ...read more...
Speaker(s)
Mat Koenig
CEO
BDA Spanish | Buscador de Auto

Mat Koenig is the CEO of BDA Spanish Marketing and a pioneer of mobile and Spanish language marketing in the United States. With more than 20 years of automotive experience, his real-world approach and exciting presentations make him one of the most sought after automotive industry speakers in the country....

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  • Room: Chablis
How does your dealership stand out when everyone is shouting the same price driven message? Learn how you can turn your online advertising into a BDC machine while building trust with your online shopper. Gone are the days of impressions and clicks...personalized 1:1 sales conversations can now be unleashed to... ...read more...
Speaker(s)
Pete Petersen
CEO
Dealers United

Pete Petersen, CEO of Dealers United, is obsessed with helping automotive dealers succeed while increasing performance, improving culture, and dominating in customer experience. ...

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Monday, September 18, 3:30 PM - 4:30 PM

  • Room: Keynote Hall
Discover New Solutions for Your Dealership(s) at Digital Dealer Tech Tank! Tech Tank (modeled after the show "Shark Tank") will take place on the Keynote Stage from 3:30pm-4:30pm on Monday, September 18, and will feature five, 6-minute new product presentations delivered by contestants from iReconCars powering MyCarPedigree, DriveCentric, Uber for Business, Cognosos,... ...read more...
Speaker(s)
Bryan Armstrong
E-Commerce Director
VW SouthTowne

Bryan Armstrong is a leader in our Industry with a strong eye on customer satisfaction and retention all dealership processes and the integration of digital and traditional media. He has helped VW Southtowne and Volkswagen of Lee’s Summit become a Top Nationally Top-Ranked volume Volkswagen Dealerships. A veteran presenter at...

Eliana Raggio
Webinar Manager
DealerOn

Eliana Raggio, known as the “Webinar Goddess,” is host and moderator of DealerOn’s free weekly webinars (DealerOn.com/webinar), where she presents invaluable information from industry-leading experts on timely and relevant topics dealers need to compete and succeed in the automotive industry today. The highly interactive installments of the popular continuing education...

Erich K. Gail
Chief Executive Officer
Cardinale-Group of Companies

Erich K. Gail is the Chief Operating Officer of the Cardinale-Group of Companies.  In this capacity; Mr. Gail is the: Chief Executive Officer | Cardinale Automotive Group Chief Executive Officer | Cardinale AG Vehicle Supply Group – North America Chief Executive Officer | ZMOT Automotive Digital Velocity. Managing Director ...

John Luciano
Managing Partner
Street Volkswagen

John is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the...


    Monday, September 18, 4:30 PM - 5:20 PM

    • Room: Keynote Hall
    Brian Benstock will discuss Paragon Honda and Paragon Acura’s record-breaking year in 2016 and their goal of doubling their business in 24 months. Their strategy? Create a frictionless transaction for the consumer that will revolutionize the purchase process. In 2016, Brian Benstock read a book that re-affirmed his belief in... ...read more...
    Speaker(s)
    Brian Benstock
    General Manager and Vice President
    Paragon Honda and Paragon Acura

    Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura. Located in Queens, New York, Paragon Honda and Paragon Acura are the #1 Certified Honda and Acura dealers in the world, delivering an average of 1,100 cars per month and 37 cars per day, every...

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    Tuesday, September 19, 9:00 AM - 9:50 AM

    • Room: Loire
    This session is going to be a full Q and A. You will learn best practice for culture, lead handling, phones and how to manage a BDC. I will have 5 key areas and we will start the Q and A. This will be intense and raw. Primary Learning Objectives: * Learn... ...read more...
    Speaker(s)
    Joshua MItchell
    BDC Director
    Huntington Beach CDJR

    Started at Dan Cummins Chevrolet in 2011. Took the store from 150 units to over 900 units in 6 years. Now with Huntington Beach CDJR as the BDC Director building a new BDC department. ...

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    • Room: Versailles 1
    Digital channels are becoming the primary communication point for more and more consumers. The success of a dealership is becoming more dependent upon their ability to translate data generated from digital customer activity into consumer insight and action. Understanding the complete consumer journey and marketing KPI’s has become more complex,... ...read more...
    Speaker(s)
    Bill Wittenmyer
    Partner
    ELEAD1ONE

    Business Strategist | Motivational Speaker | Automotive Retail Champion | Partner at ELEAD1ONE With over 25 years of automotive leadership experience, I’m passionate about helping others to realize long-term growth and success – as professionals, as leaders, and as individuals. I’ve been honored to work with thousands of automotive retailers...

    Jason Scinocca
    CEO of AutoID
    CTO of CallSource

    For 11 years, Jason has been the mastermind behind the scenes at CallSource, designing and managing… the patented technology infrastructure that handles millions of monthly calls. His knowledge and insights come second to none in an industry which is constantly reinventing itself. Jason is the inventor of AI, from AutoID....

    Larry West
    Brand Ambassador
    DropIn Inc., the Live Stream video

    Larry West is the brand ambassador for DropIn Inc the Live Stream video. With over 30 years of Automotive experience including Dealer and General Manager roles of high volume and successful franchises. Included in the career accomplishments are NADA Dealer of The Year awards as well as FCA Dealer of...

    Peter Quinones
    Digital Marketing Director
    Warren Henry Automotive

    Peter started in the Automotive business in 2005 integrating navigation systems and Bluetooth systems into vehicles before manufacturers adopted these technologies. After graduating college from Florida International University with a triple major in Management, Finance and International Business, Peter accepted a sales position offer at Land Rover North Dade which...

    Raquel Rodriguez
    President
    R2Media, Inc

    Raquel Rodriguez is the Founder of R2 Media, based in one of the most competitive markets in the country, Los Angeles. She understands why dealerships focus on solutions that directly impact their bottom line; it’s not creative unless it sells. She has managed advertising for dozens of dealerships...

    Ray Reggie
    Chief Executive Officer
    NexLevel Group

    Ray Reggie started in the automobile business in 1983 as a salesman and worked at practically every position in the business. Ray is recognized by his peers in the auto and media industries as a leader in marketing, branding e-commerce and sales training. Ray’s extensive advertising experience dates back to...

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    • Room: Champagne 2
    We will show you the strategies that the number one dealers in the world use to succeed regardless of what's happening in their markets, more importantly, we will show you how they decide when to save money and when to spend. We will explain how seasoned digitally savvy professionals sometimes... ...read more...
    Speaker(s)
    Justin Cook
    Executive Vice President
    C-4 Analytics

    Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital agency. Blending proven marketing practices with the evolving science of analytics, Justin develops next-generation strategies rooted in the psychology of decision-making, yielding results that turn C-4 Analytics’ clients into leaders in...

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    • Room: Chablis
    The shift is real. People are watching more TV than ever, but while they continue to shift their consumption habits we haven’t changed the way we’re buying and measuring cross-platform video. Primary Learning Objectives: • Learn why it’s time to challenge everything you know about cross platform video and start to think... ...read more...
    Speaker(s)
    Greg Friend
    Director, Audience Solutions
    Comcast Spotlight

    Greg Friend is the Director of Audience Solutions at Comcast Spotlight. A near 10-year veteran of digital and cross platform research, Greg graduated from Northwestern University where he studied Philosophy, Economics, and Marketing. He began his career in Nielsen’s Emerging Leaders Program, and left after managing the international rollouts of...

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    • Room: Champagne 1
    Instagrammers are informed shoppers and are more likely than the general smartphone-owning population to do various kinds of research when they're making a purchase. 38% of Instagram users said they use Instagram to inform what they buy more than they did 2 years ago - among auto purchasers this jumps... ...read more...
    Speaker(s)
    Gabrielle Garrison
    Partner Manager, Automotive
    Facebook

    Gabrielle is on Facebook’s Partner Manager Team where she makes sure clients are thriving at the forefront of the quickly changing digital landscape on Facebook. With 7 years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and...

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    • Room: Bordeaux
    How efficient is your dealership when merchandising and distributing online inventory? How are you measuring the results? In this session, Russ Daniels will share proven metrics and techniques to cut down your online time to market. Russ will discuss how to enhance online vehicle merchandising and distribution processes to improve... ...read more...
    Speaker(s)
    Russ Daniels
    Senior Manager, Product Marketing
    HomeNet Automotive

    Russ Daniels is the Senior Manager, Product Marketing for HomeNet Automotive, the only provider of a unified platform that helps dealers save time and sell more cars by getting inventory out of your systems and in front of online shoppers. Russ has a strong background with Inventory Software products,...

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    • Room: Versailles 3
    Come Together and learn about the future of digital marketing in this Beatles-themed session focused on Mobile and Voice Search.  Mobile search took over desktop in less than five years. The use of voice search went from zero to 10 percent within one year and Google recently announced that 20... ...read more...
    Speaker(s)
    Shaun Raines
    VP Business Development
    DealerOn

    Shaun is an Internet car guy and the VP of Business Development at DealerOn. His 25 years of automotive experience includes helping the Reynolds teams that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites and Reynolds Web Solutions. Before joining the DealerOn family, Shaun was the Director of Automotive...

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    • Room: Burgundy
    Automotive dealers spend tremendous amounts of money advertising their vehicles online. According to NADA, U.S. franchised dealers spent an average of $16,458 per month on internet advertising in 2016. This money goes towards portals, websites, pay-per-click ads, Facebook ads, display and retargeting ads, etc. However, when it comes to spending... ...read more...
    Speaker(s)
    George Nenni
    Consultant
    Dominion Dealer Solutions

    With three decades of IT and automotive experience, George Nenni educates the automotive industry about emerging technology by writing, speaking and sharing his vision for how dealers can maintain a competitive edge. As the first employee hired by Dealer Specialties back in 1993, George was a pioneer in building...

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    Tuesday, September 19, 9:00 AM - 10:55 AM

    • Room: Champagne 3
    The session is a comprehensive walkthrough of a proven 14-step process employed by numerous successful companies outside our vertical but left unnoticed by the automotive industry. This power packed double session will help dealers understand all the steps necessary to increase the results of their marketing efforts. Wees, a 15-year experinced... ...read more...
    Speaker(s)
    Brent Wees
    Director of First Impressions
    Nextup

    Brent Wees is the “Director of First Impressions” for Nextup and has been a fixture in the North American automotive digital landscape for almost 20 years. He has also had the good fortune of being a featured columnist for automotive publications in the US, Canada, and England. Brent’s energetic, comedic...

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    Tuesday, September 19, 10:05 AM - 10:55 AM

    • Room: Champagne 2
    If you need convincing that digital transformation is real, just take a look at the evolution in the big shopping malls near you. Dozens of malls have closed in the last 10 years, and many more are at risk of shutting down as retailers like Macy’s, JCPenney, and Sears — also... ...read more...
    Speaker(s)
    Kathi Kruse
    Founder/CEO
    Kruse Control Inc

    Kathi Kruse is a Social Media Strategist, Digital Reputation Expert, Business Consultant, Blogger, Speaker, Author and Founder of Kruse Control Inc. Born in the heart of Los Angeles to a family of “car people,” Kathi’s passion for the car business spans a 25-year career managing successful dealerships in Southern California....

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    • Room: Versailles 3
    This session is geared toward dealers only! In "Change the Dealership Narrative: Focus on Fixed Ops", Reuben and Cavan will teach dealers how to take back customers into their own service drives rather than losing out to independent service shops. Primary Learning Objectives: * Understand the disconnect between advertising your sales department... ...read more...
    Speaker(s)
    Cavan Robinson
    Product Manager, OEMs
    DealerSocket

    Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as product manager at DealerSocket, he leads a team of specialists in optimizing digital practices...

    Reuben Muinos
    Sr. Director of Business Development
    DealerSocket

    Reuben Muinos, Sr. Director of Business Development for DealerSocket, is the leading expert in CRMs. He started his career with the Galpin Motors organization, where he worked a combined 17 years. A featured contributor to many top-tier industry magazines, conferences and seminars, Muinos has traveled the country providing advice to...

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    • Room: Champagne 1
    This session is for every dealership interested in gaining insights and developing a step-by-step action plan to solve the dirty and outdated data problem so they can start generating revenue from these massive files of lost opportunities. Primary Learning Objectives: * Identify the millions of dollars in non-performing assets compounding in your... ...read more...
    Speaker(s)
    Sean Marra
    CEO
    ePush!

    Sean Marra launched his first business at 16, and sold his first company by 19. At the age of 25, he co-founded BigGross.com, a web-based automotive sales, advertising and marketing company, which he grew to over $100 million in sales. Sean went on to co-found ePush! in 2009, a behavioral...

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    • Room: Versailles 1
    Empower, align and delegate to elevate your team to accomplish your MUST-ACHIEVE daily – weekly – monthly – annual profit and performance requirements…clone-able and scale-able Leadership and Empowerment Process from the #1 Highest Sales Volume eDealer Group in North America. As Dealers, we are focused on 10,000 little things done right... ...read more...
    Speaker(s)
    Erich K. Gail
    Chief Executive Officer
    Cardinale-Group of Companies

    Erich K. Gail is the Chief Operating Officer of the Cardinale-Group of Companies.  In this capacity; Mr. Gail is the: Chief Executive Officer | Cardinale Automotive Group Chief Executive Officer | Cardinale AG Vehicle Supply Group – North America Chief Executive Officer | ZMOT Automotive Digital Velocity. Managing Director ...

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    • Room: Chablis
    Bigger has always been better in new vehicles. We tend to believe dealers with the biggest ad budgets, inventories and showrooms reap the biggest rewards. But that’s no longer as relevant or true with today’s online shoppers. They don’t care if you’re the biggest and the so-called best, and you... ...read more...
    Speaker(s)
    Brian Finkelmeyer
    Director of Conquest Business Development
    vAuto

    Brian Finkelmeyer is a Director of Business Development at vAuto. He is responsible for all aspects of vAuto’s New Car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. His topics focus on the importance of increasing new vehicle inventory...

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    • Room: Loire
    Soft pull technology is an enormously powerful tool for generating leads and improving the sales process. With just a name and address you can instantly know your customer's exact credit score plus information about their open auto loans including exact payment, payoff, and interest rate. Soft pull technology can be... ...read more...
    Speaker(s)
    John Palmer
    President & CEO
    ProMax Unlimited

    John Palmer formed ProMax in 1994 after over a decade managing car lots. ProMax has been at the forefront of the automotive software industry for over 20 years. Mr. Palmer holds an Honors B.S. in Finance from the University of Illinois. He is a sought-after speaker on automotive software and...

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    • Room: Bordeaux
    Learn how adding a true e-commerce solution to your website is the next big selling advantage. Car shoppers and Millennials in particular, are happy to shop and buy online. By having a complete, secure e-commerce option you will be offering the next big wave of buyers, an easy, transparent, online... ...read more...
    Speaker(s)
    David Martin
    Chief Technology Officer
    CarsQuickBuy

    David Martin currently serves as the Chief Technical Officer for CarsQuickBuy and has over 40 years of experience in the software development industry, with 25 years solely dedicated to automotive software and design. He has been named the “Software Developer of the Year” three times & was listed in Who’s...

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    • Room: Burgundy
    It’s not a matter of if, but when. There is little doubt that the automotive retailing experience is changing quickly and will continue to evolve in the near term. What is less certain is just how will the current players and new entrants adjust to changing expectations and the changing... ...read more...
    Speaker(s)
    Jason Jewert
    Director, Client Advocacy
    CDK Global

    Jason Jewert has 20 years of techni­cal, customer service, retail automo­tive and consulting experience. He began in the technical world, includ­ing writing CRM software for real estate agents, then evolved to lead the technical team of a website host­ing, dial-up and point-to-multipoint wireless business services company. In the retail automotive...

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    Tuesday, September 19, 1:30 PM - 2:20 PM

    • Room: Champagne 3
    Everyone has spent years taking great photos of inventory and placing it on any and every site possible. We have all then drove as much traffic to these sites as possible to get potential consumers engaged in these vehicles. The problem is we hope they click on the right car... ...read more...
    Speaker(s)
    Sean R. Seltzer
    Partner/Dealer, Castle Auto Group; and CEO, SOCIALDEALER
    SOCIALDEALER

    Sean Seltzer brings more than 20 years of marketing and sales experience in successively more senior-level positions. He currently holds the title and position of Chief Executive Officer at SOCIALDEALER. Previously he managed marketing for Volkswagen of America in the Northeast Region. Managing a marketing/advertising budget of over $32 million...

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    • Room: Bordeaux
    Over the years, automotive digital marketing companies have made some big promises; claiming to do things like conquest your competitors, lower your cost per lead/sale, and, ultimately, help you sell more cars. In this session, we're going to take a close look at some of the most widely used digital... ...read more...
    Speaker(s)
    Gino Cipperoni
    Director of Digital Marketing Sales
    Dealer eProcess

    Gino Cipperoni has been in the digital marketing business for over 10 years; working exclusively in automotive for the past 5. He has helped a variety of dealers, from large groups to smaller independents, identify and take advantage of digital opportunities within their own markets. Gino is a regular speaker...

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    • Room: Chablis
    Imagine the ability to retarget anonymous website shoppers with email; sending your VDPs to their inbox. Imagine being able to send direct mail pieces to anonymous website visitors based on what they browsed while on both your website and your competitors! Ultimately reducing your dealership's dependence and spends on Google... ...read more...
    Speaker(s)
    Jeffrey Tognetti
    Product Development Lead
    DealerX

    I founded MediaRevo in 2003 after having sold my pioneering high frequency trading platform built mid 1990’s. I saw parallels between “Wall Street Trading” & “Modern Day” Digital Advertising which led to Mediarevo. In 2013 DealerX was spun off to exclusively operate in automotive. In a few short years DealerX...

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    • Room: Versailles 1
    In this session, you will learn how using data you currently have, to make data-driven decisions can impact gross profit and increase vehicle turn-rate. We will discuss the simple, yet effective ways you can use metrics to help eliminate waste in ad spend and increase overall digital efficiency. Whether you're... ...read more...
    Speaker(s)
    Jason Knight
    COO, Co-Founder
    LotLinx

    A reformed engineer and Detroit native with auto in his blood, Jason’s first job was conducting crash-test dummy research on safety restraints. Jason co-founded LotLinx to help dealers more effectively and efficiently connect to in-market car shoppers. Through patented technology, the LotLinx Shopper Targeting Platform matches in-market shoppers to VIN...

    Mark Conner
    SVP, Channel Strategy
    LotLinx

    As an experienced dealership group’s marketing and e-commerce leader, Mark brings his leadership to LotLinx a groundbreaking digital advertising technology company for North American automotive dealers. LotLinx reaches over 63 MM car shoppers every month, more than any other digital automotive platform. Mark provided executive leadership, innovation, and digital transformation...

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    • Room: Burgundy
    With vehicle sales slowing, today’s dealers must improve fixed operations to continue driving profitable growth. In this session, we’ll examine methods to connect the service and sales experience, bust some myths about service processes and discuss best practices to improve retention and reclaim service work from independents. Focus on the... ...read more...
    Speaker(s)
    Jim Roche
    Divisional Vice President of Marketing & Managed Services
    Xtime, Cox Automotive

    As VP at Xtime, Jim is responsible for Marketing. Jim has 34 years of tech leadership experience, including Founder/CEO of AutoPoint, the industry’sfirst multichannel marketing platform, which was acquired by SRS. He also served as VP of Product Management at Autobytel, overseeing the product portfolio and the development of RPM, and...

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    • Room: Loire
    For many dealers, mobile marketing feels like a roll of the roulette wheel. This session will help you roll double 0's with mobile campaigns. According to Google, 80% of brand searches are mobile. Many of these behaviors take place on dealers' lots. Joe will share three actionable location-based mobile targeting strategies that... ...read more...
    Speaker(s)
    Joe Altomonte
    Senior Training Manager
    Advance Local

    Joe Altomonte is Senior Training Manager for Advance Local. An authority on automotive marketing strategies and a dynamic speaker, Joe helps marketing professionals and dealers across the country develop effective, comprehensive marketing campaigns. Joe distills complicated media concepts into simple, actionable steps to help dealers grow their business in today's...

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    • Room: Versailles 3
    This session will help you create a complete video marketing strategy tailored to your dealership's unique mission and culture in a fun, fast-paced Build-A-Bear style workshop (without the fluff). You will walk out with materials to hit the ground running and tools to handoff to your staff; Plug & Play! Primary... ...read more...
    Speaker(s)
    Flo Lopez
    Digital Strategist
    Street Volkswagen

    Flo Lopez is a Digital Strategist with Street Volkswagen, in Amarillo, Texas. Flo is the video & audio technical magic behind the Motormouth video podcast. Flo has over a decade in the retail car business and is a prolific cinematographer. Flo was awarded Best Comedy film in grade...

    John Luciano
    Managing Partner
    Street Volkswagen

    John is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the...

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    • Room: Champagne 1
    Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports. If this is the... ...read more...
    Speaker(s)
    Ian Cruickshank
    VP of Sales and Marketing
    Speed Shift Media

    Ian has spent over 10 years in Marketing and Digital Advertising. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue generating activities. With a Master’s degree in Business and IT Management and as an Adjunct Professor at the University of British...

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    Tuesday, September 19, 1:30 PM - 3:25 PM

    • Room: Champagne 2
    The average American spends over 50 minutes a day on Facebook, and one out of every five minutes on a mobile phone is spent on Facebook. Not only does Facebook have attention, it also has data. Facebook combines browsing behavior with demographics, interests, and even third-party information, such as Polk data... ...read more...
    Speaker(s)
    Scott Meyer
    Founder
    9 Clouds

    Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve...

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    Tuesday, September 19, 2:35 PM - 3:25 PM

    • Room: Bordeaux
    It’s impossible to know how much money and time dealers lose every week to auction vehicles they never should have purchased. The problem started with the buy, because the money wasn’t right. But there’s a new way, where the money comes first, and dealers consistently make better buys, with better... ...read more...
    Speaker(s)
    Majd G.  Saboura
    Director of Wholesale Business Development
    vAuto

    A ten-year veteran of the automotive industry, Majd specializes in the wholesale market, where he has worked nationally and internationally connecting buyers and sellers on behalf of Manheim. In his current role with vAuto, Majd leads wholesale business development for Stockwave, vAuto’s wholesale sourcing innovation. ...

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    • Room: Burgundy
    Technology and data science have the ability to connect online activity with real, meaningful outcomes with dollars behind them like car sales or oil changes. However, there is growing “gap” between growth in digital activity and vehicle sales. It’s this Quality Gap that can send dealers away from the ROI they... ...read more...
    Speaker(s)
    James Grace
    Sr. Director of Analytics Products, Autotrader, Dealer.com and Kelley Blue Book
    Cox Automotive

    As the Sr. Director of Analytics Products for Cox Automotive Media Solutions Group, James Grace leads Product Management for Analytics for Autotrader.com, Kelley Blue Book, and Dealer.com. Since joining Dealer.com in 2014, he has overseen the product development process including research, prototyping, engineering, client services, customer support, training, launch, marketing and...

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    • Room: Chablis
    Dealerships that are struggling to run a successful service department may have a condition I call “Toxic Service Drive Syndrome”. Dealers that are affected display symptoms such as low CSI, costly employee turn-over and reduced customer loyalty. They may find themselves operating in a state of perpetual crisis, and feel... ...read more...
    Speaker(s)
    Dan Hahn
    Fixed Ops Trainer
    Automotive Development Group, LLC

    Dan began his automotive career as a porter, while attending college for automotive technology. He spent 15 years as a technician and service advisor before transitioning to the role of service manager. On top of being a Certified Master Technician, Dan is an accomplished trainer and public speaker. Today, he...

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    • Room: Champagne 3
    Despite the best efforts of many good dealers a significant trust gap still persists amongst consumers. However, many of the strategies and processes implemented at dealers fail to address the fundamental issue of trust. This session will draw on a recent study of hundreds of automotive car buyers who documented... ...read more...
    Speaker(s)
    Kerri Wise
    VP, Dealer Education
    TrueCar

    Kerri Wise is VP, Dealer Education at TrueCar. In her role, she leads dealer training initiatives focused on helping dealers understand the best practices/tools that can maximize their success. Kerri's career spans 19 years helping clients improve their strategies using industry trends, insights and best practices. Prior to joining TrueCar,...

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    • Room: Versailles 1
    Your dealership’s sales and lead data only show the effectiveness of your own sales. But what if you could see into the sales trends of competing dealers or brands in your market? How many customers did you lose in a certain time frame? Which competitors did you lose them to?... ...read more...
    Speaker(s)
    David Metter
    President
    AutoHook powered by Urban Science

    David Metter brings a wealth of automotive knowledge and experience to AutoHook, both from a dealer and service provider perspective. Prior to AutoHook, David served over six years as CMO for MileOne Automotive, where he built an industry-leading marketing organization. As an early adopter of arising technologies, he built a...

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    • Room: Keynote Hall
    We know that video is more emotionally engaging. We know that YouTube is the second largest search engine in the world. We also know that Google and Facebook can reach 95% of the prospects in your market. Does video make an impact? This panel will include senior members from Google... ...read more...
    Speaker(s)
    Peter Leto
    Head of Industry - Automotive Retail Sales, U.S.
    Google

    Peter Leto is an Automotive Industry Strategist on the Google Automotive team. He provides automotive partners with business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with...

    Phil Sura
    VP Sales
    UnityWorks

    Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. Phil has been personally involved with many of the top 100 automotive groups in country. Phil has presented regularly at Digital Dealer starting with Digital Dealer #1. He ran two dealer workshops at...

    Phillip Rather
    Head of Automotive Partnerships
    Facebook

    Phillip is Head of Automotive Partnerships at Facebook where he works on creating scalable marketing systems that sell cars. Phillip was an early hire for Facebook in Austin where he helped grow it into one of the company’s largest offices, while building many of the first relationships and processes that...

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    • Room: Versailles 3
    CRM can sell more cars! Resources abound about basic CRM setup and sales tracking, but this session will focus on several ways dealers can greatly extend the sales impact of CRM. From Social Media and Reputation Management to service department opportunities that are often overlooked, CRM can directly add units... ...read more...
    Speaker(s)
    Jarrod Kilway
    Director of Digital Strategy and Solutions
    Germain Automotive Partnerships

    Jarrod’s extensive automotive experience in dealerships, and with VinSolutions, gives him unique insights into sales and digital marketing. With more than a decade in retail management, he has a strong grasp of the latest technologies that connect the dealership to shoppers, as well as the processes within a store that...

    Tom LaPointe
    National Sales Executive
    Dealer Teamwork

    A dynamic presenter who started out building websites at Johns Hopkins University in the 90’s, Tom is a National Sales Executive at Dealer Teamwork and Co-Host of the Refresh Friday webinars by DealerRefresh. His diverse background includes more than a decade of dealership internet experience, as well as marketing work...

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    • Room: Champagne 1
    When faced with high ad cost per vehicle and customers having 900 touchpoints before making a purchase, dealers are left trying to figure out who brought in their last lead. Don’t. Instead, understand why multi-touch should be your standard and how you should be tracking them. Who cares where your... ...read more...
    Speaker(s)
    Ryan Zwerneman
    Field Marketing Consultant
    Naked Lime Marketing

    Ryan is a Field Marketing Consultant for Naked Lime in Kansas City. Before venturing out to the field, Ryan worked as an email and direct mail specialist and managed teams that provide a range of marketing services for dealerships. His passion is helping franchise dealers grow their market share and...

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    • Room: Loire
    This session will leave you with a firm grasp as to the inner workings of Facebook's advertising platform. You will learn what creative works best for which target audience, and how to take a Facebook ad and have it first convert into a live text conversation with the potential customer... ...read more...
    Speaker(s)
    Jason Girdner
    CEO
    TECOBI

    Jason Girdner, founder and CEO of TECOBI, has built several successful advertising & technology companies in the automotive space in both traditional and digital verticals since 2001. In 2016, Girdner developed and was awarded patent on the technology & software used in the TECOBI application. TECOBI generates targeted ads using Facebook's...

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    Tuesday, September 19, 4:50 PM - 5:40 PM

    • Room: Keynote Hall
    With the constant, aggressive evolution of today’s automotive industry, the necessity of dealerships to utilize vendors is currently at a historical high. Yet, if one was to describe the status of the market-wide relationship between the dealers and vendors, the only term that comes to most minds would be “it’s... ...read more...
    Speaker(s)
    Dave Wilson
    CEO and President
    Preston Automotive Group

    CEO and President of Preston Automotive Group (5 Ford stores, Mazda, Hyundai, Nissan, Chrysler, Jeep, Dodge, Ram, 2 Lincoln Stores) Preston, MD. Dave grew up in the dealership. He started washing cars at a local dealership at 16 years old, started selling cars immediately after graduating high school, and at...

    Erich K. Gail
    Chief Executive Officer
    Cardinale-Group of Companies

    Erich K. Gail is the Chief Operating Officer of the Cardinale-Group of Companies.  In this capacity; Mr. Gail is the: Chief Executive Officer | Cardinale Automotive Group Chief Executive Officer | Cardinale AG Vehicle Supply Group – North America Chief Executive Officer | ZMOT Automotive Digital Velocity. Managing Director ...

    Frank J. Lopes
    Vice President
    Forrest & Blake Marketing & Advertising

    Frank J. Lopes, Vice President of Forrest & Blake Marketing & Advertising, leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country while also having prolific presence on social media. He spreads a message of positivity and growth to all his followers...

    Jesse Peterson
    President
    Eide Automotive Group

    Jesse Peterson is President Eide Automotive Group (Jeep, Dodge, Chrysler, Ram, Hyundai, Ford, Lincoln) in Bismarck, North Dakota, where he’s been since 2005. He’s been involved in this business in different capacities and positions since the young age of 12, where he started in the wash bay cleaning cars. Jesse...


    Wednesday, September 20, 8:30 AM - 9:20 AM

    • Room: Keynote Hall
    During this rock-the-house Keynote, you’ll have an opportunity to learn from the best in the business in both the digital and automotive space! Scott Empringham, CEO of Flash Point Communications, will lead a discussion with disruptors: Trace Przybylowicz, Head of Automotive Industry Relations at Facebook; Kelly McNearney, Google’s Senior Strategist... ...read more...
    Speaker(s)
    Brian Benstock
    General­ Manager and Vice President
    Paragon Honda and Paragon Acura

    Brian Benstock is the General Manager and Vice President of Paragon Honda and Paragon Acura, which are the no. 1 Certified Honda and Acura dealerships in the world, delivering an average of 950 cars per month and 32 cars per day, every day. Benstock began his career...

    Kelly McNearney
    Senior Strategist on Automotive Retail
    Google

    Kelly McNearney is Google’s Senior Strategist on Automotive Retail based in Venice, CA. She coaches automotive clients on Google’s wide range of solutions including Google Search, YouTube, Google Display Network, programmatic and mobile solutions. Her mission is to help automotive retailers make the most of the web by reaching in-market...

    Mark Olson
    Director of E-commerce and Business Development
    Findlay Kia

    After earning a place on the prestigious Auto News “40 Under 40” list in 2016, Mark went back to work. Making sure his dealership was always will be trending up he found the time to start working on his own project. He was recently invited to the highly...

    Scott Empringham
    CEO
    Flash Point Communications

    For more than 20 years, Scott’s passion is helping car companies and Dealers BREAKTHROUGH the clutter — using digital marketing & social media — to drive results in areas that matter most: sales and service. Scott has worked w/ virtually every major OEM (Ford, Toyota, Cadillac, GMC, Buick, Honda, Lincoln,...

    Trace Przybylowicz
    Industry Relations Lead – Autos
    Facebook

    Trace works closely with marketers and agencies to develop cross-platform solutions that drive brand awareness, consideration and sales impact. Trace joined Facebook in 2009 from Saatchi & Saatchi, where he managed the Sales Event & Retail business for Toyota Motor Sales. Prior to Saatchi, Trace worked with Campbell-Ewald, on the...


    Wednesday, September 20, 9:30 AM - 10:20 AM

    • Room: Versailles 3
    Since 2009, Preston Ford has aimed to do the impossible. Despite sitting in a town of 800 people, this Ford dealership has been able to break into the top 100 Ford dealer’s list year after year. What is even more astonishing is that they have crafted their own plan of... ...read more...
    Speaker(s)
    Brent Durham
    COO of iFrog Digital Marketing; &
    Digital Marketing Director, Preston Automotive Group

    A consummate student of the industry, Brent basically grew up in dealerships and has touched almost every role. He understands the importance of lean operations and is obsessed with ensuring dealer advertising brings the highest ROI and the lowest amount of waste. Brent serves as Preston Automotive Group’s Digital Marketing...

    David Wilson
    Vice President
    Preston Automotive Group

    David Wilson Jr. has been involved in the family owned Preston Automotive Group most of his life. Beginning as a lot porter before his teenage years and working his way up to his current position as Vice President. He also serves on the 20 Group board for Ford. David is...

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    • Room: Bordeaux
    Your dealership is collecting mountains of customer data every day. The question is how can you use that data to streamline the customer journey and improve the car-buying experience. If you don’t have a background in data analytics, it can be difficult to know where to start. Luckily for you,... ...read more...
    Speaker(s)
    Dan Wright
    Head of Automotive Sales
    Podium

    Dan Wright is a Sr. Regional Sales Director at Podium, a SaaS platform that helps businesses influence purchase decisions by streamlining the collection and management of online reviews. Wright has a keen understanding of the importance of customer experience from his years working in sales at Qualtrics. In his free...

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    • Room: Versailles 1
    In this session, you’ll learn how to recruit, onboard, and manage all of your employees in one place. You will learn how to: • Build your Company Career into a “full service job board” • Post to all of your preferred job boards • Share to all your social pages • Build your own... ...read more...
    Speaker(s)
    Craig Lockerd
    Founder/President
    AutoMax Recruiting & Training

    Craig Lockerd has been in the auto industry for more than 45 years, holding literally every position in a dealership. He became a turnaround consultant in the late ‘80s and started AutoMax Recruiting and Training more than 18 years ago, because there was an overwhelming need for fresh blood in...

    Steven Warner
    Founder and CEO
    AutomotoHR.com and AutomotoSocial.com

    Steven Warner, Founder and CEO of AutomotoHR.com and AutomotoSocial.com, has built his business insights and strategy in the Automotive HR field with over 25 years of experience working in the Auto dealership and Auto Auction industries. His career highlights include: Currently CEO / Founder AutomotoHR, Director of Sales for the Western U.S. for Dealermatch, a Cox Automotive...

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    • Room: Champagne 3
    Christopher Miller, CEO of Recall Masters, will share what he's learned about recalled vehicle owners and how the debacle has also brought about opportunity for dealerships that effectively manage the process. During this interactive session, Miller will talk about the status of vehicle recalls in America, blueprint a successful dealership... ...read more...
    Speaker(s)
    Christopher Miller
    President and CEO
    Recall Masters, Inc.

    Christopher Miller has more than 15 years experience building software to automate marketing communications. From automotive to financial services and the hospitality industry, he has worked with marquee brands including HSBC/Household Automotive, Mercedes Benz USA, BMW/Mini North America, Volvo North America, Costco Automotive Group, ServiceMagic, Monumental Life Insurance and Moxy...

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    • Room: Champagne 1
    With more car shoppers today owning smartphones and other mobile devices, using the GPS from these devices to locate and advertise to potential customers has become both a popular and effective strategy. In my session, we are going to look at both Geofencing and Geoconquesting and discuss what makes them different.... ...read more...
    Speaker(s)
    Owen Moon
    Director of Automotive Digital Solutions
    CarClick360.com

    For over 17 years Owen Moon has been helping dealerships across the country with both traditional and digital marketing strategies. Recently nominated for the Automotive News 2017 Rising Star Award, Owen has been a content contributor for Auto Success Magazine, was a presenter at Digital Dealer 22 in Tampa (FL)...

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    • Room: Burgundy
    Getting more positive reviews is great; but would you rather have one more positive review, or one fewer negative review? Yes, smart dealerships spend a lot of effort getting more positive reviews; but smarter dealerships spend just as much or more effort dealing with their negative reviews. Come learn the... ...read more...
    Speaker(s)
    Steve Pearson
    CEO
    Friendemic

    Steve Pearson is the CEO of Friendemic, and he loves helping dealerships connect with past and future customers through social media. Prior to joining Friendemic, he worked at McKinsey, Vector Capital, and Google. His professional passion is using technology to improve customer experience. His other passion is climbing; ask him...

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    • Room: Loire
    In this session you'll learn proven strategies with real-world actionable tactics to be more competitive and win more business in a 2017 market that’s projected to be "down" relative to the SAAR. You’ll leave this session with a very clear understanding of how you will leverage your market, your best... ...read more...
    Speaker(s)
    Ronald Morrison
    CEO
    Pureinfluencer, LLC

    CEO and founder of both technology and marketing companies. Ron is an experienced marketer in the automotive space, 24 years of it. He's lead sales teams, built marketing teams and he's described as an "executive level sales and business development executive" with more than 24 years of experience in delivering...

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    • Room: Chablis
    Dealerships are understanding the value of Facebook's advertising platform and the power of the data Facebook possesses. As more and more dealerships play ball in the Facebook advertising space, it's imperative that your Facebook Advertising Account is set up properly for long-term success. Establishing your Facebook Advertising Account properly provides... ...read more...
    Speaker(s)
    Justin Simon
    President
    DriveSocial

    Justin is the President and Founder of DriveSocial. DriveSocial is an inherently digital, full-service advertising agency within the automotive industry. Justin founded DriveSocial in the Summer of 2016. Prior to DriveSocial, Justin spent 9 years managing the digital media and marketing efforts at the brand/tier 2 level...

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    • Room: Champagne 2
    Every dollar spent is turned into 33 cents. On average, customers’ attempts to reach a sales agent fail 37% of the time, and of those that do connect, 52% have never earned contact information. Your advertising dollars are paying to make the phone ring and instead of raising ad spend,... ...read more...
    Speaker(s)
    Chip King
    Founder and CEO
    CallRevu

    Chip King spent his career in automotive retail from 1977 to 2008, holding every position in variable operations, including General Manager and Dealer Principal. Chip’s passion is to bring vision to what was once invisible; the caller’s journey on the phone through your business. Chip is passionate about sharing this...

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    Wednesday, September 20, 10:35 AM - 11:25 AM

    • Room: Keynote Hall
    70% of your traffic is coming from mobile devices today. More than a quarter of your customers are LITERALLY telling you what they want; out loud. Learn how to use your Google Analytics to start listening and take action and optimize for new voice based devices like Alexa and Google Home. Discover... ...read more...
    Speaker(s)
    Manny Castillo
    VP of Video
    FlowFound

    Manuel Castillo is the VP of Video for FlowFound and delivers 6 years of experience including leading a top dealership branding agency as Director of Photography & Production. He is a forefront leader in virtual reality within automotive....

    Nick Cybela
    CEO
    FlowFound LLC

    Nick Cybela is the CEO of FlowFound and a 17-year digital veteran that led digital for AMSI’s 100+ dealerships and held executive roles for 2 Google Premier Partner Agencies within automotive. He was an internet process trainer for Ford Motor Company in the Midwest and Northeast for 3 years...

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    • Room: Burgundy
    Inventory lifecycle and holding cost management are the key ingredients in maintaining a successful and profitable dealership. In this session, we will focus on defining what the right inventory size is for your store, look at best practices on shortening your time to market and how we can repackage that... ...read more...
    Speaker(s)
    Michael Boyd
    Founder
    iReconCars, powering MyCarPedigree

    Michael is the founder of iReconCars powering MyCarPedigree, a software that automates the reconditioning process and repackages that information as a lead generator. Michael has 20+ years in automotive industry, with the majority being with Lexus and Toyota. Michael managed a nationally recognized LCPO department that achieved #1 in the...

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    • Room: Loire
    Predicting car sales using online data is a reality, but looking at VDP views alone doesn’t cut it. While a lot of us assume that a car with more VDP views will sell faster, in many cases it’s statistically not true. In this session, we are going to myth-bust assumptions... ...read more...
    Speaker(s)
    Noah John
    Co-founder
    Autoscores

    Noah is the Co-founder of Autoscores, a predictive analytics company that helps car managers predict their inventory car sales. Before Autoscores, Noah was a software engineer at EA Sports. He has BAs in computer science and mathematics from Rollins College and a MS in computer science from Colorado State University....

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    • Room: Champagne 1
    Learn how to create effective pre-roll ads that will drive more traffic and brand your dealership. Including 5 different creative strategies designed to gain attention and engage viewers, in order to increase clicks and completed views. Plus take an in depth look at YouTube's new Bumper Ads and review 6... ...read more...
    Speaker(s)
    Jeff Hayes
    Founder - Head Creative Director
    Dealer Creative

    Jeff Hayes is a 30-year creative, production, broadcast, and advertising professional, specializing in automotive and retail creative. As founder and president of Dealer Creative and its parent company Capstone Production Group, he has overseen the creation of over 19,000 TV commercials, radio commercials, and online videos for over 700...

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    • Room: Champagne 2
    One of the biggest opportunities for dealers who are creating robust and high impact marketing plans is how to best allocate their budgets. Considering the marketplace, consumer shopping behavior, on-site and off-site ROI producing metrics, eliminating wasted spend, and the value of each traffic producing channel has never been more... ...read more...
    Speaker(s)
    Dave Spannhake
    Founder/President
    Reunion Marketing

    Dave Spannhake is the Founder/President of Reunion Marketing, one of the fastest growing marketing companies in the industry that combines data and psychology to increase sales. Dave spent 10 years at a 33-store dealership group in NC, where he created digital strategies that increased website traffic and lead volume 400%+,...

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    • Room: Champagne 3
    Have you heard the news? Traditional marketing measurement is dead. And it’s death can be attributed to one thing - the increase in the accessibility and sophistication of Multi-Touch Attribution. What’s sprung from its ashes is a virtual cornucopia of marketing discoveries that are changing the landscape of automotive marketing. Some... ...read more...
    Speaker(s)
    Steve White
    CEO & Founder
    Clarivoy

    Steve White is CEO of Clarivoy, the auto industry's most trusted single source of truth for optimizing the performance of marketing campaigns. Considered a digital marketing pioneer, Steve has over 20 years of experience working with clients to ensure they get the best results from their traditional and digital marketing...

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    • Room: Versailles 3
    Digital advertising is all about targeting the right audience with the right message, at the right time. But selling pre-owned vehicles is all about having the right car in front of the right person at the right time. It is now possible to see which cars have the best chance... ...read more...
    Speaker(s)
    Jason Ezell
    President
    DataForce - A Division of Force Marketing

    Jason Ezell has over 25 years of experience in the automotive industry, and a background of helping companies utilize data to make critical business decisions. As President of DataForce, a division of Force Marketing, he utilizes his knowledge and experience to help dealers identify the best audiences for targeted advertising. ...

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    • Room: Bordeaux
    With declining sales, rising inventories and a rapidly changing retail environment all weighing heavily on the minds of dealers, this session will provide insights on proven digital solutions to stay competitive in an era of uncertainty. Learn how shopper behavior is changing, discover the latest digital tools to help find,... ...read more...
    Speaker(s)
    Demetra Markopoulos
    Director, B2B Marketing
    Edmunds

    Demetra serves as DIrector of B2B Marketing at Edmunds, where she oversees Dealer Marketing & Communications. She helped lead the charge to refresh the brand look and feel of Edmunds 2017, and implemented multi-channel B2B marketing campaigns using breakthrough technology. Demetra came to Edmunds in 2013 and graduated with a...

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    • Room: Chablis
    Why is it important for your dealership to embrace cause marketing to improve customer acquisition and retention? This is so because the purchase relationship has changed, no longer armwrestling, it is a handshake. Cause marketing cuts through the noise and clutter of ads and personalizes your business and makes you... ...read more...
    Speaker(s)
    Ryan Leslie
    Director, Strategic Partnerships
    automotiveMastermind

    Ryan Leslie has a talent for motivating and communicating ideas via spoken/written word. With 12+ years of consultative sales and customer experience. He is a management thought leader published in several publications and a presenter at industry conferences. Ryan has spoken on topics such as digital marketing strategy to consumer...

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    • Room: Versailles 1
    Too many dealers in 2017 are still using the same processes, templates, and scripts that they were using in 2009. In this workshop Marc will demonstrate what has been implemented at hundreds of dealerships all across the country to help them sell more cars. Whether the attendee is new to the... ...read more...
    Speaker(s)
    Marc McGurren
    Partner
    PCG Companies

    Marc joined PCG as a partner in January 2012. He was formerly the Internet Director for an autogroup in TX and has over 11 years of automotive experience while holding positions all across the dealership. His passion & desire to execute digital marketing strategies is contagious & has helped dealerships all...

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    Wednesday, September 20, 11:40 AM - 12:30 PM

    • Room: Chablis
    “There is gold in them thar hills.” Just like there is money in your CRM, Robin will show you how to integrate your social media and your CRM to get a consistent message to your customers and drive them back into your showroom. With this simple 3-step approach, you will... ...read more...
    Speaker(s)
    Robin Wilson
    Social Media Marketing Manager
    Social Climber Pro Agency

    SCP Agency began 2013 serving small business owners. I was approached by a KIA dealership to handle their social media, there was a catch, they wanted me onsite, after coming to terms about continuing to run my business, I began learning all I could about the automotive industry to better...

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    • Room: Champagne 1
    In this session, you will learn how to create a digital F&I consumer experience that starts before the customer even comes into your store and transacts all the way through the purchase process. You can then use this process to create a modern, VIP experience for consumers that doesn't stop... ...read more...
    Speaker(s)
    Michael Reth
    President and CEO
    Axiom Product Administration

    Michael has spent the last 22 years in the Automotive industry working in Automotive Retail, Insurance, F&I Product Development, Reinsurance and Technology. 17 years have been devoted to creating, building and managing risk based F&I protection and automotive benefit programs. He has also focused on technology and software development related...

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    • Room: Versailles 3
    More and more customers go online to shop for their next vehicle purchase and research the value of their trade. Over 72% of new car shoppers have a vehicle to trade. And the same is true for over 63% of used car shoppers. This session gives you the digital road... ...read more...
    Speaker(s)
    Kent Hensely
    Director of Strategic Initiatives
    TrueCar, Inc.

    Kent is a proven Strategy and Business Operations leader, with a track record of executing complex strategic initiatives. Kent has worked on solutions in several automotive verticals including wholesale, retail, media, software and data. Starting his career with AutoTrader, Kent quickly moved into a Corporate Strategy to begin building...

    Logan Keirstead
    National Account Manager
    Accu-Trade

    Logan is an Automotive Thought Leader and Award Winning Sales Executive. Having been in over 1,000 dealerships talking to used car and general managers about their trade-in process, Logan knows what works and how dealers can improve at the wholesale level – from getting the trade to the dealership, to...

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    • Room: Champagne 3
    Dealers are facing challenges that can only be addressed by a change in their business model. The solutions are not as simple as adding a new website feature or changing sales person incentives. William Ruh, Chief Digital Officer at General Electric, said it best. “Ten years ago, innovation was based on... ...read more...
    Speaker(s)
    Alan Krutsch
    Vice-President Sales and Marketing
    Ryan Adams Group

    Alan has over 15 years of retail automotive experience in sales, marketing, and leadership roles. Alan has served as Director of Marketing for two prominent dealer groups where his knowledge of brand management and skill as an innovative digital marketer lead to market share increases and reduced costs per vehicle...

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    • Room: Versailles 1
    The strategies of the past don’t work in today’s world. Your customers are test-driving you and your competitors even before they get to your dealership. Are you converting those online visitors into sales? It all starts with your dealership’s hidden goldmine—your CRM. But you need to cut through the clutter... ...read more...
    Speaker(s)
    Mitch Cummins
    President
    Opportunity Max, a Maritz Company

    Mitch Cummins brings more than 25 years of experience as an innovator, visionary leader, and result-driven automotive sales and marketing executive. He uses his extensive experience in the automotive industry, retail sales, and marketing to maximize sales and profitability for dealerships. His company, Opportunity Max, is a world leader in high-impact...

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    • Room: Bordeaux
    The Top-Performing Dealerships harness their data to have an edge over the competition, does your data have you prepared for what is coming? Attend this session to help you secure, measure, leverage, and act on your data to gain the edge you need for today's fast-changing environment. Josh Blick, a... ...read more...
    Speaker(s)
    Josh Blick
    CEO
    Dashboard Dealer Enterprises

    Josh Blick, a 16 year veteran of Automotive Data and Analytics, has been CEO of Dashboard Dealership Enterprises since 2005. Under Josh's leadership Dashboard Dealership Enterprises is a mainstay in over 750 Dealerships across the US and Canada. Josh is recognized as an expert in both Automotive Analytics and Business...

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    • Room: Burgundy
    62% of consumers consider themselves loyal to a service center—despite waning retention rates for the average dealer. That means today’s customers have a much looser definition of “loyalty.” And that has a huge impact on your business: a recent AutoLoop study found that dealers are losing close to $1M in... ...read more...
    Speaker(s)
    Stephen Coambes
    Director of Professional Services
    AutoLoop

    Stephen began his 25-year year career in the automotive industry as a porter. Working his way through the ranks, Stephen spent a decade in Variable Ops before eventually migrating to the other side of the business. In Fixed Ops, Stephen discovered his knack for customer service—and achieving high CSI scores....

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    • Room: Loire
    Does the success of your BDC seem ‘hit or miss’? Learn how to supercharge your call center to hit a home run for your dealership. From increasing profits and ROI to revolutionizing morale, this session will teach you techniques that will lead to exponential growth. Learn how to recruit heavy... ...read more...
    Speaker(s)
    Shannon Everhart
    Head Coach of 'Dials & Dreams'
    Gravitational Marketing

    Shannon launched a revolutionary BDC Training program that has grown exponentially since inception, resulting in 374% increase in training workshop attendance in a span of just 4 months. She is a powerful motivator for Gravitational Marketing and has coached hundreds of sales and marketing professionals (across the U.S. and Canada)...

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    • Room: Champagne 2
    The auto industry is consistently ranked among the top ten industries with the WORST customer complaints. There is a dire need to implement proven practices from outside the industry to ensure the dealer franchise model survives. This session will focus on lessons from Amazon, Zappos, Apple, and other companies that... ...read more...
    Speaker(s)
    Ujj Nath
    CEO
    myKaarma

    Ujj Nath is the Founder and CEO of myKaarma, a leading provider of communication and payments software for auto dealership fixed operations departments. He has 25+ years of experience in the automotive and technology sector. He founded Syncata and sold the company to Snap-On Tools in 2004. He can...

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    • Room: Keynote Hall
    Dealers achieve the best results with their digital marketing when they tie specific marketing messages to laser-targeted consumer segments. Presented by two dynamic auto-industry experts, this session will explore the power of Data as a Service (DaaS) technology to help dealers connect with the right customers, personalize every interaction, and... ...read more...
    Speaker(s)
    Arianne Walker
    Head of Brand Strategy, Automotive
    Oracle Data Cloud | Datalogix

    Arianne Walker leads automotive brand strategy at Oracle Data Cloud. Prior to joining Oracle, Arianne worked with J.D. Power for over 12 years, providing direction on current and future trends in digital automotive marketing. Arianne received her BS degree in anthropology and her MA and PhD in Education and Organizational...

    Bob Myhal
    Digital Director
    CBC Automotive Marketing

    Bob Myhal currently serves as the Digital Director at CBC Automotive Marketing overseeing all elements of digital marketing for Tier 2 and Tier 3 automotive clients. Bob has previously held executive marketing positions at a wide variety of e-commerce and technology companies. Bob has a BA from Skidmore College and...

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