100+ Sessions – More Sessions Coming Soon

Tuesday, April 10, 9:00 AM - 9:50 AM

    With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dealership groups in the U.S.) will share everything you need to know about auto subscription services offered by... ...read more...
    Speaker(s)
    Kevin Frye
    eCommerce Director
    Jeff Wyler Automotive Family

    Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the...

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      For years, the Road to the Sale has been a tried-and-true sales method. But today, that road doesn’t lead to the sales and profits it once did. Two reasons why. First, the Road to the Sale is all about you and your dealership, not the customer or the way they... ...read more...
      Speaker(s)
      Patrick McMullen
      SVP, Strategy & Innovation
      MAXDigital

      Patrick McMullen is SVP, Strategy & Innovation for MAXDigital. McMullen works closely with the executive leadership team to increase the company’s expansion and advance the development of the company’s growth strategy. He has played a pivotal role in providing guidance to client executive teams about marketing and selling in an...

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        Advancements in technology and new communication channels have created an opportunity for forward-thinking dealerships to digitally enhance their service drive. Today’s digitally-savvy consumers have a unique set of needs, and dealers must accommodate them to win their business. In this session, you’ll learn how to develop and optimize an omni-channel... ...read more...
        Speaker(s)
        Jeff Clark
        VP Sales
        ActivEngage

        Prior to joining ActivEngage, Jeff held senior sales, marketing, and key management positions at Coca-Cola, Cars.com, Dealer.com, and Auto Bid Systems, Inc. Jeff was one of the six founders who launched NewCars.com retail division which was later positioned for acquisition by Classified Ventures (Cars.com). He also built a first-of-its-kind patented...

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          This session will be led by David Villa, who has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond. David will deliver a thought-provoking and engaging presentation on the important... ...read more...
          Speaker(s)
          David Villa
          CEO
          IPD

          David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

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              One of the key positions to the success of the modern car dealership is the position of general sales manager. Other than general manager, it is one of the most prestigious positions on your resume. In this session, recognized automotive trainer with more than 40 years in the industry, Jim... ...read more...
              Speaker(s)
              James Ziegler
              President and CEO
              Ziegler SuperSystems, Inc.

              For 41 years, Jim Ziegler's been a recognized industry, writer, magazine columnist, professional speaker and super performer...following a record setting sales and F&I manager/director with some of the top automobile dealerships in the country. Since March of 1986, Ziegler has done business with more than 15,000 dealerships nationwide and more...

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                Businesses invest thousands of dollars a year on their own branded website, yet 80% of consumers use third-party sites for research before they end up on yours. Potential car buyers rely on the internet, social media, and old-fashioned word-of-mouth to help them make informed purchasing decisions. Every day thousands of... ...read more...
                Speaker(s)
                David Chang
                Executive Chairman & Entrepreneur-in-Residence
                Feelter & Harvard Business School

                David is an entrepreneur and angel investor who is currently an EiR at Harvard Business School, Executive Chair at Feelter, and Co-founder of PersonalVC. David has held product and marketing roles at five Boston-based startups that were acquired. He previously led the PayPal Boston office and co-founded the Start Tank innovation...

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                Tuesday, April 10, 10:05 AM - 10:55 AM

                  Utilization of big data is underwhelming and opening your eyes and jumping on the data bandwagon is what will make your business grow. There is all this data out there; everything from how your website performs and where customers are clicking to personal data regarding purchases and digital touchpoints. The overwhelming... ...read more...
                  Speaker(s)
                  Robert Donovan
                  Chief Executive Officer
                  DOM360

                  Robert began his advertising career in Washington, DC, he eventually transitioned to the automotive vertical. Robert saw the need for a digital-specific offering for dealerships & launched Dealer Online Marketing in 2007. He has launched Contology, a marketing software solution & new full-service creative shop, and Donovan, supporting brands looking...

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                    This year, there is a growing gap between automotive leadership and automotive laggers in the customer experience. 2018 is sure to bring a dramatic increase in the digital retail environment and that change-over is going to bring a new focus to all digital channels, especially the phones. For example, customers... ...read more...
                    Speaker(s)
                    Chip King
                    Founder and CEO
                    CallRevu

                    Chip King spent his career in automotive retail from 1977 to 2008, holding every position in variable operations, including General Manager and Dealer Principal. Chip’s passion is to bring vision to what was once invisible; the caller’s journey on the phone through your business. Chip is passionate about sharing this...

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                      Selling is an ever-evolving field that is shaped by consumer demands, tastes and preferences. Customer personalities also vary distinctly. The goal of this session will be to train you to recognize those differences and treat people based on the way their "personality type" likes to receive information or communications. The first... ...read more...
                      Speaker(s)
                      Chuck Barker
                      Founder and President
                      Impact Marketing & Consulting Group, LLC

                      Chuck Barker, a 12-year monthly contributor to Dealer Magazine, is Founder and President of Impact Marketing & Consulting Group. Chuck has invested more than 20 years of working, training, and consulting in the automotive industry. He is devoted to providing leading-edge short and long-term business solutions to dealerships. Chuck’s training...

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                        Dealers have the need and opportunity to grow service revenues to replace declining front-end profitability. Increasing service revenue will become more difficult as the Units in Operation (UIO) flattens, service needs decline, consumers become more demanding and independent chains more competitive. Success requires a shift from a service absorption to a... ...read more...
                        Speaker(s)
                        Scot Eisenfelder
                        Executive Chairman
                        Affinitiv

                        Scot Eisenfelder is a 25+ automotive market veteran. He was SVP Strategy and acting CMO at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation and before that served as acting CMO, focused on realigning marketing spending. Before that, Scot...

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                          When presented with a decision, the marketing team of a dealership has much to consider: will this tactic help us to achieve our short term goals? How does it fit into a broader strategy? Do we even have the budget for this? Does the data support this decision? How will... ...read more...
                          Speaker(s)
                          Aharon Horwitz
                          CEO
                          AutoLeadStar

                          Aharon Horwitz is the CEO and co-founder of AutoLeadStar, which creates retail automotive Artificial Intelligence. Aharon regularly speaks and writes about digital marketing innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. Aharon’s technology companies have pioneered new techniques in community and customer engagement, and have garnered...

                          Debbie Waines
                          Advertising and Marketing Director
                          John Elway Dealerships

                          Debbie Waines has worked in the auto industry for over three decades, currently serving as Advertising and Marketing Director for the three Colorado John Elway Dealerships. She implements branding and advertising campaigns across multiple channels, focusing on leveraging the power of digital along with traditional media. Overseeing all aspects of...

                          Mike Miller
                          Digital Marketing Director
                          John Elway Dealerships

                          Mike Miller is a Digital Marketing Strategist with a background in Sports & Entertainment Marketing. Mike has led a number of successful marketing campaigns for top brands like Adidas, Callaway Golf, Mountain Dew, and NBC Sports. In 2013, Mike ventured into the automotive industry at John Elway Crown Toyota, Toyota’s...

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                            Artificial Intelligent (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI has now hit the point of maturity where we're seeing conversational interfaces and intelligent agents such as digital assistants, chatbots and voice skills featured in ads and TV... ...read more...
                            Speaker(s)
                            Christi Olson
                            Head of Evangelism
                            Microsoft

                            Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. She has over a decade of experience leading digital marketing teams and was recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in...

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                              The majority of your leads are falling flat, but why? Is it because of an ineffective sales person, or because one of your lead generators or marketing agencies is generating weak leads? How do you generate high quality leads before paying Facebook for ads on those leads, paying your marketing... ...read more...
                              Speaker(s)
                              Eric Gastevich
                              Product Owner
                              Infutor Data Solutions

                              Eric is well-versed in digital product development with experience leading product teams at companies of all sizes. Eric is a product manager at Infutor Data Solutions, an industry leader in Consumer Identity Management. He has previously built digital products and completed in-depth analytics projects at Cars.com, delivering value to thousands of...

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                              Tuesday, April 10, 1:25 PM - 2:15 PM

                                If you’re like most dealerships, your “busy season” is three months out of the year…but why? You could be running year-round campaigns that engage your audience and boost sales 12 months out of the year! In this session, you’ll learn everything you need in order to hit the ground running with... ...read more...
                                Speaker(s)
                                Frank J. Lopes
                                Vice President
                                Forrest & Blake Marketing & Advertising

                                Frank J. Lopes, Vice President of Forrest & Blake Marketing & Advertising, leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country while also having prolific presence on social media. He spreads a message of positivity and growth to all his followers...

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                                  Panelists Kelly McNearney (Google), Amanda Flippin (Facebook) and Greg Garber (Twitter) are all automotive specialists that have shaped the automotive strategy for their companies. The panel will collectively share a highly effective and efficient digital strategy that dealers can implement immediately to reach auto and service intenders. They will focus on... ...read more...
                                  Speaker(s)
                                  Amanda Flippin
                                  Client Solutions Manager
                                  Facebook

                                  Amanda Flippin joined Facebook over a year ago as a Client Solutions Manager for Automotive. She is responsible for working with both Regional Dealer Associates and Dealers across 16 brands. Prior to Facebook, Amanda spent 6 years at AOL as an Account Executive where she covered Automotive at the Tier...

                                  Greg Garber
                                  Auto Sales and Strategy Lead
                                  Twitter

                                  Greg Garber has over 20 years of experience educating automotive clients on winning strategies to reach their target consumers and exceed their marketing goals. In 2017 Greg Garber was tapped to be Twitter's Automotive Sales and Strategy Lead. Prior to joining Twitter, Greg was a proven sales leader at Pandora, iHeart...

                                  Kelly McNearney
                                  Senior Strategist on Automotive Retail
                                  Google

                                  Kelly McNearney is Google’s Senior Automotive Retail Strategist based in Venice, CA. She has spent 5 years at Google coaching automotive retailers on reaching in-market shoppers with the right message at the right time. She has conducted keynote addresses at Digital Dealer, DMSC, the Google Automotive Retail Summit and numerous...

                                  Phil Sura
                                  VP Sales
                                  UnityWorks

                                  Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. Phil has been personally involved with many of the top 100 automotive groups in country. Phil has presented regularly at Digital Dealer starting with Digital Dealer #1. He ran two dealer workshops at...

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                                    Just who IS your website designed for? Many dealership websites end up being products of sales management requests, current marketing initiatives, third-party plugins, and a reckless focus on lead conversion. While the dealership website is the most important piece of a dealership’s marketing strategy, they can become Frankenstein monsters, pieced... ...read more...
                                    Speaker(s)
                                    Kristopher Nielsen
                                    Manager, Sales Operations and Customer Experience
                                    Soave Automotive Group

                                    Kristopher Nielsen is a digital marketer with more than 10 years of experience. As the Sales and Customer Experience Operations Manager for the Soave Automotive Group, Kris oversees the sales processes, digital marketing, and customer experience for 10 luxury and exotic automobile dealerships in the Kansas City area....

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                                    Tuesday, April 10, 2:30 PM - 3:20 PM

                                      Industry thought-leaders come together in a focused panel led by Kathryn Schifferle, founder and CEO of Work Truck Solutions, to discuss emerging technologies and generational trends that will upset the retail vehicle market. Tapping into their expertise, they’ll discuss how dealerships can prepare for these changes from many different angles. The... ...read more...
                                      Speaker(s)
                                      David Thawley
                                      CEO
                                      Derive Systems

                                      David Thawley is the CEO of Derive Systems, as well as a co-founder and board member of TestDrive, both thought-leaders in connectivity and data. Previously, David was the head of Automotive Parts & Accessories at eBay Motors, and a consultant at Bain & Company. For the first decade of his...

                                      Famous Rhodes
                                      Executive Vice President and Chief Marketing Officer
                                      Bluegreen Vacations

                                      Famous Rhodes joined Bluegreen Vacations in August 2017 as Executive Vice President and Chief Marketing Officer. He had previously served as Vice President of Digital Marketing & Customer Experience at AutoNation; Head of Yahoo! Auto, North America; and the Head of eBay Motors, North America. In his time with eBay,...

                                      Kathryn Schifferle
                                      Founder, CEO
                                      Work Truck Solutions

                                      Kathryn Schifferle is the founder and CEO of Work Truck Solutions, a PaaS company dedicated to increasing the simplicity and efficiency of the commercial vehicle industry. Her deep understanding of the industry comes from more than ten years as Executive Director of the National Ford Truck Club. Kathryn previously held...

                                      Max Steckler
                                      VP, Product Management
                                      CDK Global

                                      Max Steckler is the Product Officer for CDK’s Consumer Facing division. Max and his team handle nearly a third of the local digital ad spend in automotive retail. He has a deep background in Business Intelligence Analytics and was named a Google Industry Shaper Award Winner in 2015. Prior...

                                      Ron Frey
                                      Executive VP, Chief Global Strategy Officer
                                      CDK Global

                                      Ron is the EVP, Chief Strategy Officer at CDK Global, where he leads M&A, Product and Global Strategy. In 2015, Ron founded RL Frey to advise companies of all sizes to implement innovative solutions in their industry. He also served as the Chief Strategy Officer of AutoNation, President of AutoNation...

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                                        Most salespeople fail in the sales process due to their inability to lower the customer defensive posture, when they utilize an ineffective negotiating process and then fail to ask for the sale. We all know that creating gross is a state of mind, both in the salesperson and the customer. In... ...read more...
                                        Speaker(s)
                                        David Lewis
                                        President
                                        David Lewis & Associates Inc.

                                        David Lewis is the President of David Lewis & Associates (DLA), located in Melbourne, Florida. Since 1986, David has been training Dealers, GM's, Sales Managers, F&I Managers, Salespeople, as well as Service Advisors and Service Managers on the “Art of Inspirational Selling.” His unique ideas have helped thousands...

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                                          Cult Brands aren’t just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products and services. Picture a Cult Brand in this context, and you’ll have... ...read more...
                                          Speaker(s)
                                          Bolivar Bueno
                                          Author and CEO
                                          The Cult Branding Company

                                          As a top consultant and CEO strategist, BJ Bueno has built a reputation based on his insight and expertise into building customer-focused brands. His books include Customers First: Dominate Your Market by Winning Them Over Where it Counts the Most (McGraw-Hill, 2012), Cult Branding Workbook, and Why We Talk: The...

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                                          Tuesday, April 10, 3:40 PM - 4:30 PM

                                            This Town Hall-inspired Keynote Panel will open the stage for attendees to engage in a highly interactive dealer to dealer open dialogue discussion. Dealership personnel (all positions) have the opportunity to pose their most pressing questions to a panel of top dealers from across the country. Dealership personnel are encouraged to submit... ...read more...
                                            Speaker(s)
                                            Brett Oubre
                                            President/Dealer
                                            Ville Platte Chrysler Dodge Jeep Ram, Winnsboro Chrysler Dodge Jeep Ram and Lakeside Ford

                                            Brett Oubre brings to the panel his experiences as President/Dealer of Ville Platte Chrysler Dodge Jeep Ram, Winnsboro Chrysler Dodge Jeep Ram and Lakeside Ford. In addition to this, he is a talented speaker and coaches on everything from sales to leadership....

                                            David Villa
                                            CEO
                                            IPD

                                            David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

                                            John Marazzi
                                            General Manager / Managing Partner
                                            Sun Toyota / Brandon Honda

                                            John Marazzi has been in the automobile business since he first started washing cars part-time at his father’s New Jersey dealership at the age of 12. He moved to Tampa, Florida at 17 and got a job as a car salesman at Clearwater Toyota, where he was promoted to sales management in...

                                            Lisa Copeland
                                            CEO
                                            Cars Her Way

                                            One of the most important faces in the automotive industry, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy, with over 25 years of proven success. Named among the Top 100 Women in Automotive Industry in 2015 by Automotive News, Copeland has dedicated her career to revolutionizing...

                                            Matt Lasco
                                            Vice President
                                            Lasco Auto Group

                                            Matt Lasco, Vice President of Lasco Auto Group and President of Matt Lasco Advertising & Consulting. Son of a 30+ year Ford dealer, 20 year veteran of Sales and automotive marketing, and a Keynote Speaker at Digital Dealer 21 in Las Vegas. Matt is a genuine auto enthusiast with vast experience in consulting...

                                            Paul Sansone, Jr.
                                            CEO
                                            Sansone Jr’s 66 Automall

                                            Paul has been a dealer since 1985. He was Director of Operations at Sansone Auto Network, a 26-acre complex including Toyota, Nissan, Hyundai, Mazda, Suzuki, and Lincoln Mercury from 1995 to 2009, and grew the dealership from 4,500 to 10,000 sales per year. Paul was also on the National Dealer Council for Mazda...

                                            U.S. Marine
                                            Managing Partner
                                            Sutherlin Automotive

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                                            Wednesday, April 11, 9:00 AM - 9:50 AM

                                              Sean Stapleton will present Reaching Customers in the New Mass Media – Search Engines and Social Media, a session designed to give you the knowledge and tools needed to completely overhaul your approach to digital marketing. The main topics of this presentation are… 1. The state of mass media today, 2. Best practices... ...read more...
                                              Speaker(s)
                                              Sean Stapleton
                                              CEO and Co-Founder
                                              Dealer Teamwork 

                                              Sean Stapleton is the CEO and Co-founder of Dealer Teamwork, an award-winning company that creates a significant competitive advantage for dealers with their impressive lineup of first-class solutions. Sean’s storied experience in the automotive industry (IMS, Who’s Calling, VinSolutions) coupled with his extraordinary leadership skills and successful track record make...

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                                                Your short and long-term business success is tied to three customer behaviors: purchases from fresh ups, repeat purchases from loyal customers, and referral purchases – all of which are directly impacted by trust. Think of up-care like a turbo attached to your up-sell engine. The urge to up-care is actually... ...read more...
                                                Speaker(s)
                                                Herb Mast
                                                Founder and President
                                                HealthyDEALER.com a division of COHESION, Inc

                                                Herb's fourth grade teacher called him an instigator and his diverse career has lived up to that moniker. He is constantly looking for gaps to fill and dots to connect to inspire others towards greater fulfillment, growth, and business sustainability. He has served as a General Manager and now focuses...

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                                                Wednesday, April 11, 9:00 AM - 10:55 AM

                                                  Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally. Part I (9:00 - 9:50am) of this presentation, will cover... ...read more...
                                                  Speaker(s)
                                                  Scott Meyer
                                                  Founder
                                                  9 Clouds

                                                  Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve...

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                                                    The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning... ...read more...
                                                    Speaker(s)
                                                    Sean V. Bradley, CSP
                                                    Founder & President
                                                    Dealer Synergy

                                                    Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

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                                                    Wednesday, April 11, 10:05 AM - 10:55 AM

                                                      The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale and models sitting on the lot. Join Amanda Pasciolla, Automotive... ...read more...
                                                      Speaker(s)
                                                      Amanda Pasciolla
                                                      Automotive Vertical Analytics Lead
                                                      Microsoft

                                                      Amanda Pasciolla has spent her career in the digital advertising space and is currently an Analytical Lead at Microsoft. As an Analytical Lead, Amanda utilizes the breadth of Microsoft’s product portfolio and the power of predictive analytics and machine learning to analyze trends and consumer behavior. Amanda empowers Microsoft’s top...

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                                                        Have you ever had high expectations for a new hire, but they didn’t live up to the hype? This happens when: 1) Job applicants lie and fake their way through interviews 2) Hiring managers are unprepared for and/or distracted during the interview, and unable to give their undivided focus to... ...read more...
                                                        Speaker(s)
                                                        David Druzynski
                                                        Director of Human Resources
                                                        Auto/Mate Dealership Systems

                                                        David Druzynski is the Director of Human Resources at Auto/Mate Dealership Systems, where he leads all HR functions. His passion for company culture has helped Auto/Mate to be named a "Best Places to Work" and "Top Workplaces" recipient multiple times. David has been a featured speaker at many automotive conferences...

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                                                          Handling leads with a blanket system is not the way to do it. Handling a trade lead the same as a new vehicle quote is absurd. Yet, if you really drill down… ALL of us have done it...and most are doing it still today. We have a six-page email telling... ...read more...
                                                          Speaker(s)
                                                          Joshua MItchell
                                                          BDC Director
                                                          Paul Miller Auto Group

                                                          Josh Mitchell recently joined Paul Miller Auto Group in Lexington, Kentucky as BDC Director. Previously, he was with Huntington Beach CDJR as the BDC Director building a new BDC department. He also served as BDC Director at Dan Cummins Chevrolet, where he took the store from 150 units to over...

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                                                            We are at the precipice of an era never before encountered in the history of Automotive Retail. There are so many potential market disruptions from every angle of automotive retailing that everyone involved in the industry must be aware of. The possible disruptions and evolutions of existing factors will be... ...read more...
                                                            Speaker(s)
                                                            Donald L. Hall
                                                            President & Chief Executive Officer
                                                            Virginia Automobile Dealers Association

                                                            Don Hall is President & CEO of the Virginia Automobile Dealers Association as well as the chief executive officer of its subsidiary corporations, including the Virginia Automobile & Truck Dealers PAC, the VADA Education Foundation, Virginia Automobile Dealers Services, Inc., Integrum Benefits, Elite Enrollment Services, the VADA Group Self-Insurance Association,...

                                                            Erich K. Gail
                                                            Chief Executive Officer
                                                            Cardinale-Group of Companies

                                                            Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico: · Cardinale Automotive Group · ...

                                                            J.C. Baker
                                                            Founder
                                                            J.C. Baker & Associates

                                                            J.C. Baker is the founder of J.C. Baker & Associates a business consulting firm in Cincinnati, Ohio. He is a certified professional in financial services and a doctoral candidate in Business with a focus on Organizational Leadership. A Number 1 Amazon Best Selling and three-time published author.  With 20 years of high-level...

                                                            Kevin Frye
                                                            eCommerce Director
                                                            Jeff Wyler Automotive Family

                                                            Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has been a leader in the industry with the...

                                                            Mark Tewart
                                                            President
                                                            Tewart Enterprises Inc

                                                            Mark Tewart is a recognized sales and management expert in the automotive industry. Mark has successful experience spanning from sales to GM to trainer, consultant, and speaker. Mark is the host of the TV show “On the Mark” on CBT News and is the author of the Best Seller, “How...

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                                                              Dealers and managers will learn powerful strategic processes to manage activity and develop a team of proactive salespeople that aggressively drive more traffic to the showroom. This session will unpack how to maximize on the inbound sales call, as well as examine the opportunity in outbound activity; how attendees can... ...read more...
                                                              Speaker(s)
                                                              Laura Madison
                                                              Vice President of Sales and Training
                                                              Alan Ram's Proactive Training Solutions

                                                              Laura Madison is a former top automotive salesperson, “Laura Toyota,” best known for her use of social media to sell cars. Originally from the East Coast, Laura formulated her own game plan for dominating on social media while selling cars in Montana. She has been featured in Automotive News, Advertising...

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                                                              Wednesday, April 11, 1:20 PM - 2:10 PM

                                                                One of the biggest challenges for used car managers, GMs, and owners is profitable growth of the used vehicle operation. Decisions around what vehicles to stock, how to price, and with floor-planning costs spiraling upward faster then used car profits. Unless dealers are careful, used vehicle operations can quickly become... ...read more...
                                                                Speaker(s)
                                                                George Nenni
                                                                Founder & Principal
                                                                Generations Digital

                                                                George Nenni is founder of Generations Digital consulting, helping dealers gain transparency over digital marketing ROI. Prior to starting his company, George was the long-time Vice President of Operations and Sales for Dealer Specialties and Dominion Dealer Solutions. With three decades of IT and automotive experience, George educates the automotive...

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                                                                  In today's market, personalization is more important than ever. Millennials are coming into dealerships ready for a fully personalized experience. In fact, Harvard Business Review recently published research that showed personalization can deliver five to eight times the ROI on marketing spend, and can lift sales by 10 percent or... ...read more...
                                                                  Speaker(s)
                                                                  Ken Kolodziej
                                                                  Vice President of Dealer Intelligence
                                                                  Experian Automotive

                                                                  Ken Kolodziej, has over a decade of experience in automotive software. Known throughout the industry as a visionary thinker and self-proclaimed “data geek,” he has led Experian’s Dealer Positioning System to be the industry’s top marketing intelligence platform. Ken is the founder of String Automotive, which was acquired by Experian in...

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                                                                    The top-performing dealerships harness their data to have an edge over the competition. This session will help you secure, measure, leverage, and act on your data to gain the edge you need for today's fast-changing environment. Josh Blick, a 16-year veteran of automotive data and analytics, will walk you through... ...read more...
                                                                    Speaker(s)
                                                                    Josh Blick
                                                                    CEO
                                                                    Dashboard Dealer Enterprises

                                                                    Josh Blick, a 16 year veteran of Automotive Data and Analytics, has been CEO of Dashboard Dealership Enterprises since 2005. Under Josh's leadership Dashboard Dealership Enterprises is a mainstay in over 750 Dealerships across the US and Canada. Josh is recognized as an expert in both Automotive Analytics and Business...

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                                                                      Success in today's competitive business environment is no easy task. In this session, Bryan Caison, a nationally recognized authority in leadership development, will draw on his 15 years of dealership experience as a sales manager to reveal a simple but proven method for building a peak performance sales team. This... ...read more...
                                                                      Speaker(s)
                                                                      Bryan Caison
                                                                      Author and CEO
                                                                      The Caison Group

                                                                      Bryan Caison is nationally recognized as an authority in leadership development. He is the author of “The E5 Method: A Leader’s Guide to Building a Winning Team” and the Founder of The Caison Group; a corporate training solutions company. Bryan conducts workshops and seminars empowering organizational leaders to...

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                                                                      Wednesday, April 11, 1:25 PM - 3:20 PM

                                                                        We'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We’ve run over 186 thousand keywords in 150 different cities, then looked at the top 20 organic results (that’s page one and page two), then... ...read more...
                                                                        Speaker(s)
                                                                        Greg Gifford
                                                                        Vice President of Search
                                                                        DealerOn

                                                                        Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

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                                                                        Wednesday, April 11, 2:30 PM - 3:20 PM

                                                                          Keyword analysis isn't just for SEO anymore. Your dealership should be using it to drive smart content decisions, social media, paid search, and yes, SEO.  In this session, Ian Lurie, a recognized leader in internet, search and social media marketing (who has spoken at digital marketing conferences all over the world), will cover... ...read more...
                                                                          Speaker(s)
                                                                          Ian Lurie
                                                                          CEO & Founder
                                                                          Portent, Inc.

                                                                          Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995. Ian's professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy. Portent has worked for brick and mortar and digital clients retail and business to business. He’s recorded training for Lynda.com,...

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                                                                          Wednesday, April 11, 3:15 PM - 4:35 PM

                                                                            Tech Tank (modeled after the popular show "Shark Tank") will take place on the Digital Dealer 24 Keynote Stage. Tech Tank will feature product presentations from contestants with new and innovative products for dealers to succeed in 2018. Each contestant will have just three minutes to convince the dealer audience... ...read more...
                                                                            Speaker(s)
                                                                            David Villa
                                                                            CEO
                                                                            IPD

                                                                            David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

                                                                            Erich K. Gail
                                                                            Chief Executive Officer
                                                                            Cardinale-Group of Companies

                                                                            Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico: · Cardinale Automotive Group · ...

                                                                            John Luciano
                                                                            Managing Partner
                                                                            Street Volkswagen

                                                                            John is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the...

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                                                                            Wednesday, April 11, 4:35 PM - 5:25 PM

                                                                              In the next 10 years, most of what we know about cars and how they are sold and serviced will change dramatically. The writing is on the wall. How do you prepare your business for the new world of automotive? Are you desperately holding onto the past or are you... ...read more...
                                                                              Speaker(s)
                                                                              Lior Arussy
                                                                              CEO & President
                                                                              Strativity Group

                                                                              Lior Arussy led the internet security division at Hewlett-Packard where he grew the business by 50% per quarter for three consecutive years. His strategy of enabling eBanking access to consumers via mission critical security was a new concept at the time. At the height of this era, Lior managed the...

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                                                                              Thursday, April 12, 9:00 AM - 9:50 AM

                                                                                Champion ultra-runner, author, speaker, and elite strategist to business leaders across the world, Dan Waldschmidt, pushes the limits of high performance in everything that he does. In this Keynote Address, Dan will share a champion-grade formula and mindset you need to achieve exceptional results, with consistency. Using the 1,000+ stories and... ...read more...
                                                                                Speaker(s)
                                                                                Dan Waldschmidt
                                                                                International Business Strategist and Extreme Athlete

                                                                                Dan Waldschmidt doesn't just talk about success. He's obsessed with it. As a champion ultra-runner and elite strategist to business leaders across the world, Dan pushes the limits of high performance in everything that he does. Whether it is helping a Fortune 100 business grow an emerging business unit by...

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                                                                                Thursday, April 12, 10:05 AM - 10:55 AM

                                                                                  Consumers are increasingly cutting the cord and ditching expensive monthly cable bills because numerous new options are available for them to stream the content they want (on the devices they want) when they want to watch. Learn about the technology that’s available right now and how to get your dealership... ...read more...
                                                                                  Speaker(s)
                                                                                  Brian Kroll
                                                                                  VP, Sales & Strategic Accounts
                                                                                  Adtaxi

                                                                                  Brian Kroll is Regional VP of Sales for Adtaxi and also runs the Strategic Accounts team. A member of the IAB’s Performance Marketing Committee, Brian developed Adtaxi’s Magellan optimization method and is passionate about digital marketing. Brian graduated from the University of Colorado at Boulder and currently lives with his wife...

                                                                                    Are you... Too dependent on third-party leads? Having trouble finding service techs? Reliant on going to auction? In this session, we’ll dissect the top pain points heard from dealers nationwide and equip your store with five proven, ready-to-launch campaigns that you can use to overcome them. Primary Learning Objectives: - Gain five... ...read more...
                                                                                    Speaker(s)
                                                                                    Pete Petersen
                                                                                    CEO
                                                                                    Dealers United

                                                                                    Pete is the driving force behind Dealers United’s mission to create positive change in the automotive industry. By combining IT expertise and a passion for helping auto dealers optimize their ad dollars, Pete is always searching for the most innovative and profitable digital solutions that can help dealers sell more...

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                                                                                      Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? If you want to know the basic principles of... ...read more...
                                                                                      Speaker(s)
                                                                                      Toni Anne Fardette
                                                                                      Director of Business Development
                                                                                      Atlantic Automotive Group-The NY Auto Giant

                                                                                      Toni Anne Fardette started in the automotive industry as a receptionist 15 years ago with the Bay Ridge Automotive Management Group. Within three months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and internet departments...

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                                                                                        Engagement HAS to be the metric that dealerships focus on to be more successful in 2018. It's pretty simple, if you talk to more people, you sell more cars. If 80% of car buyers purchase a car in 10-14 days, engagement is critical (now more than ever) to monitor. Relationships... ...read more...
                                                                                        Speaker(s)
                                                                                        David Kain
                                                                                        CEO
                                                                                        Kain Automotive

                                                                                        David has an extensive automotive retail background. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet Operation and being a co-founder of FordDirect.com and founder...

                                                                                        Steve Roessler
                                                                                        VP of Sales
                                                                                        DriveCentric

                                                                                        Working with over 100 dealers, Steve's passion is helping dealers change their communication strategies at dealerships to improve the customer’s overall experience. His infectious personality provides a motivational approach for dealers to bring a change their culture on how every customer should be treated. People sell People. ...

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                                                                                          In this session, you won’t just be sitting around listening to someone talk - you will be taking action and battling until the end to win the ultimate challenge - Rock-Paper-Scissors. What will the person next to you throw? Do you think you can win and figure out the strategy?... ...read more...
                                                                                          Speaker(s)
                                                                                          Julio Gonzalez
                                                                                          Auto Lead
                                                                                          Google

                                                                                          Julio Gonzalez is an Automotive Lead on Google’s Auto team. Julio's role is to support Google Partners technology and performance on Google products to ensure end advertisers success. Previous to Google, Julio was VP of Operations at Haystak Digital Marketing which focused on managing and executing thousands of digital marketing...

                                                                                          Justin Cook
                                                                                          Executive Vice President
                                                                                          C-4 Analytics

                                                                                          Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital agency. Blending proven marketing practices with the evolving science of analytics, Justin develops next-generation strategies rooted in the psychology of decision-making, yielding results that turn C-4 Analytics’ clients into leaders in...

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                                                                                            “FinTech” and “Disruptors” are huge buzzwords in our industry right now. This session will explore just what FinTech is, and what these disruptors are offering to consumers to essentially change the world of auto financing. In these changing times, many dealers may be left wondering where they fit in. The... ...read more...
                                                                                            Speaker(s)
                                                                                            Amanda George
                                                                                            Vice President of Strategy
                                                                                            RouteOne

                                                                                            Amanda George is the Vice President of Strategy for RouteOne, a joint venture created by Ally Financial, Ford Motor Credit, TD Auto Finance, and Toyota Financial Services. She is responsible for managing product conception, development, and strategy for RouteOne. Prior to this role, George held leadership positions in Dealer and...

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                                                                                              As the auto industry continues to evolve to incorporate new technologies and ownership models, how does the automotive retail model survive? The future may shift from a transactional sales model to a customer and service-based model. From subscription offerings to autonomous fleets, dealerships will need to get smart quickly on... ...read more...
                                                                                              Speaker(s)
                                                                                              Russell Lemmer
                                                                                              EVP of Mobility & Retail Automotive,
                                                                                              Dealerware

                                                                                              Russell Lemmer, Executive Vice President of Mobility and Retail Automotive at Dealerware, is a storied business builder known for developing mobility concepts into high-value businesses. In his role, Lemmer leads the growth and expansion for Dealerware, the first fully-digital, fully-connected loaner management platform. A self-proclaimed problem-solver, Russ is working with...

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                                                                                                Today’s multi-touch environment has created a tangled web of vendors and data. Every vendor claims their solution is working, but data can easily be manipulated to show success. Learn how to use common analytics tools in new ways to clearly see which vendors are actually helping dealers sell more cars.... ...read more...
                                                                                                Speaker(s)
                                                                                                Jeremy Anspach
                                                                                                Founder and CEO
                                                                                                PureCars

                                                                                                Jeremy, a Detroit native and renowned industry speaker, has a deep understanding of the automotive industry and how the digital age has shifted consumer behavior. Armed with the industry's most extensive data library, Jeremy founded PureCars in 2007. His drive and passion has led PureCars to become one of only...

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                                                                                                Thursday, April 12, 11:10 AM - 12:00 PM

                                                                                                  In the world of data overload, understand the key success metrics the best dealers use to daily drive their business forward and claim more market share. In this session, you'll be provided three keys to create accountability to create a culture of success. Topics will be wide ranging from Google... ...read more...
                                                                                                  Speaker(s)
                                                                                                  Nicholas Holliday
                                                                                                  VP, Account Director for Southeast Toyota
                                                                                                  22squared

                                                                                                  Nick has spent the last seven years consulting Toyota dealers in the Southeast on how to maximize attention, grow leads, and minimize customer defection in order to achieve record profit and sales years. ...

                                                                                                  Paul Harvey
                                                                                                  Partner
                                                                                                  Chumney and Associates

                                                                                                  Paul has spent his entire career implementing traffic driving campaigns for dealers at Chumney & Associates. In the last 5 years, Paul's clients have shifted from set-it and forget-it campaigns to 360 strategies with tactics that turn on dime. ...

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