Digital Dealer 25: Past Conference Sessions

Did you miss a session? No problem! Browse the 100+ sessions from DD25 below or purchase recordings here.
(Save the date for Digital Dealer 26 this April 9-11th, 2019 in Orlando, FL! DD26 sessions will be coming soon!)

Tuesday, October 16, 10:05 AM - 10:55 AM

  • Room: Antigua A
For decades, dealers have often let vehicles sit for 60, even 90 days before they take marketing action. And that action traditionally involves price reductions. Unfortunately, today’s margins are more compressed than ever. So, by the time units have been on the lot for that long, it’s already too late... ...read more...
Speaker(s)
Mark Conner
Senior VP, Channel Strategy
LotLinx Inc.

Mark Conner has been known and recognized for impactful strategy development and innovative leadership. He brings years of experience as a leader of marketing and e-commerce initiatives for automotive dealership groups, after spending over 19 years working for Lithia Motors, a Fortune 500 company, as both an assistant vice president...

Tags:
Handout(s)

  • Room: Montego A
We've seen some big shifts in consumer behavior, which is challenging how the industry operates, and one thing is clear: mobile has truly changed the way people are engaging with auto dealerships. However, the move to mobile also presents a challenge as the mobile web experience can often be sub-par. Taking... ...read more...
Speaker(s)
Gabrielle Garrison
Client Solutions Manager, Automotive
Facebook

Gabrielle is on Facebook’s Automotive Global Sales Team where she helps dealerships scale their marketing efforts to sell more cars on Facebook and Instagram. With 8 years in the media business, Gabrielle got her start in advertising helping small businesses in Tampa, and later moved to advertising for eBay.com helping...

Tags:
  • Room: St. Thomas B
We live in a convenience economy. People spend money with companies that make it the easiest for them and require the least from them. Traditionally, the service repair industry has been reactive – fulfilling the incoming requests of consumers. It has put the responsibility on the consumer to identify a need... ...read more...
Speaker(s)
Chip Molten
Sales
Naked Lime Marketing

Chip has been helping dealers with their marketing since joining Naked Lime in 2013. His innovative and engaging approach to finding trends in data and recommending action that delivers results has made his input highly sought after. He currently works with dealers throughout the state of Michigan helping them...

Jay Harper
Director, Product Planning
Naked Lime Marketing

Jay is the Director of Product Planning for Naked Lime, where he oversees the team responsible for the strategy, direction, and market position for all of our dealer services. He joined the company in 2011 as the Manager of XtreamService, managing the hiring, training and development of the XtreamService Marketing...

Miguel E. Castillo
Digital Marketing Director
Bert Ogden Auto Group

In 2007, Miguel started as an Internet Manager/Customer Relations Manager/Aftermarket Sales Manager at Bert Ogden Nissan BMW in McAllen, TX In 2010, he was asked to build the same processes he started at Nissan BMW at all other Bert Ogden dealerships. The group has now grown to 23 lines...

Wes Rohde
Field Marketing Professional
Reynolds and Reynolds

Wes joined Reynolds and Reynolds in 1991 installing hardware and training dealership personnel on Reynolds’ F&I, Sales, and Accounting software. He then progressed into Reynolds’ ERA suite of products implementing both Variable and Fixed Operations solutions. Wes currently travels the country, consulting with dealers to gain a more...

Tags:
Handout(s)

  • Room: Montego B
Consumers have chosen messaging as their favorite means of communication making it simple to create a continuous conversation with shoppers and customers. Learn about the latest trends in connecting with consumers through offsite communications channels like Facebook, Google and Apple Business Chat. Hear about best practices for using messaging in... ...read more...
Speaker(s)
Denise Chudy
General Manager
Contact At Once!

Denise Chudy is General Manager of Contact At Once!, a LivePerson company, where she is responsible for global sales, marketing and operations of the automotive industry’s leading messaging platform for conversational commerce. Denise's previous roles include being co-founder and the President of Retail at LotLinx, where she helped pioneer the creation...

Tags:
  • Room: Antigua B
Less than 1% of consumers like the current car-buying process. It’s time to accelerate your digital retailing to meet their ever-changing expectations. To separate from the pack in today’s competitive automotive landscape, you must embrace the preferred customer experience. This workshop will give you the tools to not only keep up... ...read more...
Speaker(s)
Brett Pomerantz
Senior Director of Product - Digital Retailing
Cox Automotive

At Cox Automotive Brett leads the Digital Retailing product group where he is focused on creating an industry-leading platform for shoppers and dealership managers to improve the purchase experience. As a founding member of MakeMyDeal, he led the first entry for Cox Automotive into the Digital Retailing space in...

Tags:
Handout(s)

  • Room: Montego C
The automotive retail industry is transforming at the most significant pace in its hundred year history. Thanks to companies like Facebook, Amazon, Apple, and Netflix, purchase expectations are dramatically different from a few short years ago. Enter the 21st-century buyers. This presentation will expand on the science behind how modern... ...read more...
Speaker(s)
Joe St. John
Head of Dealer Success
AutoFi

Joe was born with dealership blood coursing through his veins. His dad in F&I and Mom in Service, he sold his first car at 5, was full time by 16, and a GM by 30. He has an Accounting Master’s from USC, studied at Cambridge and Oxford, was named a...

Tags:
  • Room: Jamaica A&B
The disruption in traditional automotive retailing makes it vital for dealers to evolve their business and include innovative programs for customers such as the ones offered by today’s disruptors. This session will explore the inns and out of implementing programs like auto subscription, which offer affordable, flexible mobility solutions to... ...read more...
Speaker(s)
Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family

Named as one of the top 5 influencers changing the auto industry today by Automotive News, Kevin Frye has been a leader with auto subscription, Google Analytics, augmented and virtual reality. Kevin was a Naval Aviator for 8 years, flying over 200 combat hours in Desert Storm. He has...

Tags:
Handout(s)

  • Room: St. Thomas A
Some are describing the age in which we live one of “Data Darwinism.” A single online review or social media comment can spread like wildfire across the web with significant repercussions. Whereas defining winners and losers in the retail business space use to take years, today, Google and Facebook have... ...read more...
Speaker(s)
Ali Fawaz
Senior Director, Worldwide Automotive
Reputation.com

Ali Fawaz is a digital automotive professional making innovative waves in the customer shopping experience. Ali has led projects for Ford, Chevrolet, Cadillac and others, helping to elevate their online reputation and providing strategic direction for the development of scalable and measurable marketing solutions in automotive social media. Ali is...

Tags:
Handout(s)

  • Room: Montego D&E
Attribution may be the biggest buzz-word in the automotive industry right now but none of it matters if your Customer Experience (CX) Strategy isn't in place. Regardless of where the lead is coming from it's all for not if the dealership experience is well- thought out. A truly "disruptive" dealer... ...read more...
Speaker(s)
Bill Playford
VP
DealerKnows

Bill Playford serves as Vice President and Partner at DealerKnows Consulting. Despite being a 4th-generation auto worker, amazing (/annoying) his friends with endless car facts, writing a dissertation on the overreach of emissions laws, and spending his time focusing on evolving the retail side of the car business, Bill still...

Brent Wees
Director of First Impressions
Nextup

Brent has been a thought-leader in the North American automotive digital marketing landscape for almost 20 years, developing agency strategies and software for all three tiers of the industry. Widely known for his energetic, comedic and uniquely engaging presentation style, Brent is a much sought-after keynote speaker around the globe....

Tags:
Handout(s)

  • Room: Trinidad A&B
It's 2018 and 40% of your customers are now millennials. You can no longer force your customer's to do business the way you want, it is now time to conduct business in the manner in which your consumers want to communicate. This session will provide you with statistics and consumer... ...read more...
Speaker(s)
Jack Gardner
CEO
Quik Video

Jack is the CEO of Quik Video and has over 30 years of experience in the auto industry....

Tags:
Handout(s)

Tuesday, October 16, 1:25 PM - 2:15 PM

  • Room: Montego A
This two-part session will share the most up-to-date statistics that validate video as the most powerful resource for your dealership, and also include the actionable steps to leverage video content to boost engagement and conversions. Human beings prefer watching videos more than anything else, including watching TV, talking on the... ...read more...
Speaker(s)
Sean V. Bradley, CSP
Founder & President
Dealer Synergy

Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

Tags:
  • Room: Montego B
Dealerships are comfortable with the digital process that gets customers to their stores, but many are uncomfortable with continuing the digital process after the customer arrives. For years, dealerships have tried to generate the most profit potential with “tried and true” processes, consisting of paper and time. Unfortunately, these efforts are... ...read more...
Speaker(s)
Matt Clark
Automotive Business Consultant
Reynolds and Reynolds

Matt has over 14 years of automotive retail experience, including positions such as general sales manager, BDC manager, internet manager, and sales professional. Prior to joining Reynolds in 2004, he worked with major OEM’s in a consultative role designing, implementing, and training dealership and OEM personnel in e-business processes nationwide....

Tags:
Handout(s)
  • Room: St. Thomas B
The average American internet-connected household now owns 10 connected devices. Your customers are multitasking experts, and you need an expertly-crafted multitasking strategy to reach them. With the pressure to drive brand growth in a slowing market and to keep up with constant changes in the automotive industry, it’s more critical... ...read more...
Speaker(s)
Dale Duke
In-House Marketing Lead
Charles Maund Toyota (the #1 dealer in Austin, TX)

Dale is an experienced sales and marketing executive with a strong history of sales for Automobile Dealerships and Dealership Groups in multiple markets across the United States. He is an expert in Digital, Social and Broadcast marketing. Dale has had a major focus on retail sales and the creation...

Erik Radle
CEO
Miller Ad Agency

Erik Radle is the CEO of Miller Ad Agency. Headquartered in Dallas, Erik’s team of 30 incredibly talented individuals has created and placed over a billion dollars worth of digital and traditional media for their dealer clients over the last 33 years. Prior to life in the agency world, Erik...

Jonathan Bernard
VP of Automotive Sales and Strategy
Spectrum Reach

Jonathan Bernard is VP of Automotive Sales & Strategy at Spectrum Reach and has been working in the Auto industry for more than 25 years, starting as a Sales Manager at Ken Garff Automotive Group in Salt Lake City, Utah. He leads a team of auto-focused specialists creating partnerships with...

Paul Caldwell
CEO | Founder
CK Advertising | Ember Social | DyGen

Paul Caldwell is a partner at CK Advertising (formerly Moore & Scarry Advertising), the automotive retail industry's Original Tradigital Agency®. With over 18 years of successful automotive advertising agency, broadcast, digital and direct mail experience, he is one of the industry's leading authorities on retail sales and marketing. As...

Rob Klippel
Senior Vice President of Advanced Advertising Products and Strategy
Spectrum Reach

Rob Klippel is Senior Vice President of Advanced Advertising Products and Strategy at Spectrum Reach, the advertising and media division of Charter Communications. In this role, Mr. Klippel is responsible for the company’s data platforms and insights strategy and creating the next generation of advanced advertising platforms including digital, set-top...

Tags:
Handout(s)

  • Room: Montego C
Buyers have many options when it comes to getting a vehicle. The digital-only option is to complete both the research and purchase online; the first hybrid option is to research online, visit a store, and complete the purchase online; the second hybrid option is to visit a dealer, research online,... ...read more...
Speaker(s)
Evelyn Cardenas
President and Chief Executive Officer
Central Florida Auto Dealers Association

Evelyn Cardenas is a national and international management and marketing professional with over 15 years of experience in the IT, education, and engineering industries. Although she is a newcomer to the dealer industry, she has vast experience leading global teams and managing customers around the world. She currently leads the...

Tags:
Handout(s)
  • Room: Antigua A
This high-energy session will share best practices to improve your marketing performance. With real-life examples shown during the presentation, you'll see first-hand how you can change the way your marketing process is managed, take full control over your activities, and become more productive, more relevant, and drive higher results by increasing your ad... ...read more...
Speaker(s)
Eric Miltsch
Co-Founder
Dealer Teamwork

Coming soon......

Lisa Hambelton
Dealer Principal
Mel Hambelton Ford

Coming soon......

Phil Nightingale
GM
Mel Hambelton Ford

Coming Soon......

Tags:
  • Room: Montego D&E
This is a tremendous opportunity to learn about best practices and opportunities from two dominate digital giants-Google and Twitter. Kelly McNearney and Greg Garber both specialize in automotive, work and support dealer groups and OEMs for Google and Kelly. Both are seasoned veterans. In this panel, Kelly and Greg will provide... ...read more...
Speaker(s)
Gregory Garber
Client Solutions Manager
Twitter

In his role as Twitter's Client Solutions Manager, Greg Garber educates automotive clients on winning strategies to reach their target consumers. Greg has over 15 years of experience as a sales and marketing leader. Prior to Twitter, he served as the Tier 2 and Tier 3 Automotive Manager at Pandora,...

Kelly McNearney
Senior Strategist on Automotive Retail
Google

Kelly McNearney is Google’s Senior Automotive Retail Strategist. She has spent 5 years at Google coaching automotive retailers on reaching in-market shoppers with the right message at the right time. She has conducted numerous keynote addresses at various dealer sessions....

Phil Sura
VP Sales
UnityWorks

Phil Sura started the automotive division for UnityWorks, a leader and pioneer in the automotive video space. Phil has been personally involved with many of the top 100 automotive groups in country. Phil has presented regularly at Digital Dealer starting with Digital Dealer #1. He ran two dealer workshops at...

Tags:

  • Room: Antigua B
In this eye-opening presentation, you’ll take a journey into just how dramatically the internet has changed our lives. Specifically, James will focus on how it has redefined the way dealers must identify and reach local auto-buying consumers – and what to do about it. This presentation will separate fact from... ...read more...
Speaker(s)
James Moore
Chief Revenue Officer
Simpli.fi

As Chief Revenue Officer for Simpli.fi, James Moore is responsible for driving the growth of the company. He holds over 20 years of digital sales leadership experience at some of America’s most successful organizations, including eBay Enterprise, FetchBack, Airborne Express, ADP, and Careerbuilder.com. A high energy and focused individual, Moore...

Tags:
Handout(s)
  • Room: Trinidad A&B
The world of big data, machine learning, and outcome measurement is evolving quickly. There is no doubt, competitive advantage will be provided to those who take advantage of advancements in big data, identity resolution, and machine learning, by plugging into and leveraging the largest, most informed data ecosystems, which are... ...read more...
Speaker(s)
Brent Towne
Director of Cox Automotive Analytics Product
Cox Automotive

Working across Dealer.com, Kelley Blue Book, and Autotrader as a Director of Analytics Product, Brent’s key role is to drive the vision, product strategy, and roadmap for automotive-specific digital marketing analytics products that are being utilized by more than 13,000 dealer rooftops every month. Working closely with the product...

Tags:
Handout(s)

  • Room: St. Thomas A
Well over 60% of car buyers have a vehicle to trade in when they’re back in purchasing mode. Unfortunately, the trade-in process remains one of the most frustrating parts of the entire car buying process and dealers are losing no less than 25% of their potential sales to trade-in quotes... ...read more...
Speaker(s)
Barry Brodsky
Managing Partner
eAuto Appraise

Barry Brodsky grew up working in his fathers dealerships. After years of retail experience, his passion for helping dealers landed him roles at Netsearch and CarSoup. Through years of refinement, Barry elevated his focus on the trade-in process leading to the creation of eAuto Appraise where Barry is...

Shaun Raines
Founder
Dealer SuperHero

A wanna-be rock star ended up being an automotive digital marketing guy. 20+ years of experience including work with pioneering teams that brought Microsoft CarPoint and Automark Web Solutions to market. Shaun held leadership roles with Reynolds, ReachLocal, DrivingSales and DealerOn. Today he is the founder of...

Tags:


Tuesday, October 16, 1:25 PM - 3:20 PM

  • Room: Jamaica A&B
With the explosion of mobile search, the switch to the mobile-first algorithm, and digital assistants boosting the usage of voice search, most dealers are losing search visibility at a staggering rate. This session will share the key to rocking the new mobile-first and voice search world - Local SEO. Mobile searches... ...read more...
Speaker(s)
Greg Gifford
Vice President of Search
DealerOn

Greg Gifford is the Vice President of Search at DealerOn. He has over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

Tags:


Tuesday, October 16, 2:30 PM - 3:20 PM

  • Room: Montego A
This presentation will share the most up-to-date statistics that validate video as the most powerful resource for your dealership, and also include the actionable steps to leverage video content to boost engagement and conversions. Human beings prefer watching videos more than anything else, including watching TV, talking on the phone, texting,... ...read more...
Speaker(s)
Sean V. Bradley, CSP
Founder & President
Dealer Synergy

Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

Tags:
  • Room: St. Thomas B
This workshop will break down the high-level version of a dealership advertising hierarchy of needs and advertising priorities. This is the complete dealership advertising blueprint that has been proven successful throughout years of being in business. The “Secret Sauce.” First, we’ll begin by listing each item in the hierarchy of needs... ...read more...
Speaker(s)
Paul Caldwell
CEO | Founder
CK Advertising | Ember Social | DyGen

Paul Caldwell is a partner at CK Advertising (formerly Moore & Scarry Advertising), the automotive retail industry's Original Tradigital Agency®. With over 18 years of successful automotive advertising agency, broadcast, digital and direct mail experience, he is one of the industry's leading authorities on retail sales and marketing. As...

Tags:
Handout(s)

  • Room: Antigua B
Dealers are looking for easier, more affordable ways to appraise and liquidate wholesale inventory. The best way to save time and money is by utilizing advancements in appraisal tools and digital marketplaces. This session will explore how you can utilize digital tools to gain confidence in how you price wholesale inventory and... ...read more...
Speaker(s)
Derek Hansen
Vice President, Offsite Solutions, Manheim
Cox Automotive

Derek Hansen is vice president of offsite solutions, Manheim. In Hansen’s role, all digital and mobile offsite solutions are organized under the vision of one leader – providing consistency and the opportunity to identify and capitalize on existing and new synergies. Aligning OVE, Bid Lot and Mobile offerings further strengthen...

Tags:
Handout(s)

  • Room: Antigua A
Learn the ins and outs of SEO, PPC and Social Media advertising. See how they work together to achieve the best possible results. Learn what to inspect and expect out of your direct and third-party providers and their results. Find out what's new and cutting edge that's available to you... ...read more...
Speaker(s)
Chris Hill
President and CEO
Overtake Digital

Chris Hill is a 13-year veteran to the automotive retail space. Since his exit in 2014 he's run two extremely successful digital marketing firms out of Chicago, IL. He's currently the the president and CEO of Overtake Digital and digital marketing firm in Chicago that handles automotive for a wide...

Tags:
  • Room: Montego D&E
Every year, dealerships pour hundreds of hours and thousands of dollars into specialized events but can rarely calculate an ROI from their investment. Each event starts as a coordinated exercise between internal and external dealership stakeholders but quickly devolves into chaos, especially when it comes to integrating digital advertising. In this session, Kris... ...read more...
Speaker(s)
Cavan Robinson
Product Manager, OEM
DealerSocket

Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as product manager at DealerSocket, he leads a team of specialists in optimizing digital practices...

Kristopher Nielsen
Manager, Sales Operations and Customer Experience
Soave Automotive Group

Kristopher Nielsen is a digital marketer with more than 10 years of experience. As the Sales and Customer Experience Operations Manager for the Soave Automotive Group, Kris oversees the sales processes, digital marketing, and customer experience for 10 luxury and exotic automobile dealerships in the Kansas City area....

Tags:
Handout(s)

  • Room: Keynote Hall
Digital advertising is complex. It’s nearly impossible to tell the differences between so many partners, vendors, formats, and technology solutions. For dealers, it’s important to understand what to look out for and what questions to ask when it comes to driving digital marketing success. This presentation will reveal five strategies for... ...read more...
Speaker(s)
Julio Gonzalez
Auto Lead
Google

Julio Gonzalez is an Automotive Lead on Google’s Auto team. Julio's role is to support Google Partners technology and performance on Google products to ensure end advertisers success. Previous to Google, Julio was VP of Operations at Haystak Digital Marketing which focused on managing and executing thousands of digital marketing...

Tags:
  • Room: Montego B
You’re no longer just competing with car brands. Now, you’re competing with dealerships who have built loyal social followings. This session will help you to build your dealership's brand on social media and use it to sell more cars and engage new followers. You'll be shown examples of how dealerships... ...read more...
Speaker(s)
Ashley Ward
Digital Marketing Strategist | International Speaker | Author
SEMrush

Ashley Ward is a Corporate Speaker for SEMrush, the most comprehensive business intelligence platform for digital marketing. Her passion is focused on helping businesses and marketing professionals gain long-term ROI through teaching content marketing and social media marketing tips and tricks. With over six years of experience in the digital marketing...

Tags:
  • Room: St. Thomas A
Process without accountability is just organized chaos. BDC and internet departments all across the country are struggling for this very reason: accountability. In this session, you will learn how to inspect, coach, and train your BDC or internet employees in less than 10 minutes a day. Most managers and department heads... ...read more...
Speaker(s)
Marc McGurren
President | Founder
McGurren Consulting LLC

Marc started McGurren Consulting in 2017 after 6 years as a partner with PCG Companies. Prior to that he was the Internet Director for an autogroup in TX and has over 13 years of automotive experience while holding positions all across the dealership. His passion & desire has helped dealerships all...

Tags:

  • Room: Montego C
The rise of digital channels means people today are doing more and more online, including browsing and shopping for big-ticket items. Automotive is one of the last retail sectors to go digital, and the car-buying journey is ripe for disruption. But even in a digital world, physical storefronts will remain... ...read more...
Speaker(s)
Andrew Tai
CEO
Motoinsight

Andrew Tai is CEO of Motoinsight, a company that partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omnichannel and e-commerce enabled car buying experiences. Motoinsight technology and data are used by nearly every automaker, over 1,000 dealership franchises and the largest...

Tags:
  • Room: Trinidad A&B
91% of dealerships state that the service experience is more important than the repair, but 86% feel that current systems do not provide a superior ownership experience. However, solutions exist to close that gap— to create a premium vehicle ownership experience that consumers expect, if not demand. By following the... ...read more...
Speaker(s)
Jim Roche
Vice President, Marketing & Managed Services
Xtime, Cox Automotive

Jim Roche is responsible for brand positioning and driving marketing’s strategic impact on business. Jim brings over 30 years of automotive high-tech leadership experience. Previously, Jim was founder and CEO of AutoPoint, where he was the visionary behind the industry’s first multichannel marketing platform. Prior to AutoPoint, Jim was CEO...

Tags:
Handout(s)


Tuesday, October 16, 4:30 PM - 5:20 PM

  • Room: Keynote Hall
The customer landscape has changed forever. New businesses unencumbered by antiquated systems, processes, and people are in the process right now of disrupting industries, engaging clients and customers, and reimagining products. Key to survival in this brave new world is the importance of evolving brand and customer experience. Join brand and... ...read more...
Speaker(s)
Alex Hunter
Brand and Customer Experience Expert
(Former global head of online marketing for the Virgin Group)

Alex Hunter is a branding and customer experience expert who previously served as global head of online for the Virgin Group, overseeing Virgin brand’s global digital strategy in its entirety, as well as Sir Richard Branson’s personal digital strategy. Before joining the Virgin Group, Alex was part of the founding...

Tags:

Wednesday, October 17, 9:00 AM - 9:50 AM

  • Room: St. Thomas B
BDC Hot-Seat is a FULL Q&A session where you get to pull up a seat and ask an active BDC director your most pressing questions to take your dealership to the next level. Joshua Mitchell, BDC director for Paul Miller Auto Group, will lead this fireside chat-style session. This interactive session... ...read more...
Speaker(s)
Joshua MItchell
BDC Director
Paul Miller Auto Group

Josh Mitchell recently joined Paul Miller Auto Group in Lexington, Kentucky as BDC Director. Previously, he was with Huntington Beach CDJR as the BDC Director building a new BDC department. He also served as BDC Director at Dan Cummins Chevrolet, where he took the store from 150 units to over...

Tags:

  • Room: Montego D&E
This panel presentation will review the newest and most effective trends in each stage of the auto buyer’s journey. You'll learn how to maximize the potential of inbound leads, and discuss the newest and most effective methods of outbound targeting. The panelists will dive into the challenges of attribution, including... ...read more...
Speaker(s)
Donna Hamilton
SVP of Data Acquisition & Activation
Alliant

Donna directs innovation in cross-channel audience targeting and optimization solutions at Alliant — and is the originator of key digital solutions that leverage real-world consumer purchase transactions and data science. Donna joined Alliant following a successful 14-year career with Millard Group and InfoGroup, where she worked on business development efforts....

Eric Gastevich
Product Owner
Infutor Data Solutions

Eric is well-versed in digital product development with experience leading product teams at companies of all sizes. Eric is a product manager at Infutor Data Solutions. He has previously built digital products and completed in-depth analytics projects at Cars.com, delivering value to thousands of franchise and independent dealers and millions of...

Scott Waldbusser
Director of National Accounts
Infutor Data Solutions

For nearly 15 years, Scott has worked within the automotive industry with experience assisting lenders, dealers and allied partners with data intelligence in a credit, fraud, targeted marketing and analytical capacity. Scott is a Director of National Accounts at Infutor Data Solutions, an industry leader in Consumer Identity Management....

Steve White
CEO & Founder
Clarivoy

Steve White started his automotive marketing career in 2004.In 2009, Steve founded Clarivoy, a marketing technology pioneer who was recognized as the “Most Innovative Solution of the Year” in automotive for their Multi-Touch Sales Attribution solution designed for dealers.A frequently requested speaker in the automotive industry, Steve resides in Granville,...

Tags:
Handout(s)

  • Room: St. Thomas A
In this session, you will discover how to motivate, educate and elevate yourself and your team by utilizing a different mindset and methodologies. You will learn the psychology and strategies needed to think and act differently than your competitors. When you leave this session, you will understand how to implement... ...read more...
Speaker(s)
Mark Tewart
President
Tewart Enterprises Inc

Mark Tewart is a recognized sales and management expert in the automotive industry. Mark has successful experience spanning from sales to GM to trainer, consultant, and speaker. Mark is the host of the TV show “On the Mark” on CBT News and is the author of the Best Seller, “How...

Tags:
Handout(s)

  • Room: Montego B
Have you ever wished that Google would tell us exactly what they look for in terms of quality in a website? They have! Google's Quality Raters Guidelines are filled with super practical information that any website owner can implement and see improvements in organic search traffic. The Quality Raters Guidelines, produced... ...read more...
Speaker(s)
Dr. Marie Haynes
Owner
Marie Haynes Consulting Inc.

Dr. Marie Haynes is obsessed with understanding how Google's algorithms work. For years, she has been known as an expert on Google's Panda and Penguin algorithms and also on how Google assesses quality. ...

Tags:
Handout(s)
  • Room: Jamaica A&B
There is persistent sexism in the auto industry - an industry that says it wants and needs more female leaders – yet often stalls careers and leaves women feeling unsafe. Only 26% of the workforce in the automotive industry, including manufacturing, are roles held by women. With this in mind,... ...read more...
Speaker(s)
Candice Crane
People Strategist

Candice Crane has 15 years of sales and operations experience in a variety of markets. As the Organizational Development Director of a large automotive group in the Midwest, Candice designed and led a transformational change that improved the customer experience and reduced employee turnover by replacing the F&I silo with...

Debra Senra
VP of Customer Success
Hireology

Debra is the Vice President of Customer Success at Hireology and leads our implementation and customer success teams to ensure white glove service at each stage of the customer lifecycle. Debra specializes in developing consultative sales and customer success organizations within fast-growing companies and industries, previously serving as the director of...

Fleming Ford
VP Workforce Strategies
ESI Trends

Fleming Ford is a consultant, speaker and an influential voice in automotive retail workplace trends and culture. She is Vice-president of Workforce Optimization at ESiTrends, the company that powers NADA’s Dealership Workforce Study. ESI also conducts over 10,0000 dealership employee survey studies for the industry’s top dealer groups and...

Subi Ghosh
Senior Director of Dealer Strategy
Stream Companies

Subi Ghosh spent her first 6 years in Automotive working her way up to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers serves as a perfect fit as Sr Dir of Dealer Strategy at Stream Companies and Board...

Tags:
  • Room: Antigua B
As new technology enables customers to complete their purchase without any interaction with a salesperson, many believe sales jobs will get eliminated. While e-commerce and self-service car-buying is on the rise, salespeople will not be replaced, in fact, they're more important than ever. This session will help you learn how to use... ...read more...
Speaker(s)
Matt Weinberg
SVP of Consumer Experience
Drive Motors

Matt Weinberg is the SVP of Consumer Experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and e-commerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Lithia,...

Tags:
Handout(s)
  • Room: Montego C
Debt has become a four-letter word for consumers who are fed up with college loans, credit cards, and mortgage payments. Many are now fighting back against debt by delaying, avoiding, or finding alternative forms of home and automobile ownership. With the next economic cycle looming, the war on debt is... ...read more...
Speaker(s)
Matt Cragin
Director of Marketing
Fair

Matt Cragin is Director of Marketing at Fair, where he oversees communications for Fair’s rapidly growing network of dealer partners. A lifelong auto enthusiast, he has spent the past 15 years in the automotive and technology industries bringing exciting new products to life and serving as an advocate for auto...

Tags:

  • Room: Trinidad A&B
While the volume of off-lease vehicles returning to auction is expected to grow in 2018, those gains are slowing down. The end result is that wholesale volumes will be flat this year. Meanwhile, auction prices continue to increase. One thing hasn’t changed at auction. You make your retail money when you... ...read more...
Speaker(s)
Patrick Janes
Director, Stockwave Business Development
vAuto

Patrick Janes brings more than 27 years of automotive industry knowledge to team vAuto. As the Business Development Director for Stockwave, vAuto’s wholesale sourcing solution, Patrick knows first-hand the biggest risk to ROI is buying inventory at auction, having previously managed day to day operations for nine years as a...

Tags:
Handout(s)
  • Room: Antigua A
Did you know there are 63,000 Google searches every second in the world? That’s a whole lot. But do you have any idea how many YouTube Videos are watched every second? Even more. 72,000. Join this session to learn an exciting way that you can localize and customize YouTube for... ...read more...
Speaker(s)
Gary Galloway
Head of Products
Netsertive

Gary Galloway has more than 17 years of experience implementing marketing solutions. He is currently Head of Products for Netsertive, a digital marketing technology company and also serves as an adjunct professor at UNC-Chapel Hill. Previously, Galloway was the director of marketing at a Regional Automotive Group, where he created...

Tags:
Handout(s)

Wednesday, October 17, 9:00 AM - 10:55 AM

  • Room: Montego A
This session will focus on why customers shop, what they are looking for in the shopping process and what scares them away when they email or call a dealership. Attendees will get a better understanding of the customer's thought process and how to better manage inbound leads that will create... ...read more...
Speaker(s)
David Lewis
President
David Lewis & Associates Inc.

David Lewis is the President of David Lewis & Associates (DLA). Since 1986, David has been training Dealership staff on the “Art of Inspirational Selling.” His unique ideas have helped thousands of dealerships nationwide achieve their sales and management goals. David has authored five industry-leading books that are...

Tags:


Wednesday, October 17, 10:05 AM - 10:55 AM

  • Room: Montego D&E
Every day we hear horror stories about consumers who are frustrated by their online shopping experiences and what they experience at the dealership. What starts out as a very pleasant, low-stress process rapidly turns adversarial when the payments that were offered online aren’t remotely similar to what the dealer presents... ...read more...
Speaker(s)
Andrew Walser
Owner
Walser Automotive Group

Andrew Walser is the CEO and Co-Chairman of Walser Automotive Group headquartered in Edina, Minn. Andrew is a veteran in the automotive business with over 30 years of industry experience. Andrew succeeded his brother, Paul Walser, as CEO of Walser Automotive Group in 2017. Under Andrew’s leadership, the company has...

David Fultz
Chief Executive Officer & Co-Founder
DriveCentric

David Fultz is an automotive engineer who became a successful dealership General Manager. In achieving his success, he found himself frustrated by the lack of innovation in the retail automotive industry and knew there had to be a better way. DriveCentric was built to allow car dealers to become more...

Erin Klepaski
Executive Director, Strategic Alliances
Ally Financial, Inc.

Erin Klepaski is Executive Director of Strategic Alliances at Ally Financial and leads a team of market-driven change agents in the automotive finance space. Erin knows that ongoing diversification efforts and go-to-market strategies across multiple partners coupled with a continued focus on core business execution will be important in an evolving...

Mark Juron
President
MW Juron LLC

Mark Juron has had an extensive 50+ year automotive career in both retail and with manufacturers. Mark grew up in the business and after graduate school, spent 5 years with AMC/Jeep and then a 30-year career with Mercedes-Benz USA, the last 20 as one of their senior leaders. After a...

Rudi Thun
Chief Operating Officer
Roadster

Rudi Thun, a Detroit native, turned his boyhood passion for cars into a career, becoming an executive leader in online automotive for more than 15 years. Prior to joining Roadster, Rudi was Head of Vehicles for eBay Motors, where he led the day-to-day operations of eBay’s vehicle marketplace. Before eBay,...

Rusty West
President & Co-Founder
Market Scan Information Systems, Inc.

Rusty West co-founded Market Scan Information Systems with his father, Russell West, in 1988. After earning degrees in mathematics, computer science and physics, Rusty combined his technical expertise with his father’s in-depth knowledge of automotive leasing to create Market Scan’s first product, “Lease Prophet”. Shortly after Lease Prophet’s overwhelmingly successful...

Sean Stapleton
CEO & Co-founder
Dealer Teamwork

Sean Stapleton is CEO and Co-founder of Dealer Teamwork, an award-winning digital marketing provider that creates a significant competitive advantage for dealers with their patented MPOP™ tool. Sean has extraordinary leadership skills and successful track record in automotive (IMS, Who’s Calling, VinSolutions) which make him a revered consultant and...

Tags:
  • Room: St. Thomas B
Last-click attribution has long been the standard when it comes to online advertising. With more device touchpoints, multiple ad formats, and various conversion paths on a website - dealers need to reconsider how to properly measure engagements with their customers. Furthermore, it’s critical to look beyond metrics like website engagement... ...read more...
Speaker(s)
Christin Holcomb
Automotive Retail Sr. Analytical Lead
Google

As Google's Sr. Automotive Retail Analyst, Christin mines Google's wealth of data to better understand how automotive shoppers are leveraging the web throughout their path to purchase. Her work helps OEMs, Dealer Ad Associations and Dealerships win auto shoppers in the moments that matter online. In her 10 years at...

Tannis McKenna
Agency Development Manager
Google

Tannis McKenna is an Agency Development Manager based out of Google New York. In her work with Agency Partners, she helps navigate the Google landscape to help her clients grow through Google products. Her portfolio spans across retail, education, healthcare with a strong focus on the retail side of the...

Tags:
  • Room: Jamaica A&B
Over the past six months, the advertising industry has seen a shift in the way you as a dealer can leverage audience data. In this panel presentation, you'll hear from industry leaders as they discuss the new reality of reaching in-market shoppers on Facebook and driving consumer action. Panelists from... ...read more...
Speaker(s)
Coleman Craddock-Willis
Partner Manager
Facebook

Coleman Craddock-Willis is a Partner Manager on the Facebook Automotive team based in Austin, TX. Coleman joined the Auto team in August of 2016 and has seen the progression of the Facebook automotive strategy from that time. His deep proficiency of the full funnel marketing strategy on social and importance...

Gabe Montano
Director of Market Intelligence
Summit Automotive Group

Gabe Montano is the Director of Market Intelligence at Summit Automotive Partners. Gabe has been an employee of the company since 2009. As Director, he is tasked with lead generation, CRM, marketing analytics and digital strategy for 14 rooftops. Before this role, Gabe served in the capacity of Operations Manager...

Jeff Gonzales
Director of Social Media Operations
Ember Social

Jeff has grown his social advertising career alongside the Facebook platform over the last 7 years. While at a local Denver digital ad agency Jeff started seeing the growth of social advertising in tier 3 automotive and made the move to a 7-rooftop auto group as the Digital Marketing Manager...

Paul Caldwell
CEO | Founder
CK Advertising | Ember Social | DyGen

Paul Caldwell is a partner at CK Advertising (formerly Moore & Scarry Advertising), the automotive retail industry's Original Tradigital Agency®. With over 18 years of successful automotive advertising agency, broadcast, digital and direct mail experience, he is one of the industry's leading authorities on retail sales and marketing. As...

Tim Daher
Sr. Client Partner
Oracle Data Cloud

Tim Daher is a Sr. Client Partner Oracle Data Cloud. As a thought leader and market voice, he helps automotive marketers discover and leverage the best possible audience strategies through the digital ecosystem. Tim started is career working in a dealership selling Hyundai’s and Volkswagens, then found his...

Tags:

  • Room: Antigua B
Effective merchandising drives deeper interest from car shoppers, however, dealerships today do not know to differentiate their online inventory. To begin understanding how to stand out from the competition, you need to understand how merchandising is driving consumer engagement. Using data, market insights, and dealership success stories, this session will... ...read more...
Speaker(s)
Russ Daniels
Senior Manager, Product Marketing
HomeNet Automotive, vAuto, Cox Automotive

Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has a strong background with inventory software products, holding roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with cross-functional teams...

Tags:

  • Room: Trinidad A&B
In this session, Owen Moon (CEO, Fixed Ops Digital) will present with Jarrod Kilway (Director of Digital Strategy, Germain Auto Group), who will show in detail how he uses mobile wallet technology to convert more service customers from Facebook, Google, and through his website. By creating custom lists inside Facebook,... ...read more...
Speaker(s)
Jarrod Kilway
Director of Digital Strategy and Solutions
Germain Automotive Partnerships

Jarrod’s extensive automotive experience in dealerships, and with VinSolutions, gives him unique insights into sales and digital marketing. With more than a decade in retail management, he has a strong grasp of the latest technologies that connect the dealership to shoppers, as well as the processes within a store that...

Owen Moon
CEO
Fixed Ops Digital

Owen Moon is CEO of FIXED OPS DIGITAL, an Automotive Service Solutions Company. ...

Tags:
Handout(s)

  • Room: St. Thomas A
The world consumes more videos than meals on an average day. Yet, the smorgasbord of appetizing online content is growing and consumers have less time to absorb the information most important to them. Dealers unable to create intriguing visual content that shoppers desire are going to lose business to those... ...read more...
Speaker(s)
David Hudson
Founder and President
D Hudson Productions

David A. Hudson is an entrepreneurial filmmaker from Chicago. From television commercials to viral videos to film, he has been behind the camera (and in front) for 20 years. Since graduating with a degree in Radio & Television Production, David has worked in every facet of film and stage production,...

Joe Webb
President
DealerKnows Consulting

Joe Webb is the President of DealerKnows Consulting, a sales and inbound marketing training firm. Joe has been called "the funniest guy in the car business", speaks internationally, writes for countless industry magazines, and has presented at countless Digital Dealer conferences. With a history of retail success, Joe is...

Tags:
Handout(s)

  • Room: Montego C
This session will take a look at first-of-its-kind, ground-breaking research about the hottest topic in retail automotive today - subscriptions. Is this a bright shiny object or just fools gold? ? What are customers willing to pay for and what are they not willing to pay for? What are OEMs... ...read more...
Speaker(s)
Russell Lemmer
EVP of Mobility & Retail Automotive,
Dealerware

Russell Lemmer, Executive Vice President of Mobility and Retail Automotive at Dealerware, is a storied business builder known for developing mobility concepts into high-value businesses. In his role, Lemmer leads the growth and expansion for Dealerware, the first fully-digital, fully-connected loaner management platform. A self-proclaimed problem-solver, Russ is working with...

Tags:
Handout(s)

  • Room: Antigua A
In this presentation, you will see firsthand the benefits of creating a technical web advantage, which manifests as increased visibility in organic search and map results. You will also learn the applicable modern search engine optimization techniques, including how to create technical advantages on their own domain through a simple... ...read more...
Speaker(s)
Christian Jorn
President
Remora

President of Remora, and Master Certified by Ford in Internet Sales, Christian is the search engine optimization (SEO) expert that the auto industry has looked to since 2008 for website and search innovation. As the digital leader, Remora, pushes the envelope by serving enterprise website software and management tools directly...

Tags:
Handout(s)
  • Room: Montego B
Millions of people are clicking on vehicle listings every day on Facebook Marketplace. Now, Marketplace is a destination for people looking to buy their next car. Facebook Marketplace for autos is available to dealers in the UK, Canada, Mexico, and the UK. Ryan Osten from Gubagoo will explain how you can... ...read more...
Speaker(s)
Ryan Osten
Chief Operating Officer
Gubagoo

Ryan Osten is Chief Operating Officer at Gubagoo, a leader in automotive consumer messaging solutions. Prior to joining Gubagoo in 2012, Ryan served as Legal Counsel and Business Development Manager at BlueCat Networks and General Counsel and Analyst at several leading investment management firms. Ryan has a law degree from...

Tags:


Wednesday, October 17, 1:20 PM - 2:10 PM

  • Room: St. Thomas B
BDCs and CRMs have evolved to include new automation and features all aimed at streamlining sales processes, but many have forgotten how important basic principles and practices still are. Opportunities are being lost when it comes to… the phone. This workshop provides dealers with the modern phone training their BDC or... ...read more...
Speaker(s)
Paul Potratz
COO
Potratz Partners Advertising

Paul Potratz is a marketer and agency owner who’s not afraid to make some noise. He has a passion for developing robust, layered marketing strategies, as unique as the brands they represent, and creating multi-million dollar companies out of small, strong businesses. But when the market is down, he makes...

Tags:

  • Room: Antigua A
Think your store is already “doing Facebook?” Are you hearing about Instagram, and doubting it can help you SELL MORE CARS? In this session, Pete will show you how to build an entire year’s Facebook and Instagram strategy that doesn’t just “check the social media box,” but truly drives qualified... ...read more...
Speaker(s)
Pete Petersen
CEO
Dealers United

Pete is the driving force behind Dealers United’s mission to create positive change in the automotive industry. By combining IT expertise and a passion for helping auto dealers optimize their ad dollars, Pete is always searching for the most innovative and profitable digital solutions that can help dealers sell more...

Tags:
Handout(s)

  • Room: Montego B
Digital retail is often regarded as the ability to buy a car online. But we can't just add a new feature to our existing websites: we need to change the way we're thinking about our websites. Dealers know how to sell a car inside their showroom. What we have not... ...read more...
Speaker(s)
Andrew Gordon
Founder and CEO
DealerScience

When third-generation dealer and DealerScience founder Andrew Gordon joined his family dealership in 2009, his day-to-day consisted of repetitive tasks that left him anxious about mistakes and wanting more time. Andrew automated high impact, high effort tasks and, in less than one year, his dealership saw double their sales without...

Tags:
Handout(s)

  • Room: Montego A
According to Edmunds Used Vehicle Market Report, there were less than six million trade-ins which average 6 years in age in 2017. This is a record five-year low and the outlook for 2018 isn’t looking much better. With fewer vehicles being traded in at new-car franchise dealerships, eight to 15-year-old... ...read more...
Speaker(s)
Doug Hadden
Executive Director, Dealer Consulting Services
ADESA Auctions

Doug Hadden teaches dealers how to take advantage of new technology. He's learned to apply new technology, efficiencies and data to old school used vehicle operations through his unique mix of career opportunities including roles in nearly every dealership department, Regional Sales Manager for Joe Verde Sales Training, and Manager...

Tags:
  • Room: Jamaica A&B
We've all been there at times; running circles in a dizzying hunt for the next best thing and left with only mediocre results. We live in a complex dealership marketing world filled with a myriad of new ideas, that dealership managers are left to sift through. This data-driven session will... ...read more...
Speaker(s)
Drake Baerresen
Vice President
TurnKey Marketing

Drake co-founded TurnKey Marketing in 2002. He has a passion for helping dealerships overcome the complex challenges of our industry, making sense of marketing options, teaching vendor and marketing operations accountability and empowering dealerships with true ROI tracking. Drake has been on the leading edge of several innovations that are...

Emeka Nwadibia
Agency Development Manager
Google

Emeka serves as an Agency Development Manager within Google’s marketing solutions team, working as a strategic partner to top-tier agencies, helping them drive growth and success for their clients. Emeka sits at the intersection of sales and marketing, with experience working with expert Auto agencies, and has first-hand experience...

Maddie Moravec
Automotive Partner Manager
Facebook

As an Automotive Partner Manager at Facebook, Maddie helps Automotive partners run successful marketing campaigns to sell more cars through Facebook and Instagram. Maddie is an expert in Facebook's full funnel solutions and in driving real business results for dealerships throughout the country. Maddie helps her automotive partners develop strategies...

Tim Daher
Sr. Client Partner
Oracle Data Cloud

Tim Daher is a Sr. Client Partner Oracle Data Cloud. As a thought leader and market voice, he helps automotive marketers discover and leverage the best possible audience strategies through the digital ecosystem. Tim started is career working in a dealership selling Hyundai’s and Volkswagens, then found his...

Tags:
  • Room: Montego C
In this session, you'll hear from an industry veteran, John Grace, about how to have a successful technology transition at your dealership. Learn what obstacles present the most significant challenges, how to maintain employee morale, and what techniques dealers use to ensure smooth transitions. Primary Learning Objectives: Learn the recommended process for... ...read more...
Speaker(s)
John Grace
Associate Vice President, Dealertrack DMS Operations
Cox Automotive

John Grace is associate vice president, operations, for Dealertrack DMS, Cox Automotive. Grace brings nearly 20 years of high-tech operations and support experience to this position. Grace joined Xtime in 2011 from Tastingroom.com where he was vice president of operations. Prior to Tastingroom.com, he spent nearly eight years as a...

Tags:

  • Room: Antigua B
Imagine seeing millions of shoppers browsing for vehicles across the web on multiple devices in your market. Then capturing exactly what each person is shopping for, gleaning insight into their trade-in, price point and what they've cross-shopped. Essentially seeing the path to purchase and Predicting which shoppers are going to... ...read more...
Speaker(s)
Jeffrey Tognetti
Product Development Lead
DealerX

Jeff started focusing on marketing automation in 2003 after having sold his pioneering high-frequency equity trading platform established in the mid-1990's. He saw parallels between Wall Street Trading and Modern-Day Digital Advertising which led to the beginnings of innovation as a well-seasoned upstart. In 2013, he started DealerX as an...

Tags:
  • Room: St. Thomas A
The customer experience and consumer demands are shifting based on an evolving economic marketplace and transportation ecosystem: 71% of drivers consciously share their data in exchange for tangible benefits 51% of respondents prefer safety and security features in a connected car over other features. 68% of consumers want the ability... ...read more...
Speaker(s)
Diran Hafiz
Head of Advertiser Analytics, Automotive
Microsoft

Diran heads up the Advertiser Analytics group at Microsoft, focusing on the Automotive industry. Diran and his team have a mission to "humanize" the data across the Automotive landscape, incorporating industry disruptions (such as TaaS and it's corresponding impacts), pattern analysis (e.g. weather events), and signal interpretation across media channels...

Tags:
  • Room: Montego D&E
In this presentation, you’ll learn how to successfully use 360 walk-around videos to showcase inventory, get testimonials from buyers, and reach out to online/phone leads to sell more cars. The panel will take a deep dive into how these videos enhance the SEO value of a dealership’s website by using... ...read more...
Speaker(s)
Jeff Urgo
VP Sales
GateHouse Auto

Jeff Urgo, Vice President of Sales for GateHouse Auto has provided auto-focused marketing services auto dealers for over 10 years through companies including Cars.com, Tribune Media Group, LESA Video and more. ...

Michael Shaw, Jr.
Vice President
Mike Shaw Auto Group

While attending graduate school in 1968, Mike Shaw began working with extended family in the auto industry in Beaumont, Texas and discovered talent, affinity and enthusiasm for the business. Learning the business from the ground up, Mike has experienced every aspect of a car dealership. in his 50+ years...

Peter Quinones
Digital Marketing Director
Warren Henry Automotive

Peter started in the Automotive business in 2005 integrating navigation systems and Bluetooth systems into vehicles before manufacturers adopted these technologies. After graduating college from Florida International University with a triple major in Management, Finance and International Business, Peter accepted a sales position offer at Land Rover North Dade which...

Tom Rocha
COO
LESA

Tom Rocha, Chief Operating Officer of Live Event Stream, has more than 25 years of experience in all facets of sales, service, support, logistics and delivery. He is a pioneer in online webcasting, responsible for the delivery of thousands of online broadcasts. Mr. Rocha also has extensive experience in Automotive Front...

Tony Rhoades
Executive Director, Information & Consumer Strategies
Gunn Automotive Group

Tony Rhodes has significant experience and accomplishments in Automotive, Marketing, Sales, and Operations. His experience includes OEM Dealings, Dealership Sales & Operations, P&L Responsibilities, DMS Conversion & CRM Conversion for a Top 100 Dealer Group. Adept in continuous improvement. Tony is forward thinking, insightful, bottom-line focused, and decisive. Tony thrives...

Tags:
Handout(s)

  • Room: Trinidad A&B
With new vehicle sales increasing by as much as 70% over the past 10 years, why have we not seen auto dealers' retail service and parts sales increasing proportionately? For the past 10 years, the auto industry has enjoyed record-breaking new-vehicle sales, yet net profit as a percent of sales... ...read more...
Speaker(s)
Don Reed
CEO
DealerPRO Training

Don Reed is the founder and prime mover of DealerPRO Training. With 26 years of success in all departments of a dealership, Don knows it takes a well-trained team in fixed operations to be successful in the auto industry. His passion for excellence in service is highly contagious and is...

Tags:


Wednesday, October 17, 2:20 PM - 3:15 PM

  • Room: Keynote Hall
Discover New Solutions for Your Dealership(s) at Digital Dealer Tech Tank! Tech Tank will feature nine product presentations from contestants with new and innovative products for dealers to succeed. Each contestant will have just three minutes to convince the dealer audience why their product is the "most innovative." Each contestant's presentation... ...read more...
Speaker(s)
David Solar
Business Development - Senior Consultant
Catalogs.com

David is a marketing strategist for B2B and B2C commerce, eCommerce, and brand advertising with an emphasis on new customer acquisition, online engagement and lead generation. He currently oversees the development of Catalogs.com's Automotive Division with an organized team of consultants, agencies and associations nationwide. ...

Glen Dakan
Founder / CEO
Prestio

Glen is a serial entrepreneur who served 11 years active duty as a US Navy pilot and has 5 years experience as Founder / Dealer Principal of Pure Pursuit Automotive, a boutique exotic car dealership and online car buying site. His latest venture Prestio is a one-stop car purchase site...

Ivan Chong
VP of Sales & General Manager, North America
Nonda

Ivan heads up global sales at Nonda. Ivan has over a decade of experience in retail sales, OEM sales, enterprise sales, and business development at various tech companies most notably at OCZ Technology, which grew from $10 million per year to over $400 mi...

Jaydon  Robinson
Regional Vice President
Lyft Business

Jaydon has spent his entire career in the technology space. He launched his career at Wynn Resorts in a Digital Revenue Optimization role. From there, Robinson spent a few years at Bloomberg before leading sales efforts at an e-commerce company called Liftopia. Robinson joined Lyft in 2015 and was one...

John Wingle 
CEO
LotMonkey

John serves as CEO and Manager of LotMonkey, a software solution that helps auto dealers more effectively merchandise on premises. John is the creator of the concept and the company and is a pioneer of strategic visual merchandising within the retail automotive space....

Lizz  Callaway
Business Development Manager
OfferUp

Lizz supports the development of OfferUp’s Verified Auto Dealer program where she is leading the company’s efforts in scaling the in-house sales team and launching their Dealer Program to trusted dealers nationwide. Lizz’s years of sales experience in the autos and technology fields allows her to focus on helping her clients’...

Matthew Strunk
Founder & CEO
BitMoto

With over 12 years of automotive experience, Matt is passionate about helping dealerships become more efficient and more profitable. Matt is a veteran of the United States Air Force and when not working with dealerships he can be found with his wife Amanda and his lovely new born daughter Chloe....

Michael  Annis
Owner & Founder
Chameleon Cars, Presenting Swap Wheels

Michael is an 8-year Marine Veteran and CPA with 10+years in Maintenance Management, Accounting, and Private Equity industries....

Nathan  Labenz
Founder & CEO
Waymark

Nathan has been building quality marketing technology for businesses for the last 8 years. His obsession with intuitive experiences and simple, high-quality products led to his latest brand, Waymark....

Tags:

Wednesday, October 17, 3:15 PM - 4:40 PM

  • Room: Keynote Hall
The #1 car salesperson Ali Reda and his coach Damian Boudreaux will share the journey that led Ali to sell 1,582 vehicles in one year, breaking a 44-year-record. Their business approach can be used by any sales professional, in any market. Here's the transactional sales trap: industry training focuses almost exclusively on teaching... ...read more...
Speaker(s)
Ali Reda
World-Recognized Top-Performing Automotive Salesperson
Les Stanford Chevrolet Cadillac

Ali Reda is a world-recognized top-performing automotive salesperson at Les Stanford Chevrolet Cadillac in Dearborn, Mich. In 2017, he sold 1,582 vehicles in one year, breaking a record set 44 years ago. Ali is the current world-record holder for the most automobiles sold in one year and treats everyone he...

Damian Boudreaux
Founder
Auto Training Academy

Damian Boudreaux is the founder of Auto Training Academy. He coaches and teaches automotive salespeople the power of building and maintaining lifelong relationships. His unique approach to relationship selling has helped thousands of salespeople increase their income, have a better quality of life and be proud because of what they...

Tags:


Wednesday, October 17, 4:40 PM - 5:30 PM

  • Room: Keynote Hall
Join Microsoft for this keynote panel as they discuss the shifts in advertising and how brands are engaging with customers throughout their buyer's journey and the role that the connected car plays by creating engaging experiences and to open new business models. This session will cover how OEMs and dealerships... ...read more...
Speaker(s)
Christi Olson
Head of Evangelism
Microsoft

Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. She has over a decade of experience leading digital marketing teams and was recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in...

Diran Hafiz
Head of Advertiser Analytics, Automotive
Microsoft

Diran heads up the Advertiser Analytics group at Microsoft, focusing on the Automotive industry. Diran and his team have a mission to "humanize" the data across the Automotive landscape, incorporating industry disruptions (such as TaaS and it's corresponding impacts), pattern analysis (e.g. weather events), and signal interpretation across media channels...

John Reed
Director of Automotive Industry Solutions
Microsoft

John Reed is Director, Automotive Customer Experience Solutions, responsible for Microsoft’s strategy and solution portfolio for digital marketing, CRM, and Dealer Management Systems in the global automotive, commercial, heavy truck, industrial equipment markets. John has spent the last 15+ years in automotive retail, including Vice President, Product Management and Strategy...

Tags:

Thursday, October 18, 9:00 AM - 9:50 AM

  • Room: Keynote Hall
By 2030, rideshare is estimated to represent 26% of all ground miles traveled — which may cause more than a few sleepless nights for businesses that hinge on personal car ownership. But there’s no need for dealerships to worry: in fact, rideshare presents an opportunity for strategic growth. During this... ...read more...
Speaker(s)
Tom Leahy
Auto Partnerships
Lyft

Tom Leahy leads Auto Partnerships for Lyft Business, Lyft’s B-2-B division that helps companies leverage Lyft to move the people they care about around more efficiently. Tom has helped build out Lyft’s presence in the automotive sector by forming partnerships with auto dealerships, rental car companies, auto shops, and car...

Tags:

Thursday, October 18, 10:05 AM - 10:55 AM

  • Room: Trinidad A&B
Social media networks and associated software tools continue to evolve and create new opportunities to promote your business. The changes launched in the past year, especially on Facebook, offer dramatic increases in a dealer’s ability to generate leads and sales on their social networks. In 2017, there was tremendous growth... ...read more...
Speaker(s)
Brent Albrecht
VP of Business Development
Friendemic

Brent Albrecht, VP of Business Development at Friendemic leading the Sales and Marketing efforts and working with national clients. He has spent the last 6+ years in Social Media Marketing, and 20+ years in Digital Marketing and Advertising. Brent has his MBA in Marketing Management. He also teaches Integrated Marketing...

Tags:
Handout(s)
  • Room: Montego A
Facebook advertising is the most targeted, and economical way for dealers to reach customers. New privacy regulations have changed how dealers can use Facebook. 3rd party data, including likely shoppers, has been removed as targeting options for marketers. Ad automation is also changing how ads should be built. Dynamic ads run... ...read more...
Speaker(s)
Scott Meyer
Founder
9 Clouds

Scott Meyer is the founder of 9 Clouds, an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve your...

Tags:

  • Room: St. Thomas A
More than ever, consumers are undecided about which vehicle brand to buy when they start shopping. Along their path to purchase, they spend a significant amount of time online barraged by information as they add and delete vehicles from their short list. Today’s dealers need every advantage they can get... ...read more...
Speaker(s)
Scott Pechstein
VP of Sales
AutoWeb

Scott Pechstein, VP of Sales for AutoWeb, is committed to helping dealers sell cars. He is lead trainer for the AutoWeb Dealer Insights Series and a respected automotive industry presenter. Scott has provided proven sales tips and advice to thousands of dealers and auto professionals across the country...

Tags:
Handout(s)

  • Room: Antigua A
This session poses two important questions that most dealership owners, GMS, and marketers need to answer: (1) What is the competition doing? and (2) How can data be used to increase website shoppers? Dave will dive into the data science to share a number of features about the current automotive... ...read more...
Speaker(s)
Dave Spannhake
Founder and CEO
Reunion Marketing

Dave Spannhake is the Founder and CEO of Reunion Marketing. His love for learning and constant push to get better each day has been an important catalyst in the rapid growth of Reunion since its incorporation in 2015, leading a team of 40 Marketing Rockstars partner with nearly 200 stores...

Tags:
Handout(s)

  • Room: Montego B
This session will help you develop the optimal process and setup for maximizing equity mining sales opportunities through your service drive. Focus areas covered include the five primary contact points a dealership must execute to maximize every opportunity, and the fundamental policies, process, and procedures needed to drive incremental sales... ...read more...
Speaker(s)
Darren VanCleave
Vice President- Full Throttle
Stream Companies

Darren VanCleave leads Strategic Initiatives for The Academy. Darren formerly headed the Auto Quote Division of AutoLoop. Prior to AutoLoop, he served as COO of the Tier 10 Marketing, President of RTG, Executive Vice President of the Joe Verde Group, and Executive Vice President Sales and Marketing for HAC Group/Ford...

Tags:
Handout(s)

  • Room: Antigua B
In AJ Herold's session on the Google Accelerated Mobile Pages (AMP) project, you will explore the dos and don'ts of using AMP to improve your search engine optimization and search engine marketing. AMP allows you to deliver mobile pages using Google's servers, dramatically improving the load time of your website. AMP... ...read more...
Speaker(s)
AJ Herold
Digital Marketing Director
Oz Marketing

AJ Herold is the director of digital marketing at Oz Marketing. In this role, he oversees the digital marketing strategy for the company and all of its clients. His specialties include SEM, SEO, display, retargeting, paid and earned media, loyalty marketing, data curation and analysis, email marketing, CRM, website...

Tags:
Handout(s)

  • Room: Montego C
Regardless of who we are and what we do, we all have the same exact amount of time to work with. Our results (or lack of) are a direct reflection of what we choose to do with our time. There are 86,400 seconds in a day. Once they are gone,... ...read more...
Speaker(s)
Karen Bradley
CEO
Dealer Synergy

Karen Bradley is the CEO of Dealer Synergy, a top-rated international training and consulting firm that specializes in building internet departments and business development centers around the world. She is also the co-founder of Internet Sales 20 Group, an education company that specializes in training automotive sales professionals. Karen has...

Tags:

  • Room: Jamaica A&B
In a competitive and price-driven marketplace a company’s profitability is determined by the managers’ and salespeople’s ability to increase their dealership’s experiential value. Online, on the phone or on the lot, the sales team must increase the value of doing business with them, or the profits and sales will suffer.... ...read more...
Speaker(s)
David Booth
General Manager
Shottenkirk Chrysler Dodge Jeep & Ram

David Booth is a General Manager at Shottenkirk Chrysler Dodge Jeep & Ram in Atlanta. He is known for taking struggling dealerships and turning them around with his innovative approach to increasing sales and profits. His passions are to develop and empower his team members and to give back to...

Jonathan Dawson
Founder/President
Sellchology Sales Training

Jonathan Dawson is an automotive consultant, sales trainer, speaker & author. He helps dealerships improve sales, implement effective marketing strategies and reduce turnover. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach is a combination of customer-focused selling, community-driven marketing and impact-focused leadership....

Tags:

  • Room: Montego D&E
This no-holds-barred Q&A session with top dealers, tech providers, and communication executives will center around this base question: does price or value win when it comes to successfully landing sales? They'll tackle the big questions such as: how to build value the entire way through the selling cycle, how price impacts... ...read more...
Speaker(s)
J. David Adcock
President
Adcock Dealership Solutions

J. David Adcock is president of Adcock Dealership Solutions, a dealer services agency located outside of Dallas. Since opening in 2006, he believes that a variety of quality products are the key to a dealership's value proposition, increased CSI and profit growth.   ...

James E. Binkley
CEO
Binary Auto Solutions

James E. Binkley is the founder and CEO of Binary Automotive Solutions, providers of an integrated, customized package of programs to help dealerships sell more vehicles, hold gross, and retain more customers. For more than a decade, Jim and his team have helped dealerships create warranty, certification, marketing, and maintenance...

Matt Ward
Divisional VP
Binary Auto Solutions

Matt Ward is Binary’s Divisional Vice President and brings more than two decades of automotive experience to his position. From his time as owner of automotive software firm, eOnward, to his position as General Manager at Sunset Auto Family, Matt brings a wealth of insider knowledge and marketing expertise to...

Mike Conley
Director of Marketing
Sunset Auto Family

Mike Conley is President of Conley and Associates and Acting Director of Marketing for the Sunset Auto Family. While at Sunset, Mike created successful marketing campaigns for Sunset Chevrolet, the #1 Volume Chevrolet dealer in Sumner, Washington -- a huge feat for a single point dealer in a city of...

Paul Fillmore
GM/COO
Metroplex CDJR

Paul Fillmore has over a decade of experience in the automotive industry, most recently as the Director of Operations at Metroplex Chrysler Dodge Jeep in the Dallas/Fort Worth area. ...

Tags:
Handout(s)

  • Room: St. Thomas B
Have you ever told a customer, “Your brakes are fine, but your alignment is totally out of whack!”? The same concept may also apply to your dealership. Everything seems fine, but if your front-line employees aren’t driving the type of experience you want your customers to have, that’s a big... ...read more...
Speaker(s)
Holly Markel
Vice President, Customer Experience
CallRevu

Holly is passionate about advancing businesses and inspiring people. She’s spent nearly two decades executing customer experience improvement strategies for organizations, all aimed at helping companies achieve greater success through improving how they serve their employees and customers. An expert in CX, Holly has developed a wide array of training...

Tags:
Handout(s)


Thursday, October 18, 11:10 AM - 12:00 PM

  • Room: St. Thomas A
As the industry enters an uncertain phase of declining volume, increasing regulations and disruptive business models, today’s dealers must manage their human capital strategy as a core and critical function of their business. In this fast-paced session, Scott will help you understand how a defined and measurable hiring process - combined... ...read more...
Speaker(s)
Scott Brinkman
VP, Product
Hireology

Scott drives the strategic vision for product development focused on creating impactful user experiences for customers through his product & UX teams. Scott was previously the Head of Product at Upsight, a mobile analytics & marketing platform that provides business intelligence to the largest enterprises in mobile. Before joining Upsight,...

Tags:

  • Room: Jamaica A&B
This session will unlock the secrets being used by companies like Amazon for everything from driving traffic to vehicle merchandising, conversion and beyond. You'll learn how to implement these engaging tactics on your website and how to inspect each of these strategies to see how they are performing. Leave this... ...read more...
Speaker(s)
Joel Matteson
Director of Sales
Dealer eProcess

Joel started his career at 18 selling cars in Arizona and quickly expanded his experience over 9 years as BDC Director, eComm Director, Desk Manager & Finance. Joel has spent the past 7 years working with dealers to be more successful using digital tools and for the past 3...

Maria Espinoza
Director of Business Development
Dealer eProcess

Maria has spent her entire life around sales, specifically in the automotive sector. She brought her in-dealer experience to Dealer eProcess over 11 years ago and has had the privilege of working with some of the most predominant dealers in the US and Canada. This has given her...

Tags:
Handout(s)

  • Room: Montego D&E
In the digital era, consumers expect a streamlined shopping and buying experience for all purchased goods, and it all starts with a brand promise. Learn what a brand promise is, how to develop one for your dealership, and how it can be a launching pad for you to dramatically change... ...read more...
Speaker(s)
Matt Meyers
National Sales Director
MAXDigital

Matt Meyers is the National Sales Director at MAXDigital, working with dealership groups to help them achieve desired performance goals by understanding the consumer and matching their path to the purchase with retail sales processes. Matt has been a software executive for over 13 years focusing on consumer behavior and...

Tags:
Handout(s)
  • Room: Antigua B
How long does it take your customers to buy a car? Today’s shopper links the amount of time required to their level of satisfaction. Winning dealerships are putting their entire sales process through a fine-toothed comb to determine ways to improve the experience while retaining profits. We’ll explore the give... ...read more...
Speaker(s)
Mike Stoll
Director, CDK Consulting
CDK Global

Mike is a retail automotive consultant with deep experience in strategic planning, workflow re-engineering for variable and fixed operations when culture shifts are required, and process improvements for sustainable and successful outcomes. ...

Tags:
Handout(s)

  • Room: Montego A
With the marketplace beginning to plateau and maybe even dip, managing the leads coming in will be even more important because the leads are not going to increase. More and more customers are beginning to use the phone as their primary way of reaching out to the dealership, so who... ...read more...
Speaker(s)
Barrett Schrader
VP of Sales
Proactive Dealer Solutions

Barrett Schrader is the VP of Sales at Proactive Dealer Solutions. A 20-year veteran of the automotive industry and resides in Charlotte, NC. PDS is a full service automotive retail training firm focused on building business development cultures. Mr. Schrader joined the automotive industry after college selling cars followed by...

Tags:
Handout(s)
  • Room: Montego B
Are you still managing your inventory and reconditioning process the same way you have always have? Do you and your managers have control of your vendor supply chain? Most importantly, do terms like profitability and velocity seem at odds with each other at your store? If you would like to learn how... ...read more...
Speaker(s)
Mike Boyd
Founder
iReconCars

Mike is the founder of iReconCars and a 24 year veteran of the automotive industry. Passionate about reconditioning and process, dealer groups across the U.S. utilize his technology to modernize their inventory practices, helping them to stay profitable and remain on the cutting edge in the digital age. He is...

Tags:
Handout(s)

  • Room: St. Thomas B
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory? In this session, Scot Eisenfelder unpacks the true value of customer data and why dealers need to start investing in and managing it as a... ...read more...
Speaker(s)
Scot Eisenfelder
CEO
Affinitiv

Scot Eisenfelder is CEO of Affinitiv, a leading marketing technology company serving a dozen automotive manufacturers (OEMs) and over 5,500 franchise dealers. Eisenfelder is a 25+ year auto industry veteran. Prior to Affinitiv, Eisenfelder held positions as Senior Vice President Strategy at AutoNation and Senior Vice President, Product Management, Strategy...

Tags:

  • Room: Antigua A
As dealers invest to create the right digital retail experience for consumers, they need to keep pace with consumer expectations, which are primarily driven by the retailers that consumers visit every day. Based on insights from AutoLoop’s recently completed digital experience study, consumers identified many areas in the purchase experience... ...read more...
Speaker(s)
Doug Van Sach
VP of Analytics & Data Services
AutoLoop

Doug is responsible for using customer insights and data science to improve AutoLoop’s products for over 3,000 dealers. Doug has over 15 years of experience designing and managing digital acquisition, retention, and loyalty programs for OEMs, dealer groups, aftermarket, and non-automotive retailers. Before working in automotive, Doug was at Dick’s...

Tags:
Handout(s)

  • Room: Montego C
In this session, you'll learn how to mate accurate and timely offers with seamless/frictionless service experiences to positively impact response rates and program ROI. In order to effectively market to consumers, the program needs to begin with: An accurate dataset of consumers that should respond positively to the offer which means... ...read more...
Speaker(s)
David Zwick
Managing Director
Solera | RedCap

David is an Automotive Industry outsider who’s fascinated with the shifting sands in transportation, ownership vs. access, and frictionless consumer experiences. As a 3X entrepreneur whose caught the automotive bug, his company, RedCap Technologies, created the Out of Store Experience category and David regularly speaks on the topic. ...

Tags:
Handout(s)

  • Room: Trinidad A&B
This session will expose how the evolution of automotive marketing, with the explosion of digital, has created a tangled web of vendors and reporting devoid of the necessary context to make them truly useful or actionable. Learn how to give your reporting the missing context it desperately needs, reduce the... ...read more...
Speaker(s)
Charlie Bass
VP of Sales
PureCars

A lifelong car fanatic, Charlie’s passion led him to an exciting career in automotive. Beginning in 2003, Charlie’s career led him to Edmunds, String Automotive, CarGurus and eventually to PureCars in 2015, becoming VP of Sales in 2017. Charlie has a proven track record for helping dealers thrive in digital...

Tags:
Handout(s)

Thursday, October 18, 12:15 PM - 1:05 PM

  • Room: St. Thomas B
Is your pay plan designed to incentivize, motivate, and reward your team? Does it give your managers better control? Does it drive your dealership's profitability? Does it do all of these? If you want to learn how to achieve all of the above benefits that come with well-designed pay plans, join Andy... ...read more...
Speaker(s)
Andy Church
CEO
Profit By Action

With a passion for profitability and creating successful dealership management teams, Andy Church brings over 20 years of auto industry experience in everything from moderating performance groups, to working with dealers to increase profitability. Andy is recognized by peers and clients alike as a subject matter expert who has built...

Tags:
Handout(s)

  • Room: Trinidad A&B
Many dealers have given up on the idea that anything more than mediocre sales performance is possible. They try everything but nothing sticks; frustrated because they have good people, but again, it’s the problem that won’t disappear. The key to owning the phone is transforming it from complexity to simplicity... ...read more...
Speaker(s)
Teresa Bordenet
Senior Director of Business Development
Car Wars

Teresa Bordenet is the Senior Director of Business Development at Car Wars. Her responsibilities include driving revenue and relationship building through strategic company partnerships. Teresa ran the business development and sales divisions at Showroom Logic / PureCars for over 4 years, the leading data-driven technology company that provides dealers with...

Tags:
Handout(s)
  • Room: Montego C
Your business name has never been more important because local business directory listings are so important. Not only does your name identify you as a unique brand to consumers, but because search engines display your business name, address and phone number (NAP) on local search results pages. Hyperlocal branding is all... ...read more...
Speaker(s)
Ali Fawaz
Senior Director, Worldwide Automotive
Reputation.com

Ali Fawaz is a digital automotive professional making innovative waves in the customer shopping experience. Ali has led projects for Ford, Chevrolet, Cadillac and others, helping to elevate their online reputation and providing strategic direction for the development of scalable and measurable marketing solutions in automotive social media. Ali is...

Tags:
  • Room: Montego A
AI is reordering our lives and redefining marketing. Roughly every ten years something comes along to disrupt and shift how we interact with technology. One of the core disruptors today comes from the shift from consumers using touch as the primary user interface to voice as the primary interface --... ...read more...
Speaker(s)
Christi Olson
Head of Evangelism
Microsoft

Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. She has over a decade of experience leading digital marketing teams and was recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in...

Tags:
  • Room: St. Thomas A
This session will cover the past, present, and future of the SEO industry. You'll learn what works, why it works, and how to make sure proper SEO is being done at your dealership to maximize results. Adam will cover the impact that voice search has already started having on SEO. You'll learn... ...read more...
Speaker(s)
Adam Rouff
COO
DigiSphere Marketing, inc.

Adam Rouff is a Digital Marketing Professional; Successfully working as an Online Strategist for over 17 years. Recently, Adam has successfully built multiple Internet companies. These companies have quickly been recognized as solutions that help Agencies and businesses succeed. ...

Tags:
Handout(s)

  • Room: Jamaica A&B
Dealers can make the most of their data and capitalize on all the information in their CRM and DMS but often hesitate to implement a plan to get started. This session will highlight how much of a dealer’s database is comprised of unsold leads and ways that those unsold leads... ...read more...
Speaker(s)
Jon Petron
Vice President of Advanced Services
Outsell

Jon has 20+ years experience implementing marketing programs for companies like Toyota and DuPont. At Outsell, Jon’s teams on-board and manage industry-leading programs that deliver results and maintain a high standard of quality for Outsell customers. Prior to Outsell, Jon led digital and channel marketing programs at BI Worldwide, Polaris industries,...

Tags:
  • Room: Antigua B
What should ultimately be your best investment is usually your worst. We take the path of least resistance and go with the "best practice" campaigns recommended to us by CRM companies. We use their templates, which are the same ones given to all of the dealer clients, giving us no... ...read more...
Speaker(s)
Toni Anne Fardette
President & COO
The Billion Dollar Girl, Inc.

With 18 years in the automotive industry, Toni Anne has been coined “The Billion Dollar Girl” in early 2017 because of her success in running the business development and e-commerce departments for the 1.1 billion dollar Atlantic Automotive Group. After receiving a B.S. in political science from Hunter College in New...

Tags:
Handout(s)
  • Room: Antigua A
No dealership's department is as grossly unpopular as F&I. F&I continues to be under scrutiny from scores of consumers, numerous consumer advocacy groups, consumer agencies, and the Consumer Financial Protection Bureau. Numerous people have called for the end of the F&I manager (as the role is defined today). The F&I power-play... ...read more...
Speaker(s)
Mike Hirschfield
CEO
Assured Influence

Mike is on a mission to empower, equip, and exalt sales and finance teams everywhere! Mike has served in both franchise and independent dealer groups, leading teams as large as 80+ to reach new heights of achievement. Mike teaches how to build personal influence, become trusted advisors and leverage personal solutions that...

Tags:
Handout(s)

  • Room: Montego D&E
While the typical mobile user will only wait up to three seconds for a site to load, on average they'll also only spend a total of 10 to 20 seconds on your site. That's an alarmingly short window to make a stunning first impression. Because it's so important to grasp... ...read more...
Speaker(s)
Erika Simms
Vice President
Dealer Authority

Erika has over 18 years of Automotive experience in both the vendor and dealership arena. As VP of Dealer Authority, she wears many hats, overseeing Dealership accounts and helping to customize strategy. Erika has a strong background in both SEO and social media....

Jared Grabill
CTO
Logicdrop

Jared is a technologist by trade with over 15 years experience in bringing mission critical websites and applications to market. As CTO of Logicdrop, he has led the adoption of many cutting-edge technologies including AI and conversational interfaces while keeping the customer's experience on the forefront....

Tags:
Handout(s)

  • Room: Montego B
This session will explore digital advertising audience-targeting solutions. Using refined audience data enables dealerships to target ready-to-buy auto shoppers with relevant content. Audience data raises awareness of your dealership, maximizes ROI by converting qualified potential customers and delivers relevance at scale with the exact vehicle that matches the shoppers’ searches.  Primary... ...read more...
Speaker(s)
Dena Denman
Associate Director - Account Strategists
L2TMedia

Dena Denman is the Director of the L2TMedia Client Success Team. She is responsible for a team of Account Strategists who work day-to-day with L2T’s dealer customers. She has more than seven years of automotive digital marketing experience, including business development, meeting with dealers on a daily basis. Dena is...

Tags:
Handout(s)

For technical assistance with this webpage please click here. For all other inquiries, please contact show management.