Jeff Bander

Chief Revenue Officer
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Profile

Jeff Bander has been a leader of innovation in MR for more than 20 years. In 2000 Jeff invented content integration (now called native advertising) while more than tripling Cox Digital Media ad revenue by creating new products. In 2008, he was instrumental in helping Neurofocus with partnerships with P&G, and Coke, State Farm and Bank of America to build the first neuromarketing company up through Nielsen’s purchase of Neurofocus in 2011. Jeff then launched Sticky a Swedish biometric webcam eye tracking company from his basement in Brooklyn which was bought by Tobii in 2016. The recipient of the ARF (Advertising Research Federation) Great Mind Award, and Next Gen Market Research Disruptive Innovation Award, Jeff has been recognized for his disruptive innovations in helping companies grow.

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