Digital Dealer 26: Past Conference Sessions

Did you miss a session? No problem! Browse the 100+ sessions from DD26 below or purchase recordings here.

Tuesday, April 09, 9:00 AM - 9:50 AM

  • Room: W202C
Dealerships that have the fewest number of obstacles are dramatically increasing their chances for profitability and customer loyalty success. The less effort it takes for your service guest, as well as your advisors and technicians to accomplish their goals, the better chance you will have at retaining them. In this two-part... ...read more...
Speaker(s)
Dan Hahn
Director of Training, Fixed Operations
Automotive Development Group, LLC

Dan Hahn serves as Director of Training, Fixed Operations at Automotive Development Group. With 20+ years of experience as a technician, service advisor and service manager, Dan drives dealership results through training and coaching their employees on Automotive Development Groups “Proactive Selling System®” ...

  • Room: W204A
At the end of every month, we put quite an emphasis on every task and every penny spent that it often feels like we're constantly REactive to our marketing and sales initiatives. In this session, Subi Ghosh presents a PROactive concept that she utilized in her dealership to create a holistic... ...read more...
Speaker(s)
Subi Ghosh
Senior Director of Dealer Strategy
Stream Companies

Subi Ghosh spent her first 6 years in Automotive working her way up to Sales and E-Commerce Director of Dealer Groups. Her passion for the industry and drive to be an advocate for dealers serves as a perfect fit as Sr Dir of Dealer Strategy at Stream Companies and Board...

  • Room: W202B
Delight your customers using personalized marketing across multiple advertising channels to deliver to the right audience at the right moment and learn about their engagement journey. This session will help you to understand the benefits of using Cross Channel to target audiences and deliver better results than ever. Primary Learning Objectives: Understand the... ...read more...
Speaker(s)
Justin Tan
VP of Business Development
Knorex

Justin Tan is the co-founder and VP of business development of Knorex, a technology company focused on driving performance in online advertising through the development of cutting-edge technology and solutions. For over twenty years in digital marketing and finance, Justin’s passion for excellence continues to spur him to promote technology...

  • Room: W203A
The rapid pace of generational change in the workplace is creating leadership gaps, forcing managers to become leaders sooner than ever. In addition to the leadership gap, there is a change in leadership styles, creating a successor conundrum. Up-and-coming leaders are required to learn how to be effective leaders in... ...read more...
Speaker(s)
Loyd Rawls
Chairman
The Rawls Group

Loyd Rawls is one of the nation’s leading succession planners. Since1973, Mr. Rawls and his associates have provided succession services for dealers throughout the country. Loyd is a frequently requested speaker and an avid writer, authoring books such as “Seeking Succession,” and "Family Business Heartburn Relief.” Loyd's columns are...

  • Room: W202A
Phil Aimé, the Southeast Regional Director of Automotive Sales for Comcast Spotlight, will discuss how digital retailing will fail without embracing data-driven strategies in the new TV era. Primary Learning Objectives:  Explore what we're learning about customers' online experiences, plus trends and obstacles for dealers. Learn what the data is telling us from... ...read more...
Speaker(s)
Phil Aimé
Southeast Regional Director of Automotive Sales
Comcast Spotlight

For over 25 years, Phil Aimé has specialized in automotive advertising, marketing, and digital media. Now with Comcast Spotlight as their Director of Auto Sales for the Southeast Region, Phil is building out Auto Teams that focus on understanding the individual marketing needs of each dealer and then using their...

  • Room: W203B
From building a BDC at multiple dealerships and helping take Dan Cummins Chevrolet from 150 to over 900 units a month, Joshua Mitchell has developed the foundation for building a powerhouse. Josh will bring his expertise in building and maintaining a high-performing BDC to the forefront to facilitate a collaborative,... ...read more...
Speaker(s)
Joshua Mitchell
BDC Director
Hubert Vester Auto Group

Josh Mitchell is the BDC director for Hubert Vester Auto Group. Previously, he served as BDC director for the Paul Miller Auto Group in Lexington, Kentucky, and was with Huntington Beach CDJR as the BDC director building a new BDC department. He also previously served as BDC director at Dan...

  • Room: W204B
Sales managers run their own business much like a franchise. Do they act like it? Do they realize that that is their situation? Better yet, they have all of the tools needed to run a business, but don't have to pay for any of them. Now more than ever it... ...read more...
Speaker(s)
Sean Welsh
CEO and Co-Founder
Car Biz Done Better

Sean is CEO and Cofounder of Car Biz Done Better, a company whose purpose is to ensure that dealers don’t overspend on digital marketing. After 20 years working Retail, with an OEM and in digital marketing, Sean is uniquely qualified in serving as a digital resource, advocate, and...

  • Room: W203C
Creativity and determination will be met with a solid plan to ensure fulfillment Nearly everyone comes to work with a general idea or objective of what they would like to achieve; yet most fail. And not one day... but many days in a row. This leads to a feeling of... ...read more...
Speaker(s)
Joni Stuker Davis
President
Owner Connect

With three decades of automotive consulting experience, Joni's passion for excellence drives the Owner Connect team to deliver the highest standard in client service. Her reputation for training, public speaking, BDC expertise has made her a force within the automotive industry. Along with Owner Connect, Joni Stuker is a four-time...

  • Room: W204C
The key to finding customers who are about to be in-market is to bring the power of data to a local, relevant and actionable level. Dealers who successfully integrate the right data tools into their marketing mix are reaching customers more efficiently, creating more compelling marketing messages and most importantly... ...read more...
Speaker(s)
Amy Hughes
Sr. Director of Dealer Intelligence
Experian Automotive

Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group, Amy Hughes has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in technology to their dealerships’ monthly advertising spend. Currently at Experian,...


Tuesday, April 09, 10:05 AM - 10:55 AM

  • Room: W202C
Dealerships that have the fewest number of obstacles are dramatically increasing their chances for profitability and customer loyalty success. The less effort it takes for your service guest, as well as your advisors and technicians to accomplish their goals, the better chance you will have at retaining them. In this two-part... ...read more...
Speaker(s)
Dan Hahn
Director of Training, Fixed Operations
Automotive Development Group, LLC

Dan Hahn serves as Director of Training, Fixed Operations at Automotive Development Group. With 20+ years of experience as a technician, service advisor and service manager, Dan drives dealership results through training and coaching their employees on Automotive Development Groups “Proactive Selling System®” ...

  • Room: W203C
The modern car shopper is quickly changing, and many car dealers aren’t adapting their social media strategy fast enough to keep up with these changes. If you want to beat the competition and learn how to make the most of Facebook and Instagram marketing, this is the session for you!... ...read more...
Speaker(s)
Eric Miltsch
Co-Founder
Dealer Teamwork

Eric Miltsch is a successful automotive professional specializing in search, social and mobile marketing strategies. As one of Dealer Teamwork’s co-founders, he has a hand in driving strategic direction of the company. Eric is an experienced automotive industry professional and has first-hand experience in running a dealership as a partner...

  • Room: W204B
Join Kevin Frye, eCommerce Director with Jeff Wyler Automotive Family - one of the nation's top 50 dealer groups, to learn five innovative and advanced strategies that will make you a better Digital Dealer when you return. See how virtual reality and augmented reality can transform the consumer experience while keeping... ...read more...
Speaker(s)
Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family

Kevin Frye is the eCommerce Director of the Jeff Wyler Auto Family, one of the top 50 dealership groups in the US. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has used the leadership skills he learned in the Navy, to...

  • Room: W202B
The rapid pace of innovation in today's changing market can overwhelm even the most forward-thinking business leaders. Artificial intelligence, machine learning, augmented reality and 3D printing--what's the next big thing and does it have a role in your dealership? Join leaders from Ally Insurance who will demystify the hype and... ...read more...
Speaker(s)
Angie Tuglus
EVP & COO
Ally Insurance

Angie Tuglus has been driving Innovation across Ally. She began her career in technology startups, then later moved into large corporations undergoing major change, working for Ford Motor Company before joining GMAC which then became Ally Financial. She holds a BS in Engineering from Northwestern University and an...

Gabe Garroni
Vice President of Sales
Ally Insurance

Gabe leads the U.S. and Canadian sales teams for Ally’s insurance business, a job that combines his success in F&I sales with his love for coaching and motivating others. A summer job selling cars rapidly evolved into a career in automotive finance. Gabe joined Ally Financial in 2011 and holds...

  • Room: W204A
Often the challenge of improving search results for your dealership focuses a lot of time and attention on 'what' the user is searching for, and less time is spent on really getting to 'why' that person is searching. This session will share actionable insight to help you determine how prospects are... ...read more...
Speaker(s)
Jason Dodge
Founder
BlackTruck Media + Marketing

Jason Dodge is the founder of BlackTruck Media + Marketing, an honest search marketing agency focused on improving clients' online presence through honest SEO strategies, PPC strategies, and content marketing efforts. A 40 Under 40 business leader, Jason brings 15 years of search marketing experience to develop sound inbound strategies...

  • Room: W202A
Take a deep dive into the structure and performance of retail automotive connected TV and online video campaigns. This panel of tech, data, agency, and creative experts will discuss building custom audiences, leveraging premium ad placements, and delivering a contextually relevant message that converts. The conversation will explore multiple perspectives,... ...read more...
Speaker(s)
Adam Stone
CEO
Octane Marketing

Adam Stone is CEO of Octane Marketing. An industry veteran with 20 years of automotive experience working for an OEM (Toyota), larger retail group (built and ran an in-house agency for a 25 store group in New England) and in the automotive agency space, Adam is candid and results oriented....

Jeff Hayes
CEO & Creative Director
Dealer Creative

Jeff Hayes is a 30-year creative, production, and advertising pro, specializing in automotive creative. As founder of Dealer Creative, he has overseen the creation of over 20,000 commercials and videos for over 800 car dealerships in the USA and Canada. Jeff has developed a unique approach to auto dealer...

Jennifer Smith
Director
Adobe Ad Cloud

Jennifer Smith is the Director for Adobe Ad Cloud, based in Detroit. Jennifer has a long history of thought leadership in Automotive Ad Tech solutions. The majority of her career has been spent building world class video and display campaigns for OEM's and associations, leveraging cutting edge technology stacks. ...

Tim Daher
Sr. Client Partner
Oracle Data Cloud

As a thought leader and market voice, Tim helps automotive marketers discover and leverage the best audience strategies through the digital ecosystem. He started his career working in a dealership, then found his way to advertising world where he continued to work with dealers at CDK and Pandora....

  • Room: W204C
Hear first-hand and directly how one point of contact is disrupting our industry in a positive way. Bill Bertrand of Morries Automotive Group will share real-world insight on how to utilize today’s technologies in the digital world and make them meet the expectations that our customers have once they reach our... ...read more...
Speaker(s)
Bill Bertrand
General Manager
Morries Automotive Group

Bill Bertrand is General Manager and operating partner of a franchised Mazda dealership in Western Wisconsin (consistently one of the top volume used-car sales operations in the state of WI, despite being in a rural area). The dealership has a five-year volume of approximately 2,000 pre-owned units per year and...

  • Room: W203A
Gain a Social Media Blueprint & Learn Everything From How to Hire the Perfect Techs, to Raking in Service and Parts Opportunities While You SLEEP! Let’s face it...no one is predicting automotive sales to increase this year. Do you have everything you need in place to hold and increase your bottom... ...read more...
Speaker(s)
Pete Petersen
CEO
Dealers United

Pete Petersen is the driving force behind identifying the opportunity within Facebook’s platform, the digital media space, and the automotive industry with company Dealers United. By creating a digital-driven and cutting-edge product, Pete has furthered Dealers United’s mission to help every auto dealer save time, cut costs, and sell more...

  • Room: W203B
In this session, you will learn what to change in your sales process so you can modernize the experience to meet the wants and needs of today's customer. You will discover how to implement the bridge between technology and people. You will also learn the unintended consequences of today's technology... ...read more...
Speaker(s)
Mark Tewart
President
Tewart Enterprises Inc

Mark Tewart is recognized in the automotive industry as a performance coach, trainer, speaker, consultant and author. Mark is the author of, “How To Be A Sales Superstar” and the host of the TV Show “On the Mark with Mark Tewart on CBT News. ...


Tuesday, April 09, 1:25 PM - 2:15 PM

  • Room: W202B
In 2019, dealers are focused on one thing and one thing only: taking their dealership to the next level. In this session, David Villa, Brad Wise, and Joe Cala will go over the ins and outs of how to do just that. With a combined experience of over sixty years... ...read more...
Speaker(s)
Brad Wise
General Manager
Ferman Chevrolet Mazda

Brad Wise started in retail automotive in 1988 at a large Chevrolet store in Illinois and has never looked back. Now, thirty years later, he is general manager at Ferman Chevrolet Mazda and can’t wait to get into the store each morning. A seeker of best practices and a self-described...

David Villa
CEO
IPD

David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

Joseph Cala
Vice President of Sales & Operations
Auto Dealer University

Joe is a source of inspiration and motivation in positivity and sales strategies! Joe has a unique and wide range of experience in the automotive industry. Through Joe’s motivational messages, practical life lessons, leadership, management, and business practices learned from his 20 years of ministry along with the automotive industry,...

  • Room: W202C
Marketers are under increasing pressure to demonstrate that their strategy delivers results through strong return on investment (ROI) and a tangible contribution to growth. However, in the pursuit of profitability and key performance indicators (KPI), too many brands take a short-term view of marketing—which can come at the cost of... ...read more...
Speaker(s)
Brian Sencich
Client Partner, Automotive (Canada)
Facebook

Brian has been working in the auto industry for 13+ years. He started as a detailer at a Nissan dealership in Brampton, Ontario & went on to AutoTrader.ca & Kijiji.ca before landing at Facebook where he is currently building the dealership business in Canada. Brian strives to ensure that through...

Gabrielle Garrison
Client Solutions Manager, Automotive
Facebook

Gabrielle is on Facebook’s Automotive Global Sales Team where she helps dealerships scale their marketing efforts to sell more cars on Facebook and Instagram. With 9+ years in the media business, Gabrielle got her start in advertising helping small businesses in Tampa, and later moved to advertising for eBay.com helping...

  • Room: W202A
The world is addicted to watching videos. How consumers communicate is no different. Of all mediums with which people are intrigued and influenced, video far outweighs the written word. Moving beyond the world of email templates, dealers that embrace the use of video to interact with customers are winning conversions... ...read more...
Speaker(s)
Joe Webb
President
DealerKnows Consulting

Joe Webb is the president of DealerKnows Consulting, a sales and inbound marketing training firm. Joe has been called "the funniest guy in the car business," speaks internationally, writes for countless industry magazines, and has presented at countless Digital Dealer conferences. With a history of retail success, Joe is...

Steve Roessler
Vice President of Sales
DriveCentric

Working with 200+ dealers over the last four years, Steve's passion is helping dealers change their communication strategies to improve the customer’s overall experience. His infectious personality provides a motivational approach for dealers to bring a change to their culture on how every customer should be treated. ...

  • Room: W204B
This presentation will explore a DMS-integrated and automated cloud-based service messaging solution that can reduce phone calls, increase retention, and revenue for sales and service as well as speed up service efficiency and productivity. Having the capability to send pictures and/or videos will improve communication with customers from appointment to... ...read more...
Speaker(s)
Pero Krpan
Director
LivePerson Automotive

Born in Sarajevo, Yugoslavia, Pero moved to the U.S. in 1987 and entered the car business in 1989. Pero’s extensive background includes managing several stand-alone dealerships that were part of AutoNation, Sonic Automotive, Price Auto Group, and FAA, to name a few. Pero also has been an entrepreneur, co-founding automotive-related...

  • Room: W204C
When it comes to business intelligence, it often can become an overwhelming concept. What is business intelligence? Where do you get started? Are you already behind? With the influx of new technology inundating dealerships every day, knowing how to use the information presented by these solutions is key to success.... ...read more...
Speaker(s)
Tom Strain
Director of Business Intelligence, Enterprise Products, and Retail eCommerce
OEC

Tom Strain is Director of Business Intelligence, Enterprise Products, and Retail eCommerce at OEC®. OEC® is the industry leader in technology solutions to help dealers sell more original equipment parts. With over 18 years in technology and leadership roles, Tom is passionate about developing strategies that leverage sources of data...

  • Room: W203B
Improve sales and your customer experience with marketing efforts that stand out from the crowd. People see over 6,000 marketing messages per day. Being heard requires more than a good product and a catchy slogan. To be relevant, you must understand who you are talking to, how they are receiving... ...read more...
Speaker(s)
Dr. Evelyn Cardenas, MBA, PMP
President and Chief Executive Officer
Central Florida Auto Dealers Association

Evelyn Cardenas is a national and international management and marketing professional with over 15 years of experience in the IT, education, and engineering industries. Although she is a newcomer to the dealer industry, she has vast experience leading global teams and managing customers around the world. She currently leads the...

  • Room: W203A
Digital retailing has evolved in the last year. What industry experts thought the tool would be, has not turned out to be how dealerships and customers are choosing to use the tool. Hear about what has been discovered and how this impacts the decision to use the tool. Hear about... ...read more...
Speaker(s)
Gino Cipperoni
Chief Sales Officer
Dealer eProcess

Gino Cipperoni is the Chief Sales Officer for Dealer e Process. He has been in the website and digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers identify and take advantage of opportunities within...

Mike Paulson
Strategic Account Director
Dealer eProcess

Mike joined Dealer eProcess in 2017, bringing dealership e-commerce dir. experience and an insightful view of shopper behavior. Before DEP, Mike spent 9 years building business development centers from the ground up. Prior to his time as a consultant, Mike built and ran a 400 car/Mo BDC....

  • Room: W203C
During the session, Brian Finkelmeyer will discuss ways you can use live metrics and data to manage your new car inventory to become a more efficient dealer. He will also uncover ways to use digital advertising without breaking your budget and why you should reward everyone in your dealership.   Primary Learning... ...read more...
Speaker(s)
Brian Finkelmeyer
Senior Director of Conquest
vAuto

Brian Finkelmeyer serves as the senior director of Conquest at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author...


Tuesday, April 09, 2:30 PM - 3:20 PM

  • Room: W202B
In 2019, dealers are focused on one thing and one thing only: taking their dealership to the next level. In this session, David Villa, Brad Wise, and Joe Cala will go over the ins and outs of how to do just that. With a combined experience of over sixty years... ...read more...
Speaker(s)
Brad Wise
General Manager
Ferman Chevrolet Mazda

Brad Wise started in retail automotive in 1988 at a large Chevrolet store in Illinois and has never looked back. Now, thirty years later, he is general manager at Ferman Chevrolet Mazda and can’t wait to get into the store each morning. A seeker of best practices and a self-described...

David Villa
CEO
IPD

David Villa is the founder and CEO of IPD, a marketing, media and training firm that works with companies of all sizes and industries across the United States. He has 21 years of national sales and executive management experience that he brings to his company. Since the company was established...

Joseph Cala
Vice President of Sales & Operations
Auto Dealer University

Joe is a source of inspiration and motivation in positivity and sales strategies! Joe has a unique and wide range of experience in the automotive industry. Through Joe’s motivational messages, practical life lessons, leadership, management, and business practices learned from his 20 years of ministry along with the automotive industry,...

  • Room: W204B
Interest in artificial intelligence (AI) has exploded in the last several years. Everywhere we turn, another news outlet is publishing a story about how AI is shaping the future and another company is releasing an AI-enabled product. But what does artificial intelligence really mean, and what does it mean for... ...read more...
Speaker(s)
Mo Zahabi
Director, Product Consulting
VinSolutions

Mo Zahabi has automotive retail in his blood, but he refuses to accept the industry as it is today as the way it should be tomorrow. Mo is an advocate for backing every decision with data, and he is passionate about embracing technology to improve the car-buying experience for both...

  • Room: W202C
This session will help you to gain a clear understanding of what your service customers - all of them - really want from their service drive experience and how to deliver it. You'll take home specific processes that result in quicker turnaround of customer vehicles; proactive phone processes that better... ...read more...
Speaker(s)
Don Reed
CEO
DealerPRO Training

Don Reed is the founder and prime mover of DealerPRO Training. With 26 years of success in all departments of a dealership, Don knows it takes a well-trained team in fixed operations to be successful in the auto industry. His passion for excellence in service is highly contagious and is...

  • Room: W204C
This session will help you to navigate your dealership toward transformational successes utilizing the momentum of disruptive technologies, methodologies, and cultural change. Identify disruptions, cultural and digital, that are impacting dealerships in the marketplace today. Learn solutions and how to adapt to lead transformational change at your dealership. Primary Learning Objectives: Identify disruptions,... ...read more...
Speaker(s)
Christy Roman
President, Now Digital
& Founder, Women in Automotive LLC

An entrepreneur with a background in advertising sales, management, and a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to automotive and the Internet. Her claim to fame was developing and monetizing the Partnership Program (now the Premium Program) dealer initiative at AutoTrader.com, which...

  • Room: W202A
With the onset of the millennium and the increase of complexity of vehicle sales, fixed ops has become the lifeblood of a dealership. This workshop focuses on the factors that affect this profitability and how a dealership can move a fixed department from lackluster results to a powerhouse using human... ...read more...
Speaker(s)
Saphura Long
CEO/President and Dealer Principal
autoWALL and Long of Athens

Saphura is a serial entrepreneur and has over 20 years of experience in technology development. She is a graduate of NADA dealer academy. After selling her CRM company in 2007, she started the concept of autoWALL to address the shortcomings of the present available systems. She has masters in Nuclear...

  • Room: Keynote Hall
This panel focuses on the latest initiatives from three giants in the digital world: Google, Facebook, and Pandora. They will cover a series of key topics, such as metrics, tracking ROI, targeting, video, best practices, case studies, and applications for retailers. Google is the king of search, Facebook owns social,... ...read more...
Speaker(s)
Dennis Jackson
National Director - Auto Pandora
Pandora

Dennis has been with Pandora for thirteen years, five years as National Director for Automotive and eight years in Regional Sales. Dennis spent five years with Katz 360 and five years with Katz Media Group as a VP and Director. Katz represents over 4,000 Radio Stations and 800 TV...

Jessica Roberts
Industry Manager, Retail Automotive
Facebook

Jessica Roberts has been with Facebook for the past eight years. Previously, she served as media supervisor with GSD&M IdeaCity supporting strategic market & media planning for Norwegian Cruise Line, Chili's Bar & Grill, DreamWorks, and Popeyes Chicken & Biscuits. Jessica oversaw a team of five through the media development,...

Julio Gonzalez
Head of Automotive Partnership
Google

Julio is a Strategic Partnerships Manager with Google where he advises partners (startups to publicly traded companies at the CEO / SVP level on monetization strategy, including search, YouTube, mobile, and display in the Franchise vertical. He also Co-led strategy and execution of global expansion project for the org’s...

Phil Sura
VP Sales
UnityWorks

Phil Sura has been with UnityWorks for the past fourteen years. Prior to UnityWorks, Phil was a general manager and automotive consultant. Phil has been personally involved with many of the top 100 automotive groups in country, providing video solutions. Phil has presented regularly at Digital Dealer, NADA...

  • Room: W204A
Data can be messy. Make your data beautiful with the right visualizations. What is data visualization and what makes a good data visualization? How does the psychology of color factor into the story you are trying to tell? What are the benefits of data visualizations for agencies? This session will... ...read more...
Speaker(s)
Scott Guttenberger
Sr. Director of Marketing
TapClicks

Scott Guttenberger is a SaaS marketing & ABM enterprise enthusiast....

  • Room: W203A
As a whole, dealerships are known for being big spenders when it comes to their advertising and marketing efforts but with decreasing ROIs this can be an issue. However, this does not have to be the case. There are plenty of non-automotive businesses that attract customers in their local market... ...read more...
Speaker(s)
Robert Donovan
Chief Executive Officer
DOM360

Robert Donovan is an accomplished traditional and digital advertising executive with experience in automotive, political, 501C3, big data marketing, P & L oversight, and product distribution and has been featured in various publications including Profile and Auto Success. In 2007 he launched Dealer Online Marketing now known as DOM360. He...

  • Room: W203B
For millennials, there are many forces combining to complicate the car shopping process: an explosion of information sources, their overwhelming affinity for mobile devices, and their changing attitudes about financial and transportation issues. While they're not the biggest car buying segment, that may be changing. To stay ahead of this... ...read more...
Speaker(s)
Madison Gross
Senior Manager of Customer Insights
CarGurus

Madison Gross, Senior Manager of Customer Insights at CarGurus, is a passionate marketing researcher with 10 years of experience in the automotive industry. She loves questions like: -- What role do cars play in consumers’ lives? -- How do they find and fall in love with a vehicle? -- How do they...

  • Room: W203C
Digital retailing is not a revolution; it’s the next step in the natural evolution of car sales. More than 80 percent of consumers want to complete one or more steps of the vehicle purchase process online. How can dealerships meet these expectations without losing profits or control of the sales... ...read more...
Speaker(s)
Bill Wittenmyer
VP of Sales
CDK Global, LLC

Bill Wittenmyer serves as a VP of Sales at CDK Global, the leading automotive technology and solutions provider. With over 25 years of experience in automotive retail, he relies on the industry’s most comprehensive technology platform and data-driven strategies to help dealerships enhance customer experiences and grow profits. Highly regarded...


Tuesday, April 09, 3:30 PM - 4:20 PM

  • Room: Keynote Hall
Discover New Solutions for Your Dealership at Tech Tank! Join us in the keynote hall for the DD26 Tech Tank competition, presented by Digital Air Strike! The first of our two Tech Tank competitions at DD26 (Day 2's competition will feature a whole new lineup of contestants) features six contestants who will introduce... ...read more...
Speaker(s)
Ivan Chong
Vice President, Worldwide Sales
ZUS Connected Dealership

Ivan Chong is VP of Sales and General Manager, North America at Nonda - the leader in app-enabled automotive accessories. With an impressive resume that includes over 15 years of experience in sales and business development at various tech companies including ATP Electronics, Nimbus Data, Ciphergraph Networks, and OCZ Technology...

Jamie Crum
Sales Director
1Micro Key Management

Jamie joined 1Micro in 2016 with a competitive mindset and focus on innovation as the automotive world is quickly changing. He's excited for what 1Micro currently has to offer, and what is coming up next for the automotive industry....

Nick Kaptain
Co-Founder
Quotible

Nick Kaptain is the founder and CEO of Adlava, a software development agency based in Las Vegas, Nevada. In 2018, Nick co-founded Quotible with local automotive retail veteran, Wesley Gregg, to help automotive dealerships streamline their lead response process. Although in a different industry, the concept behind Quotible...

Peter Stevenson
Founder & CEO
eVN Inc.

British born, Peter has extensive international global experience deploying state of the art software and CGI solutions to dealers and OEM’s alike. Having previously built the premier CGI image solution for OEM’s, he founded eVN to bring the same 1st class, emotive merchandising to the unique requirements of retail....

Trevor Gile
Partner, RFCarwash Consulting & National Carwash Solutions;
Managing Partner, Motorcars Honda

Trevor Gile is an innovator. During his career running a Honda Dealership in NE Ohio, his store was recognized as the First Carbon Neutral Dealership in the world. Continuing his green initiative, he earned Cox Sustainability Award, Fixed Ops Innovative Dealership of the Year, Automotive News and Crain's 40 under...

Vikrant Pathak
CEO
myautoIQ

Vikrant is a seasoned business leader and entrepreneur passionate about leveraging artificial intelligence, machine learning, data science and information monetization for common business decision scenarios & capabilities around predictions, recommendations and scoring customers and business value elements...


    Tuesday, April 09, 4:20 PM - 5:20 PM

      Engaged employees are productive, efficient, and have a great time. This means low turnover, and highly motivated employees you don’t have to micromanage. Values-based companies have employees who manage and motivate themselves. This keynote features Robert Richman, who was a culture strategist at Zappos.com and co-founder of Zappos Insights—which he grew... ...read more...
      Speaker(s)
      Robert Richman
      One of the World’s Leading Authorities on Employee Culture
      (Served as Culture Strategist at Zappos)

      Robert Richman is the author of the Culture Blueprint a systematic guide to building the high-performance workplace. He was a culture strategist at Zappos.com and co-founded Zappos Insights, an innovative program focused on educating companies on the secrets behind its game-changing employee culture. Robert built Zappos Insights from a small...


      Wednesday, April 10, 9:00 AM - 9:50 AM

      • Room: W202C
      This two-part IDS workshop will be a fully interactive discussion-based activity facilitated by leading Dealer Executive Erich K. Gail (CEO of the Cardinale-Group of Companies) where you collaboratively identify, discuss, and solve your greatest challenges in two (2) core areas: Sales and Service. Part 1 of this IDS workshop (9:00 - 9:50 am,... ...read more...
      Speaker(s)
      Erich K. Gail
      Chief Executive Officer
      Cardinale-Group of Companies

      Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...

      • Room: W203A
      In today's mobile-first digital world, your dealership needs to be visible at the top of mobile search results - or you're going to lose. This advanced double session will share the latest updates to Google's algorithm and a detailed strategy for optimizing your dealership's website. In his trademark dynamic style,... ...read more...
      Speaker(s)
      Greg Gifford
      Vice President of Search
      DealerOn

      Greg Gifford is the Vice President of Search at DealerOn. He has over 17 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

      • Room: W203B
      This session will cover best practices for implementing a video strategy at your dealership, and outline ways that you can use video to stand out in the inbox and generate more showroom traffic. Learn how video can help you drive more showroom traffic, sell more cars and increase closing percentage... ...read more...
      Speaker(s)
      Mike DeLong
      Vice President - Dealer Services
      Covideo

      Mike, VP of Dealer Services with Covideo, has more than 18 years of automotive retail experience, which makes him an invaluable resource for Covideo’s many dealership users – coaching them on best practices to better engage their customers through the power of video....

      • Room: W203C
      New vehicle sales are slowing, front-end margins are shrinking and economic experts predict a recession within three years. For auto dealers, these trends require a focus on fixed operations growth as a source for future revenue. Yet obstacles stand in the way, including improved product quality, increased length between service... ...read more...
      Speaker(s)
      Scot Eisenfelder
      Executive Chairman
      Affinitiv

      Scot Eisenfelder is CEO of Affinitiv, a marketing technology company partnered with a dozen automotive manufacturers (OEMs) and over 5,500 franchise dealers. Prior to Affinitiv, Eisenfelder held positions as Senior VP Strategy at AutoNation and Senior VP, Product Management, Strategy and Marketing at Reynolds and Reynolds....

      • Room: W202A
      Automotive analysts predict a slump in sales in 2019 compared to 2018. Even though the U.S. economy and industry remain strong, manufacturers are pressured to concentrate on competitiveness and cost-cutting. But to truly succeed, brands and dealers need to do more than refer to the traditional playbook of seasonal sales,... ...read more...
      Speaker(s)
      Ali Shirk-Barnhart
      Strategic Account Manager
      L2TMedia

      Ali Shirk-Barnhart, L2TMedia Strategic Account Manager, has been with L2T for nearly five years. Prior to L2TMedia, Ali worked for Cars.com and AutoTrader. She manages strategic partnerships with some of L2T’s largest accounts. She has spoken at several Google Connects to large groups of dealers. ...

      Angie Cucco
      Automotive Account Executive
      Google

      Angie Cucco (Automotive Account Executive) is a digital advertising expert in the automotive space who hails from Detroit. She has spent the past decade working in digital automotive strategies at Google, supporting clients including FCA, Ford, Nissan, Kelley Blue Book, Cars.com Harley Davidson, and countless others. She’s presented at auto...

      David Kelleher
      President
      David Auto Group

      David Kelleher, owner and president of David Auto Group, bought his first dealership in 2005 after working in dealerships since 1991. David has been a member of the FCA National Dealer Council since 2007 (chairperson in 2012), current president of the Auto Dealers Association of Greater Philadelphia, member of the...

      • Room: W202B
      Social media can be a great challenge at most dealerships. While some dealers have embraced their social presence, utilizing community and relevancy-based content, most are still stuck in the Tier 1 machine, only adding content that relates to new model releases, offers, and OEM information. In addition to that, most... ...read more...
      Speaker(s)
      Cavan Robinson
      Director of Product Marketing
      DealerSocket

      Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as product manager at DealerSocket, he leads a team of specialists in optimizing digital practices...

      Kris Nielsen
      eCommerce Manager, Aristocrat Motors
      Aristocrat Motors

      Kristopher Nielsen is a digital marketer with more than 10 years of experience. As the Sales and Customer Experience Operations Manager for the Soave Automotive Group, Kris oversees the sales processes, digital marketing, and customer experience for 10 luxury and exotic automobile dealerships in the Kansas City area....

      • Room: W204A
      Facebook’s recent decision to sunset third-party data partners changes the data landscape, and perhaps for the better. Targeting capabilities will become more narrow now that consumer consent for data usage is in the spotlight. Unfortunately, most brands are greatly underutilizing their first-party data. This session will cover why it’s time... ...read more...
      Speaker(s)
      Jeff Ornell
      Sr. Director of Product Strategy
      Dominion Dealer Solutions

      Jeff has been in automotive for almost 20 years. He regularly interacts with OEM, Tier 2 and Tier 3 partners to help them integrate with Dominion’s technology. He has served as the F&I Director for a variety of dealerships to include North Star Ford, White Bear Dodge and Elk River...

      • Room: W204B
      During the session, Patrick Janes will discuss the three trends that will drive your auction purchasing strategy beyond your competition. He will tell you when is the right time to buy vehicles, what kinds of vehicles your customers really want and why people are steering away from big car payments. Primary... ...read more...
      Speaker(s)
      Patrick Janes
      Business Development Director, Stockwave
      vAuto

      Patrick Janes brings more than 27 years of automotive industry knowledge to team vAuto. As the business development director for Stockwave, vAuto’s wholesale sourcing solution, Patrick knows firsthand the biggest risk to ROI is buying inventory at auction, having previously managed day-to-day operations for nine years as a dealership general...

      • Room: W204C
      As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Ensure a successful launch or ramp up your existing solution by learning the five biggest challenges to effective online retailing, identify the root cause of these challenges, and... ...read more...
      Speaker(s)
      Matt Weinberg
      SVP of Consumer Experience
      Drive Motors

      Matt Weinberg is the SVP of consumer experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and e-commerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Asbury,...


      Wednesday, April 10, 10:05 AM - 10:55 AM

      • Room: W202C
      This IDS workshop will be a fully interactive discussion-based activity facilitated by leading Dealer Executive Erich K. Gail (CEO of the Cardinale-Group of Companies) where you collaboratively identify, discuss, and solve your greatest challenges in two (2) core areas: Sales and Service.  Part 1 of this IDS workshop (9:00 - 9:50 am,... ...read more...
      Speaker(s)
      Erich K. Gail
      Chief Executive Officer
      Cardinale-Group of Companies

      Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...

      • Room: W203A
      In today's mobile-first digital world, your dealership needs to be visible at the top of mobile search results - or you're going to lose. This advanced double session will share the latest updates to Google's algorithm and a detailed strategy for optimizing your dealership's website. In his trademark dynamic style, Greg... ...read more...
      Speaker(s)
      Greg Gifford
      Vice President of Search
      DealerOn

      Greg Gifford is the Vice President of Search at DealerOn. He has over 17 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of dealerships, small business owners, and marketers how to get their sites to show up higher...

      • Room: Keynote Hall
      We all know superstar dealers that exceed their goals every month. You might be one of them? Either way, there are tools, technology, and tricks of the trade that will help you sell more – and make your life easier. This presentation will showcase 10 great dealerships and their case... ...read more...
      Speaker(s)
      Alexi Venneri
      Co-founder & CEO
      Digital Air Strike

      Alexi Venneri is the Co-founder and CEO of Digital Air Strike, the award-winning social media, intelligent lead response, and consumer engagement technology company. A pioneer in the automotive industry, Digital Air Strike’s software and managed service platform monitor, improve and manage consumer engagement for 5,000 dealerships in the United States...

      Anna Hayes
      Internet Director
      Banks Chevrolet Buick GMC

      Anna Hayes has worked at Banks Chevrolet Buick GMC in Concord, New Hampshire for almost nine years. In that time she’s been promoted several times and now serves as the dealership’s Internet Director where she leads a team of eight BDC Representatives and Administrators to consistently produce 46% of the...

      Antonio DeViva
      Digital Marketing Manager/ eCommerce Director
      Sport Auto Group

      Antonio DeViva is the Marketing Director for the Don Mealey Automotive Group. He graduated from Full Sail University with a Bachelor of Science and the honor of being Valedictorian for his graduating class. Antonio is responsible for planning marketing budgets and utilizing co-op funds for each franchise. He identifies and leverages...

      Justin Saavedra
      BDC Director
      Mercedes Benz of South Orlando

      Justin Saavedra is the BDC Director at Mercedes Benz of South Orlando. ...

      • Room: W202B
      Dealers have traditionally not considered their wholesale acquisition and disposition strategies as revenue-generating opportunities. In fact, many of them have believed that there’s no money to be made in buying and selling in the wholesale market. But today’s wholesale vehicle landscape gives dealers lots of ways to generate revenue and... ...read more...
      Speaker(s)
      Alison Spangler
      Senior Director, Offsite Solution
      Manheim

      With over 10 years’ experience in the automotive industry, Alison Spangler currently serves as Senior Director, Offsite Solutions at Manheim. In this role, Alison is focused on helping clients buy and sell inventory outside of traditional auction lanes and find new ways to turn wholesale into profit. She is part...

      • Room: W204C
      Find the missing 20-25 sales a month, right now! The best dealerships know what they sell and work on how to stop losing sales. That is called "managing your losses." Most sales are lost because of lack of selling process, ineffective salespeople, lack of skills, and the passion to be... ...read more...
      Speaker(s)
      George Dans
      CEO
      iMobile Training

      George Dans is the leading authority in motivation, personal growth, sales and management training in the automotive and RV industry and has spoken at over 500 conferences such as NADA, Canadian ADA , Australia ADA , several state associations and his style is uplifting and inspiring. You will come away...

      • Room: W203B
      During this session, you will learn how to leverage marketing automation technology and data to create ads that deliver 2x the results while saving you time and money. Today's consumers are looking to answer two questions when shopping for a car online: 1. Do you have the vehicle I am interested in? 2.... ...read more...
      Speaker(s)
      Joe High
      Senior Vice President
      Team Velocity

      Joe 20 years’ experience in the industry pioneering new products for dealer websites and digital marketing. He has worked for top web providers XIGroup and Dealerskins, both acquired by Dominion Enterprises. After 12 years with Dominion, Joe joined technology-leader Team Velocity as Sr. VP where he specializes in product development...

      • Room: W202A
      As time spent on mobile phones continues to increase, it is more important than ever to understand how to create impact in an authentic way. In this session, learn about the unduplicated audience available on Snapchat. You will learn how to build brand awareness, drive qualified traffic to your website, and... ...read more...
      Speaker(s)
      Joel Sesco
      National Director of Automotive
      Adtaxi

      Joel Sesco is the National Director of Automotive for Adtaxi. Joel has held multiple positions within dealerships, from selling new and used cars, running Internet and BDC departments, and directing marketing efforts across multi-store dealer groups. Joel attended The Ohio State University, and currently lives with his wife and daughter in...

      Shane Dwyer
      Manager, Business Solutions
      Snap, Inc.

      Shane Dwyer is a Manager of the Consumer Business Solutions team at the Snap, Inc. headquarters in Santa Monica, CA. Shane oversees the West Coast automotive business at Snap and has worked in the Automotive sector in previous roles at Yahoo, Time Inc. and Arnold Worldwide. Shane attended Providence College....

      • Room: W204C
      According to JD POWER, 47% of customers will spend $106 or more if additional items are recommended. Let’s say your dealership is able to repair roughly 15 vehicles a day for 310 days a year. That’s $261,290 walking out your doors. To capture these lost dollars, you must first uncover... ...read more...
      Speaker(s)
      Chelsea Heil
      Sales Manager - Fixed Operations
      Reynolds and Reynolds

      Chelsea has spent countless hours in dealerships across the country partnering with automotive retailers to evaluate their fixed operations processes, find profit leaks, and, in turn, become more profitable and efficient. She joined Reynolds and Reynolds in 2009 where she is currently a fixed operations manager. ...

      • Room: W203C
      For more than 50 years we’ve been selling cars a certain way. According to Bain & Company, the automotive retail model has seen no radical changes in services, customer experience or cost. The format of this sales process has not significantly evolved, but the people who are buying the cars... ...read more...
      Speaker(s)
      Ian Cruickshank
      President and CEO
      Leadbox

      Ian Cruickshank is the president & CEO of Leadbox, where he is leading an exciting group of automotive marketing and technology professionals who are “doing their life’s work” building amazing marketing campaigns, websites, and software for dealerships across the country. Before joining Leadbox, he spent his early days with two of...

      • Room: W204B
      This session will give you a better understanding of the relationship between online reputation and improved dealer outcomes that directly impact the financial health of a retail dealer. You'll learn how auto shoppers are finding retail dealers across un-owned digital properties, how to cast a net far and wide enough... ...read more...
      Speaker(s)
      Ali Fawaz
      Senior Director, Worldwide Automotive
      Reputation.com

      Ali Fawaz is a digital automotive professional making innovative waves in the customer shopping experience. Ali has led projects for Ford, Chevrolet, Cadillac, and others, helping to elevate their online reputation and providing strategic direction for the development of scalable and measurable marketing solutions in automotive social media. Ali is...

      • Room: W204A
      Those that attend this workshop will walk away with knowing their CRM does not have to suck, rather it should be the backbone of the dealership to help them sell as many cars as possible. Attendees will be asked hard questions on their current CRM methodology and implementation to help... ...read more...
      Speaker(s)
      Marc McGurren
      President and Founder
      McGurren Consulting, LLC

      Marc started McGurren Consulting in 2017 after six years as a partner with PCG Companies. Prior to that he was the internet director for an auto group in TX and has over 13 years of automotive experience while holding positions all across the dealership. His passion and desire have helped dealerships...


      Wednesday, April 10, 1:00 PM - 1:50 PM

      • Room: Keynote Hall
      In this session, you’ll learn how Walmart, the largest retailer in the world, is partnering with dealers to offer an auto buying program to their 250 million customers and their 1.5 million employees. Participating dealers and their inventory are on the CarSaver program site, which is promoted on Walmart.com and... ...read more...
      Speaker(s)
      Chad Collier
      Founder and President of CarSaver at Walmart

      Chad is the Founder and President of CarSaver, Walmart’s auto buying platform. Collier started in the automotive business in high school as a lot attendant and sold cars to pay for college. When Collier was 26 he bought his first dealership and was the youngest non-succession, Ford Dealer in Ford...


      Wednesday, April 10, 1:20 PM - 2:10 PM

      • Room: W203C
      As automotive digital marketers, we find ourselves at the intersection of two incredibly fast-moving and dynamic worlds. Our industry’s rules are always changing, yet the most successful dealers are able to anticipate and adapt to these shifts in order to consistently outperform their competitors. How are the top dealerships in the... ...read more...
      Speaker(s)
      Justin Cook
      Executive Vice President
      C-4 Analytics

      Justin Cook finds truth in numbers and transforms digital marketing through data-driven innovation at C-4 Analytics, an award-winning digital agency. Blending proven marketing practices with the evolving science of analytics, Justin develops next-generation strategies rooted in the psychology of decision-making, yielding results that turn C-4 Analytics’ clients into leaders in...

      • Room: W203A
      In this workshop, you will learn the current misalignment between the expectations of the modern consumer and the current sales processes. Jason will discuss the changes in the buying behaviors of today's customers. You will uncover the glaring truth about current sales management's inability to recruit, develop, and retain sales... ...read more...
      Speaker(s)
      Jason Volny
      National Training Manager
      DrivingSales

      Jason Volny is a national training manager for DrivingSales. His nearly fifteen-year career in the automotive industry, coupled with his desire to research and innovate historical and immediate industry practices, contributes to the ongoing future growth of the industry professionals. His keen understanding of human capital management amplifies the growth...

      • Room: W204A
      This session will explore the fundamentals as well as the advanced practice of Amplification and Lift analysis and why it provides a more accurate measurement of the effectiveness of your marketing tactics than 'attribution’ or ‘sales match backs.’ Ron will contrast the methods of Amplification and Lift analysis against common insufficient... ...read more...
      Speaker(s)
      Ronald Morrison
      CEO
      Pureinfluencer, LLC

      Ronald Morrison is CEO and founder of technology and marketing companies. Ron is an experienced marketer in the automotive space. He has led sales teams, built marketing teams, and is an executive-level sales and business development executive with more than 24 years of experience in delivering profitable sales results and...

      • Room: W204B
      Discover what it takes to build your own pipeline. Using a case study of a large dealership group, which created, implemented and perfected its very own FDP – Finance Development Program, Tony will explain how to effectively hire, train, develop, and retain your F&I performers. This career-path-oriented program is designed... ...read more...
      Speaker(s)
      Tony Troussov
      Principal Owner
      Mezen Dealer Services, LLC

      Tony is an owner of Mezen Dealer Services. He recently served as Group F&I Director at Morries Automotive Group. Throughout his twenty plus years in an automotive retail career he held multiple leadership positions, including a GM of a large import dealership. As a consultant, Tony works with dealerships and...

      • Room: W204C
      Vehicle merchandising that included photos and video were the first steps in differentiating your dealership online. Now, your customers require more from online merchandising to continue down the buying path. This session will cover new immersive merchandising experiences that are entering the automotive space. You'll learn about best practices and... ...read more...
      Speaker(s)
      Russ Daniels
      Senior Manager, Product Marketing
      HomeNet Automotive | vAuto

      Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has a strong background with inventory software products, holding leadership roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with HomeNet...

      • Room: W202B
      Join Carey Kniskern of Fields BMW Orlando and Tom LaPointe of Preston Automotive Group as they share some of the latest and most effective strategies and processes that help dealers connect with shoppers during the critical three days after a lead is received. How often to call and what to say, what works best... ...read more...
      Speaker(s)
      Carey Kniskern
      Sales Manager / Internet Manager
      Fields BMW Orlando

      With proven leadership results in internet sales and BDC performance, Carey is a highly-experienced sales manager and digital expert with a rare ability to develop high-performance teams. She combines technology with coaching to lead her departments to strong conversion and sales, and ensures her teams are on the cutting edge...

      Tom LaPointe
      Internet Director
      Preston Automotive Group

      A dynamic presenter who built websites at Johns Hopkins University, Tom is the internet director for 11 mid-size dealers on the east coast. An MBA in Marketing and more than a decade of dealership internet experience, plus marketing the U.S. Marine Corps & academia, combine with high-energy to connect with...

      • Room: W202C
      When Slick Willy Sutton was asked why he robbed banks, Sutton famously stated: “I rob banks because that’s where the money $ is." Snake oil solutions being sold to dealerships may not be the same as a bank robbery, but I'd bet if Willy could've been reincarnated he would have... ...read more...
      Speaker(s)
      Jeffrey Tognetti
      Product Development Lead
      DealerX

      In 2003, Jeff started building a data, analytics, and marketing automation solution for the automotive vertical after having sold his pioneering high-frequency equities trading platform. Jeff saw parallels between electronic trading on Wall Street and modern-day digital advertising, which led to the beginnings of DealerX. Since then, DealerX has grown...

      • Room: W202A
      Digital retailing, AI, chatbots, machine learning algorithms - all of this sounds like it comes straight out of The Matrix, but in fact, these tools are very real. Tech is moving extremely fast these days and understanding it can be overwhelming, but if you don’t utilize these new tools then... ...read more...
      Speaker(s)
      Gino Cipperoni
      Chief Sales Officer
      Dealer eProcess

      Gino Cipperoni is the Chief Sales Officer for Dealer e Process. He has been in the website and digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers identify and take advantage of opportunities within...

      Sam Vukas
      Director of Product Innovation
      Dealer eProcess

      Sam Vukas is a computer science major with a long history of website creation and tech innovation in the automotive industry. Sam began his career long ago on the dealer side, working as a service director for one of the midwest's top BMW dealerships. However, Sam's passion for technology and...

      • Room: W203B
      The future of the automobile dealer seems to be in doubt as most wonder how they will survive autonomous driving, the conversion to electric vehicles, ridesharing’s impact on car ownership, and customers buying cars 100% online. Learn first-hand from a veteran dealer who has survived the sale of his manufacturer three... ...read more...
      Speaker(s)
      Doug Wilson
      CEO
      Wilson Auto Group

      Doug Wilson has more than 30+ years of experience as a proven successful dealer operator. The conviction not only to survive but to thrive in the business, continues to be a driving force in the success Doug has earned as a business owner and operator. He has been quoted in...


      Wednesday, April 10, 2:25 PM - 3:15 PM

      • Room: W203A
      This workshop is a crash course in data quality, using that data to personalize your marketing, and understanding data and online behavior that leads to sales in your dealership.  We will focus on how you can find simple ways to use data to know your customer better and know what... ...read more...
      Speaker(s)
      Jessica Stafford
      Senior Vice President and General Manager
      Autotrader | Cox Automotive

      As senior vice president and general manager of Autotrader, Jessica Stafford leads overall strategy and operations, Analytics and Product Innovation to make the car shopping and buying experience easy and exciting by connecting buyers with sellers in a seamless way. ...

      • Room: W202B
      Dealers are quick to invest in new tech tools but implementation often becomes a challenge. Why pay for something you're not going to use? If you're not going to use something, how can you stay ahead of the competition? If you know more utilization of your technology would impact your results... ...read more...
      Speaker(s)
      Paul Sansone Jr.
      Dealer Principal
      Tier4 Solutions & Sansone Jr's 66 Automall

      Paul Sansone Jr has built an automotive empire in New Jersey by giving his sales team the tools they need to thrive in today's online market. Paul is a pioneer in automotive by creating salesperson specific marketing technology which helps his team take true ownership of their business. As a...

      Sean Kelley
      CEO / #thecarbizcoach
      Car Motivators

      Sean Kelley #thecarbizcoach was voted Dealership News consultant of the year 2018 and is in Ambition's top 10 coaches to follow. After successfully managing dealers for over a decade Sean began coaching automotive leaders across the country. He ensures they achieve big results through their people and technology. Sean creates...

      • Room: W202A
      With a never-ending list of providers, most dealers don't realize they have bigger problems than choosing new digital marketing vendors. Website conversion rates continue to be an epidemic and to make matters worse, thousands of dealers have broken, failing or non-existent sales processes. In this presentation, you'll hear from dealers... ...read more...
      Speaker(s)
      Barry Brodsky
      Managing Partner
      eAuto Appraise

      Barry Brodsky grew up working in his father’s dealerships. After years of retail automotive experience, his passion for helping dealers navigate the digital landscape successfully landed him in leadership roles at Netsearch and CarSoup. Through more than 20 years of hands-on learning and application of process improvements, Barry discovered the...

      El Patronn
      Managing Partner/General Manager
      Brooklyn Mitsubishi

      Rudy T aka El Patronn is an automotive industry executive with over 15 years of retail experience. His passion is to improve the way cars are sold. In his career, he has successfully turned dealerships around by improving profitability and increasing sales volume. His secret to success is...

      Matthew Bowers
      President
      Southern United Auto Group

      Matthew Bowers serves as President, Co-Founder & Co-Chairman of Southern United Auto Group. He is responsible for the development of strategic operational initiatives that promote revenue growth and profitability across the company. He will also support and provide leadership to our entire management team. A native of New Orleans, LA,...

      Shaun Raines
      Founder/Dealer Advocate
      Dealer SuperHero

      Shaun Raines is an Internet car guy and founder/CEO of Dealer SuperHero, a Digital Services company committed to dealers and vendors in the automotive, power sports and RV industries. His 25 years of automotive experience includes helping the Reynolds teams that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites,...

      Vinnie Micciche
      Chief Executive Officer
      Strolid

      A 25-year automotive professional, Vinnie Micciche build and launched Ira Motor Group’s first BDC in 1996. Among his accomplishments at Ira was helping Ira Toyota grow to be the #7 Toyota dealer in the country in 2012. With a strong work ethic and desire for deep operational knowledge,...

      • Room: W203B
      59% of auto shoppers choose a dealership based on reputation. And during a slowing auto economy, when fewer opportunities exist, you need to make sure it is your dealership they choose. Join Carol Marshall, vice president of operations at ActivEngage, in uncovering why digital word-of-mouth will be the unlikely hero... ...read more...
      Speaker(s)
      Carol Marshall
      Vice President of Operations
      ActivEngage, Inc.

      Carol has over 20 years of automotive industry experience. She has held positions with national organizations such as Mazda N.A. and AutoNation as Sales Process Manager and National Manager of eCommerce Field Operations, respectively. As Vice President of Operations at ActivEngage, Carol uses her wealth of knowledge and experience to...

      • Room: W204A
      The benefits to dealers of progressive data utilization are undeniable. With Blind Spot Audience Monitoring, your customer’s journey is now complete. No more guessing on who or when. Imagine the power of not only knowing every visitor on your lot but also knowing if they visited your neighbor’s lot or... ...read more...
      Speaker(s)
      Jeff Clark
      President
      SOCIALDEALER

      Jeff Clark is an automotive industry and military veteran. Jeff previously served as the Chief Sales Officer for DealerOn, Inc., where he was responsible for DealerOn's entire sales operation. Jeff was instrumental in helping DealerOn be recognized on the Inc. 500/5000 list. Jeff co-founded the retail division of...

      • Room: W204B
      Auto dealerships everywhere are struggling with generating enough quantity or quality applicants for their job openings. Despite this, few dealers have adjusted their hiring methods to improve their results. Most continue posting the same jobs the same way and praying that their results will somehow be different. First, see a... ...read more...
      Speaker(s)
      Ryan Kohler
      CEO
      DealerHiring.com

      Ryan Kohler is a hiring optimization expert, consultant, speaker, and CEO. He founded DealerHiring.com, a hiring consultation & software firm created for auto dealerships. Ryan spends his time consulting on the best ways to hire for the ultimate competitive edge, in the auto dealer industry and beyond. ...

      • Room: W203C
      Learn how to create a unified message across digital platforms and optimize digital spend by reaching customers at every stage of the buying cycle. When it comes to reaching customers, hitting every stage of the journey is key. From ad clicks to website browsing to social media to post-purchase service, the... ...read more...
      Speaker(s)
      Aharon Horwitz
      CEO and Co-Founder
      AutoLeadStar

      Aharon Horwitz is an entrepreneur committed to building and developing marketing technology to help the modern dealership improve efficiency while increasing sales. As CEO of AutoLeadStar, Aharon leads a team passionate about connectivity, scalability, and personalized customer experience. He speaks and writes about innovation regularly, and has presented at many...

      • Room: W202C
      When it comes to marketing, the service department is often the "forgotten department" as 90% of most dealerships advertising budgets and website presence is dedicated to variable ops. This leaves an enormous opportunity for savvy dealerships to take advantage of the opportunities to dominate the competition and increase their service... ...read more...
      Speaker(s)
      Jason Cohen
      Director of Business Development
      DCH Paramus Honda (Lithia Auto Group)

      Jason is an 18-year veteran 'car guy' who supervises the business development and marketing for the sales and service departments at one of the largest volume dealerships in the country, and flagship store of Lithia Auto Group. He is a rare combination of savvy salesperson and internet geek, and has...

      • Room: W204C
      The automotive industry is constantly being hit by new waves of technology, and dealers are often left wondering how to incorporate it into their current business strategy. This session will explore how emerging technology and its data can add deeper insight and transparency to dealers’ inventory marketing efforts. Attendees will... ...read more...
      Speaker(s)
      Mark Conner
      Senior VP, Channel Strategy
      LotLinx Inc.

      Mark Conner has been known and recognized for impactful strategy development and innovative leadership. He brings years of experience as a leader of marketing and e-commerce initiatives for automotive dealership groups, after spending over 19 years working for Lithia Motors, a Fortune 500 company, as both an assistant vice president...


      Wednesday, April 10, 3:30 PM - 4:20 PM

      • Room: Keynote Hall
      Discover New Solutions for Your Dealership at Digital Dealer Tech Tank!  Day 2's Tech Tank competition, presented by Digital Air Strike, features five product presentations from contestants with new and innovative tech solutions for dealerships. Each contestant will have just three minutes to convince the dealer audience why their product is the "most... ...read more...
      Speaker(s)
      Anil Aggarwal
      CEO
      Milestone Inc.

      Anil Aggarwal is the CEO of Milestone, Inc., a leading provider of digital marketing software and agency services for hospitality, retail and financial services industries. Milestone works with several fortune 500 companies, independent businesses and franchise owners. Anil brings an extensive background in management and technology marketing to Milestone, and...

      Chris Leedom
      CEO/President
      Textmaxx Pro

      Christopher Leedom (Chris) is the founder and CEO of TEXTMAXX PRO, part of the Leedom Group of Companies. The Leedom Group is well known for developing world-class products that serve the automotive industry. TextMaxx Pro is a complete texting solution for marketing, sales, service, collections and all forms...

      Jeff Bander
      Chief Revenue Officer
      eye square

      Jeff Bander has been a leader of innovation in MR for more than 20 years. In 2000 Jeff invented content integration (now called native advertising) while more than tripling Cox Digital Media ad revenue by creating new products. In 2008, he was instrumental in helping Neurofocus with partnerships with P&G,...

      John Nevins
      President
      BDC BANDITS

      John Nevins has been a part of the leadership team at BDC Bandits for nearly 5-years. John is responsible for growing the BDC Bandits brand, as well as managing the BDC Bandtis and PHONE Bandits sales teams. Prior to joining BDC Bandits, John was a Portfolio Manager for 22-years with...

      Steven Apicella
      President
      Your Dealer Experience by Strategic DX, Inc.

      Steven Apicella is a 10 year technology entrepreneur and a 20 year service support innovator that helps inspire his company’s solutions by becoming a student first, immersing himself in the customer’s, dealer’s and support community’s real environment. He believes seeing through the lenses of our customers, and by extension their...


        Wednesday, April 10, 4:20 PM - 5:20 PM

        • Room: Keynote Hall
        A community-first mindset and business philosophy inspires positivity and a direct sense of purpose, resulting in higher satisfaction and loyalty, as well as increased quality of care amongst employees and to customer guests. Servant-leadership companies have employees who reach and grow through inspired self-motivation. This keynote panel, moderated by Erich K.... ...read more...
        Speaker(s)
        Doug Wilson
        CEO
        Wilson Auto Group

        Doug Wilson has more than 30+ years of experience as a proven successful dealer operator. The conviction not only to survive but to thrive in the business, continues to be a driving force in the success Doug has earned as a business owner and operator. He has been quoted in...

        Erich K. Gail
        Chief Executive Officer
        Cardinale-Group of Companies

        Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...

        John Alfirevich
        Dealer Principal
        Apple Chevrolet

        In more than 35 years in the business, John Alfirevich, dealer principal of Apple Chevrolet, has filled just about every dealership role imaginable and has held several leadership positions with the Chicago Automobile Trade Association. He also previously served as president of the Chicagoland & Northwest Indiana Chevrolet Association. In...


        Thursday, April 11, 9:00 AM - 9:50 AM

        • Room: Keynote Hall
        Daily, over 100 Million hours of video are viewed on Facebook and over 5 billion videos are watched on YouTube, yet companies worldwide have failed to learn how to create and release consistent videos through their social media platforms. Realistically, it is a multiple-person process. The challenges range from gaining... ...read more...
        Speaker(s)
        Gail Kasper
        Owner
        GKTV

        Gail Kasper is a Television Host, Professional Speaker and Author who has appeared on NBC, CBS, ABC, and Fox Business News. As a thought leader with over a decade of experience as a Sales, Leadership, and Customer Service Consultant and Professional Speaker, Kasper brings her business background and social media...


        Thursday, April 11, 10:05 AM - 10:55 AM

        • Room: W204B
        Learn how to leverage the most important content channels that will reduce marketing cost per car sold in the face of a looming downturn. This presentation will highlight the four most important channels for dealerships to create leads from your digital marketing efforts: website, Google My Business, social media, and... ...read more...
        Speaker(s)
        Dane Saville
        Co-Founder, Brand & PR Manager
        Reunion Marketing

        Dane Saville (Co-Founder; Brand & PR Manager, Reunion Marketing) began his career as a high school English teacher before networking his way into a communications position with a Department of Defense contractor, so he began his career understanding how to break down complex concepts into digestible tidbits. When he left...

        • Room: W203B
        There are great dealerships and there's everyone else. To become great, you need to understand the behaviors that dramatically improve sales performance. Using an exclusive dataset of 100 million records from automotive dealer website visits, we'll look at how buyers behave as they move down the sales pipeline and the actions... ...read more...
        Speaker(s)
        Josh Beckel
        Foureyes - Regional Program Director
        Adpearance

        Josh is the Senior Sales Engineer for Foureyes, a sales intelligence tool developed by Adpearance. Previous to Adpearance, Josh was a trained dancer who lead a marketing team for a private college. Josh has been integral in growing Foureyes from a concept to a core product offering with over 1,000...

        • Room: W204C
        Did you know that over a third of all digital spend is usually wasted on strategies that don't generate results? Even P&G earlier this year announced that "too much digital ad spending is a waste," cutting back $200M in spend due to poor management. Due to a lack of knowledge... ...read more...
        Speaker(s)
        Alex Melen
        Founder
        SmartSites | An Inc. 5000 Company

        Alex Melen is an Award-Winning Serial Entrepreneur & Keynote Speaker. He is the founder and CEO of web hosting company T35 Hosting (founded 1997) and advertising agency SmartSites (founded 2011). SmartSites is featured in the Inc5000 as one of the fastest growing agencies in the U.S. and Alex has been...

        • Room: W202A
        For most dealers, access to Oracle Data was removed in October 2018. Oracle Data on automotive ownership and in-market buyers, as well as consumers data on income, credit scores, lifestyle, and spending are a key ingredient to reaching the right prospects, and now you can access this data again. We... ...read more...
        Speaker(s)
        Brent Albrecht
        VP of Business Development
        Friendemic

        Brent Albrecht, VP of Business Development at Friendemic, leads the sales and marketing efforts, working with national clients. He has spent the last nine years in social media marketing, and 20+ years in digital marketing and advertising. Brent has his MBA in marketing management....

        Timothy Daher
        Sr. Client Partner - Automotive
        Oracle

        Tim Daher is a Sr. Client Partner Oracle Data Cloud. As a thought leader and market voice, he helps automotive marketers discover and leverage the best possible audience strategies through the digital ecosystem. Tim started is career working in a dealership selling Hyundai’s and Volkswagens, then found his way to...

        • Room: W203C
        By 2020, 50% of the workforce will be a millennial - a generation that will have played over 10,000 hours on a gaming platform before 21 years old. At a time when more graduates are entering the workforce than ever before, new training methods need to be adopted in order... ...read more...
        Speaker(s)
        Sam Caucci
        CEO/Founder
        1HUDDLE

        Sam Caucci has managed and coached sales and leadership teams for publicly held, private sector, and franchised companies across the globe. Sam founded 1Huddle (formerly Sales Huddle), a training and development team that is using game technology to help organizations better prepare their people for the workforce. ...

        • Room: W202C
        Your list of lead and customer emails is one of the only things available to you that no other dealer has. With the right approach, you can reach every contact with a tailored message at the exact right time. But in a busy dealership, making the most out of email... ...read more...
        Speaker(s)
        Matthew Stoffel
        Sales Manager
        9 Clouds

        Matt is driven to make marketing relevant and helpful to users. As sales manager at 9 Clouds, Matt Stoffel identifies areas that need improvement and helps build online strategies that push businesses toward their goals. He also heads up data operations at 9 Clouds....

        • Room: W203A
        Are you tired of reactive managing and fighting fires in your service department, as well as a marginal bottom line? Join Ed Kovalchick to gain the management actions necessary to build a consistency culture, which drives continued growth in dealer service operations. When adopted, this proven approach establishes a unique degree... ...read more...
        Speaker(s)
        Ed Kovalchick
        CEO and founder
        Net Profit Inc.,

        Ed Kovalchick is the CEO and founder of Net Profit Inc., an international fixed operation consulting and training firm located in Alabaster AL. Ed and his firm have assisted hundreds of dealers, as well as manufacturers, and conducted workshops throughout the world for thousands of students since 1979. He has...

        • Room: W204A
        When failure is a real possibility, what can you do to avoid disaster? When firing on all cylinders, a business development Initiative is a valuable asset to any automotive dealership. There are, however, numerous pitfalls that can doom the initiative to failure. There is often conflict between the business development... ...read more...
        Speaker(s)
        Barrett Schrader
        VP of Business Development
        Proactive Dealer Solutions

        Barrett Schrader is the North American Vice President of Business Development at Proactive Dealer Solutions, The BDC Experts (PDS). A 20-year veteran of the automotive industry, Mr. Schrader leads a team at the company’s headquarters in Huntersville, N.C. and St. Catharines, Ontario, Canada. PDS is a full service automotive retail...

        Holly Markel
        Founder & President
        FastMSP

        Holly is passionate about advancing businesses and inspiring people. She’s spent nearly two decades executing customer experience improvement strategies for organizations, all aimed at helping companies achieve greater success through improving how they serve their employees and customers. An expert in CX, Holly has developed a wide array of training...

        Lawson Owen
        Managing Partner
        Proactive Dealer Solutions

        Lawson Owen is the founder and Managing Partner at Proactive Dealer Solutions, the largest independent business development consulting firm in North America. Lawson is a thought leader in lead and process management and has been inspiring management teams for over 20 years. He is a regular speaker at conferences and...

        Tony Viero
        General Manager and Operating Partner
        Phillips Toyota

        Tony is currently the General Manager and Operating Partner at Phillips Toyota in Leesburg, Florida. He is a NADA Dealer Academy Graduate. Tony holds nine years of experience with the private distributorship at Southeast Toyota Distributors, LLC with positions ranging from Area Training Manager to District Sales Manager. ...

        • Room: W202B
        In this session, you'll get a chance to experience first-hand how a seven-store dealership group in a metro market uses digital marketing strategies for their fixed ops department to create long term customers by increasing RO's and driving up absorption rate. Learn how incorporating a robust digital marketing fixed ops strategy can... ...read more...
        Speaker(s)
        Jeff Vaughn
        Chief Marketing Officer
        Cable Dahmer Automotive Group

        Jeff Vaughn is Chief Marketing Officer of Cable Dahmer Auto Group....

        Owen Moon
        CEO
        FIXED OPS DIGITAL

        Owen Moon is CEO and co-founder of FIXED OPS DIGITAL, specializing in service, parts, collision, & tire online marketing and creators of dealer wallet, a conversion tool designed specifically to give service customers a digital-first experience. For almost 20 years, Owen has been helping dealerships with both traditional and digital...


        Thursday, April 11, 11:10 AM - 12:00 PM

        • Room: W204A
        Dealers today are experiencing margin erosion at an exponential rate. This presentation will help you to eliminate waste and transition inefficient practices to sound business ones adopted from the most forward-thinking dealers and experts from Harvard. George Magda, who has more than 20 years of experience in the automotive space, will... ...read more...
        Speaker(s)
        George Magda
        Director, Enterprise Dealer Partnerships
        Cox Automotive

        George Magda has more than 20 years of experience in the automotive space and has worked with hundreds of automotive dealer groups and solutions for dealerships across North and most recently in Latin America. George consistently leads organizations to outperform targeted sales, gross margin and utilization metrics by being a...

        • Room: W203A
        What can you do to find more success in today's quickly changing sales environment? How can you improve sales and gross without spending more money? The buyers have changed how they buy...have you changed the way you sell? Find out what the best dealers in the country are doing! This session will... ...read more...
        Speaker(s)
        Robert Grill
        Senior Partner Development Manager
        CARFAX

        Robert Grill has 30+ years of automotive sales experience, including 20+ years with AutoNation in his last position as National Used Vehicle Director. Robert joined CARFAX in 2012 as Senior Partner Development Manager....

        • Room: W202C
        Do you know how much revenue your store is losing due to policy and shop supply abuse? Not intentional abuse by employees, but the type of abuse that happens when nobody is tracking expenses and no process exists to address the issue. One dealership discovered that $35,000 per month was... ...read more...
        Speaker(s)
        Ken Rock
        Customer Care Manager
        Auto/Mate Dealership Systems

        Ken Rock is a Customer Care Manager at Auto/Mate Dealership Systems, where he has been training dealership customers for over 10 years. Previously he was a Fixed Ops Director at a multi-store dealership group in New York and Massachusetts. Rock has more than 25 years of dealership experience and hands-on...

        • Room: W202A
        By now, most of us have done copious amounts of research on BDC best practices: ideal call out times; subject lines; proper text etiquette. What metrics are you using to measure the success/failure of these processes and how did you choose those metrics? This session is a deep dive into... ...read more...
        Speaker(s)
        John Sevier
        CEO
        Dealer Advantage BDC

        John Sevier is the CEO of Dealer Advantage BDC. He started in the automotive business with a single store Internet Department then moved onto large multi-rooftop centralized BDC handling over a quarter of a million internet leads before becoming CEO of Dealer Advantage BDC. He has a strong passion for...

        • Room: W203B
        There are great dealerships and there's everyone else. To become great, you need to understand the behaviors that dramatically improve sales performance. Using an exclusive dataset of 100 million records from automotive dealer website visits, we'll look at how buyers behave as they move down the sales pipeline and the actions... ...read more...
        Speaker(s)
        Josh Beckel
        Foureyes - Regional Program Director
        Adpearance

        Josh is the Senior Sales Engineer for Foureyes, a sales intelligence tool developed by Adpearance. Previous to Adpearance, Josh was a trained dancer who lead a marketing team for a private college. Josh has been integral in growing Foureyes from a concept to a core product offering with over 1,000...

        • Room: W203C
        Several OEMs and dealerships have recently announced vehicle subscription programs. Vehicle subscriptions are an emerging business model whereby customers pay one single monthly payment covering the vehicle, insurance, maintenance, and roadside assistance, often referred to as 'the Netflix for cars.' Due to their convenience, subscriptions are quickly becoming popular with... ...read more...
        Speaker(s)
        Azarias Reda
        CEO
        Carma Car, Inc.

        Azarias is the CEO of Carma Car, a Techstars 2017 startup building a technology platform for month-to-month vehicle subscriptions. His experience spans data science, connected mobility, and engineering leadership. Azarias earned his Ph.D. in Computer Science from the University of Michigan and has been named in the Forbes 30 Under...

        Pratik Shah
        VP of Partnerships
        Carma Car, Inc.

        Pratik Shah is the VP of Partnerships at Carma Car Subscriptions. Pratik started his career at Bank of America, and has since worked at several technology companies like IBM and LinkedIn in various business development and partnership roles. At Carma, Pratik leads partnership building efforts, and works with several auto...

        • Room: W202B
        Consumers today spend the vast majority of their time in digitally personalized environments like Netflix, Amazon and even Walmart.com. While many companies are providing consumers with hyper-personalized online experiences, dealers are behind the curve. Often, dealership websites provide the same experience to consumers whether they are a 16-year-old first-time driver... ...read more...
        Speaker(s)
        Devin Daly
        Chief Executive Officer / Co-Founder
        SpinCar

        Devin Daly is the CEO and co-founder of SpinCar, the leading provider of automated 3D content creation tools. He is uniquely informed on cutting edge techniques used to increase dealer website and VDP effectiveness....

        • Room: W204B
        Join Casey Tuggle as he covers how to accurately assess direct-to-VDP traffic such as social advertising and dynamic retargeting in Google Analytics. Casey will explain why Google Analytics will show errors in session time for single-pages visits, how to fairly judge a "bounce" for low-quality traffic, and how to compare paid... ...read more...
        Speaker(s)
        Casey Tuggle
        Chief Marketing Officer
        Kelly Auto Group and SocialBot

        Casey Tuggle is a seasoned marketer and operator whose experience includes 12 years in marketing with 9 years of concentrated automotive digital marketing. He has held previous positions with two Fortune 500 companies and transitioned in 2010 to executive leadership in wholesale and retail automotive companies....


        Thursday, April 11, 12:15 PM - 1:05 PM

        • Room: W202B
        BDCs have never played a more integral role in dealership growth. In fact, an in-house BDC can lead to increased sales, profit margin, and CSI scores, and yet many dealers are still choosing to outsource this vital work. In this session, BDC expert Shannon Everhart will share valuable insight into why... ...read more...
        Speaker(s)
        Shannon Everhart
        Head Coach of 'Dials & Dreams'
        Gravitational Marketing

        Shannon launched a revolutionary BDC Training program that has grown exponentially since inception, resulting in 374% increase in training workshop attendance in a span of just 4 months. She is a powerful motivator for Gravitational Marketing and has coached hundreds of sales and marketing professionals (across the U.S. and Canada)...

        • Room: W202C
        You want your consumer experience to be engaging, you want it to be "thumb stopping" for all parties involved. The first step to achieving that kind of experience is to fully grasp what social media advertising objectives will work for your specific brand. This session details the proper steps to take... ...read more...
        Speaker(s)
        Denise Casagrande
        VP of Marketing
        PCG Digital

        Denise K. Casagrande, Vice President of Marketing at PCG Digital, started in influencer marketing and eCommerce in 2013. Denise has made a career out of testing and speaking about social advertising advancements as they’re put into place. She currently resides at the Jersey Shore, where she co-wrote her first book...

        • Room: W203B
        Learn everything you need to know to get started on YouTube and leverage video content that leads to results. Tips, tricks, and best practices learned by an automotive YouTuber to help you get more views and sell vehicles right off of YouTube. This is your complete how-to guide if you want to... ...read more...
        Speaker(s)
        Timothy Bartz
        eCommerce Director
        Long McArthur, Inc.

        Tim Bartz is the Internet Manager at Long McArthur where he started the internet department. He started doing videos for YouTube in 2014. His Lincoln walk-around videos have been used at the National Lincoln Dealer Meetings and he placed 3rd in the DealerPeople video walk-around competition in 2017. He has...

        • Room: W203A
        In the rapidly evolving world of automotive marketing and advertising, the bottom-line goal has never changed – it’s all about sales. More IS better…period. However, when it comes to the many KPI’s of the digital space, the playing field is not so black and white. For example, more leads do... ...read more...
        Speaker(s)
        Stacey Rosen
        National Sales Director
        CF Search Marketing

        Stacey Rosen is a solution-oriented, proactive, and results-driven marketing and sales leader with 10+ years of account/brand management experience in automotive. Stacey has proven success in connecting with key stakeholders, developing strategic initiatives, managing marketing activation, amplifying customer engagement, sales, and company profitability....

        • Room: W204B
        The vast majority of dealerships have significant waste in their paid search campaigns. In fact, paid search is perhaps the only digital advertising category where a dealer hands the agency a blank check and hopes for the best. The dealership is forced to rely on the agency’s reports, which both focus... ...read more...
        Speaker(s)
        George Nenni
        Founder & Principal Consultant
        Generations Digital

        With over 25 years of automotive experience, George Nenni educates the automotive industry about emerging technology by writing, speaking, and sharing his vision for how dealers can maintain a competitive edge. He has spent countless hours over his automotive career with dealers, training them in-store on best practices, digital marketing...

        • Room: W203C
        Hiring sales staff is the toughest task many business owners and sales managers face. How many times have you hired an ‘order taker’ when you really needed an ‘order maker’? We’ve all hired someone who did great in their interview, only to have their evil twin appear just a short... ...read more...
        Speaker(s)
        Tonya DeVane
        Client Advisor
        The Omnia Group, Inc.

        Tonya DeVane helps senior and mid-level managers select top talent, manage more effectively and build high-performance teams using Omnia's suite of tools and services. Tonya provides guidance to hundreds of businesses in a wide range of industries, including insurance, finance, staffing, and healthcare. She trains and develops staff, conducts onsite...

        • Room: W204A
        In this session, you will learn how to move metal, add value to, and get more money for your vehicles. Simply taking photos is the bare minimum. If you want to stand out, then it’s time to level-up your vehicle merchandising. Join Tony Thorstad of Smart Motors Toyota as he... ...read more...
        Speaker(s)
        Tony Thorstad
        Ecommerce Specialist
        Smart Motors Toyota

        Tony Thorstad currently serves as e-commerce specialist with Smart Motors Toyota in Madison, WI. Smart Motors is Wisconsin’s #1 Volume Toyota Dealership. As an early adopter of technology in the automotive space, Tony built his first dealer site in 1997 and discovered his passion for automotive eMarketing. He served as...


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