Digital Dealer 25: 100+ Sessions Coming Soon!

Click here to view past conference sessions. Learn about our speaking opportunities here. Registered attendees can build their own custom agenda by logging on to Attendee Connect or by Downloading our Mobile App.

    With new vehicle sales increasing by as much as 70% over the past 10 years, why have we not seen auto dealers' retail service and parts sales increasing proportionately? For the past 10 years, the auto industry has enjoyed record-breaking new-vehicle sales, yet net profit as a percent of sales... ...read more...
    Speaker(s)
    Don Reed
    CEO
    DealerPRO Training

    Don Reed is the founder and prime mover of DealerPRO Training. With 26 years of success in all departments of a dealership, Don knows it takes a well-trained team in fixed operations to be successful in the auto industry. His passion for excellence in service is highly contagious and is...

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      With the explosion of mobile search, the switch to the mobile-first algorithm, and digital assistants boosting the usage of voice search, most dealers are losing search visibility at a staggering rate. This session will share the key to rocking the new mobile-first and voice search world - Local SEO. Mobile searches... ...read more...
      Speaker(s)
      Greg Gifford
      Vice President of Search
      DealerOn

      Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

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        Is your pay plan designed to incentivize, motivate, and reward your team? Does it give your managers better control? Does it drive your dealership's profitability? Does it do all of these? If you want to learn how to achieve all of the above benefits that come with well-designed pay plans, join Andy... ...read more...
        Speaker(s)
        Andy Church
        CEO
        Profit By Action

        With a passion for profitability and creating successful dealership management teams, Andy Church brings over 20 years of auto industry experience in everything from moderating performance groups, to working with dealers to increase profitability. Andy is recognized by peers and clients alike as a subject matter expert who has built...

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          Many dealers have given up on the idea that anything more than mediocre sales performance is possible. They try everything but nothing sticks; frustrated because they have good people, but again, it’s the problem that won’t disappear. The key to owning the phone is transforming it from complexity to simplicity... ...read more...
          Speaker(s)
          Mike Haeg
          Vice President of Automotive
          Car Wars

          Mike is the Vice President of Automotive at Car Wars. His goal is to help dealers use simple processes and strategies to Own The Phone in order to see a boost in their bottom line. He joined Car Wars in 2010 and with almost a decade in the automotive industry,...

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            Top dealerships understand the value of digital marketing and are making serious investments in SEM and SEO. But often, these channels are run by separate teams, perhaps even different agencies with little communication or collaboration between the two, leaving dealerships with blind spots, inefficiencies, and even wasted marketing dollars. This session... ...read more...
            Speaker(s)
            Danielle Boone
            Project Manager
            Go Fish Digital

            Danielle has led digital marketing campaigns for hundreds of clients, specializing in SEO, content marketing, SEM, Facebook, and video advertising. Through a goal-oriented approach and innovative strategies, she has helped clients ranging from small, family-owned businesses to major brands (like Electrolux, La-Z-Boy, and Empire Today) leverage digital marketing in new...

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              This workshop will empower your fixed ops department to maximize the opportunities coming to them daily. You will learn retention strategies so customers do business with you, not just once, but continually. You'll also gain an action plan to pro-actively handle your customers during every stage of the service interval, and deliver a world-class... ...read more...
              Speaker(s)
              Joseph Cala
              Owner & Managing Director
              JC Training & Development

              Joe Cala is the owner of JC Training & Development. He is a source of inspiration and motivation in positivity and sales strategies! Through Joe’s messages, practical life lessons, management &leadership practices learned from his 20 years of ministry and experience in the automotive industry, Joe has helped people from...

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                Have you ever wished that Google would tell us exactly what they look for in terms of quality in a website? They have! Google's Quality Raters Guidelines are filled with super practical information that any website owner can implement and see improvements in organic search traffic. The Quality Raters Guidelines, produced... ...read more...
                Speaker(s)
                Dr. Marie Haynes
                Owner
                Marie Haynes Consulting Inc.

                Dr. Marie Haynes is obsessed with understanding how Google's algorithms work. For years, she has been known as an expert on Google's Panda and Penguin algorithms and also on how Google assesses quality. ...

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                  Buyers have many options when it comes to getting a vehicle. The digital-only option is to complete both the research and purchase online; the first hybrid option is to research online, visit a store, and complete the purchase online; the second hybrid option is to visit a dealer, research online,... ...read more...
                  Speaker(s)
                  Evelyn Cardenas
                  President and Chief Executive Officer
                  Central Florida Auto Dealers Association

                  Evelyn Cardenas is a national and international management and marketing professional with over 15 years of experience in the IT, education, and engineering industries. Although she is a newcomer to the dealer industry, she has vast experience leading global teams and managing customers around the world. She currently leads the...

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                    With the marketplace beginning to plateau and maybe even dip, managing the leads coming in will be even more important because the leads are not going to increase. More and more customers are beginning to use the phone as their primary way of reaching out to the dealership, so who... ...read more...
                    Speaker(s)
                    Barrett Schrader
                    VP of Sales
                    Proactive Dealer Solutions

                    Barrett Schrader is the VP of Sales at Proactive Dealer Solutions. A 20-year veteran of the automotive industry and resides in Charlotte, NC. PDS is a full service automotive retail training firm focused on building business development cultures. Mr. Schrader joined the automotive industry after college selling cars followed by...

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                      You’re no longer just competing with car brands. Now, you’re competing with dealerships who have built loyal social followings. This session will help you to build your dealership's brand on social media and use it to sell more cars and engage new followers. You'll be shown examples of how dealerships... ...read more...
                      Speaker(s)
                      Ashley Ward
                      Digital Marketing Strategist | International Speaker | Author
                      SEMrush

                      Ashley Ward is a Corporate Speaker for SEMrush, the most comprehensive business intelligence platform for digital marketing. Her passion is focused on helping businesses and marketing professionals gain long-term ROI through teaching content marketing and social media marketing tips and tricks. With over six years of experience in the digital marketing...

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                        The customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes, and people are in the process right now of disrupting industries, engaging clients and customers, and reimagining products. Key to survival in this brave new world is the importance of evolving brand and customer experience. Join brand and... ...read more...
                        Speaker(s)
                        Alex Hunter
                        Brand and Customer Experience Expert
                        (Former global head of online marketing for the Virgin Group)

                        Alex Hunter is a branding and customer experience expert who previously served as global head of online for the Virgin Group, overseeing Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy. Before joining the Virgin Group, Alex was part of the founding...

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                          The disruption in traditional automotive retailing makes it vital for dealers to evolve their business and include innovative programs for customers such as the ones offered by today’s disruptors. This session will explore the inns and out of implementing programs like auto subscription, which offer affordable, flexible mobility solutions to... ...read more...
                          Speaker(s)
                          Kevin Frye
                          eCommerce Director
                          Jeff Wyler Automotive Family

                          Named as one of the top 5 influencers changing the auto industry today by Automotive News, Kevin Frye has been a leader with auto subscription, Google Analytics, augmented and virtual reality. Kevin was a Naval Aviator for 8 years, flying over 200 combat hours in Desert Storm. He has...

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                            As new technology enables customers to complete their purchase without any interaction with a salesperson, many believe sales jobs will get eliminated. While e-commerce and self-service car-buying is on the rise, salespeople will not be replaced, in fact, they're more important than ever. This session will help you learn how to use... ...read more...
                            Speaker(s)
                            Aaron Krane
                            CEO & Founder
                            Drive Motors

                            Aaron Krane is the CEO of Drive Motors, which builds e-commerce solutions for the largest car dealerships in the country. He founded the company while he was an Entrepreneur in Residence (EIR) at Khosla Ventures, and also participated in the exclusive Y Combinator program. Prior to this, he started a...

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                              Over the last year, several OEMs and dealerships have announced vehicle subscription programs. Vehicle subscriptions are an emerging business model whereby customers pay one single monthly payment covering the vehicle, insurance, maintenance and roadside assistance, often referred to as 'the Netflix for cars.' Due to their convenience, subscriptions are quickly... ...read more...
                              Speaker(s)
                              Azarias Reda
                              CEO
                              Carma Car, Inc.

                              Azarias is the CEO of Carma Car, a Techstars 2017 startup building a technology platform for month-to-month vehicle subscriptions. His experience spans data science, connected mobility, and engineering leadership. Azarias earned his Ph.D. in Computer Science from the University of Michigan and has been named in the Forbes 30 Under...

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                                No dealership's department is as grossly unpopular as F&I. F&I continues to be under scrutiny from scores of consumers, numerous consumer advocacy groups, consumer agencies, and the Consumer Financial Protection Bureau. Numerous people have called for the end of the F&I manager (as the role is defined today). The F&I power-play... ...read more...
                                Speaker(s)
                                Mike Hirschfield
                                CEO
                                Cornerstone Dealer Development

                                Mike is on a mission to empower, equip, and exalt sales and finance teams everywhere! Mike has served in both franchise and independent dealer groups, leading teams as large as 80+ to reach new heights of achievement. Mike teaches how to build personal influence, become trusted advisors and leverage personal solutions that...

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                                  As dealers invest to create the right digital retail experience for consumers, they need to keep pace with consumer expectations, which are primarily driven by the retailers that consumers visit every day. Based on insights from AutoLoop’s recently completed digital experience study, consumers identified many areas in the purchase experience... ...read more...
                                  Speaker(s)
                                  Doug Van Sach
                                  VP of Analytics & Data Services
                                  AutoLoop

                                  Doug is responsible for using customer insights and data science to improve AutoLoop’s products for over 3,000 dealers. Doug has over 15 years of experience designing and managing digital acquisition, retention, and loyalty programs for OEMs, dealer groups, aftermarket, and non-automotive retailers. Before working in automotive, Doug was at Dick’s...

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                                    Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”? The same concept may also apply to your dealership. Everything seems fine, but if your front-line employees aren’t driving the type of experience you want your customers to have, that’s a big... ...read more...
                                    Speaker(s)
                                    Holly Markel
                                    Vice President, Customer Experience
                                    CallRevu

                                    Holly is passionate about advancing businesses and inspiring people. She’s spent nearly two decades executing customer experience improvement strategies for organizations, all aimed at helping companies achieve greater success through improving how they serve their employees and customers. An expert in CX, Holly has developed a wide array of training...

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                                      As the industry enters an uncertain phase of declining volume, increasing regulations and disruptive business models, today’s dealers must manage their human capital strategy as a core and critical function of their business. In this fast-paced session, Scott will help you understand how a defined and measurable hiring process - combined... ...read more...
                                      Speaker(s)
                                      Scott Brinkman
                                      VP, Product
                                      Hireology

                                      Scott drives the strategic vision for product development focused on creating impactful user experiences for customers through his product & UX teams. Scott was previously the Head of Product at Upsight, a mobile analytics & marketing platform that provides business intelligence to the largest enterprises in mobile. Before joining Upsight,...

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                                        Join Microsoft for this keynote panel as they discuss the shifts in advertising and how brands are engaging with customers throughout their buyer's journey and the role that the connected car plays by creating engaging experiences and to open new business models. This session will cover how OEMs and dealerships... ...read more...
                                        Speaker(s)
                                        Christi Olson
                                        Head of Evangelism
                                        Microsoft

                                        Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. She has over a decade of experience leading digital marketing teams and was recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in...

                                        Diran Hafiz
                                        Head of Advertiser Analytics, Automotive
                                        Microsoft

                                        Diran heads up the Advertiser Analytics group at Microsoft, focusing on the Automotive industry. Diran and his team have a mission to "humanize" the data across the Automotive landscape, incorporating industry disruptions (such as TaaS and it's corresponding impacts), pattern analysis (e.g. weather events), and signal interpretation across media channels...

                                        John Reed
                                        Director of Automotive Industry Solutions
                                        Microsoft

                                        Coming soon......

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                                          Social media networks and associated software tools continue to evolve and create new opportunities to promote your business. The changes launched in the past year, especially on Facebook, offer dramatic increases in a dealer’s ability to generate leads and sales on their social networks. In 2017, there was tremendous growth... ...read more...
                                          Speaker(s)
                                          Brent Albrecht
                                          VP of Business Development
                                          Friendemic

                                          Brent Albrecht, VP of Business Development at Friendemic leading the Sales and Marketing efforts and working with national clients. He has spent the last 6+ years in Social Media Marketing, and 20+ years in Digital Marketing and Advertising. Brent has his MBA in Marketing Management. He also teaches Integrated Marketing...

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