Digital Dealer 24: Past Conference Sessions

Did you miss a session? No problem! Browse the 100+ sessions from DD24 below or purchase recordings here.

(Save the date for Digital Dealer 25 this Oct. 16-18th in Las Vegas, NV! DD25 sessions will be coming soon!)

Tuesday, April 10, 9:00 AM - 9:50 AM

  • Room: S330GH
With disruption in traditional automotive retailing, dealers must learn how to provide affordable, flexible mobility solutions to our customers. Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family (one of the top 50 dealership groups in the U.S.) will share everything you need to know about auto subscription services offered by... ...read more...
Speaker(s)
Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family

Named as one of the top 5 influencers changing the auto industry today by Automotive News, Kevin Frye has been a leader with auto subscription, Google Analytics, augmented and virtual reality. Kevin was a Naval Aviator for 8 years, flying over 200 combat hours in Desert Storm. He has...

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  • Room: S329
There is an alarming trend in new car departments across the industry. Net profit per car has been in a freefall for 5+ years, and the average dealer is now losing over $400 per new car sold. New car sales volumes are declining and grosses are marginal on most models.... ...read more...
Speaker(s)
Brian Finkelmeyer
Senior Director of Conquest
vAuto, Cox Automotive

Brian Finkelmeyer serves as the senior director of Conquest at vAuto. He is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author for various automotive...

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  • Room: S321
For years, the Road to the Sale has been a tried-and-true sales method. But today, that road doesn’t lead to the sales and profits it once did. Two reasons why. First, the Road to the Sale is all about you and your dealership, not the customer or the way they... ...read more...
Speaker(s)
Patrick McMullen
SVP, Strategy & Innovation
MAXDigital

Patrick McMullen is SVP, Strategy & Innovation for MAXDigital. McMullen works with dealership executive teams to improve customer experience and hold gross profits. McMullen brings over a decade worth of management experience in the automotive industry and has broad knowledge and industry expertise in pre-owned and online operations....

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  • Room: S330CD
Google recently released their brand new Digital Guidebook to help dealers better understand the automotive digital marketing landscape. In this session, we'll be covering the ins and outs of this guidebook so you can put it to use at your dealership. We'll be breaking down key marketing strategies, highlight the... ...read more...
Speaker(s)
Gino Cipperoni
Director of Sales
Dealer eProcess

Gino Cipperoni is the Director of Sales for Dealer e Process. He has been in the website and digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers identify and take advantage of opportunities within...

Megan Glick
Director of Digital Marketing Strategy
Dealer eProcess

Megan Glick is the Director of Digital Marketing at Dealer eProcess. Megan is an industry expert with a decade of digital marketing experience, and is the architect behind Dealer eProcess' Award Winning Marketing Platform. Megan started her digital marketing career at Google and moved to the automotive industry 6 years...

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  • Room: S330B
Doug Hadden will teach you how to better utilize your factory closed sale websites to acquire more high-quality, profitable vehicles with low to no buy fees from your captive finance company. Not every grounded lease return at your dealership will work on your used car lot. Doug will show you... ...read more...
Speaker(s)
Doug Hadden
Executive Director, Dealer Consulting Services
ADESA Auctions

Doug Hadden teaches dealers how to take advantage of new technology. He's learned to apply new technology, efficiencies and data to old school used vehicle operations through his unique mix of career opportunities including roles in nearly every dealership department, Regional Sales Manager for Joe Verde Sales Training, and Manager...

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  • Room: S322
Advancements in technology and new communication channels have created an opportunity for forward-thinking dealerships to digitally enhance their service drive. Today’s digitally-savvy consumers have a unique set of needs, and dealers must accommodate them to win their business. In this session, you’ll learn how to develop and optimize an omni-channel... ...read more...
Speaker(s)
Jeff Clark
VP Sales
ActivEngage

Prior to joining ActivEngage, Jeff held senior sales, marketing, and key management positions at Coca-Cola, Cars.com, Dealer.com, and Auto Bid Systems, Inc. Jeff was one of the six founders who launched NewCars.com retail division which was later positioned for acquisition by Classified Ventures (Cars.com). He also built a first-of-its-kind patented...

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  • Room: S330A
Like many industries, the automotive industry is for the people and by the people. For many years, our industry has been the driving force for innovation and growth. We have contributed tremendous resources to the evolution of the modern customer experience. We have invested in the benefits and compensations of... ...read more...
Speaker(s)
Jason Volny
National Training Manager
DrivingSales

Jason Volny’s fifteen-year career in the automotive world, coupled with his desire to research and innovate historical and immediate industry practices, contributes to the ongoing future growth of the industry professionals. His keen understanding of Human Capital Management amplifies the growth of the future leaders. ...

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  • Room: S331AB
This session will be led by David Villa, who has been responsible for pioneering, growing and scaling iPD into one of the nation’s leading database management, business development, training, and intelligent marketing companies in the automotive industry and beyond. David will deliver a thought-provoking and engaging presentation on the important... ...read more...
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David Villa
CEO
IPD

David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

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  • Room: S330EF
In this session, you won’t just be sitting around listening to someone talk - you will be taking action and battling until the end to win the ultimate challenge - Rock-Paper-Scissors. What will the person next to you throw? Do you think you can win and figure out the strategy?... ...read more...
Speaker(s)
Alex Chen
Product Marketing Manager
Google

Alex Chen is a Product Marketing Manager for the Automotive team at Google, focused on developing consumer insights and education for the automotive industry. Alex started at Google 5 years ago as part of the Google Shopping ads marketing team and has been working in digital for the past decade....

Justin Cook
Executive Vice President
C-4 Analytics

Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital agency. Blending proven marketing practices with the evolving science of analytics, Justin develops next-generation strategies rooted in the psychology of decision-making, yielding results that turn C-4 Analytics’ clients into leaders in...

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  • Room: S331CD
One of the key positions to the success of the modern car dealership is the position of general sales manager. Other than General Manager, it is one of the most prestigious positions on your resume. In this session, Jim Ziegler CSP, HSG, a recognized automotive trainer with more than 40 years... ...read more...
Speaker(s)
James Ziegler
President and CEO
Ziegler SuperSystems, Inc.

For 41 years, Jim Ziegler's been a recognized industry, writer, magazine columnist, professional speaker and super performer...following a record setting sales and F&I manager/director with some of the top automobile dealerships in the country. Since March of 1986, Ziegler has done business with more than 15,000 dealerships nationwide and more...

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Tuesday, April 10, 10:05 AM - 10:55 AM

  • Room: S330B
Are you... Too dependent on third-party leads? Having trouble finding service techs? Reliant on going to auction? In this session, we’ll dissect the top pain points heard from dealers nationwide and equip your store with five proven, ready-to-launch campaigns that you can use to overcome them. Primary Learning Objectives: - Gain five... ...read more...
Speaker(s)
Pete Petersen
CEO
Dealers United

Pete is the driving force behind Dealers United’s mission to create positive change in the automotive industry. By combining IT expertise and a passion for helping auto dealers optimize their ad dollars, Pete is always searching for the most innovative and profitable digital solutions that can help dealers sell more...

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  • Room: S331CD
Utilization of big data is underwhelming and opening your eyes and jumping on the data bandwagon is what will make your business grow. There is all this data out there; everything from how your website performs and where customers are clicking to personal data regarding purchases and digital touchpoints. The overwhelming... ...read more...
Speaker(s)
Robert Donovan
Chief Executive Officer
DOM360

Robert began his advertising career in Washington, DC, he eventually transitioned to the automotive vertical. Robert saw the need for a digital-specific offering for dealerships & launched Dealer Online Marketing in 2007. He has launched Contology, a marketing software solution & new full-service creative shop, and Donovan, supporting brands looking...

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  • Room: S330CD
This year, there is a growing gap between automotive leadership and automotive laggers in the customer experience. 2018 is sure to bring a dramatic increase in the digital retail environment and that change-over is going to bring a new focus to all digital channels, especially the phones. For example, customers... ...read more...
Speaker(s)
Chip King
Founder and CEO
CallRevu

Chip King spent his career in automotive retail from 1977 to 2008, holding every position in variable operations, including General Manager and Dealer Principal. Chip’s passion is to bring vision to what was once invisible; the caller’s journey on the phone through your business. Chip is passionate about sharing this...

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  • Room: S329
Selling is an ever-evolving field that is shaped by consumer demands, tastes and preferences. Customer personalities also vary distinctly. The goal of this session will be to train you to recognize those differences and treat people based on the way their "personality type" likes to receive information or communications. The first... ...read more...
Speaker(s)
Chuck Barker
Founder and President
Impact Marketing & Consulting Group, LLC

Chuck Barker, a 12-year monthly contributor to Dealer Magazine, is Founder and President of Impact Marketing & Consulting Group. Chuck has invested more than 20 years of working, training, and consulting in the automotive industry. He is devoted to providing leading-edge short and long-term business solutions to dealerships. Chuck’s training...

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  • Room: S331AB
Dealers have the need and opportunity to grow service revenues to replace declining front-end profitability. Increasing service revenue will become more difficult as the Units in Operation (UIO) flattens, service needs decline, consumers become more demanding and independent chains more competitive. Success requires a shift from a service absorption to a... ...read more...
Speaker(s)
Scot Eisenfelder
Executive Chairman
Affinitiv

Scot Eisenfelder is a 25+ automotive market veteran. He was SVP Strategy and acting CMO at AutoNation, responsible for major change initiatives in eCommerce, pricing, IT and creating a blueprint for auto retail transformation and before that served as acting CMO, focused on realigning marketing spending. Before that, Scot...

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  • Room: S330EF
When presented with a decision, the marketing team of a dealership has much to consider: will this tactic help us to achieve our short-term goals? How does it fit into a broader strategy? Do we even have the budget for this? Does the data support this decision? How will my... ...read more...
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Aharon Horwitz
CEO
AutoLeadStar

Aharon Horwitz is the CEO and co-founder of AutoLeadStar, which creates retail automotive Artificial Intelligence. Aharon regularly speaks and writes about digital marketing innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. Aharon’s technology companies have pioneered new techniques in community and customer engagement, and have garnered...

Debbie Waines
Advertising and Marketing Director
John Elway Dealerships

Debbie Waines has worked in the auto industry for over three decades, currently serving as Advertising and Marketing Director for the three Colorado John Elway Dealerships. She implements branding and advertising campaigns across multiple channels, focusing on leveraging the power of digital along with traditional media. Overseeing all aspects of...

Mike Miller
Digital Marketing Director
John Elway Dealerships

Mike Miller is a Digital Marketing Strategist with a background in Sports & Entertainment Marketing. Mike has led a number of successful marketing campaigns for top brands like Adidas, Callaway Golf, Mountain Dew, and NBC Sports. In 2013, Mike ventured into the automotive industry at John Elway Crown Toyota, Toyota’s...

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  • Room: S330GH
Artificial Intelligent (AI) is evolving at a staggering pace, rapidly changing the way marketers and brands alike interact with their customers. AI has now hit the point of maturity where we're seeing conversational interfaces and intelligent agents such as digital assistants, chatbots and voice skills featured in ads and TV... ...read more...
Speaker(s)
Christi Olson
Head of Evangelism
Microsoft

Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. She has over a decade of experience leading digital marketing teams and was recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in...

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  • Room: S322
The majority of your leads are falling flat, but why? Is it because of an ineffective salesperson, or because one of your lead generators or marketing agencies is generating weak leads? How do you generate high quality leads before paying Facebook for ads on those leads, paying your marketing agency... ...read more...
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Eric Gastevich
Product Owner
Infutor Data Solutions

Eric is well-versed in digital product development with experience leading product teams at companies of all sizes. Eric is a product manager at Infutor Data Solutions. He has previously built digital products and completed in-depth analytics projects at Cars.com, delivering value to thousands of franchise and independent dealers and millions of...

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  • Room: S321
By combining new digital technologies with retailing best practices from outside and within Automotive, dealers can realize sales increases and operating cost reductions while improving customer satisfaction. We will review the traditional retailing approach – it’s positives and negatives - and then introduce a new retail approach that will intersect... ...read more...
Speaker(s)
Michael Eggerling
Product Marketer
CDK Global

Michael leads Product Marketing & Market Strategy for the CDK “Online to In-Store” Retailing & eCommerce solution, Connected Store. His focus is end-to-end retailing tools that are powerful, simple to use and can move seamlessly from online to the dealership. He has over 10 years experience in product marketing, market...

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  • Room: S330A
Derek Hansen will provide an overview of what he sees as a way for dealers to increase profitability – wholesaling from the dealers’ lots. When looking at myriad wholesale solutions, dealers need to find selling solutions that connect seamlessly across channels in order to turn their wholesale inventory quicker while making... ...read more...
Speaker(s)
Derek Hansen
Vice President, Offsite Solutions, Manheim
Cox Automotive

Derek Hansen is vice president of offsite solutions, Manheim. In Hansen’s role, all digital and mobile offsite solutions are organized under the vision of one leader – providing consistency and the opportunity to identify and capitalize on existing and new synergies. Aligning OVE, Bid Lot and Mobile offerings further strengthen...

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Tuesday, April 10, 11:45 AM - 12:15 PM

  • Room: Exhibit Hall, Booth 301
Join us for a live Charity Auction to benefit the Make-A-Wish Foundation of Central and Northern Florida! The Charity Auction will take place at the TradeRev/ADESA Booth 301 in the Digital Dealer Exhibit Hall between 11:45am – 12:15pm on Tuesday.  Both attendees and sponsors are encouraged to bid on the auction item,... ...read more...
Speaker(s)
Doug Hadden
Executive Director, Dealer Consulting Services
ADESA Auctions

Doug Hadden teaches dealers how to take advantage of new technology. He's learned to apply new technology, efficiencies and data to old school used vehicle operations through his unique mix of career opportunities including roles in nearly every dealership department, Regional Sales Manager for Joe Verde Sales Training, and Manager...


    Tuesday, April 10, 1:25 PM - 2:15 PM

    • Room: S331CD
    If you’re like most dealerships, your “busy season” is three months out of the year…but why? You could be running year-round campaigns that engage your audience and boost sales 12 months out of the year! In this session, you’ll learn everything you need in order to hit the ground running with... ...read more...
    Speaker(s)
    Frank J. Lopes
    Vice President
    Forrest & Blake Marketing & Advertising

    Frank J. Lopes, Vice President of Forrest & Blake Marketing & Advertising, leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country while also having prolific presence on social media. He spreads a message of positivity and growth to all his followers...

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    • Room: S330B
    It’s crazy to think that as recently as a few years ago, not a single one of these companies existed: Turo, Shift, Uber, Clutch, Blinker, Maven, Lyft, Car2Go, or ZipCar. So why has there been such a sudden explosion in new mobility models? What are the forces that are driving... ...read more...
    Speaker(s)
    Matt Cragin
    Director of Corporate Strategy
    Fair Financial Corp

    Matt Cragin is Director of Corporate Strategy at Fair, where he oversees new market expansion and dealer operations. A lifelong auto enthusiast, he has spent the past 15 years in the automotive and technology industries bringing exciting new products to life. Matt held a variety of product planning roles at...

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    • Room: S330A
    One thing hasn’t changed at auction. You make your retail money when you buy the vehicle. What has changed, though, is how you find the cars that gross the most. Discover how you can use new technology and tools to improve your profits on purchased units and reduce the time... ...read more...
    Speaker(s)
    Joey Imparato 
    National Manager
    ‎vAuto

    In a 25-plus year automotive career, Joey has helped hundreds of BHPH, franchised and independent dealers adapt their used vehicle operations to meet the challenges of today’s more competitive, Internet-driven and volatile market. As one of vAuto founder Dale Pollak’s first hires, Joey teaches dealers how to acquire, merchandise, price...

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    • Room: S330CD
    Google recently published a dealer digital playbook outlining the best practices to follow for optimizing digital marketing spends in 2018 -- but the format was built for vendors, not dealers. That's why in this session, Eric Mercado will show you how to execute the Google Digital Playbook yourself, as well... ...read more...
    Speaker(s)
    Eric Mercado
    Chief Sales Officer
    Force Marketing

    Eric Mercado has been an integral part of the Force Marketing team since 2007. In his current role as Chief Sales Officer, he oversees the activities of the business development team and works to ensure the effectiveness of the company’s marketing campaigns....

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    • Room: S330GH
    I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We’ve run over 186 thousand keywords in 150 different cities, then looked at the top 20 organic results (that’s page one and page two), then... ...read more...
    Speaker(s)
    Greg Gifford
    Vice President of Search
    DealerOn

    Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

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    • Room: S330EF
    Panelists Kelly McNearney (Google) and Greg Garber (Twitter) are both automotive specialists that have shaped the automotive strategy for their companies. The panel will collectively share a highly effective and efficient digital strategy that dealers can implement immediately to reach auto and service intenders. They will focus on best practices tied... ...read more...
    Speaker(s)
    Greg Garber
    Client Solutions Manager
    Twitter

    In his role as Twitter's Client Solutions Manager, Greg Garber educates automotive clients on winning strategies to reach their target consumers. Greg has over 15 years of experience as a sales and marketing leader. Prior to Twitter, he served as the Tier 2 and Tier 3 Automotive Manager at Pandora,...

    Kelly McNearney
    Senior Strategist on Automotive Retail
    Google

    Kelly McNearney is Google’s Senior Automotive Retail Strategist. She has spent 5 years at Google coaching automotive retailers on reaching in-market shoppers with the right message at the right time. She has conducted numerous keynote addresses at various dealer sessions....

    Phil Sura
    VP Sales
    UnityWorks

    Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. Phil has been personally involved with many of the top 100 automotive groups in country. Phil has presented regularly at Digital Dealer starting with Digital Dealer #1. He ran two dealer workshops at...

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    • Room: S322
    In this interactive and informative session, Katie will share her particular experiences as a female C-Suite Executive and Customer Experience Expert. She will discuss the impact women have on the car-buying experience and how to use this information to change the way you deliver the consumer brand experience in the dealership... ...read more...
    Speaker(s)
    Katie Mares
    Founder and CEO
    Katie Mares Consulting

    Katie knows first-hand the challenges organizations encounter as they design a customer service program. She recognizes that program development is one small step to success; it is the implementation plan & tools that advance an agenda and maintains its momentum. As an operator & facilitator, Katie has experience in building...

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    • Room: S331AB
    Just who IS your website designed for? Many dealership websites end up being products of sales management requests, current marketing initiatives, third-party plugins, and a reckless focus on lead conversion. While the dealership website is the most important piece of a dealership’s marketing strategy, they can become Frankenstein monsters, pieced... ...read more...
    Speaker(s)
    Kristopher Nielsen
    Manager, Sales Operations and Customer Experience
    Soave Automotive Group

    Kristopher Nielsen is a digital marketer with more than 10 years of experience. As the Sales and Customer Experience Operations Manager for the Soave Automotive Group, Kris oversees the sales processes, digital marketing, and customer experience for 10 luxury and exotic automobile dealerships in the Kansas City area....

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    • Room: S321
    New industry entrants and advancements in technology have changed the way dealers service our communities. As markets shift, businesses must transform. Dealers must evolve and their employees must grow and evolve as well. However, change is hard and, knowing how to change and when to change is complex. Changing markets... ...read more...
    Speaker(s)
    Evelyn Cardenas
    President and Chief Executive Officer
    Central Florida Auto Dealers Association

    Evelyn Cardenas is a national and international management and marketing professional with over 15 years of experience in the IT, education, and engineering industries. Although she is a newcomer to the dealer industry, she has vast experience leading global teams and managing customers around the world. She currently leads the...

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    • Room: S329
    Every day, more sales prospects visit our websites than walk into our showrooms. And, while customers spend more on the internet and use more technology than ever before, they are also less responsive. This makes the job of our salespeople increasingly difficult. In this session, we will analyze a data set... ...read more...
    Speaker(s)
    David Steinberg
    Co-founder and CEO of Adpearance; Inventor of Foureyes
    Adpearance

    David is the co-founder and CEO of Adpearance and the inventor of Foureyes, a sales intelligence tool. Previous to Adpearance, David was a child actor and the founder of a lumber company that became a world leader in the distribution of reclaimed lumber products. With backgrounds in computer science and...

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    Tuesday, April 10, 2:30 PM - 3:20 PM

    • Room: S331AB
    Turnover is rampant in this industry. Have you ever wondered what the difference is between a leader and a manager? Do you tell or do you do? Do you blame your team for failures or do you truly coach and counsel? If you want to know the basic principles of... ...read more...
    Speaker(s)
    Toni Anne Fardette
    Director of Business Development
    Atlantic Automotive Group-The NY Auto Giant

    Toni Anne Fardette started in the automotive industry as a receptionist 15 years ago with the Bay Ridge Automotive Management Group. Within three months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and internet departments...

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    • Room: S330CD
    Last-click attribution has long been the standard when it comes to online advertising. This model is proving to be less effective as the consumer journey becomes much more complex. With more device touchpoints, multiple ad formats, and various conversion paths on a website - dealers need to reconsider how to... ...read more...
    Speaker(s)
    Christin Holcomb
    Automotive Retail Sr. Analytical Lead
    Google

    As Google's Sr. Automotive Retail Analyst, Christin mines Google's wealth of data to better understand how automotive shoppers are leveraging the web throughout their path to purchase. Her work helps OEMs, Dealer Ad Associations and Dealerships win auto shoppers in the moments that matter online. In her 10 years at...

    Kelly McNearney
    Senior Strategist on Automotive Retail
    Google

    Kelly McNearney is Google’s Senior Automotive Retail Strategist. She has spent 5 years at Google coaching automotive retailers on reaching in-market shoppers with the right message at the right time. She has conducted numerous keynote addresses at various dealer sessions....

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    • Room: S321
    Identity theft and load fraud tied to the automotive industry is estimated to exceed more than $6B, according to the FTC. Attendees of this session will understand the important role strong information security plays in dealer reputation management. They will understand the privacy legislation that affects their business as well... ...read more...
    Speaker(s)
    Michael May
    Director, National Account Management
    Stericycle

    As an information security professional, Michael May has been protecting businesses for more than 13 years. As Director of National Accounts and New Business Development, Michael’s expertise lies in his ability to effectively detect information security risks and then propose and implement effective solutions for his clients. At the local,...

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    • Room: Keynote Hall
    Industry thought-leaders come together in a focused panel led by Kathryn Schifferle, founder and CEO of Work Truck Solutions, to discuss emerging technologies and generational trends that will upset the retail vehicle market. Tapping into their expertise, they’ll discuss how dealerships can prepare for these changes from many different angles. The... ...read more...
    Speaker(s)
    David Thawley
    CEO
    Derive Systems

    David Thawley is the CEO of Derive Systems, as well as a co-founder and board member of TestDrive, both thought-leaders in connectivity and data. Previously, David was the head of Automotive Parts & Accessories at eBay Motors, and a consultant at Bain & Company. For the first decade of his...

    Famous Rhodes
    Executive Vice President and Chief Marketing Officer
    Bluegreen Vacations

    Famous Rhodes joined Bluegreen Vacations in August 2017 as Executive Vice President and Chief Marketing Officer. He had previously served as Vice President of Digital Marketing & Customer Experience at AutoNation; Head of Yahoo! Auto, North America; and the Head of eBay Motors, North America. In his time with eBay,...

    Kathryn Schifferle
    CEO/Founder
    Work Truck Solutions

    Kathryn Schifferle is the CEO/Founder of Work Truck Solutions, a technology solutions company dedicated to improving the simplicity and efficiency of the commercial vehicle industry. She has also served as Executive Director of the National Ford Truck Club, along with executive roles at Balestra Automotive Marketing and Multi-Image Network. She...

    Ron Frey
    Executive VP, Chief Global Strategy Officer
    CDK Global

    Ron is the EVP, Chief Strategy Officer at CDK Global, where he leads M&A, Product and Global Strategy. In 2015, Ron founded RL Frey to advise companies of all sizes to implement innovative solutions in their industry. He also served as the Chief Strategy Officer of AutoNation, President of AutoNation...

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    • Room: S330A
    Automotive retailing is shifting from a product and salesperson driven process to an experiential customer-centric approach. This massive paradigm shift in Automotive Retail in is not only being driven by data and technology, but by a transfer in control to the consumer. How they shop, buy, and the experience they... ...read more...
    Speaker(s)
    Sean Marra
    CEO
    ePush!

    Sean Marra launched his first business at 16, and sold his first company by 19. At the age of 25, he co-founded BigGross.com, a web-based automotive sales, advertising and marketing company, which he grew to over $100 million in sales. Sean went on to co-found ePush! in 2009, a behavioral...

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    • Room: S330GH
    I'll be sharing the results of our in-depth study of automotive results in Google - the most advanced SEO study ever done for car dealers! We’ve run over 186 thousand keywords in 150 different cities, then looked at the top 20 organic results (that’s page one and page two), then... ...read more...
    Speaker(s)
    Greg Gifford
    Vice President of Search
    DealerOn

    Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

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    • Room: S322
    94% of dealerships state that the service experience is more important than the repair, but 83% feel that current systems do not provide a superior ownership experience. However, solutions exist to close that gap—to create a premium vehicle ownership experience that consumers expect, if not demand. By following the example... ...read more...
    Speaker(s)
    Jim Roche
    Vice President, Marketing & Managed Services
    Xtime, Cox Automotive

    Jim Roche is responsible for brand positioning and driving marketing’s strategic impact on business. Jim brings over 30 years of automotive high-tech leadership experience. Previously, Jim was founder and CEO of AutoPoint, where he was the visionary behind the industry’s first multichannel marketing platform. Prior to AutoPoint, Jim was CEO...

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    • Room: S330B
    Employee retention is a concern of most leaders, but for car dealers specifically, it is a constant challenge. Turnover has a direct impact on both revenue and morale while overall turnover rate for dealerships is 35%. In this session, Darren will share his and other dealers' experiences building loyal teams... ...read more...
    Speaker(s)
    Darren Harris
    Chief of Franchise
    DealerSocket

    Darren Harris was named DealerSocket’s Chief of Franchise in December of 2017. He has been with DealerSocket for more than 13 years, and has worked in and/or held leadership roles at DealerSocket across Consulting, Sales, Accounting, Finance (as CFO), and Operations (most recently as COO). Prior to joining DealerSocket, Darren...

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    • Room: S331CD
    Most salespeople fail in the sales process due to their inability to lower the customer defensive posture, when they utilize an ineffective negotiating process and then fail to ask for the sale. We all know that creating gross is a state of mind, both in the salesperson and the customer. In... ...read more...
    Speaker(s)
    David Lewis
    President
    David Lewis & Associates Inc.

    David Lewis is the President of David Lewis & Associates (DLA). Since 1986, David has been training Dealership staff on the “Art of Inspirational Selling.” His unique ideas have helped thousands of dealerships nationwide achieve their sales and management goals. David has authored five industry-leading books that are...

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    • Room: S329
    Cult Brands aren’t just companies with products or services to sell. To many of their followers, they are a living, breathing surrogate family filled with like-minded individuals. They are a support group that just happens to sell products and services. Picture a Cult Brand in this context, and you’ll have... ...read more...
    Speaker(s)
    Aaron Shields
    The Cult Branding Company

    Coming soon......

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    Handout(s)
    • Room: S330EF
    Chris will explain SEO from the ground up and how it affects not only your organic ranking but how it also ties in with your PPC performance and results. He'll show you real-time searches and examples via the web to make sure you fully understand how it all works. Chris... ...read more...
    Speaker(s)
    Chris Hill
    President and CEO
    Overtake Digital

    Chris Hill is a 13-year veteran to the automotive retail space. Since his exit in 2014 he's run two extremely successful digital marketing firms out of Chicago, IL. He's currently the the president and CEO of Overtake Digital and digital marketing firm in Chicago that handles automotive for a wide...

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    Tuesday, April 10, 3:40 PM - 4:30 PM

      This Town Hall-inspired Keynote Panel will open the stage for attendees to engage in a highly interactive dealer to dealer open dialogue discussion. Dealership personnel (all positions) have the opportunity to pose their most pressing questions to a panel of top dealers from across the country. Dealership personnel are encouraged to submit... ...read more...
      Speaker(s)
      Brett Oubre
      President/Dealer
      Ville Platte Chrysler Dodge Jeep Ram, Winnsboro Chrysler Dodge Jeep Ram and Lakeside Ford

      Brett Oubre brings to the panel his experiences as President/Dealer of Ville Platte Chrysler Dodge Jeep Ram, Winnsboro Chrysler Dodge Jeep Ram and Lakeside Ford. In addition to this, he is a talented speaker and coaches on everything from sales to leadership....

      David Maus, Jr.
      General Manager
      Maus Nissan

      You could say David Maus Jr. grew up in the car business. He watched his dad grow from a recruited salesman to having his name on stores all over Florida. He washed cars during summer and went to work with dad any chance he got as a kid. David Maus...

      David Villa
      CEO
      IPD

      David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

      Lisa Copeland
      CEO
      Cars Her Way

      One of the most important faces in the automotive industry, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy, with over 25 years of proven success. Named among the Top 100 Women in Automotive Industry in 2015 by Automotive News, Copeland has dedicated her career to revolutionizing...

      Matt Gregg
      General Manager
      Four Seasons Ford

      Matt Gregg, General Manager of Four Seasons Ford, brings a non-traditional background to his four years in automotive retail. An MBA graduate of Wake Forest University’s Babcock Graduate School of Management, Matt spent his early career working in the Satellite Television industry, focusing on strategic analytics and retention marketing...

      Matt Lasco
      Vice President
      Lasco Auto Group

      Matt Lasco, Vice President of Lasco Auto Group and President of Matt Lasco Advertising & Consulting. Son of a 30+ year Ford dealer, 20 year veteran of Sales and automotive marketing, and a Keynote Speaker at Digital Dealer 21 in Las Vegas. Matt is a genuine auto enthusiast with vast experience in consulting...

      Terald Hopkins
      General Manager
      Ed Morse Automotive Group

      Terald Hopkins is the General Manager at the Ed Morse Brandon Automall including Cadillac, Alfa Romeo, Fiat, and the Brandon Automall Used Car Supercenter. He has been in the Automotive Industry since he was 19 years old. He has been very fortune to surround himself with some incredibility talented people...

      U.S. Marine
      Managing Partner
      Sutherlin Automotive

      ...

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      Tuesday, April 10, 4:30 PM - 5:20 PM

        Disney’s consistent business results are driven by strategically focusing on certain business functions and opportunities in which companies often fail to see the value and potential. During this Keynote Address, Disney Institute will inspire you to think differently about your service experience through proven Disney insights around differentiating your customer... ...read more...
        Speaker(s)
        Austin Brock
        Engagement Manager
        Disney Institute

        This is your opportunity to learn from Austin Brock, Engagement Manager at Disney Institute, who has worked with automotive organizations and dealerships in the United States and around the world since 2011. Austin will share Disney’s Approach to Quality Service with an understanding of how this happens at dealerships, and...

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        Wednesday, April 11, 9:00 AM - 9:50 AM

        • Room: S331CD
        Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally. Part I (9:00 - 9:50am) of this presentation will cover... ...read more...
        Speaker(s)
        Scott Meyer
        Founder
        9 Clouds

        Scott Meyer is the founder of 9 Clouds, an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve your...

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        Handout(s)

        • Room: S331AB
        The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning... ...read more...
        Speaker(s)
        Sean V. Bradley, CSP
        Founder & President
        Dealer Synergy

        Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

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        Handout(s)

        • Room: S329
        It’s no secret that car shoppers demand high-quality information about vehicles they want to purchase and need the need the information faster than ever before. How do you balance this demand from car shoppers without increasing cost? In this session, Russ Daniels will tackle this problem in the short, medium... ...read more...
        Speaker(s)
        Russ Daniels
        Senior Manager, Product Marketing
        HomeNet Automotive, vAuto, Cox Automotive

        Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has a strong background with inventory software products, holding roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with cross-functional teams...

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        Handout(s)

        • Room: S322
        Consumers shop differently now and they're looking for a different way to engage in car buying. digital retailing tools provide a start, but in addition to digital retailing tools, dealers need a plan for connecting with consumers offline and online with messaging. A digital retailing strategy isn't complete without a parallel... ...read more...
        Speaker(s)
        Ed Parkinson
        Director, Dealer Development
        Contact at Once!

        Ed has been working with car dealers for 27 years, championing many new services that “move the needle” for his customers. He helped pioneer the use of call tracking and measurements to increase sales and quantify the return on marketing during his seven years at Who’s Calling Inc. Ed began...

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        Handout(s)
        • Room: S330CD
        In the world of data overload, understand the key success metrics the best dealers use to daily drive their business forward and claim more market share. In this session, you'll be provided three keys to create accountability to create a culture of success. Topics will be wide ranging from Google... ...read more...
        Speaker(s)
        Nicholas Holliday
        VP, Account Director for Southeast Toyota
        22squared

        Nick has spent the last seven years consulting Toyota dealers in the Southeast on how to maximize attention, grow leads, and minimize customer defection in order to achieve record profit and sales years. ...

        Paul Harvey
        Partner
        Chumney and Associates

        Paul has spent his entire career implementing traffic driving campaigns for dealers at Chumney & Associates. In the last 5 years, Paul's clients have shifted from set-it and forget-it campaigns to 360 strategies with tactics that turn on dime. ...

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        Handout(s)
        • Room: S330GH
        As dealers, we are focused on 10,000 little things done right each and every day - the operational complexity of our industry and our roles continues to evolve - hear from an industry leader of an award-winning automotive group who will share compelling insights and immediate-actionable-items which will provide recurring... ...read more...
        Speaker(s)
        Erich K. Gail
        Chief Executive Officer
        Cardinale-Group of Companies

        Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group -...

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        Handout(s)
        • Room: S330A
        Sean Stapleton will present Reaching Customers in the New Mass Media – Search Engines and Social Media, a session designed to give you the knowledge and tools needed to completely overhaul your approach to digital marketing. The main topics of this presentation are… 1. The state of mass media today, 2. Best practices... ...read more...
        Speaker(s)
        Sean Stapleton
        CEO and Co-Founder
        Dealer Teamwork 

        Sean Stapleton is the CEO and Co-founder of Dealer Teamwork, an award-winning company that creates a significant competitive advantage for dealers with their impressive lineup of first-class solutions. Sean’s storied experience in the automotive industry (IMS, Who’s Calling, VinSolutions) coupled with his extraordinary leadership skills and successful track record make...

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        Handout(s)

        • Room: S330B
        Discover where to recruit, how to hire, and how to set sales consultants up to succeed. This session you provide you with information on how to assemble and maintain a successful sales team through methods that have been proven effective. This begins with the recruiting and hiring process. The best... ...read more...
        Speaker(s)
        Chris Saraceno
        Vice President & Partner
        Kelly Automotive Group

        Chris Saraceno works closely with Kelly Automotive Group's company President, Partners, General Managers and department leaders (in Pennsylvania/Florida) and all other team members to establish clear sales and profitability objectives for all of The Kelly Automotive Group Dealerships. He focuses on people, profit management, Inventory Management, Vendor relations, Expense management,...

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        • Room: S321
        Your short and long-term business success is tied to three customer behaviors: purchases from fresh ups, repeat purchases from loyal customers, and referral purchases – all of which are directly impacted by trust. Think of up-care like a turbo attached to your up-sell engine. The urge to up-care is actually... ...read more...
        Speaker(s)
        Herb Mast
        Founder and President
        HealthyDEALER.com a division of COHESION, Inc

        Herb's fourth grade teacher called him an instigator and his diverse career has lived up to that moniker. He is constantly looking for gaps to fill and dots to connect to inspire others towards greater fulfillment, growth, and business sustainability. He has served as a General Manager and now focuses...

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        Handout(s)

        • Room: S330EF
        Are you ready to experience unparalleled growth this year month after month? Often we’re promised these “best practices” elsewhere, only to come up short with any lasting, usable information. Not anymore. In this no-holds-barred, Q&A session, you’ll hear how winning dealers in their markets got there, stayed there, and are... ...read more...
        Speaker(s)
        Greg Geodakyan
        CPO
        Client Command

        Greg has been leading Client Command and its automotive marketing clients down the path of smart advertising technology since 2007. With a focus on building and optimizing Client Command’s unique dealership marketing system, Greg is zeroed in on leaving no stone unturned to ensure Client Command and its clients are...

        Jason Tiek
        Marketing Director
        Bill Luke Motors

        Jason Tiek is Marketing Director of Bill Luke Motors. ...

        Jonathan Lucenay
        CEO
        Client Command

        Jonathan entered the automotive industry in 1988 at Performance Nissan in San Antonio, TX. After a successful career in car sales and as a field agent providing products and services to automotive dealers, he established Client Command in 1999. His belief: Intelligent marketing solutions can increase profits and decrease costs...

        Natalie Born
        VP of Product Management
        Client Command

        Natalie Born is the Vice President of Product at Client Command, a leading automotive marketing firm, six-time honoree on the Inc. 5000 list of the fastest growing companies, and a Dealer Marketing Magazine Acceleration Award winner. In her role, Natalie’s primary focus is on helping dealers leverage system-wide data to...

        Ronnie Whitlock
        Managing Partner
        David Maus

        Ronnie Whitlock is Managing Partner at David Maus....

        Scott Wideman
        Marketing Director
        Keating Auto Group

        Scott Wideman is Marketing Director of Keating Auto Group....

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        Wednesday, April 11, 10:05 AM - 10:55 AM

        • Room: S331CD
        After the Cambridge Analytica story, Facebook announced that it will end the use of third-party data for advertisers. This includes Polk data provided by Oracle that is the foundation of most automotive ads in the United States. In this cutting-edge session, we will walk through how to advertise with new... ...read more...
        Speaker(s)
        Scott Meyer
        Founder
        9 Clouds

        Scott Meyer is the founder of 9 Clouds, an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve your...

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        Handout(s)
        • Room: S331AB
        The way most dealerships set up their internet department (if they even have one) is not only flawed but is destined for lost sales and revenue, wasted spend, poor employee performance and high turnover, and yet many truly are not even aware their system is hurting their business. A high-functioning... ...read more...
        Speaker(s)
        Sean V. Bradley, CSP
        Founder & President
        Dealer Synergy

        Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

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        Handout(s)

        • Room: S330GH
        The auto space is becoming increasingly competitive. 69% of buyers start their purchase journey with little to no knowledge of the vehicle they end up buying. Having an integrated and comprehensive search strategy can be the difference between a sale and models sitting on the lot. Join Amanda Pasciolla, Automotive... ...read more...
        Speaker(s)
        Amanda Pasciolla
        Automotive Vertical Analytics Lead
        Microsoft

        Amanda Pasciolla has spent her career in the digital advertising space and is currently an Analytical Lead at Microsoft. As an Analytical Lead, Amanda utilizes the breadth of Microsoft’s product portfolio and the power of predictive analytics and machine learning to analyze trends and consumer behavior. Amanda empowers Microsoft’s top...

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        Handout(s)

        • Room: S321
        Have you ever had high expectations for a new hire, but they didn’t live up to the hype? This happens when: 1) Job applicants lie and fake their way through interviews 2) Hiring managers are unprepared for and/or distracted during the interview, and unable to give their undivided focus to... ...read more...
        Speaker(s)
        David Druzynski
        Chief People Officer
        Auto/Mate Dealership Systems

        David Druzynski is the Chief People Officer at Auto/Mate Dealership Systems. David has multiple years of practical HR experience, having conducted thousands of interviews and employee investigations, and has extensively studied the science of body language and deception. He has been trained by former military interrogators and brings those lessons...

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        • Room: S330CD
        In this session, you’ll be able to understand how you stack up against industry averages, then learn strategies that will let you dominate your market. Dave Spannhake will show you how to net the greatest increases in traffic and conversion — and ultimately more sales. Once you understand how you... ...read more...
        Speaker(s)
        Dave Spannhake
        Founder and CEO
        Reunion Marketing

        Dave Spannhake is the Founder and CEO of Reunion Marketing. His love for learning and constant push to get better each day has been an important catalyst in the rapid growth of Reunion since its incorporation in 2015, leading a team of 40 Marketing Rockstars partner with nearly 200 stores...

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        Handout(s)

        • Room: S330A
        What is measured is managed, but what if what you're measuring isn't real? It is easier than ever for vendors to fake attribution, this session will show you how while giving you the tools to spot and stop it. Jeff will also explain what, in his eyes, it means to... ...read more...
        Speaker(s)
        Jeffrey Tognetti
        Product Development Lead
        DealerX

        Jeff started focusing on marketing automation in 2003 after having sold his pioneering high-frequency equity trading platform established in the mid-1990's. He saw parallels between Wall Street Trading and Modern-Day Digital Advertising which led to the beginnings of innovation as a well-seasoned upstart. In 2013, he started DealerX as an...

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        • Room: S329
        There are two sides to every story. In this story, there is the car buyer’s story and there is the dealer’s story. From online shopping and negotiating to in-store digital showrooming and connected DMS, CRM, desking tools and F&I platforms, this workshop will paint a picture of the future of... ...read more...
        Speaker(s)
        Andy MacLeay
        Director of Digital Marketing
        Dealer.com, Cox Automotive

        As the Director of Digital Marketing at Dealer.com, a Cox Automotive software company, Andy MacLeay is responsible for cross-platform product strategy and the exploration of emerging technologies to better serve the company's thousands of automotive retail clients globally and enhance the digital relationships between OEMs, dealerships and consumers. Andy joined...

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        Handout(s)

        • Room: Keynote Hall
        We are at the precipice of an era never before encountered in the history of Automotive Retail. There are so many potential market disruptions from every angle of automotive retailing that everyone involved in the industry must be aware of. The possible disruptions and evolutions of existing factors will be... ...read more...
        Speaker(s)
        Donald L. Hall
        President & Chief Executive Officer
        Virginia Automobile Dealers Association

        Don Hall is President & CEO of the Virginia Automobile Dealers Association as well as the chief executive officer of its subsidiary corporations, including the Virginia Automobile & Truck Dealers PAC, the VADA Education Foundation, Virginia Automobile Dealers Services, Inc., Integrum Benefits, Elite Enrollment Services, the VADA Group Self-Insurance Association,...

        Erich K. Gail
        Chief Executive Officer
        Cardinale-Group of Companies

        Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group -...

        J.C. Baker
        Founder
        J.C. Baker & Associates

        J.C. Baker is the founder of J.C. Baker & Associates a business consulting firm in Cincinnati, Ohio. He is a certified professional in financial services and a doctoral candidate in Business with a focus on Organizational Leadership. A Number 1 Amazon Best Selling and three-time published author.  With 20 years of high-level...

        Kevin Frye
        eCommerce Director
        Jeff Wyler Automotive Family

        Named as one of the top 5 influencers changing the auto industry today by Automotive News, Kevin Frye has been a leader with auto subscription, Google Analytics, augmented and virtual reality. Kevin was a Naval Aviator for 8 years, flying over 200 combat hours in Desert Storm. He has...

        Mark Tewart
        President
        Tewart Enterprises Inc

        Mark Tewart is a recognized sales and management expert in the automotive industry. Mark has successful experience spanning from sales to GM to trainer, consultant, and speaker. Mark is the host of the TV show “On the Mark” on CBT News and is the author of the Best Seller, “How...

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        • Room: S322
        Dealers and managers will learn powerful strategic processes to manage activity and develop a team of proactive salespeople that aggressively drive more traffic to the showroom. This session will unpack how to maximize on the inbound sales call, as well as examine the opportunity in outbound activity; how attendees can... ...read more...
        Speaker(s)
        Laura Madison
        Vice President of Sales and Training
        Alan Ram's Proactive Training Solutions

        Laura Madison is a former top automotive salesperson, “Laura Toyota,” best known for her use of social media to sell cars. Originally from the East Coast, Laura formulated her own game plan for dominating on social media while selling cars in Montana. She has been featured in Automotive News, Advertising...

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        Handout(s)

        • Room: S330B
        Mobile devices are more than a means to call the dealership, however, most dealership websites are diminishing their value to just that. Most sites are frankly not built to effectively convert a consumer into a lead from a mobile device. In this session, we'll explore how to increase conversion rates... ...read more...
        Speaker(s)
        Brett Sutherlin
        Chief Executive Officer
        fusionZONE Automotive

        Brett is an award-winning, automotive marketing leader, best-selling author and innovative entrepreneur that has been featured on NBC, CBS, ABC and Fox affiliates Nationwide. Brett Sutherlin, CEO of fusionZONE Automotive, LLC. is known for his ability to make inroads in his field. He has grown fusionZONE Automotive to be one...

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        Handout(s)

        Wednesday, April 11, 1:20 PM - 2:10 PM

        • Room: S330B
        To be successful in today's auto industry, you can't wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most... ...read more...
        Speaker(s)
        Gabrielle Garrison
        Client Solutions Manager, Automotive
        Facebook

        Gabrielle is on Facebook’s Automotive Global Sales Team where she helps dealerships scale their marketing efforts to sell more cars on Facebook and Instagram. With 8 years in the media business, Gabrielle got her start in advertising helping small businesses in Tampa, and later moved to advertising for eBay.com helping...

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        Handout(s)
        • Room: S329
        One of the biggest challenges for used car managers, GMs, and owners is profitable growth of the used vehicle operation. Decisions around what vehicles to stock, how to price, and with floor-planning costs spiraling upward faster then used car profits. Unless dealers are careful, used vehicle operations can quickly become... ...read more...
        Speaker(s)
        George Nenni
        Founder & Principal
        Generations Digital

        George Nenni is founder of Generations Digital, helping dealers measure the effectiveness of their digital marketing. Prior to this, George was the long-time VP for Dealer Specialties and Dominion. With 25 years of automotive experience, George has spoken at numerous automotive conferences including Digital Dealer, JD Power, and is a...

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        • Room: S330EF
        In today's market, personalization is more important than ever. Millennials are coming into dealerships ready for a fully personalized experience. In fact, Harvard Business Review recently published research that showed personalization can deliver five to eight times the ROI on marketing spend, and can lift sales by 10 percent or... ...read more...
        Speaker(s)
        Colleen Gomez
        Field Marketing Director
        22squared/Southeast Toyota

        Colleen Gomez is a Field Marketing Director at 22squared. In her role, she works with Toyota dealers in Florida along with their marketing partners to consult, educate and recommend strategies to ensure dealers are successful and Toyota remains the #1 selling brand....

        Ken Kolodziej
        Vice President of Dealer Intelligence
        Experian Automotive

        Ken Kolodziej, has over a decade of experience in automotive software. Known throughout the industry as a visionary thinker and self-proclaimed “data geek,” he has led Experian’s Dealer Positioning System to be the industry’s top marketing intelligence platform. Ken is the founder of String Automotive, which was acquired by Experian in...

        Matt Raymond
        Marketing Director
        Haltermans Toyota

        As Sales Consultant, BDC Manager, Desk Manager and now the Marketing Director for Haltermans Toyota, Matt has found that leveraging data helps him 1) make informed decisions, 2) plan relevant strategies and 3) help increase awareness while decreasing expenses. Matt's 8 years in dealerships and training in Law Enforcement make...

        Stefani Patterson
        Owner
        SVantage Consulting, Schumacher Automotive

        Stefani Patterson is the owner of S Vantage, a consulting firm specializing in Data Management and ROI Analysis. Stefani’s 8 yrs experience on the dealer and the vendor serve her well as she leads C Level executives through a proven process for strategic growth. She currently serves over 30 dealer...

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        • Room: S322
        Employee retention is one of the biggest elephants in the room at dealerships around the country. With average turnover rates as high as 67 percent for automotive retail salespeople, it isn't a secret that dealerships have a long way to go when it comes to talent retention management (TRM). What... ...read more...
        Speaker(s)
        Chase Abbott
        Vice President, Sales
        VinSolutions, Dealertrack F&I, Cox Automotive

        Chase Abbott is Vice President of Sales at VinSolutions and Dealertrack F&I, where he is responsible for leading and managing the sales team and its efforts. Chase joined VinSolutions in 2008 as a Regional Sales Manager over the Southeastern U.S. In 2011, he was promoted to Director of Sales over...

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        Handout(s)

        • Room: S331CD
        The automotive industry first started connecting to customers when OnStar was introduced in 1996. Today we are starting to see what is defined as the Cognitive Vehicle, or what we define as a self-enabling vehicle, which offers a more personalized customer experience and is leading to what we defined as... ...read more...
        Speaker(s)
        Stephen Perun
        Offering Management Lead for Automotive and Connected Vehicles for IBM's Watson IoT Business Unit
        IBM

        Stephen Perun is currently the Offering Management Lead for Automotive and Connected Vehicles for IBM's Watson IoT Business Unit. He coordinates strategy, business development, marketing, sales and development in support of these solutions. He has over 25 years of experience with Automotive and Electronics clients, focusing on the Internet of...

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        • Room: S330GH
        As dealers, we are focused on 10,000 little things done right each and every day - the operational complexity of our industry and our roles continues to evolve - hear from an industry leader of an award-winning automotive group who will share compelling insights and immediate-actionable-items which will provide recurring... ...read more...
        Speaker(s)
        Erich K. Gail
        Chief Executive Officer
        Cardinale-Group of Companies

        Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group -...

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        Handout(s)
        • Room: S321
        Everyone thinks they have the magic marketing wand but very few can wave it with flare and responsive action; unless of course, you're Garth Brooks. In this session, Brian Barlow, an Emmy-award winning writer and executive producer, will blow you off the stage with his witty, visual and entertaining presentation,... ...read more...
        Speaker(s)
        Brian Barlow
        Creative Director and Owner
        The Pineapple Society

        An Emmy award-winning writer and executive producer, Barlow has created and managed big large scale promotions for the likes of ABC, ESPN, FOX, etc. He is now the owner and creative director of the membership based modern marketing firm, "The Pineapple Society.” His presence is electric, his passion is compelling...

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        • Room: S330A
        The Multi-Bureau Opportunity is based on a groundbreaking study conducted over six months in 2017. This study analyzed over 650,000 showroom visitors with over 1,000,000 credit bureau reports pulled and over 180,000 vehicle sales. The analysis of this massive data set is conclusive and unmistakable: pulling multiple credit reports per... ...read more...
        Speaker(s)
        John Palmer
        President & CEO
        ProMax Unlimited

        John Palmer formed ProMax in 1994 after over a decade managing car lots. ProMax has been at the forefront of the automotive software industry for over 20 years. Mr. Palmer holds an Honors B.S. in Finance from the University of Illinois. He is a sought-after speaker on automotive software and...

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        Handout(s)
        • Room: S331AB
        One of digital marketing’s greatest powers is its ability to predict future sales. We’ve all seen it, when your marketing metrics increase, your sales will tend to follow. Unfortunately, which specific metrics to keep an eye on is a constant debate. Many dealerships use lead forms as the key metric... ...read more...
        Speaker(s)
        Ian Cruickshank
        VP of Sales and Marketing
        Speed Shift Media

        Ian has spent over 15 years in Marketing and Digital Advertising. As the VP of Sales & Marketing for Speed Shift Media, he is the head of all revenue-generating activities. With a Master’s degree in Business and IT Management and as an Adjunct Professor at the University of British Columbia,...

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        Wednesday, April 11, 3:15 PM - 4:35 PM

          Discover New Solutions for Your Dealership(s) at Digital Dealer Tech Tank! Tech Tank (modeled after the popular show "Shark Tank") will take place on the Digital Dealer 24 Keynote Stage. Tech Tank will feature product presentations from contestants with new and innovative products for dealers to succeed in 2018. Each contestant... ...read more...
          Speaker(s)
          David Villa
          CEO
          IPD

          David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

          Erich K. Gail
          Chief Executive Officer
          Cardinale-Group of Companies

          Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group -...

          Matt Gregg
          General Manager
          Four Seasons Ford

          Matt Gregg, General Manager of Four Seasons Ford, brings a non-traditional background to his four years in automotive retail. An MBA graduate of Wake Forest University’s Babcock Graduate School of Management, Matt spent his early career working in the Satellite Television industry, focusing on strategic analytics and retention marketing...

          Toni Anne Fardette
          Director of Business Development
          Atlantic Automotive Group-The NY Auto Giant

          Toni Anne Fardette started in the automotive industry as a receptionist 15 years ago with the Bay Ridge Automotive Management Group. Within three months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and internet departments...

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          Wednesday, April 11, 4:35 PM - 5:25 PM

            In the next 10 years, most of what we know about cars and how they are sold and serviced will change dramatically. The writing is on the wall. How do you prepare your business for the new world of automotive? Are you desperately holding onto the past or are you... ...read more...
            Speaker(s)
            Lior Arussy
            CEO & President
            Strativity Group

            Lior Arussy led the internet security division at Hewlett-Packard where he grew the business by 50% per quarter for three consecutive years. His strategy of enabling eBanking access to consumers via mission critical security was a new concept at the time. At the height of this era, Lior managed the...

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            Thursday, April 12, 9:00 AM - 9:50 AM

              Champion ultra-runner, author, speaker, and elite strategist to business leaders across the world, Dan Waldschmidt, pushes the limits of high performance in everything that he does. In this Keynote Address, Dan will share a champion-grade formula and mindset you need to achieve exceptional results, with consistency. Using the 1,000+ stories and... ...read more...
              Speaker(s)
              Dan Waldschmidt
              International Business Strategist and Extreme Athlete

              Dan Waldschmidt doesn't just talk about success. He's obsessed with it. As a champion ultra-runner and elite strategist to business leaders across the world, Dan pushes the limits of high performance in everything that he does. Whether it is helping a Fortune 100 business grow an emerging business unit by...

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              Thursday, April 12, 10:00 AM - 10:55 AM

              • Room: S321
              Dealers spend millions of dollars driving consumers to their websites to ‘capture’ them as leads. But today’s online shoppers are rebelling against obvious “lead traps” disguised as “interactive” assistance, like trade appraisal tools and chat. These shoppers are expert researchers who expect complete control of their shopping experience - and... ...read more...
              Speaker(s)
              Jenny Vance
              EVP of Sales
              PERQ

              Jenny Vance, EVP of Sales at PERQ, has helped over 350 companies from across the world develop sales generation strategies, including Fortune 50 clients, companies with series A/B/C funding, and early-stage entrepreneurs at seed stage. Jenny has a strong ability to identify sales talent, cultivate leaders, scale proven sales performance...

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              Thursday, April 12, 10:05 AM - 10:55 AM

              • Room: S331CD
              Consumers are increasingly cutting the cord and ditching expensive monthly cable bills because numerous new options are available for them to stream the content they want (on the devices they want) when they want to watch. Learn about the technology that’s available right now and how to get your dealership... ...read more...
              Speaker(s)
              Brian Kroll
              VP, Sales & Strategic Accounts
              Adtaxi

              Brian Kroll is Regional VP of Sales for Adtaxi and also runs the Strategic Accounts team. A member of the IAB’s Performance Marketing Committee, Brian developed Adtaxi’s Quantum optimization method and is passionate about digital marketing.Brian graduated from the University of Colorado at Boulder and currently lives with his wife...

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              Handout(s)
              • Room: S330GH
              Engagement HAS to be the metric that dealerships focus on to be more successful in 2018. It's pretty simple, if you talk to more people, you sell more cars. If 80% of car buyers purchase a car in 10-14 days, engagement is critical (now more than ever) to monitor. Relationships... ...read more...
              Speaker(s)
              David Kain
              CEO
              Kain Automotive

              David has an extensive automotive retail background. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet Operation and being a co-founder of FordDirect.com and founder...

              Steve Roessler
              VP of Sales
              DriveCentric

              Working with over 100 dealers, Steve's passion is helping dealers change their communication strategies at dealerships to improve the customer’s overall experience. His infectious personality provides a motivational approach for dealers to bring a change their culture on how every customer should be treated. People sell People. ...

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              Handout(s)
              • Room: S330EF
              Culture is one of the most difficult concepts for dealerships to embrace. We believe that one person can make a significant impact on changing a culture to effect sales and growth. We are proof. Join Christy Roman, Nicole Ashe, and Subi Ghosh as they share three very different experiences in... ...read more...
              Speaker(s)
              Christy Roman
              President
              Women in Automotive

              Christy Roman is President of NOW Digital, Inc. An entrepreneur with a background in advertising sales, management and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now...

              Nicole Ashe
              Senior Vice President Talent, Diversity and Culture
              Cox Automotive

              Nicole Ashe leads the Talent Organization for Cox Automotive, which includes the Global Learning, Organizational Development, Performance Management, Diversity & Inclusion and Culture teams. Her organization supports over 33,000 team members. Most recently, Nicole served as Sr. Director of Cox Automotive Global Learning, and led learning for Inventory Solutions, Retail Solutions,...

              Subi Ghosh
              Senior Director of Dealer Strategy
              Stream Companies

              Subi Ghosh spent her first 6 years in Automotive working her way up to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers serves as a perfect fit as Sr Dir of Dealer Strategy at Stream Companies and Board...

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              Handout(s)
              • Room: S322
              Less than 50% of today’s car buyers are committed to a specific vehicle make when they start shopping. On their path to purchase, they spend 60% of their time online getting barraged with information while adding and deleting vehicles to and from their consideration set. The competition for attention among... ...read more...
              Speaker(s)
              Scott Pechstein
              Vice President of National Sales
              AutoWeb, Inc.

              Scott Pechstein started in automotive retail in the 1990s and joined AutoWeb (formerly Autobytel) in May 2000. Today, he serves as Vice President of Sales for the company's full suite of industry-leading products. He is a two-time NADA Convention speaker, a presenter at NADA 20-Group, and has conducted numerous...

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              Handout(s)

              • Room: S330A
              As the auto industry continues to evolve to incorporate new technologies and ownership models, how does the automotive retail model survive? The future may shift from a transactional sales model to a customer and service-based model. From subscription offerings to autonomous fleets, dealerships will need to get smart quickly on... ...read more...
              Speaker(s)
              Russell Lemmer
              EVP of Mobility & Retail Automotive,
              Dealerware

              Russell Lemmer, Executive Vice President of Mobility and Retail Automotive at Dealerware, is a storied business builder known for developing mobility concepts into high-value businesses. In his role, Lemmer leads the growth and expansion for Dealerware, the first fully-digital, fully-connected loaner management platform. A self-proclaimed problem-solver, Russ is working with...

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              Handout(s)
              • Room: S329
              On the surface, most digital agencies appear quite similar. So how can you really decide which one is the best fit for your dealership? The ten “Questions to Ask your Agency” were crafted to distill fancy sales pitches down to the core factors which matter most. If you don’t like... ...read more...
              Speaker(s)
              Rob Stoesser
              Vice President
              C-4 Analytics

              Rob Stoesser, Vice President, brings a comprehensive knowledge of the auto industry to C-4 Analytics. Rob has explored many facets of the auto world, working directly with and for dealerships, vendors & manufacturers. A frequent 20 Group speaker, he is able to connect with various positions in the audience, ensuring...

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              Handout(s)
              • Room: S330CD
              The differences between training and coaching are vast and mostly misunderstood. Until this amazingly informative session was co-created by a world-class trainer, and a top auto industry coach. Training and coaching will be compared and contrasted shedding light on the differences. Leaders that adopt these modern people development techniques can... ...read more...
              Speaker(s)
              Sean Kelley
              CEO / #thecarbizcoach
              Car Motivators

              Sean Kelley #thecarbizcoach has successfully managed dealers for a decade, lowering turnover, increasing profit, customer retention and satisfaction. Now, as CEO of Car Motivators Sean helps hundreds of dealers across the country ensure they achieve great results through their people and technology. Sean creates winning cultures with his self-developed approach...

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              Handout(s)

              • Room: S330B
              Today’s multi-touch environment has created a tangled web of vendors and data. Every vendor claims their solution is working, but data can easily be manipulated to show success. Learn how to use common analytics tools in new ways to clearly see which vendors are actually helping dealers sell more cars.... ...read more...
              Speaker(s)
              Jeremy Anspach
              Founder and Executive Chairman
              PureCars

              A Detroit native, Jeremy is the Executive Chairman and Founder of PureCars. His passion for automotive advertising has made him a seasoned presenter and industry expert. Armed with the industry's largest data library, Jeremy founded PureCars in 2007. A true visionary, Jeremy has been referred to by industry leaders as...

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              Handout(s)

              Thursday, April 12, 11:10 AM - 12:00 PM

              • Room: S322
              Dealers today are pulled in countless directions on how to best follow up with their internet leads, but one thing remains the same, the customer. Dealers many times forget that there is a real person on the other end of the internet inquiry. In recent years dealerships have moved away... ...read more...
              Speaker(s)
              Marc McGurren
              President | Founder
              McGurren Consulting LLC

              Marc started McGurren Consulting in 2017 after 6 years as a partner with PCG Companies. Prior to that he was the Internet Director for an autogroup in TX and has over 13 years of automotive experience while holding positions all across the dealership. His passion & desire has helped dealerships all...

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              Handout(s)
              • Room: S330B
              We know our customers are shopping 20 plus sites on average before they make a vehicle purchase. They are inundated with plain text emails throughout that process from third-party sites and your competitors. This session will cover best practices for implementing a video strategy at your dealership, and outline ways... ...read more...
              Speaker(s)
              Jason Price
              President
              Covideo

              Jason is the Founder of Covideo. Jason has been helping dealerships successfully implement a video strategy since 2004. Jason holds a Bachelor's of Computer Science Degree from Purdue University. A native of Indiana, Jason resides in Indianapolis, IN, where Covideo's corporate headquarters is located....

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              Handout(s)
              • Room: S330GH
              Leadership communication is the cornerstone of a high-performing dealership. It plays a crucial role in attracting top talent, motivating staff, and ultimately growing the business. But with so many generations in the active workforce, many dealers struggle to communicate in a way that resonates with employees of all age groups.... ...read more...
              Speaker(s)
              David Kain
              CEO
              Kain Automotive

              David has an extensive automotive retail background. He has served in various positions over the years including Dealer Partner and General Manager at Jack Kain Ford, where he remains a partner today. His Internet experience includes developing his own dealership Internet Operation and being a co-founder of FordDirect.com and founder...

              Justin Brun
              Co-Founder of Dynamic Beacon & Director of Marketing & E-Commerce at Acton Toyota of Littleton
              Dynamic Beacon

              Justin Brun is Owner of Dynamic Beacon, Inc., specializing in Dealer Website Development, SEM and Marketing. He previously served as Director of Marketing & E-Commerce of Acton Toyota of Littleton. Justin has been a featured presenter at various Digital Dealer events. He has a 15-year track record helping dealers expand digital...

              Todd Smith
              CEO
              ActivEngage

              Todd started his first internet car business in 1995 where he was looking for ways to figure out dealer can utilize the internet better. Todd is the author of the manual “Automotive retailing on the Internet”. He has worked alongside manufacturers, large dealer groups and single point dealerships to shape...

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              Handout(s)
              • Room: S330EF
              Consumer data is rich with insight. Dealers can leverage the data in their CRM and DMS systems by applying simple artificial intelligence, data mining and other techniques. In this session, you will learn how to retain more customers, increase conversions, improve engagement and find your next customer by better understanding... ...read more...
              Speaker(s)
              Brian Pasch
              Founder
              PCG Companies

              Brian Pasch is actively involved with training automotive dealers. Brian has authored five bestselling books for the automotive industry: "Who Sold It?", “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” and “Unfair Advantage.” Brian’s books are being used at Northwood University to educate the...

              Paul Schnell
              Digital Marketing Director
              Wilsonville Toyota & Wilsonville Subaru

              Paul is Digital Marketing Director at Wilsonville Toyota & Wilsonville Subaru, and is developing a strong marketing plan for the new Subaru dealership in Portland - the largest Subaru store in the United States. Prior to joining Wilsonville Subaru and Toyota, Paul was Digital Marketing Manager at Lanphere Auto Group....

              Valerie Vallancourt
              VP, Marketing
              Outsell

              Valerie Vallancourt is a dynamic, strategic marketing professional with expertise in creating and executing marketing strategies for revenue growth. Valerie has more than 10 years of experience in digital marketing, and is currently vice president of marketing at Outsell, which helps auto dealers drive more revenue by transforming how they...

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              Handout(s)
              • Room: S330A
              Why is it most BDC’s fall short of their expectations? Why is it some dealers have truly "locked in” to a successful BDC process and grown? There are key factors to your success. In this workshop, Chad will walk you thru each and every necessary step to success. You will... ...read more...
              Speaker(s)
              Chad Ferguson
              Training and Education Director
              Owner Connect
              "The Leader in Automotive Solutions"

              Chad is the Training and Education Director for Owner Connect and a previous Digital Dealer and NADA speaker. He has 22 years experience in the Industry with more than 16 of those years spent working side by side with dealers in the Auto, RV, Boat and Motorsports Industries helping them...

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              Handout(s)
              • Room: S331CD
              This session will help auto dealers understand the value of a digital programmatic advertising strategy. Casey will share valuable and important statistics about how customers research and shop for cars both online and offline and how a multi-touch approach can be used to reach those clients. You will come to... ...read more...
              Speaker(s)
              Casey Squier
              Senior Director of Sales
              Simpli.fi

              Casey Squier is the Senior Director of Sales for Simpli.fi, specializing in auto insights and helping car dealerships maximize their ad spend online. He has over 18 years of experience in the digital marketing space across paid search, search engine optimization, social and programmatic advertising. Casey graduated from The University...

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              Handout(s)
              • Room: S331AB
              Few dealers have the budget, resources and sophistication to really make good use of Multi-Touch Sales Attribution. The remaining 80% just want someone to tell them what channels are contributing to sales, especially in an environment where their leads are declining. Dealers, for the most part, don't care about how... ...read more...
              Speaker(s)
              Steve White
              CEO & Founder
              Clarivoy

              Steve White started his automotive marketing career in 2004.In 2009, Steve founded Clarivoy, a marketing technology pioneer who was recognized as the “Most Innovative Solution of the Year” in automotive for their Multi-Touch Sales Attribution solution designed for dealers.A frequently requested speaker in the automotive industry, Steve resides in Granville,...

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              • Room: S330CD
              The newest automotive buyers today are the 75+ million Millennials in the U.S. To capitalize on this growing segment of buyers, understanding what's most important to them and fine-tuning the selling processes are critical to earning their business today and in the future. This workshop describes techniques to better connect... ...read more...
              Speaker(s)
              Eric Edwards
              Trainer
              Joe Verde Sales & Management Training, Inc.

              Eric Edwards has 20+ years of experience in dealership sales & management, and as a Joe Verde trainer since 2013, where he trains dealers, managers & salespeople in workshops across North America & online on how to sell, close, negotiate, manage leads and retain customers. Before becoming a Joe Verde...

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              Handout(s)

              • Room: S329
              In this session, you will learn why on average 75% of new car customers defect to the aftermarket in the first year and how to get your unfair share of that business. Doug Wilson of Wilson Auto Group will share how you can compete with the aftermarket, retain more of... ...read more...
              Speaker(s)
              Doug Wilson
              CEO
              Wilson Auto Group

              Charles Douglas "Doug" Wilson comes honestly by his affinity for automobiles and his proven success in selling them. It's in his genes. His father, the late Howard Wilson, was a highly-respected veteran of the car business in Jackson, MS, working for 27 years as the used car manager for a...

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              Handout(s)

              Thursday, April 12, 12:15 PM - 1:05 PM

              • Room: S330A
              Every dealer right now has the tools and data necessary to know if they are overspending on digital marketing. I will demonstrate not only that this is true, but will show dealers what these tools are and how to use them effectively. Everyone can avoid waste and overspending on digital... ...read more...
              Speaker(s)
              Sean Welsh
              CEO and Co-Founder
              Car Biz Done Better

              Sean is CEO and Cofounder of Car Biz Done Better, a company whose purpose is to ensure that dealers don’t overspend on digital marketing. After 20 years working Retail, with an OEM and in Digital Marketing, Sean is uniquely qualified in serving as a digital resource, advocate and...

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              Handout(s)
              • Room: S331AB
              Your customer's expectations are higher than ever. Studies show that responding quickly increases the likelihood of purchase, however, humans are not always able to respond immediately or with the personalization they expect. Soon, A.I. powered Smart Assistants will monitor social sites like Facebook to detect signals of consumer interaction with your... ...read more...
              Speaker(s)
              Jeff Cole
              Managing Director
              Digital Air Strike

              Jeff Cole is the Managing Director of Engagement Solutions at Digital Air Strike. He works with DAS’s Product/IT teams to create solutions that help dealers connect with their customers on all platforms by employing artificial intelligence. Prior to joining the company, Jeff was the Co-Founder and CEO of Path, an...

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              Handout(s)
              • Room: S330GH
              By attending this session you will learn what it takes to create a successful next-generation sales professional. You will have a plan you can implement immediately in your store(s) with the specifics we discuss from the session. Dealers who want to sell more vehicles by developing their human capital to... ...read more...
              Speaker(s)
              Mark Ekhoff
              VP Business Development
              Automotive Development Group

              Mark Ekhoff has 17 years in the automotive industry with retail management and F&I experience. For the past 12 years, he has been a consultant conducting platform training to franchise auto dealers, dealer groups, and manufacturers. Recently, as a Subject Matter Expert, he transitioned Lexus stores to using a Single...

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              Handout(s)
              • Room: S331CD
              See firsthand the benefits of creating a technical and scientific web advantage, which manifests as increased visibility in the organic search and map results of leading search engines. You will also learn modern search engine optimization (SEO) techniques, including how to create technical advantages on your own domain through a... ...read more...
              Speaker(s)
              Christian Jorn
              President
              Remora

              President of Remora, and Master Certified by Ford in Internet Sales, Christian is the search engine optimization (SEO) expert that the auto industry has looked to since 2008 for website and search innovation. As the digital leader, Remora, pushes the envelope by serving enterprise website software and management tools directly...

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              Handout(s)
              • Room: S330EF
              After 15 years, it’s still a challenge to get found on search engines, but Google has given us a roadmap. Tom and Judson will share real-world examples of what search is working and what search isn’t. Search is a multi-billion-dollar industry and dealers are still coming up behind third-party lead... ...read more...
              Speaker(s)
              Big Tom LaPointe
              Account Executive
              Dealer Teamwork

              A dynamic presenter who built websites at Johns Hopkins University, Tom is an Account Executive at Dealer Teamwork. An MBA in Marketing and more than a decade of dealership internet experience, as well as marketing work in the U.S. Marine Corps and academia, combine with high-energy to connect with dealers....

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              Handout(s)
              • Room: S322
              Dealers face plenty of challenges today, let alone implementing the RIGHT process to properly handle live trades and aged units and to ultimately make more retail deals while improving inventory disposition in the process. Considering the fact that over 60% of trades dealers process today are non-core / one-off units, and... ...read more...
              Speaker(s)
              Megan Mahon
              Director of Operations
              The Appraisal Lane

              Megan Mahon spent her childhood and teen years in dealerships and auction lanes with her father who was a car dealer and then owner of a well-known wholesale operation. Prior to joining The Appraisal Lane, Megan helped grow her father’s wholesale operation to become one of the top in...

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              Handout(s)
              • Room: S330B
              Technology is changing dealership processes constantly, especially in the F&I office. How do you juggle implementing this technology, keeping your customers happy, and maintaining compliance? It’s enough to make your head hurt. This workshop will explore various pieces of the electronic F&I process and laws that are changing due to... ...read more...
              Speaker(s)
              Terry O'Loughlin
              Director of Compliance
              Reynolds and Reynolds

              Attorney, compliance expert and former regulator Terry O’Loughlin is a is a columnist for P&A Magazine and has authored numerous articles in publications such as Consumer’s Digest and F&I Magazine during his 16 years prosecuting dealers with the Florida Attorney General’s Office and his 10 years as the Director of...

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              Handout(s)
              • Room: S330CD
              The truth about service BDC is it’s hard, it’s really hard but the payoff is huge when executed properly. Many dealerships struggle to implement and maintain effective service BDC’s for several reasons; ineffective recruiting and employee placement, staff turnover, lack of expertise and planning, improper training and guidance etc. In... ...read more...
              Speaker(s)
              Jane Webb
              Director of Marketing
              DealerMine CRM

              Jane Webb has over a decade of experience assisting dealers across North America establish and maintain high performing Service BDC’s. Jane has held a number of roles at DealerMine CRM, Trainer, Director of Account Manager and BDC Manager. Jane's valuable experience in managing and consulting on successful...

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              Handout(s)
              • Room: S329
              In 2018, success in automotive depends on data: sales numbers, audience patterns, pricing decisions, and more. In this session, we'll be sharing data about the behaviors and preferences of today's car buyers -- and knowing how shoppers research and make their decisions can help you adapt your marketing plans for the... ...read more...
              Speaker(s)
              Marty Blue
              SVP, Business Development
              CarGurus

              Martha (Marty) Blue directs business development for CarGurus. She is responsible for partnerships with OEMs, dealer groups, inventory hosts, third party publishers and data providers. During her six years at CarGurus, she has been instrumental in building the company’s direct business with 24,000+ dealers. Prior to joining CarGurus, Blue was...

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              Handout(s)

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