Rusty West

President & Co-Founder
Market Scan Information Systems, Inc.


Rusty West co-founded Market Scan Information Systems with his father, Russell West, in 1988. After earning degrees in mathematics, computer science and physics, Rusty combined his technical expertise with his father’s in-depth knowledge of automotive leasing to create Market Scan’s first product, “Lease Prophet”. Shortly after Lease Prophet’s overwhelmingly successful launch, Rusty became nationally recognized as the man who “wrote the book” on automotive leasing technology. Rusty has spent the last 30 years leading his team of “world-class” engineers to create mScanAPI which is the automotive industry’s most revolutionary calculation engine and data repository.


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