Caldwell & Kerr Advertising  

  • Booth: 603

WIN UP TO $1K with Caldwell & Kerr Advertising & Affinitiv Digital, powered by DyGen!

The biggest cash grab to ever hit Las Vegas is coming! Our team is setting up shop at booth 603 to give you a chance to win up to $1,000* in our “Make Money Machine.”

How you get a cut: Schedule & complete a 30-minute life changing sit-down with our experts. You will see how we can stop you from rolling the dice on creative and give you the kind of money making, cutting-edge and award-winning creative you need… and so much more.

It’s time to be different. It’s time to take your creative to the next level. Be different by design – it’s a sure bet!

We are putting money where our mouth is!

Vist for more details!


30 mins get you 30sec in our Money Making Machine!


    Caldwell & Kerr Advertising delivers high impact creative on a consistent basis. By maximizing leads, capturing new audiences, and establishing strong branding identity, you’ll immediately notice results....

  • Caldwell & Kerr Advertising is the Original TraDigital Agency®. 

    Advertising copy that delivers real results? We got it! Graphic design that catches the eye and stirs the emotions? We’ve got it! Custom in-house production that stands out from the crowd? We’ve got that too!

    Services Include:

    • Account Management
    • Co-Op Management
    • Media Placement
    • Connected TV
    • Audio & Video Production
    • Website Assets
    • Email Marketing
    • Direct Mail  
    • Paid Search
    • Pre-Roll
    • SEO
    • Social Media
    • GM Partner Program
  • Dominate Your Digital Strategy!
    Dominate your digital strategy with Affinitiv Digital, Powered by DyGen! Discover why the nation’s largest dealership groups trust Affinitiv Digital with everything from paid search to pre-roll!...

  • Social Media Advertising


    One size definitely does NOT fit all. Every member of the Social team is a social media ninja, trained in the art of driving your dealership’s social strategy to the forefront of the automotive industry! Our team works with you to build a social media strategy that achieves your dealership goals.

    Display Advertising

    Market to who MATTERS!

    Affinitiv is uniquely capable of building targeted display campaigns that fit the goals of the individual dealer. Through our distinctive targeting capabilities, your ads hit the right people at the right time, serving up the ads on the sites they frequent most.


    Always Custom, Never Automated.

    Our team of SEO experts provide:

    • Specialized Landing Pages & Blog Posts
    • Local Listings Consistency & Optimization
    • Unique & Optimized Metadata
    • Extensive & Continuous Organic Keyword Research
    • Quarterly Technical & Functional
    • Deep Dive Audits
    • Analytics Performance Tracking


    Paid Search, Evolved.

    𝐎𝐮𝐫 𝐭𝐞𝐚𝐦 𝐨𝐟 𝐒𝐄𝐌 𝐄𝐱𝐩𝐞𝐫𝐭𝐬 𝐩𝐫𝐨𝐯𝐢𝐝𝐞:

    • Dealer targeted conversations evaluating success
    • An evolved campaign strategy honing in on consumer micro-moments
    • Multiple bidding strategies for effectiveness
    • Full transparency & industry proven tool sets
    • Full support in Google Analytics & post-click behavior

    Online Video Pre-Roll Production

    :30 Second In-Stream (skippable)
    :15 Second In-Stream (skippable)
    :06 Second Bumper Ads (non-skippable)


    • Brand specific Keyword Targeting 
    • Topic Targeting 
    • Affinity Targeting
    • Past Google Searches by Consumer
    • Location Geo-Targeting: zip codes, radius, DMAs & more
    • Demographic Targeting: age 18-65+, all genders, all devices
    • Purchase Funnel Targeting: across the entire customer lifecycle
    • Optimize campaigns for reach, view rate & high value conversions
    • Powerful Remarketing & Reporting Tools to better understand your audience

    Creative Services

    Affinitiv Digital benefits from award-winning creative that is fully customizable to fit your dealership’s needs. 

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