Digital Dealer 27: Sessions & Speakers

Build your agenda now! Check back for the latest session updates (schedule subject to change).

Monday, August 19, 9:00 AM - 9:50 AM

  • Room: Oceanside C
During this two-part workbook session, you will actually build your own strategic plans with the guidance of two of the industry's most engaging thought leaders, Bill Playford and Brent Wees. This double session begins a deep dive into reimagining your dealership's strategic goals, branding, and how you leverage data for thorough... ...read more...
Speaker(s)
Bill Playford
VP
DealerKnows Consulting

Bill Playford serves as Vice President and Partner at DealerKnows Consulting. Despite being a 4th-generation auto worker, amazing (/annoying) his friends with endless car facts, writing a dissertation on the overreach of emissions laws, and spending his time focusing on evolving the retail side of the car business, Bill still...

Brent Wees
Strategist

Brent has been a thought-leader in the North American automotive digital marketing landscape for almost 20 years, developing agency strategies and software for all three tiers of the industry. Widely known for his energetic, comedic and uniquely engaging presentation style, Brent is a much sought-after keynote speaker around the globe....

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  • Room: Oceanside E
We are in the Age of the Consumer, and it takes more than a good price and a good product to win. It’s the way you treat each customer, and the way you communicate your value, that matters most. Every day, tens of thousands of conversations are happening in sales, in... ...read more...
Speaker(s)
Mike Hirschfield
CEO
Assured Influence

As a speaker, writer, and trainer, Mike is on a mission to empower, equip, and exalt sales and finance teams everywhere! Mike teaches professionals how to build personal influence, become trusted advisors and leverage personal solutions that are aligned with their customers’ most powerful buying motives. Mike served in auto retail...

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  • Room: Oceanside C
In an uplifting, fun, interactive, multi-media presentation, you will learn the art of the "personal commercial" approach to video production. You'll explore best practices in "selfie-style" content, specifically, walk-around videos for potential clients (the personal commercial) and social media videos. Topics covered will include scripting, on-camera delivery of the script,... ...read more...
Speaker(s)
David Hudson
Executive Producer / Director
D Hudson Productions

David A. Hudson is an entrepreneurial filmmaker from Chicago. From television commercials to viral videos to film, he has been behind the camera (and in front) for 20 years. Since graduating with a degree in Radio & Television Production, David has worked in every facet of film and stage production,...

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  • Room: Oceanside B
Can you handle the truth of what your consumers are really looking for? This session will share the video results of a consumer study conducted by Jeff Wyler Auto Family that asked consumers what they thought about digital retailing, where they are consuming media, how they prefer to communicate, and... ...read more...
Speaker(s)
Kevin Frye
eCommerce Director
Jeff Wyler Automotive Family

Kevin Frye is the eCommerce Director of the Jeff Wyler Auto Family, one of the top 50 dealership groups in the US. Named as one of the top 5 influencers changing the automotive industry today by Automotive News, he has used the leadership skills he learned in the Navy, to...

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  • Room: Mandalay Bay I
Non-verbal communication has a major impact on the perception of a company, employee, brands, and products. In fact, studies have shown that between 60 and 90 percent of a message's effect may come from nonverbal clues. In this session, you will explore three interactive exercises and "tune-up" your ability to communicate... ...read more...
Speaker(s)
Jody DeVere
CEO
AskPatty.com, Inc.; and Founding Board Member, Women in Automotive LLC

Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive industry on the women’s market. She has been featured by the New York Times, NPR, Wall Street Journal, CNN, Fox Business, Forbes Women, Oprah Magazine and Parenting Magazine to name a few. As CEO...

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  • Room: Oceanside F
Join Jon Purdy as he shares the latest best practices on filling your team with the best players for every position. In a near full-employment marketplace, it can be extremely challenging to find and recruit top talent. Drafting a winning team examines the five pillars of a balanced team-member: Style... ...read more...
Speaker(s)
Jon Purdy
National Director of Learning and Development
CDK Global

Jon Purdy is a career automotive industry professional with a strong background in sales and F&I. His passion is growing other people to achieve their personal peak performance. Jon is an expert facilitator and coach with experience training groups of all sizes and audiences from sales consultants to dealer principals...

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  • Room: Oceanside D
During this session, you will learn exactly what lead providers should be doing to keep your sales team and BDC jam-packed with fresh leads. With digital marketing companies, it’s a lot like owning a boat; You get two really good days - the day you hire them and the day... ...read more...
Speaker(s)
Chris Hill
CEO
Overtake

Chris is the CEO and co-founder of Overtake. He’s a 13-year veteran in automotive retail. A large portion of his time was served as the e-commerce director for many large automotive groups where he handled SEO, PPC, and social media operations. Chris is also a featured columnist for various industry...

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  • Room: Mandalay Bay L
With the decline in new car sales, it’s imperative to have a strategy to overcome these headwinds. This session will help you to put an effective and efficient inventory investment strategy in place. Join Brian Finkelmeyer to learn how to manage new vehicle inventory like an investor, not a speculator. You'll... ...read more...
Speaker(s)
Brian Finkelmeyer
Senior Director of Conquest
vAuto

Brian Finkelmeyer serves as the senior director of Conquest at vAuto. In this role, he is responsible for all aspects of vAuto’s new car business. Prior to vAuto, Brian spent 18 years with Nissan North America in a variety of sales leadership positions. He is a frequent presenter and author...

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  • Room: Mandalay Bay J
The session will provide information on key trends in the U.S. new-vehicle industry both historically and looking forward. These trends include which corporations, brands, segments, and models are doing well and which ones are challenged, as well as forecasts for new vehicle sales and fuel type market share. The trends... ...read more...
Speaker(s)
Tom Libby
Loyalty Principal
IHS Markit

Tom Libby serves as manager of both Loyalty Solutions and Industry Analysis at IHS Markit, focusing on the US new and used vehicle industries. In this role, he provides data and analysis to several automotive clients, and he also gives data and commentary to the media. He has more than 25...

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  • Room: Mandalay Bay K
In the span of just a few years, the mattress industry has transformed -- from one that has historically shared a distribution model quite similar to automotive's -- to one that is being swiftly dominated by a direct-to-consumer model. With the emergence of many "virtual" dealerships, and with the rise of... ...read more...
Speaker(s)
Eric Giroux
Director, Product Management
DealerSocket

Eric Giroux is a product director and entrepreneur with nearly 10 years of experience in the digital automotive space, beginning with two years serving as a digital marketing director for a 12-store dealership group. Prior to his segue into automotive software development, Giroux owned and sold digital publications amassing total...

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Monday, August 19, 10:05 AM - 10:55 AM

  • Room: Oceanside C
During this two-part workbook session, you will actually build your own strategic plans with the guidance of two of the industry's most engaging thought leaders, Bill Playford and Brent Wees. This double session begins a deep dive into reimagining your dealership's strategic goals, branding, and how you leverage data for thorough... ...read more...
Speaker(s)
Bill Playford
VP
DealerKnows Consulting

Bill Playford serves as Vice President and Partner at DealerKnows Consulting. Despite being a 4th-generation auto worker, amazing (/annoying) his friends with endless car facts, writing a dissertation on the overreach of emissions laws, and spending his time focusing on evolving the retail side of the car business, Bill still...

Brent Wees
Strategist

Brent has been a thought-leader in the North American automotive digital marketing landscape for almost 20 years, developing agency strategies and software for all three tiers of the industry. Widely known for his energetic, comedic and uniquely engaging presentation style, Brent is a much sought-after keynote speaker around the globe....

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  • Room: Oceanside D
A salesperson tells customers, “This incentive is scheduled to end this month” - one customer buys, while another client dismisses it by saying, "The incentives will probably get better next month" and leaves without buying. Or, a salesperson introduces a customer to a manager, and it helps close the deal,... ...read more...
Speaker(s)
Jonathan Dawson
Founder/President
Sellchology Sales Training

Jonathan Dawson is an automotive consultant, sales trainer, author, speaker, and coach. He helps dealerships improve sales, implement effective marketing strategies and reduce turnover. His core teaching philosophy is known as Sellchology - Selling through Psychology. This approach is a combination of customer-focused selling, community-driven marketing and impact-focused leadership. In addition...

William LaGrange
General Manager
Mac Haik CDJR Flowood; Mac Haik CDJR Jackson

Imagine taking over a dealership that lacked processes, accountability, production or motivated salespeople and then taking it to the # 1 spot in the state. William LaGrange has done it twice in the last 3 years. He currently leads the #1 CDJR dealership in Mississippi. Prior to that, he was...

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  • Room: Mandalay Bay K
With hundreds of new top-level domains, today’s online world is brimming with opportunity for the automotive industry. Premium domain names provide a coveted online identity that engages consumer audiences in exciting, unprecedented ways. In this session, you will learn how to use search engine relevant domain names to do establish... ...read more...
Speaker(s)
L. Clayton Burgess
President/Owner
Clay Burgess

L. Clay Burgess is an injury, civil rights and employment attorney in Louisiana and licensed in multiple states. With over 25 years of law experience, his firm has tried high profile cases covered by Inside Edition, Forbes and Newsweek among others. Through Clay’s aggressive and unconventional marketing efforts for his...

Matt Overman
SVP of Sales
Dealer.Domains

Matt leads sales efforts at Donuts. Before Donuts acquired Rightside, Matt led Rightside’s monetization and premium domain sales business. Matt previously served as General Manager of NameJet, establishing it as the premier auction marketplace in the domain name industry. He has also managed specialized sales efforts for five of the...

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  • Room: Oceanside F
How do advertisers understand how their marketing mix is working together? Is it enough to be beholden to the last click conversion model alone? Connected Channel is a process of ensuring that advertisers are gaining the most actionable insight from their marketing efforts and performance is optimized effectively. During this session,... ...read more...
Speaker(s)
Justin Tan
VP of Business Development
Knorex

Justin Tan is the co-founder and VP of business development of Knorex, a technology company focused on driving performance in online advertising through the development of cutting-edge technology and solutions. For over twenty years in digital marketing and finance, Justin’s passion for excellence continues to spur him to promote technology...

Mike Aguilar
Director of Product
GSM

Mike has 20 years of experience working with automobile dealers and managers and is currently the Director of Product for GSM. He has been responsible for the development/ improvement of products and services throughout his career. Mike is an Avid cycler and participates in the MS150 cycling event annually....

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  • Room: Oceanside E
Disruptor technology is changing the way shoppers interact and buy products. The effects are now being seen in the automotive industry. To adapt to changing buyer behavior, successful dealers need to redefine what it means to be “front-line ready” in today’s competitive auto market. Taking control of your conditioning process... ...read more...
Speaker(s)
Mike Boyd
Senior Direct of Business Enablement and Founder iRecon
iRecon-vAuto

Mike Boyd is the founder of iRecon and a 25-year veteran of the automotive industry. Passionate about reconditioning and process, dealer groups across the U.S. utilize his technology to modernize their inventory practices, helping them to stay profitable and remain on the cutting edge in the digital age....

Russ Daniels
Senior Manager, Product Marketing
HomeNet Automotive | vAuto

Russ Daniels is the senior manager of product marketing for HomeNet Automotive and vAuto. Russ has a strong background with inventory software products, holding leadership roles in Product, Marketing, Training, and Operations at HomeNet and Cox Automotive. His primary focus over the past few years has been working with HomeNet...

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  • Room: Oceanside B
How should dealerships operate in the modern digital marketing landscape? Simply put, with trust and transparency. This session will teach you actionable lessons in practicing digital trust. If you’ve ever felt behind with your digital marketing plans, or even if you just feel it’s time for a change, this is... ...read more...
Speaker(s)
James Klaus
VP of Sales
Dealer Teamwork

Over his 15 year career in retail automotive, James Klaus spent time at two dealer groups and held many positions including salesperson, desk manager, sales manager, internet manager, finance manager, and e-commerce director. James loves the auto industry and in late 2016, he joined Dealer Teamwork as VP of sales...

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  • Room: Mandalay Bay I
Ever wish you could wake up to an influx of brand new service and parts leads waiting for your fixed ops department - every single day? In this session, Pete Petersen will reveal insider strategies that retail masters like Chick-fil-A and Starbucks use to increase loyalty and will give you the... ...read more...
Speaker(s)
Pete Petersen
CEO
Dealers United

Pete Petersen is the driving force behind identifying the opportunity within Facebook’s platform, the digital media space, and the automotive industry with company Dealers United. By creating a digital-driven and cutting-edge product, Pete has furthered Dealers United’s mission to help every auto dealer save time, cut costs, and sell more...

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  • Room: Mandalay Bay J
In today’s digital world, communication and flexibility are more important to a dealer’s success than ever before. In this session, you will learn a better way to interview potential candidates to ensure you get the best results, as well as how to get value from the people you don’t hire... ...read more...
Speaker(s)
Andy Church
COO
Dealer Solutions Mergers and Acquistions

With a passion for profitability, Andy Church has over 20 years of auto industry experience in everything from financial analysis to dealership mergers and acquisitions to moderating profit forums. His motto is “Profit By Action,” and his goal is to assist dealers in being more profitable and successful in their...

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  • Room: Mandalay Bay L
No-one thought that cars could be sold online, and yet… in the same way, voice search will soon be disrupting the automotive industry. It’s not a question of if - but when. Gartner estimates that by 2020 we'll be having more conversations with conversational AI devices than with our spouses.... ...read more...
Speaker(s)
Christi Olson
Head of Evangelism for Search
Microsoft

Christi is the Head of Evangelism for Bing at Microsoft, and since 2015 has been annually recognized by PPC Hero and her peers as one of the 25 Most Influential PPC Experts. For over a decade she has managed digital marketing and analytics teams across Enterprises, Agencies, and Start-Ups. Her...

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Monday, August 19, 12:00 PM - 12:30 PM

  • Room: Booth 1431 (Inside the Expo Hall)
Many dealers saw direct access to Oracle data in Facebook’s Ad platform removed in October 2018. However, this data is still available to use for Facebook Ads through Oracle’s network of partners. Oracle can provide data on automotive ownership and in-market buyers, as well as consumers data on income, credit scores,... ...read more...
Speaker(s)
Chris Marshall
Sr. Director Automotive Retail Planning and Development
Oracle Data Cloud

Chris is responsible for the Tier 3/Retail Automotive Planning and Development efforts for Oracle Data Cloud, primarily focusing on helping dealers and their marketing partners acquire, measure and optimize automotive audience data for their in-market, owner, and service marketing digital campaigns for display and video advertising. Prior to Oracle, Chris held...

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Monday, August 19, 1:25 PM - 2:15 PM

  • Room: Keynote Hall
Creativity, imagination, purpose, passion, and courage are indispensable tenants of the brand success that Stefan Olander brought to Nike’s digital platforms (he previously served as VP of Global Digital Innovation for Nike—a company consistently regarded as one of the world’s game-changing innovators). Stefan is recognized as one of the world’s... ...read more...
Speaker(s)
Stefan Olander
- One of the world’s leading digital innovators -
Former VP, Global Digital Innovation for Nike

Stefan Olander is one of the world’s leading digital innovators. Over the past 15 years, he has led several groundbreaking global initiatives that have unlocked state-of-the-art and engaging consumer experiences. As founder of BrandNew, Stefan is inspiring leaders, brands, and businesses to maximize their potential. By combining deep brand understanding...

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Monday, August 19, 2:30 PM - 3:00 PM

  • Room: Booth 1431 (Inside the Expo Hall)
Most of today’s automotive purchase journey happens online, yet many dealers and brands still think of customer experience as happening primarily at the dealership. This panel will feature executives from Porsche, Infiniti, and Friendemic discussing different ideas to manage and improve the digital customer experience. How do you make being found online... ...read more...
Speaker(s)
Issam al Mutawaly
Manager, Digital Retail
Porsche Cars North America, Inc.

Issam al Mutawaly has led Porsche Cars North America’s dealer digital initiatives since 2011. Driven by a desire to understand the intersection of people and processes, he developed and deployed an award-winning lead integration methodology that has empowered both OEM and dealer to monitor and improve the Porsche experience for...

Matt Wilson
Director of Global Experience & Training
INFINITI

Matt Wilson is Director Global Experience (CX) and Training, INFINITI, a position to which he was appointed in May 2017. Wilson is responsible for implementation and results for Client Experience (CX) and Training in the U.S. and globally. Prior to this appointment, Wilson was Senior Manager, Global INFINITI CX Innovations and...

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Monday, August 19, 2:30 PM - 3:20 PM

  • Room: Mandalay Bay I
Most dealerships overspend by approximately 25% or more when it comes to their marketing and advertising because their team is ineffective with using the leads and tools that they already have, such as their CRM. The power of the CRM is all-too-commonly unrealized because the platform has not been leveraged effectively... ...read more...
Speaker(s)
Sean V. Bradley, CSP
Founder & President
Dealer Synergy

Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

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  • Room: Mandalay Bay K
Join leading dealership executives from the #1 Highest Sales Volume eDealer Group in North America for a two-part IDS workshop where you will identify, discuss, and solve your greatest challenges in two (2) core areas: (PART 1) Sales Operations: Aug. 19, 2:30 - 3:20 PM (PART 2) Marketing Investments + ROI: Aug. 19, 3:35 -... ...read more...
Speaker(s)
Erich K. Gail
Chief Executive Officer
Cardinale-Group of Companies

Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...

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  • Room: Oceanside D
During this interactive IDS session, as a group, you will collaboratively identify and agree on the most pressing issues within the BDC, which will then shape the discussion that follows. Together, you'll build a powerful solution for each pain point so you can move forward and enhance your BDC performance. Primary... ...read more...
Speaker(s)
Joshua Mitchell
BDC Director
Hubert Vester Auto Group

Josh Mitchell is the BDC director for Hubert Vester Auto Group. Previously, he served as BDC director for the Paul Miller Auto Group in Lexington, Kentucky, and was with Huntington Beach CDJR as the BDC director building a new BDC department. He also previously served as BDC director at Dan...

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  • Room: Mandalay Bay L
This session will provide proven sales tools that are designed to improve the results of your sales staff from day one. Concepts are applicable for any brand and will enhance any sales process followed. The improvement can be achieved by a dedicated sales professional regardless of previous sales experience. This... ...read more...
Speaker(s)
Mark Ekhoff
VP Business Development
Automotive Development Group

Mark Ekhoff 18 years automotive industry with retail management, F&I experience. The past 13 years, he has been a consultant conducting platform training to franchise auto dealers, dealer groups, and manufacturers. Recently, as a subject matter expert, he transitioned Lexus stores to a single point of contact /upfront pricing method....

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  • Room: F&B Hall
Join industry experts Michelle Denogean (Roadster) and Mike McFall (360Converge) as they share a strategy for how to incorporate digital retailing into your dealership's CRM. This session will dive into how you can... - Leverage digital retailing both online and offline. - Incorporate digital retailing into your showroom sales process for friction reduction. -... ...read more...
Speaker(s)
Michelle Denogean
Chief Marketing Officer
Roadster

Michelle Denogean is the Chief Marketing Officer of Roadster, the leading Commerce Platform for the automotive industry, where she oversees Marketing, Insights & Analytics. Previous to Roadster, Michelle held the position of CMO at Edmunds, as well as several leadership roles within technology companies such as eHarmony & Move.com. Michelle...

Mike McFall
Co-Founder
360Converge

Mike McFall has a diverse automotive background beginning at GMAC in Strategic Planning and Product Development followed by an assignment at AutoNation developing their online marketing platform. He left to co-found a startup company called Veretech where he led efforts to develop and patent an e-commerce solution that provides car...

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  • Room: Keynote Hall
Dealerships have access to incredible data assets to help manage operations, but many still default to gut-instinct and out of date industry norms, and it is costing them gross! This moderated discussion between two industry thought leaders will introduce session attendees to data that demands action for success in 2019 and... ...read more...
Speaker(s)
Chad Bockius
President and Chief Product Officer
CarStory

Chad Bockius is on a mission to turn information into answers for OEMs, Dealers, and large automotive brands. Serving as the president and chief product officer for CarStory, he leads the effort to apply artificial intelligence to the biggest problems in retail automotive. Chad is a veteran presenter and panelist...

Jonathan Banks
Vice President of Vehicle Valuations & Analytics
J.D. Power

Under Mr. Banks’ leadership, his market intelligence and analytical teams deliver accurate and timely residual values & used car and truck valuations for the automotive industry, financial institutions, businesses, and consumers. Additionally, Mr. Banks analyzes market data at both the auction and retail level of the new and used vehicle...

Ryan Leslie
VP of Sales
CarStory

Ryan has 16 years of experience in digital marketing and consumer experience management specific to automotive retail with Dominion, Cars.com, and DealerRater. Ryan currently serves as VP of sales for CarStory, and has been a long-time active participant in many online forums and communities and is a frequent presenter at...

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  • Room: Oceanside C
As new and used car sales continue to level off, and in some markets decline in the U.S., you must pay closer attention to the opportunities in fixed operations, and put this profit center in the forefront of your year-end push to finish strong! By implementing three simple strategies, along... ...read more...
Speaker(s)
Don Reed
CEO
DealerPRO Training

Don Reed is the founder and prime mover of DealerPRO Training. With 26 years of success in all departments of a dealership, Don knows it takes a well-trained team in fixed operations to be successful in the auto industry. His passion for excellence in service is highly contagious and is...

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  • Room: Mandalay Bay J
Digital messaging has provided new platforms for turning leads into sales as well as a variety of ways it can be utilized to begin and continue conversations with new and existing customers. The communication methods that may have worked in the past do not necessarily work now. The digital age... ...read more...
Speaker(s)
Peter Gary
Founder/CEO
Pinnacle Advertising

After serving in the Marine Corps for eight years, Peter began in the auto industry, serving as GM for many top dealerships. He then joined Autobase, a top CRM provider, helping it grow from 167 dealers to well over 3,000. In 2010, Peter founded Pinnacle Advertising, one of South Florida’s...

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  • Room: Oceanside B
72% of millennials said they don’t rotate their phones to watch videos horizontally, but now video advertising platforms are unveiling mobile-first ad units, which dealerships can use to sell more cars. Attend this session to explore the new mobile-first ad units like YouTube Vertical Video for TrueView, Facebook Carousel and Collections,... ...read more...
Speaker(s)
Thomas Pearce
Sr. Director of Interactive UX Strategy (Automotive Verticle)
Autodata Group - ChromeData and UnityWorks Media

Thomas R. Pearce has over 20 years of interactive marketing, data-driven video, UI/UX online strategies, including 10 years leading interactive marketing teams in the automotive verticle. He has worked with/for many recognizable brands such as Ford, GM, FCA, Seagate, Google/YouTube, and Napster. Currently, he is the senior interactive director of...

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  • Room: Oceanside F
While few dealers can afford a cadre of experts in fields like SEO, content and creative, custom video and programmatic digital ad buying, dealers now have a wealth of models and opportunities to address these disciplines, but often struggle to identify the most efficient paths to success. This workshop will help... ...read more...
Speaker(s)
Erica Danford
Associate Vice President, Managed Services
Dealer.com

Erica Danford is the AVP of Managed Services for Dealer.com. She oversees the company’s SEO, Content & Creative, and Managed Social teams where she partners closely with dealers, groups and OEM’s on digital marketing strategy. Prior to joining the automotive industry, she served as the CMO of JDK design where...

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  • Room: Oceanside E
Today, every dealership has processes and tools in place to handle the before and after of every potential sale. As an industry, we’ve nailed down the process of handling leads, scheduling appointments, sending marketing emails, and following up with missed opportunities and sold customers alike. What we haven’t nailed down... ...read more...
Speaker(s)
Dave Bowling
Automotive Product Specialist
Reynolds and Reynolds

A six-year veteran of Reynolds, Dave works with dealership employees demoing solutions and processes to show how the technology will impact their dealership's success....

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Monday, August 19, 3:35 PM - 4:05 PM

  • Room: Booth 1431 (Inside the Expo Hall)
When it comes to reputation management, in some cases the focus is solely on review quantity – how to get more reviews – when if you look at how customers shop and compare dealers when deciding where to buy, other factors are more important than your review count. Your reputation... ...read more...
Speaker(s)
Steve Pearson
CEO
Friendemic

Steve Pearson is the CEO of Friendemic, and he loves helping automotive dealerships connect with past and future customers through the power of social media. Prior to joining the Friendemic team, he spent several years working in the digital space. At McKinsey&Company in Silicon Valley, he consulted with some of...

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Monday, August 19, 3:35 PM - 4:25 PM

  • Room: Mandalay Bay I
Most dealerships overspend by approximately 25% or more when it comes to their marketing and advertising because their team is ineffective with using the leads and tools that they already have, such as their CRM. The power of the CRM is all-too-commonly unrealized because the platform has not been leveraged effectively... ...read more...
Speaker(s)
Sean V. Bradley, CSP
Founder & President
Dealer Synergy

Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

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  • Room: Mandalay Bay K
Join leading dealership executives from the #1 Highest Sales Volume eDealer Group in North America for an interactive session where you will identify, discuss, and solve your greatest challenges in marketing investments + ROI....
Speaker(s)
Erich K. Gail
Chief Executive Officer
Cardinale-Group of Companies

Erich K. Gail is the Chief Executive Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail leads each of the following holdings throughout the United States, Canada, and Mexico: · Cardinale Automotive Group · Cardinale AG Vehicle Supply Group · Cardinale Holdings Group ...

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  • Room: Oceanside C
Online advertising is a little like online dating. You start off with answering a few questions about what who you are and what you’re looking for - “I’m a Ford store that takes pride over service and selection... and I want to find people who are interested in SUV” -... ...read more...
Speaker(s)
Ian Cruickshank
President and CEO
Leadbox

Ian Cruickshank is the president & CEO of Leadbox, where he is leading an exciting group of automotive marketing and technology professionals who are “doing their life’s work” building amazing marketing campaigns, websites, and software for dealerships across the country. Before joining Leadbox, he spent his early days with two of...

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  • Room: Oceanside F
Traditionally, car washes have always been viewed as an expense by dealerships. Taking into account the poor cleaning performance of the traditional dealership in-bay, causing customer complaints, lowering CSI, slower transaction time, and it probably is always breaking down. Car washes have always been a pain point in many dealerships,... ...read more...
Speaker(s)
Matt Gile
Partner, RFCarwash Consulting & National Carwash Solutions;
Managing Partner, Motorcars Toyota

Growing up in the dealership world, inside the family dealership, after college Matt Gile started working at a store and quickly moved up in ranks as GM where they have continued to learn the business for years. With the reality of shrinking profit margins, the advancement of autonomous cars, and...

Trevor Gile
Partner, RFCarwash Consulting & National Carwash Solutions;
Managing Partner, Motorcars Honda

Trevor Gile is an innovator. During his career running a Honda Dealership in NE Ohio, his store was recognized as the First Carbon Neutral Dealership in the world. Continuing his green initiative, he earned Cox Sustainability Award, Fixed Ops Innovative Dealership of the Year, Automotive News and Crain's 40 under...

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  • Room: Oceanside E
Navigate the shopping journey of car buyers and how dealers are prioritizing in-dealership experiences based on digital behavior. Digital within the dealership has become robust. Dozens of software developers offering hundreds of marketing integrations has enabled dealers to better track and understand the digital actions of shoppers. But, much of... ...read more...
Speaker(s)
Cavan Robinson
Director of Product Marketing
DealerSocket

Cavan Robinson was the very first website director of accounts at DealerFire, working with some of the largest dealer groups in the country on enhancing their digital presence through content marketing and digital advertising. Now, as product manager at DealerSocket, he leads a team of specialists in optimizing digital practices...

Kris Nielsen
eCommerce Manager, Aristocrat Motors
Aristocrat Motors

Kristopher Nielsen is a digital marketer with more than 10 years of experience. As the Sales and Customer Experience Operations Manager for the Soave Automotive Group, Kris oversees the sales processes, digital marketing, and customer experience for 10 luxury and exotic automobile dealerships in the Kansas City area....

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  • Room: Oceanside B
Success in today's competitive business environment is no easy task. In this session, Bryan Caison will draw on his 15 years of dealership experience as a sales manager to reveal a simple but proven method for building a peak performance sales team. You will gain insight into the leader's role in... ...read more...
Speaker(s)
Bryan Caison
Author and CEO
The Caison Group

Bryan Caison is nationally recognized as an authority in leadership development. He is the author of “The E5 Method: A Leader’s Guide to Building a Winning Team” and the Founder of The Caison Group; a corporate training solutions company. Bryan conducts workshops and seminars empowering organizational leaders to...

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  • Room: Keynote Hall
In the Digital Era where consumer expectations are at an all-time high, the concept of “core models” no longer exists. Today’s consumers expect two things when shopping for a new vehicle: speed and relevant content. Nearly 80% of consumers expect brands to tailor messaging based on their previous shopping behavior,... ...read more...
Speaker(s)
Andrew Diffenderfer
Senior Automotive Retail Specialist
Google

Andrew Diffenderfer is a Senior Automotive Retail Strategist at Google. Driven by a passion for performance marketing and technology, he has spent the last 3 years consulting brands and advertisers on how to engage with the end user for the best ROI using Google’s wide array of marketing solutions. Prior...

David Boice
Co-Founder and CEO
Team Velocity

David is a pioneer in auto industry technology. Throughout his career, he has owned numerous companies in the automotive, tech, RV, marine and real estate sectors. David co-founded two of the largest tech and consulting companies (AutoMark and CyberCar) in the automotive trade. He co-founded his first technology company, AutoMark,...

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  • Room: F&B Hall (Inside the Expo Hall)
Coming soon!...
Speaker(s)
Ashley Messer
Co-CEO
Transitiv

Ashley Messer is the Founder and co-CEO of Transitiv. He is responsible for all day-to-day operations and technology. Previously, he built the foundational software and data science teams for a venture-backed startup which exited for $125MM. Ashley is known for his leadership and analytics skills. Outside of work, Ashley enjoys...

Danny Tellez
Marketing Director
Jones Auto Group

Coming soon......

  • Room: Mandalay Bay J
Our industry is changing, we can all agree on that. It seems like every day there is new technology and more data at our fingertips; a new metric to track when measuring ROI. With all the noise in this industry what is actually fundamental in 2019? How are you using... ...read more...
Speaker(s)
Kevin LeSage
Director of Digital Marketing
Autotrader

Kevin is passionate about helping dealers translate comprehensive marketing strategies, into actionable process. In 8 years touching many aspects of the business, from SEO/ PPC, Account Management, Sales, Analytics, Sales Management. Favorite quote: John Wanamaker (1838-1922) “Half the money I spend on advertising is wasted; the trouble is I don't...

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  • Room: Mandalay Bay L
The internet showed up well over 20 years ago and the disruptive effects in the automotive industry are still evolving. This session will present the current state of automotive digital marketing. One big search engine and one big social media network have become the most advanced advertising platforms the seven... ...read more...
Speaker(s)
Shaun Raines
Founder/Dealer Advocate
Dealer SuperHero

Shaun Raines is an Internet car guy and founder/CEO of Dealer SuperHero, a Digital Services company committed to dealers and vendors in the automotive, power sports and RV industries. His 25 years of automotive experience includes helping the Reynolds teams that launched Microsoft’s CarPoint.com, CarsDirect Connect, Yahoo Autos, Automark Websites,...

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Monday, August 19, 4:35 PM - 5:30 PM

  • Room: Keynote Hall
Join us in the keynote hall for the DD27 Tech Tank competition, presented by Digital Air Strike! During the first of our two Tech Tank competitions at DD27 (Day 2's competition will feature a whole new lineup of contestants), a contestant lineup of auto retail solution providers will introduce you... ...read more...
Speaker(s)
Jared Leibowitz
Partner
Driven Media Group

Jared Leibowitz is the Vice President and Partner at Driven Media Group. Beginning his automotive career as the Marketing Director for a single point Acura franchise, he quickly ascended to the Marketing Director of a 12 store group, representing 10 different OEM brands. After his career on the retail side...

Jason Bekiaris
CEO
RevGenApps.com

Jason Bekiaris is a 15-year marketing veteran, having owned & operated a marketing agency and proudly serving hundreds of public and private sector companies across Canada and the USA. Upon selling his business; Jason worked as a marketing consultant for several businesses across Manitoba, while creating extensive branding and web...

Jeffrey Schwartz
President
SureSale

Jeffrey Schwartz is an experienced entrepreneur with 20+ year of automotive and technology experience. He was President and CEO of both Autoweb and Autobytel, both Nasdaq-listed companies, and has also been director of a number of public companies, including US AutoParts. He was founder of AutoCentro, a Hispanic focused dealership...

Jennifer Richter
Business Development Manager
Line\5, LLC

Jennifer Richter is an administrative professional with over fifteen years of experience in management, sales, and finance. After earning her degree in Business Administration from Kingsborough College, Jennifer held management, administrative, and training positions for a variety of companies in Las Vegas. Today, Jennifer works at Line\5, a company that...

John Fountain
Managing Director
SalesLogs

An early adaptor and a strong advocate of technology to solve business challenges, John is an innovator with an entrepreneurial mindset. Advanced business insight early in his automotive career gave him a side gig, way before it was cool. Today he is CEO and co-founder of SalesLogs. With extensive Automotive...

Michael Champagne
VP Sales & Marketing
Advanta-Star Automotive Research

Michael L. Champagne is Vice-President of Sales and Marketing and has been with Advanta-STAR since 2002. His contribution to the company has been to develop the Southeast Region over the past 17 years, along with developing relationships with OEMs, web providers and marketing companies. He began his automotive career in...

Sam Baker
COO and Co-founder
Wunder Mobility

Sam Baker is the COO and co-founder of Wunder Mobility, helping cities and companies around the globe to plan, develop and deploy safer, more efficient transport solutions faster than ever before. After graduating from Santa Clara University, Sam started his career at Ebay supporting executive decision-making for a complex network...

Steve Roessler
Vice President of Sales
DriveCentric

Working with 200+ dealers over the last four years, Steve's passion is helping dealers change their communication strategies to improve the customer’s overall experience. His infectious personality provides a motivational approach for dealers to bring a change to their culture on how every customer should be treated. ...

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Monday, August 19, 5:30 PM - 6:00 PM

  • Room: Booth 1431 (Inside the Expo Hall)
The use of video by consumers, both in terms of sharing social content and watching videos is growing faster than any other type of content. Video is becoming the preferred format to share information and stores, and dealers need to dive in and integrate video to optimize the customer experience. This... ...read more...
Speaker(s)
Brent Albrecht
VP of Business Development
Friendemic

Brent Albrecht, VP of Business Development at Friendemic, leads the sales and marketing efforts, working with national clients. He has spent the last nine years in social media marketing, and 20+ years in digital marketing and advertising. Brent has his MBA in marketing management....

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Tuesday, August 20, 9:00 AM - 9:50 AM

  • Room: Keynote Hall
Coming soon!...
Speaker(s)
Chad Collier
Founder and President of CarSaver at Walmart

Chad is the Founder and President of CarSaver, Walmart’s auto buying platform. Collier started in the automotive business in high school as a lot attendant and sold cars to pay for college. When Collier was 26 he bought his first dealership and was the youngest non-succession, Ford Dealer in Ford...


Tuesday, August 20, 10:00 AM - 10:30 AM

  • Room: Booth 1431 (Inside the Expo Hall)
Let’s face it, there are many options available when creating Facebook Ad Campaigns. From deciding on objective (lead gen. or web click?) and placement (do I include Instagram or Marketplace?) to how you decide on audience targeting. Join Coleman Craddock-Willis from Facebook as he tackles questions from the audience, gives tips on... ...read more...
Speaker(s)
Coleman Craddock-Willis
Partner Manager
Facebook

Coleman Craddock-Willis is a Partner Manager on the Facebook Automotive team based in Austin, TX. Coleman joined the auto team in August of 2016 and has seen the progression of the Facebook automotive strategy from that time. His deep proficiency of the full-funnel marketing strategy on social and importance of...

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Tuesday, August 20, 10:00 AM - 10:50 AM

  • Room: Mandalay Bay J
The customer journey today often includes a variety of devices and channels – and no two customer journeys are the same. Consumers that shop both online and in the dealership have a 30% higher lifetime value than those who shop using only one avenue. On top of that, companies that... ...read more...
Speaker(s)
Charles Paul
Marketing Director
BMW Northwest

Charles Paul has a wide range of experience in the technology segment and worked for 12 years in IT deployment and support, as well as web design and marketing. After several years of consulting with dealerships independently, he took a position as Information Services director with Scharmach Automotive Group...

Chris Mathis
Internet Director
Jackie Cooper Imports

Chris Mathis, Jackie Cooper Imports, didn't go to school for digital marketing, but instead attended Oklahoma State University studying Nutritional Sciences. It was an ad for a Business Development Manager position at Jackie Cooper Imports that caught his eye and sent him on a career path in Automotive. Since that...

Valerie Vallancourt
VP of Marketing
Outsell

Valerie Vallancourt brings extensive marketing expertise to her role at Outsell, along with proven success in creating and executing marketing strategies for revenue growth. Valerie has fifteen years of experience in the technology sector, and is currently vice president of marketing at Outsell. Previously Valerie was Director of Marketing Communications...

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  • Room: F&B Hall (Inside the Expo Hall)
This session will help you to realize that it is time to close the variable operations BDC departments and bring the digital leads back into the dealership. Establish a dedicated team of sales consultants that handle these business opportunities from inquiry through to delivery. In an era of margin compression,... ...read more...
Speaker(s)
Michael Anderson
Partner
The Rikess Group

Mike's career started 34 years ago in a Toyota dealership in the Northeast. As the CEO and partner of The Rikess Group, Mike successfully transitioned over 150 dealerships to a negotiation-free sales philosophy. In addition, he has created new digital sales processes. Mike is a certified D.I.S.C. facilitator, John Maxwell,...

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  • Room: Mandalay Bay L
This session will share insight to help you improve your business bottom line by selling/servicing more vehicles with techniques that immediately boost productivity and ROI. You will be challenged to open your mind to new ways of thinking, so you can apply the most advanced cutting-edge techniques while keeping a... ...read more...
Speaker(s)
Sara Shabana
Founder
BDC Builder

Sara Shabana is CEO and founder of BDC Builder. Sara has worked her way up in dealerships prior to starting BDC Builder, passing through every department in a dealership. She has a unique understanding of processes and how to improve them for optimal ROI. Her role is to build a...

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  • Room: Mandalay Bay I
The number of calls to businesses is expected to hit 162 billion in 2019, according to Marchex. In order to recognize consumer needs and capitalize on them, readers need to understand how to scale an abundance of information. Dealers want innovative ways to connect with consumers and identify hang-ups that... ...read more...
Speaker(s)
Bobby Gaudreau
Vice President of Sales
Dominion Dealer Solutions

Bobby Gaudreau is the Vice President of Sales and Marketing at Dominion Dealer Solutions. In this role, Bobby oversees all of the field efforts to support Dominion’s CRM, Digital and Marketing Solutions. Prior to his current role, Bobby spent over 12 years working for a number of PE and VC...

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  • Room: Keynote Hall
American households are changing the way they consume TV programming. The technology is changing (OTT, Roku, Apple TV). Giant new content providers are emerging (Hulu, Amazon Prime, Sling TV). And most important for advertisers, the way we purchase ad placement is undergoing a dramatic overhaul. Ignore Connected TV (CTV), and you’re... ...read more...
Speaker(s)
Joel Cox
Co-Founder and SVP of Innovation & Strategy
Strategus

Joel Cox is the founding partner and SVP of Strategy for Strategus, an omnichannel programmatic firm specializing in executing sophisticated OTT advertising campaigns. Joel pioneered programmatic OTT advertising in 2015 and has since executed more than 5,000 campaigns coast-to-coast. He thrives on the relentless pursuit of “What’s next in data-driven...

Joseph Hirsch
CEO
SpringServe

Joseph Hirsch is the founder and CEO of SpringServe, the world's leading, independent video ad serving platform. Having worked in the digital advertising space for the last twenty years, he has extensive experience on both the buy and sell-sides of media. He has been a featured entrepreneur by the U.S. Chamber...

Miles Olson
CEO
Hoot Interactive

Miles Olson is a digital advertising veteran with over 15 years’ experience helping advertisers and agencies implement and manage digital advertising solutions. He founded Hoot Interactive as a digital ad agency in 2009. Hoot transitioned to a software company in May 2016 with the first release of the Hoot Monitor,...

Peter Jones
Sr. Director, Strategic Partners
Premion (a division of Tegna)

Peter Jones serves as the senior director, strategic partners at Premion, a TEGNA company where he has overseen multiple digital business units for the past 7 years. Premion is a leading one-stop shop OTT advertising platform that’s executed over 10,000 OTT campaigns. Prior to joining Tegna, Inc. Peter was with...

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  • Room: Oceanside D
The dealerships today who have people lining up down the street to be hired all share one secret to success: a winning culture. But how do you create one, and what are the steps to entice tomorrow’s workforce to not only apply but stay on at your dealership? Join Dawn Walston,... ...read more...
Speaker(s)
David Adcock
Executive Vice President
Binary Auto Solutions

David Adcock, EVP of Binary Automotive Solutions, has more than two decades of industry experience, working with automotive dealerships as well as manufacturers. Early in his career, David served as a national sales trainer for Pat Ryan and Resource Automotive Group. He left that position to join AutoNation Texas as...

Dawn Walston
VP and General Manager
Titus Will Toyota Scion

Dawn Walston serves as VP and General Manager of Titus Will Toyota Scion....

James E. Binkley
CEO
Binary Automotive Solutions, Inc.

James E. Binkley is the Founder and CEO of Binary Automotive Solutions, providers of an integrated, customized package of programs to help dealerships sell more vehicles, hold gross, and retain more customers. For more than a decade, Jim and his team have helped dealerships and groups create warranty, certification, and...

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  • Room: Oceanside B
If I had $30K to buy a car, and it did not matter what car I bought... what will your marketing say to get me to your door, and what will your team do to turn me into a fan? Spending more is not the answer, standing out is. Cars are... ...read more...
Speaker(s)
Glenn Pasch
CEO
PCG Digital

Glenn Pasch is CEO of PCG Digital, an Inc 5000 agency specializing in helping dealerships generate qualified shoppers. As an expert in digital marketing, he’s been featured in CBT News, Dealer Marketing Magazine & Automotive News. He’s the co-author of two books including Selling Cars in the Digital Age &...

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  • Room: Mandalay Bay K
In today’s click-and-mortar world, speed and convenience dominate. Two out of three consumers buy products online, then pick them up in store. By the time a car-buyer contacts a dealer, they are already 57% of the way through the sales cycle. What does this mean for car dealers? Dealers need to... ...read more...
Speaker(s)
Matt Weinberg
SVP of Consumer Experience
Drive Motors

Matt Weinberg is the SVP of consumer experience at Drive Motors. With 20 years of leadership experience in the automotive industry, he has consulted for more than 100 dealer groups on internet sales processes and e-commerce and is a trusted advisor for Wards Auto Top 10 dealer groups, including Asbury,...

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  • Room: Oceanside F
Paul Crisci will bring his 30 years of industry knowledge and marketing experience to an informative and entertaining presentation demonstrating how to connect the dots on all advertising – digital, social, traditional and beyond - using marketing strategies that will help you increase sales while efficiently lowering advertising costs. This session... ...read more...
Speaker(s)
Paul Crisci
President
Park Group Solutions

Paul Crisci has worked as a salesperson, sales manager, f&i manager, fixed operations manager, and general manager in the automotive industry for over 20 years. Paul was named #10 in the country for Chrysler Sales as a salesperson and has won numerous awards running high-volume dealerships. Paul left the automotive...

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  • Room: Oceanside C
Consumers are shifting from owning and leasing to an entirely different mindset of transportation between points A and B. This raises questions on how dealerships should staff, source, and spend to maximize and embrace this new reality. This session will provide insight into the future of mobility and how it... ...read more...
Speaker(s)
Robert Donovan
Chief Executive Officer
DOM360

Robert began his advertising career in Washington, DC, he eventually transitioned to the automotive vertical. Robert saw the need for a digital-specific offering for dealerships & launched Dealer Online Marketing in 2007. He has launched Contology, a marketing software solution and new full-service creative shop, and Donovan, supporting brands looking...

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  • Room: Oceanside E
While most in the auto retail industry recognize the potential of a CRM, many still struggle to unleash its full power in their dealership. With the right skills and action plan, a CRM can superpower success. In this session, Mark Vickery, senior director of performance management at VinSolutions, will provide... ...read more...
Speaker(s)
Mark Vickery
Senior Director, Performance Management
VinSolutions

Mark joined VinSolutions in 2013 as Director of Performance Management, after serving as one of the early Performance Managers at sister company vAuto. Charged with implementing a true account management department, Mark has grown VinSolutions’ Performance Management department from approximately 30 people to more than 80. Mark brings a strong...

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Tuesday, August 20, 12:00 PM - 12:30 PM

  • Room: Booth 1431 (Inside the Expo Hall)
Car shoppers might start with a Google search, but more and more shoppers are relying on video to help in the process. More than 40 percent of shoppers who watched a video about cars or trucks visited a dealer as a result. Dealers can gain new customers via YouTube by... ...read more...
Speaker(s)
Tim Mueller
Automotive Retail Strategist
Google

Tim Mueller is an Automotive Retail Strategist at Google in the Southeast Region. He has spent his career in the automotive business, consulting with dealers and manufacturers to help them coordinate their marketing and advertising initiatives. As part of Google’s Automotive Retail team, he is responsible for providing regional specific...

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Tuesday, August 20, 1:20 PM - 1:50 PM

  • Room: Booth 1431 (Inside the Expo Hall)
Do you know what the average online review score is for a car dealership? How has it changed over the last few years? On average, do Toyota or Honda dealers receive more reviews, and on which sites? Which automotive brands do the best job across their dealerships of responding to... ...read more...
Speaker(s)
Steve Pearson
CEO
Friendemic

Steve Pearson is the CEO of Friendemic, and he loves helping automotive dealerships connect with past and future customers through the power of social media. Prior to joining the Friendemic team, he spent several years working in the digital space. At McKinsey&Company in Silicon Valley, he consulted with some of...

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Tuesday, August 20, 1:20 PM - 2:10 PM

  • Room: Mandalay Bay I
Consumer preferences are evolving, forcing a disruptive transformation in the way dealerships sell and service vehicles. Being able to meet, and even exceed, customer demands will drive customer satisfaction and CSI scores for your dealership. According to a recent J.D. Power Study, satisfaction is 75 points higher (on a 1,000-point scale)... ...read more...
Speaker(s)
Greg Dryden
Vice President, Client Optimization
Dealer-FX

Greg Dryden is Vice President, Client Optimization of Dealer-FX Group, Inc (www.dealer-fx.com) and has more than 25 years’ experience in the automotive industry. He began his career in the automotive industry as a Certified Master Technician and has worked in almost every role in the dealership. As Fixed Operations Director...

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  • Room: Oceanside D
In today’s hyper-competitive market, dealers must be set up for success in their Internet or BDC department. If dealers are not maximizing all of their opportunities, hundreds of thousands of dollars can be left on the table every year. This session will provide you with a blueprint for your lead handling department’s... ...read more...
Speaker(s)
Marc McGurren
President and Founder
McGurren Consulting, LLC

Marc started McGurren Consulting in 2017 after six years as a partner with PCG Companies. Prior to that he was the internet director for an auto group in TX and has over 13 years of automotive experience while holding positions all across the dealership. His passion and desire have helped dealerships...

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  • Room: Mandalay Bay J
Today, most of your dealership’s manufacturers have some sort of OEM recommended or mandated program for websites, digital marketing, social reputation management, trade in tools, chat and more. It is important to embrace this trend instead of pushing back. These programs provide consistent and accurate data metrics along with transparency from... ...read more...
Speaker(s)
Caroline Hollis
Director of OEM Programs
Dealer eProcess

Caroline Hollis has over seven years of experience in the automotive industry, with extensive knowledge in OEM programs. Throughout her time at Dealer eProcess, she has worked with numerous manufacturers and vendor partners on both the website and digital advertising sides of the OEM programs. Caroline has a vast knowledge...

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  • Room: Oceanside C
Every month, roughly half of new car buyers come to Pinterest to plan their lives. Lives in which vehicles often play a central role. John Gray (head of automotive strategy, Pinterest) will bring his automotive media and technology knowledge to the forefront to help you generate early consideration with consumers planning for... ...read more...
Speaker(s)
John Gray
Head of Automotive Strategy
Pinterest

John (@johnnythegray) leads vertical strategy for Automotive at Pinterest. He joined Pinterest from GTB, where he held leadership positions in media and technology. John’s teams planned and bought all digital and social media on behalf of Ford’s Tier 1 and Tier 2 business. Further, John led collaborative efforts between GTB...

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  • Room: Oceanside E
It’s often said that digital retailing will make brick-and-mortar stores obsolete. But in automotive, that’s not the case. In this session, Andrew will describe why your physical dealership should be the backbone of your digital retailing strategy. He will debunk the most common assumptions about online automotive sales and explain... ...read more...
Speaker(s)
Andrew Tai
CEO
Motoinsight

Andrew Tai is CEO of Motoinsight, a technology company that makes buying cars easier. Motoinsight’s flagship digital retailing platform MotoCommerce™ powers omnichannel car buying experiences for leading automakers and dealerships. Motoinsight was named one of Deloitte’s Technology Fast 50 Companies in 2017 and was listed #32 on the 2018 Growth...

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  • Room: Mandalay Bay K
Do you struggle with engagement? Data shows that emails get replied to less than 10% of the time, and it's hard to get people on the phone. Dealerships have to leverage new forms of communication in order to get through to the customer so they can get them talking with... ...read more...
Speaker(s)
Steve Roessler
Vice President of Sales
DriveCentric

Working with 200+ dealers over the last four years, Steve's passion is helping dealers change their communication strategies to improve the customer’s overall experience. His infectious personality provides a motivational approach for dealers to bring a change to their culture on how every customer should be treated. ...

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  • Room: Keynote Hall
From using A.I. to engage customers 24/7 and responding to leads automatically to building loyalty during the sale and better serving sub-prime buyers, top dealers share the tools, technology, and best practices that are helping them beat the competition and sell more. Primary Learning Objectives: Gain new tips and strategies from top... ...read more...
Speaker(s)
Erica Sietsma
SVP, Product & Operations
Digital Air Strike

Erica Sietsma leads Digital Air Strike’s Product and Operations teams and is responsible for developing the company’s industry-leading solutions used by 5,000+ of dealerships. Prior to joining Digital Air Strike, Erica was with MileOne Automotive for many years where she managed corporate communications and software partnerships for all of their 63...

Mike Lee
Internet Director
Melloy Nissan

Mike Lee is the Internet Director at Melloy Nissan. The automobile business was in always in Mike’s blood as his grandfather and all of his uncles on his dad’s side were involved in either selling or repairing cars. Mike answered the lure of the automobile business in 1989 when his...

Shannon Hammons
Digital Director
Harbin Automotive

Shannon is the Digital Director of Harbin Automotive’s Ford and Chevrolet dealerships. He’s been in the retail automotive industry for about 13 years and has been with Harbin for 10 years. In 2015 Shannon was named to Automotive News’ “40 Under 40” list. Shannon is actively involved in all facets...

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  • Room: Oceanside B
From vendors siphoning off visitor data and lead forms to the pirating of your entire database, perils in today's marketing environment have never been greater. In this session, Jeffrey Tognetti will outline all the risks and exposure your dealership faces from the new "California Data Protection Law" to changes in analytics... ...read more...
Speaker(s)
Jeffrey Tognetti
Product Development Lead
DealerX

In 2003, Jeff started building a data, analytics, and marketing automation solution for the automotive vertical after having sold his pioneering high-frequency equities trading platform. Jeff saw parallels between electronic trading on Wall Street and modern-day digital advertising, which led to the beginnings of DealerX. Since then, DealerX has grown...

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  • Room: Mandalay Bay L
Advertising in today’s market is volatile. People aren’t picking up a newspaper every day or tuning into the same TV channel every night. Buyers are consuming more media than ever before and it is changing the way they make purchases, especially when it comes to cars. So as a dealer, how... ...read more...
Speaker(s)
Mark Sokal
CEO
Sokal

Mark Sokal spent the first 25 years of his career working in the automotive business. After starting as a salesman at Autoland in New Jersey, Mark quickly climbed the automotive career ladder by being promoted to a Sales Manager then a General Manager at multiple dealerships like Maxon Automotive and...

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  • Room: Oceanside F
Traditionally, dealers have not considered their wholesale acquisition and disposition strategies as revenue-generating opportunities, as many of them have believed that there’s no money to be made in this area of their businesses. But today’s wholesale vehicle marketplace gives dealers many ways to generate revenue and protect their margins, which... ...read more...
Speaker(s)
Ben Caffee
Senior Director, Offsite Solutions
Manheim

As senior director of Digital Solutions at Manheim, Ben Caffee leads field services for the Manheim Digital Marketplace, specifically focused on growing the nearly 150-person strong Concierge force for the company’s Manheim Express app. Under his leadership, this team of highly trained specialists provide white glove wholesale listing services using...

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Tuesday, August 20, 2:25 PM - 2:55 PM

  • Room: Booth 1431 (Inside the Expo Hall)
Some Facebook ads require ongoing attention and an agency may be a great solution. But for most evergreen ads, there's no reason you can't do these yourself and save big dollars on fees. This session will cover five specific ad types (lease expires, dynamic inventory new, dynamic inventory used, website... ...read more...
Speaker(s)
Becca Rettenberger
Director of Operations
Friendemic

Becca Rettenberger is the Director of Operations for Friendemic and a frequently requested speaker on Facebook Advertising. Over the last four years, Becca has been invited to speak at conferences for digital OEM programs, including BMW, as well as train dealers at the tier-3 level for top ten auto groups...

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Tuesday, August 20, 2:25 PM - 3:15 PM

  • Room: Oceanside C
If you could raise your sales to 700 cars a month by simply changing things right now, would you? Are you willing to open your mind to grow as a person and in your dealership? For anyone looking to increase business (in any department - sales, service, F&I) this session will... ...read more...
Speaker(s)
Alex Flores
General Manager
Capitol Chevrolet

Alex Flores is an experienced General Manager with over 20 years of experience in the automotive industry. Alex has strong knowledge of the market and has an in-depth understanding of all sales departments. He is versed in planning daily operations, staffing, and inventory management. He's committed to putting the right...

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  • Room: Mandalay Bay I
Dealers looking for digital retailing solutions are oftentimes greeted with conflicting and misleading information that ultimately results in confusion and misconceptions about the services themselves. During this session, Ted Rubin provides an in-depth look at automotive digital retailing by defining the services that fall into the category, determining who the constituencies... ...read more...
Speaker(s)
Ted Rubin
Founder and President
ActivEngage, Inc.

Ted is the founder and president of ActivEngage. He is a leading expert on Operations Management, process deployment, technology development, and personnel management. Ted has more than 20 years in the automotive industry and has held virtually every position available in both dealership sales and service departments. He also has...

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  • Room: Keynote Hall
As competition increases, it’s critical for dealers to do more with less and drive greater impact with the marketing dollars they have. In this session, you'll hear about new purchase journey research from Google and how to take the steps towards building a marketing strategy to drive more customers into... ...read more...
Speaker(s)
Tim Mueller
Automotive Retail Strategist
Google

Tim Mueller is an Automotive Retail Strategist at Google in the Southeast Region. He has spent his career in the automotive business, consulting with dealers and manufacturers to help them coordinate their marketing and advertising initiatives. As part of Google’s Automotive Retail team, he is responsible for providing regional specific...

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  • Room: Mandalay Bay J
Going paperless is a key contributor to increasing efficiency in your sales process. Not only do dealerships save time and money by enabling paperless deals, but today’s customers strongly prefer a fast, technology-enabled car buying experience. If your customers still face a thick stack of paperwork with pen in hand... ...read more...
Speaker(s)
Andy Mayers
VP and Lending Solutions Strategist
Dealertrack F&I

Andy Mayers is the Lending Solutions Strategist for Dealertrack, a Cox Automotive company, spearheading enterprise product strategy for lending partners across the business. In this role, he works with various Cox Automotive business units to identify product opportunities that will deliver enhanced value for lending partners, while providing the voice...

Emil Banga
Senior Director of Product Management
Dealertrack F&I Solutions

Joining Dealertrack in August 2007, Emil Banga began as a business analyst before moving into product management. He has utilized his skills in product innovation, business strategy, strategic roadmaps, and product development to reach his current role as Senior Director of Product Management for Dealertrack F&I solutions. In 2018, he...

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  • Room: Mandalay Bay K
Most dealers use the same digital data to target the same in-market shoppers while executing the same digital strategies within the same platforms. So, how can a dealer gain a competitive advantage? New data has created a whole new value proposition for dealers who leverage it. This session will help you... ...read more...
Speaker(s)
Jenny Yurko
Research Director​
Comcast Spotlight​

Jenny Yurko serves as a research director for Comcast Spotlight, focusing on building methodology in advertising attribution. She is a frequent speaker within the advertising industry, specializing in automotive marketing tactics. Jenny graduated with a bachelor’s in science from Xavier University and a master’s in marketing research and data science...

Kevin Bacon
Digital Director, Automotive Strategy
Comcast Spotlight

Kevin Bacon (Digital Director, Automotive Strategy for Comcast Spotlight) helps lead the Digital Transformation of Comcast Spotlight for the Tier 3 Automotive category. With 16+ years within the automotive advertising space including Newspaper, Cars.com, Direct Mail, TV, and Digital (8 years within the pure-play digital space), he brings a 360...

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  • Room: Oceanside F
The perception that national chains and independent repair shops are more cost effective for customers is a false narrative. This narrative only exists because franchise dealerships have not done the job to convey their advantages and amenities. In this session, you’ll learn how to use your dealership's website to convey a... ...read more...
Speaker(s)
Owen Moon
CEO
FIXED OPS DIGITAL

Owen Moon is CEO and co-founder of FIXED OPS DIGITAL, specializing in service, parts, collision, & tire online marketing and creators of dealer wallet, a conversion tool designed specifically to give service customers a digital-first experience. For almost 20 years, Owen has been helping dealerships with both traditional and digital...

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  • Room: F&B Hall (Inside the Expo Hall)
The key to a dealer getting the largest ROI on advertising is identifying the right in-market shoppers. With more and more car buyers consuming videos online through Facebook, YouTube, CTV, and other social media outlets, how do you create an advertisement that reaches those in-market shoppers who are ready and... ...read more...
Speaker(s)
Adam Pavkov
Client Partner
Facebook

Adam Pavkov is a Client Partner and Automotive Retail Lead on Facebook's automotive Global Sales team, focusing on supporting partner growth and promoting effective advertising solutions for the retail auto industry. Prior to Facebook, Adam was Director of Product Management at Cox Automotive, working across both the product development and...

Cody Tomczyk
Vice President of Sales
Force Marketing

Cody is the Vice President of Sales for Force Marketing. He works closely with Force Marketing's Enterprise clients to develop scalable solutions for the nation's top auto groups. Cody, a graduate of The University of Florida, has been with Force Marketing since 2011. Cody is an avid skier...

Jeff Brown
Chief Revenue Officer
Force Marketing

Jeff Brown is the Chief Revenue Officer for Force Marketing. He brings over 20 years experience in the media industry, joining Force Marketing in January of 2019. Jeff’s experience running large divisions of publicly traded companies gives him a unique perspective to lend Force Marketing’s executive team, which is...

Julio Gonzalez
Head of Automotive Partnership
Google

Julio is a Strategic Partnerships Manager with Google where he advises partners (startups to publicly traded companies at the CEO / SVP level on monetization strategy, including search, YouTube, mobile, and display in the Franchise vertical. He also Co-led strategy and execution of global expansion project for the org’s...

Tim Daher
Sr. Client Partner
Oracle Data Cloud

As a thought leader and market voice, Tim helps automotive marketers discover and leverage the best audience strategies through the digital ecosystem. He started his career working in a dealership, then found his way to advertising world where he continued to work with dealers at CDK and Pandora....

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  • Room: Oceanside D
Your creative messaging is the most important part of any advertising campaign. What is the point of spending all this money on advertising with a message that does not break-through or is not even remembered? Agencies and 'gurus' constantly advise dealers on where to advertise and why. However, no-one is focusing... ...read more...
Speaker(s)
Paul Caldwell
CEO & Co-Founder
Caldwell & Kerr Advertising

Paul Caldwell is the CEO & Co-Founder at Caldwell & Kerr Advertising (formerly Moore & Scarry Advertising), the automotive retail industry's Original Tradigital Agency®. With over 20 years of successful automotive advertising agency, broadcast, digital and direct mail experience, he is one of the industry's leading authorities on retail sales...

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  • Room: Oceanside E
It’s no longer even a small stretch to say that data analysis has become the foundation of modern marketing. It’s the only way for dealers to understand their customers’ wants, needs, and expectations. The more you know about your customer, and people like them, the more likely your messages are... ...read more...
Speaker(s)
Travis Hafer
Marketing Consultant
Naked Lime Marketing

Travis Hafer began his automotive career in 2002 with Dave Arbogast Buick-Pontiac-GMC in Troy, OH. His experience in the automotive industry continued when he became an integral part of the Naked Lime sales team in 2011, specializing in presenting the consultative, full-service vision Naked Lime has built for dealerships. Travis...

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  • Room: Oceanside B
From added expense to struggles hiring the right people and failing to improve results, dealers sometimes find it difficult to master the digital lead management process. During this session, Mark and Preston will share with you a specific game plan that will install, integrate, and cause increased results in your lead-to-sale ratio.... ...read more...
Speaker(s)
Mark Gilbert
CEO
Automotive Training Network

Mark Gilbert has over 35 years of successful business operations, sales, marketing, and communications experience. He is the principal author of The Balanced Selling Programme (1988), which was the origin of the Customer First Sales Process which was launched in 2002. He has appeared in over 200 sales, marketing and business...

Preston James
Client Services Director and Partner
Automotive Training Network

Preston James has over 17 years of experience in the automotive industry. He has successfully trained, managed, and built dealerships from the ground up, overseeing ATN’s client services dealership operations and management division. As co-founder of Black Ops, he has authored and developed industry-leading processes like the “RIM+ Selling Process”...

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  • Room: Mandalay Bay L
Dealerships are bombarded with new products and tools from vendors on a daily basis, and it can be difficult to determine where to spend your money, or more importantly, if the money you are spending is being spent wisely. In this age of the new 'shiny object', a return to... ...read more...
Speaker(s)
Michael Devito
Chief Product Officer
DealerOn

Michael joined DealerOn in 2011 and oversees the Design, Development and Production departments at DealerOn in his role as the Chief Creative Officer. With 15 years of experience in multimedia/web design, Michael is an expert in interactive design, UX, brand identity design, content creation, and print collateral....

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Tuesday, August 20, 3:30 PM - 4:00 PM

  • Room: Booth 1431 (Inside the Expo Hall)
Facebook Marketplace is used by one in three people in the U.S. and is gaining momentum as a shopping destination. Are you posting your inventory on Marketplace? Why Not? What’s involved in posting inventory on Facebook Marketplace, and more importantly, how do you maximize the opportunity here? Friendemic and Tap Classifieds... ...read more...
Speaker(s)
Becca Rettenberger
Director of Operations
Friendemic

Becca Rettenberger is the Director of Operations for Friendemic and a frequently requested speaker on Facebook Advertising. Over the last four years, Becca has been invited to speak at conferences for digital OEM programs, including BMW, as well as train dealers at the tier-3 level for top ten auto groups...

Nima Hedayati
VP of Business Development
Tap Classifieds

Nima Hedayati is a seasoned automotive professional specializing in digital marketing. As Vice President of Business Development at TapClassifieds, Nima helps dealers and digital agencies who serve dealers drive sales opportunities by leveraging classifieds and social media platforms. With over 10 years of experience in automotive, Nima is passionate about...

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Tuesday, August 20, 3:30 PM - 4:20 PM

  • Room: Mandalay Bay K
Averages for paid search are constantly changing and being justified as the new metric of choice. The time on site we wanted in 2012 is different today in 2019. The bounce rate that was acceptable before mobile became the predominant traffic source was radically changed with new customer behavior. Even... ...read more...
Speaker(s)
Steve White
CEO & Founder
Clarivoy

Steve White started his automotive marketing career in 2004. In 2009, Steve founded Clarivoy, a marketing technology pioneer who was recognized as the “Most Innovative Solution of the Year” in automotive for their Multi-Touch Sales Attribution solution designed for dealers. ...

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  • Room: Keynote Hall
Dealerships (for good reason) continue to invest more time and energy into non-traditional marketing efforts and allocate heavier budgets each year to digital display, social, and video campaigns. Unfortunately, targeting practices are still behind the times, primarily based on demographic and geographic parameters (old road). This results in wasted impressions... ...read more...
Speaker(s)
Chris Marshall
Sr. Director Automotive Retail Planning and Development
Oracle Data Cloud

Chris is responsible for the Tier 3/Retail Automotive Planning and Development efforts for Oracle Data Cloud, primarily focusing on helping dealers and their marketing partners acquire, measure and optimize automotive audience data for their in-market, owner, and service marketing digital campaigns for display and video advertising. Prior to Oracle, Chris held...

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  • Room: Oceanside F
This powerful and interactive session includes a discussion of the components needed for the people side of your digital retail strategy. Engaging every worker and inspiring them to do their best-- turn your vision into performance Attracting and retaining the right people in the right roles Developing the talent and compensation plans for... ...read more...
Speaker(s)
Fleming Ford
VP Workforce Strategies
ESI Trends

Fleming Ford is a consultant, speaker and an influential voice in automotive retail workplace trends and culture. She is Vice-president of Workforce Optimization at ESiTrends, the company that powers NADA’s Workforce Study and conducts over 35,0000 dealership employee survey studies. She has spent 15 helping dealerships build winning cultures,...

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  • Room: Oceanside B
Gain a new perspective and mindset that if adopted will allow their salespeople to hunt for business both in person and online by attracting more shoppers without any additional marketing spend. In addition, you'll learn to translate the information online and treat pixels like people! By customizing your messages and... ...read more...
Speaker(s)
Sean Kelley
CEO / #thecarbizcoach
Car Motivators

Sean Kelley #thecarbizcoach was voted Dealership News consultant of the year 2018 and is in Ambition's top 10 coaches to follow. After successfully managing dealers for over a decade Sean began coaching automotive leaders across the country. He ensures they achieve big results through their people and technology. Sean creates...

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  • Room: Oceanside C
In a digital world our reputation is now measured by ‘stars’ and ’thumbs up,’ but how do we make sure that we get the reviews we want and offset the ones we don’t? Are the “Factory Surveys” your only source of customer feedback? Factory surveys are a picture of a small... ...read more...
Speaker(s)
Mike Lee
Internet Director
Melloy Nissan

Mike Lee is the Internet Director at Melloy Nissan. The automobile business was in always in Mike’s blood as his grandfather and all of his uncles on his dad’s side were involved in either selling or repairing cars. Mike answered the lure of the automobile business in 1989 when his...

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  • Room: Oceanside E
In your customer’s mind, the average service advisor misleads, lies, and routinely does not meet customer expectations. This is not done through malice but done because that is what the auto industry itself has taught and actually encourages your advisors to do. Year after year, the industry gives your advisors... ...read more...
Speaker(s)
Jeff Cowan
Owner/President
Jeff Cowan's Pro Talk, Inc.

Jeff Cowan’s information has been gathered from real-life customer interaction. He develops his training by standing side by side with advisors on service drives, coaching critiquing, role-playing, and even writing service as advisors help real customers. The content that he teaches works because it has been used thousands of times...

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  • Room: Oceanside D
This session will dive into the major shift in marketing since programmatic channels have become much more sophisticated. People are beginning to expect "advertising to the individual" and the best marketers today build a strategy that creates unique messaging to different audiences and creates an ad experience to best match... ...read more...
Speaker(s)
Dane Saville
Brand and Public Relations Manager
Reunion Marketing

Dane Saville (Co-Founder; Brand & PR Manager, Reunion Marketing) began his career as a high school English teacher before networking his way into a communications position with a Department of Defense contractor, so he began his career understanding how to break down complex concepts into digestible tidbits. When he left...

Dave Spannhake
Founder and CEO
Reunion Marketing

Dave Spannhake is the founder and CEO of Reunion Marketing. His love for learning and constant push to get better each day has been an important catalyst in the rapid growth of Reunion since launching in 2015, leading a team of nearly 50 marketing rockstars to partner with hundreds of...

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  • Room: F&B Hall (Inside the Expo Hall)
This workshop will discuss best practices when it comes to sourcing, marketing, and selling vehicles that have had an accident or damage. Areas covered will include consumer concerns, online descriptions, and strategies when it comes to negative vehicle history. Primary Learning Objectives: Learn how to get the most out of accident cars.  Learn... ...read more...
Speaker(s)
Darrell Sherwood Jr. (DJ)
Partner Development Manager
CARFAX, Inc.

Darrell (DJ) Sherwood Jr., Partner Development Manager at CARFAX: With over 15 years of auto industry experience, DJ has key insight on how dealers can increase their success in today’s market. With a background in both wholesale, retail, and finance - DJ brings a wealth of automotive industry knowledge to...

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  • Room: Mandalay Bay I
Budgets are shifting to social media, but many dealerships are looking at their campaigns and they aren’t happy with their return…or even worse, they have no idea if their campaigns are even giving them a return. Are you spending a thousand dollars per car sold… spending $10.00 per car sold, or... ...read more...
Speaker(s)
Andrew Street
Partner
Dealer Online Marketing Group

Andrew Street is an online marketing workhorse. After years of developing his marketing strategies working at Facebook and extensive work with ad agencies, Andrew launched Dealer Online Marketing Group and has become best known for lead generation through Facebook and Instagram....

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  • Room: Mandalay Bay L
Digital retailing is here to stay. Yet, half of all dealers haven’t adopted digital retailing tools. Others have the tools but don’t have a strategy in place to capture and close engaged buyers. This workshop is a crash course on digital retailing tools, strategy, and best practices to create an efficient... ...read more...
Speaker(s)
Kelly Mulroney
Senior Vice President of Product & Engineering
Cox Automotive

Kelly Mulroney is SVP of Product & Engineering for Cox Automotive Retail Solutions. Her team manages product and engineering for Digital Retailing and F&I, as well as the CMS, DDS, and RTS businesses, aligning with the lines of business led by General Manager Mike Barrington. Mulroney has 15+ years of...

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  • Room: Mandalay Bay J
The consumer sourced trade-in is not only the most profitable source of inventory for your businesses, but it is the driving force for your success in today’s digital environment. This session will cover everything from current industry statistics on the percentage of inventory from new car trades, used car trades, direct... ...read more...
Speaker(s)
Tim Scoutelas
Director of Strategic Accounts
MAX Digital

Before joining MAX Digital, Tim Scoutelas (director of strategic accounts) was a used car director and eCommerce manager for Penske Automotive Group where he captured direct sales through a service lane appraisal process and spearheaded video and social media efforts to drive traffic and sales. Tim was also a car...

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Tuesday, August 20, 4:35 PM - 5:25 PM

  • Room: Keynote Hall
In this session, Mark Tewart will outline the common components of successful dealerships. In addition to what the common components are, Mark will outline why those components create success and how to implement and sustain those components to continued success. Primary Learning Objectives: Identify the most common components of successful dealerships. Learn... ...read more...
Speaker(s)
Mark Tewart
President
Tewart Enterprises Inc

Mark Tewart is recognized in the automotive industry as a performance coach, trainer, speaker, consultant and author. Mark is the author of, “How To Be A Sales Superstar” and the host of the TV Show “On the Mark with Mark Tewart on CBT News. ...

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Wednesday, August 21, 9:00 AM - 9:50 AM

  • Room: Keynote Hall
The automotive landscape has changed dramatically over the past few decades with a generational shift taking place across the automotive market from Baby Boomers and Gen X to more Millennials, Gen Y, and Gen Z who have more information at their fingertips when making a decision. This keynote address will help... ...read more...
Speaker(s)
Hadewych Corstens
Chief Operating Officer
eBay Motors

Hadewych leads eBay Motor’s strategic and operational activities, focusing on establishing a cross-industry eco-system through alliances and partnerships while engaging in business transformation consulting for automotive dealers . Her experience spans various technology solutions focusing on future-proofing business operations through data mining and predictive modeling projects to segment users and...

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Wednesday, August 21, 10:05 AM - 10:55 AM

  • Room: Oceanside B
During this session, you’ll see 30 live Facebook and Instagram video ad examples (currently running) that target VERY specific interests, locations, hobbies, and actions that apply to your existing prospects. With each video, you'll be provided with scripts, targeting tips, ad-copy, and hints about "messaging" so you can produce these... ...read more...
Speaker(s)
Andrew Myers
Video Ads Expert

Andrew Myers is a lifelong salesperson with a passion for influencing customer decisions and mastering new ways to control the sales process. He began by selling door-to-door and eventually at automotive staffed event sales where controlling the customer’s attention and moving them through the process are the only ways to...

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  • Room: Mandalay Bay K
The modern car buyer demands transparency and convenience, and the current car buying process needs to change to keep up with these preferences. This session will examine communication approaches for responding to leads and provide ways to make the consumer’s experience as simple and transparent as possible. Cameron Hale will... ...read more...
Speaker(s)
Cameron Hale
VP, Automotive
Podium

Cameron Hale is the VP of Sales at Podium. Hale received his BS in Economics from the University of Utah and has a keen understanding of the auto industry experience from his years working in sales at Henry Schein and Weave Communications. In his free time, Cam likes spending time...

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  • Room: Oceanside F
Attend this session to learn how to use the phones to battle margin compression by better understanding your marketing leads and how to handle them. Using a marketing budget effectively is more important than ever as costs continue to rise, and this is why knowing how to handle leads as well... ...read more...
Speaker(s)
Dan Moore
President
Vistadash

As President of VistaDash, Dan Moore draws on extensive experience in marketing and leadership that gives him a unique perspective on automotive and brand marketing. Being a big idea thinker and strategist with boots-on-the-ground experience at the dealership has given him an excellent reputation in the auto industry....

Teresa Bordenet
Senior Director of Business Development
Car Wars

Teresa ran the business development and sales divisions at Showroom Logic / PureCars prior to joining Car Wars as senior director of business development. She has also held leadership positions at Oracle, Who's Calling, Inc., and Telmetrics Inc. With almost two decades in the automotive industry, she is passionate about...

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  • Room: Mandalay Bay I
Retention is a winning game for dealerships. This session will help you to stay in front of your customers throughout their ownership journey by reaching them on the channels they visit most. Primary Learning Objectives: Learn how real lifecycle ads driven by customer data are different, and learn how to use your... ...read more...
Speaker(s)
Kelly Krause
Director of Product Management - Marketing Solutions
Solera | AutoPoint

Kelly works with some of the nation’s largest automotive OEM, dealer, and aftermarket groups to develop and launch effective, omnichannel marketing programs based on the industry’s latest consumer engagement and behavioral trends....

Mindy Batchelor
Digital Marketing Product Manager
Solera AutoPoint

As Digital Marketing Product Manager for Solera AutoPoint, Mindy Batchelor leads the development of new marketing product solutions for automotive sales and service providers, with a commitment to increasing customer retention and enhancing usability. Batchelor has over 20 years’ experience establishing brand, product and channel strategies across multiple industries and...

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  • Room: Oceanside C
This session will help you to fine-tune all of your traditional advertising. You will be able to serve as your own watchdog for your radio/TV/cable providers or agencies, and know exactly when, where, and how you're advertising. You'll learn new methods to dive deeper into only the important data and... ...read more...
Speaker(s)
Ara Ghanbarian
Chief Executive Officer
Marcient

Ara Ghanbarian is an entrepreneur, author, and technology lover. After graduating from CSU Fresno, he started a telecom co. and immediately tuned in to his natural passion for sales and marketing. He developed integral skills for the ever-changing marketing world, and always endeavors to bring a fresh, exciting approach to...

Sam Errama
Chief Strategy Officer
Marcient

Sam Errama, with expertise in marketing, sales, and communications in a variety of business areas, including the automotive industry, is adept at market analysis and helping clients to maximize their ROI. He has 18+ years of experience in the automotive industry and expertise in market & trend analysis, management, sales,...

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  • Room: Oceanside D
Many car dealers all across North America are wasting nearly $1B per year on ineffective paid search advertising. For a five-store dealer group, that adds up to a quarter of a million dollars per year. Although most people aren’t surprised at that number, they also aren’t really sure what to... ...read more...
Speaker(s)
James Grace
Founder & CEO
Wizely, Inc.

James Grace is the founder and CEO of Wizely, a company dedicated to helping the automotive industry use data and analytics to improve their business. Prior to starting Wizely, James was the head of Analytics Products at Cox Automotive. James has a proven track record of turning buzzwords and ideas...

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  • Room: Mandalay Bay J
Consumers can buy a car from just about anyone, so why are they going to buy it from you? This session will help you to answer that question, to sell more, get recharged, inspired, and ready to implement an impactful plan – something you can rally your sales team around... ...read more...
Speaker(s)
Karl Becker
Executive Coach & Consultant
Improving Sales Performance

Karl Becker is an authority on sales and marketing for the SMB. He is the architect of The Revenue Equation Framework – a construct for developing and optimizing high performing sales & marketing organizations. ...

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  • Room: Oceanside E
AI is changing consumer shopping and everything we know about advertising today. This session will show how AI is disrupting the path to purchase for other industries, how this disruption will be applied to automotive, as well as its impact on the current automotive path to purchase and traditional digital... ...read more...
Speaker(s)
Eric Brown
CEO
inSearchX

Eric Brown, InSearchX CEO, founded Dataium, a behavioral data analytics company acquired by IHS Markit. He formerly served as president of LotLinx, an AI-powered platform. He has also been a speaker at NADA Summits, JD Power, and SAE Automotive Global Leadership Conf. He has appeared on Fox News; been quoted...

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  • Room: Mandalay Bay L
BDC, service drive conversion, equity mining, and CRM top the list of leakiest profit-drivers in the sales department. Chris will help you to make the most of the $100k+ per year your rooftop spends on CRM, service drive/equity-mining tools, call tracking and the like while sharing the best practices of... ...read more...
Speaker(s)
Chris Sondesky
Managing Partner
BDC Pros

A veteran of the retail automobile space, Chris Sondesky has spent over 20 years learning every aspect of the business. From technician to general manager, Chris’s years of firsthand industry experience has taught him the most efficient ways to turn leads into sales, and now he’s sharing his best practices...

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Wednesday, August 21, 11:10 AM - 12:00 PM

  • Room: Mandalay Bay I
If you want to know what is critical to building, launching, and growing a successful rewards program at your dealership, this session is for you. This interactive session will bring you to fully understand and appreciate the customer's vision at your dealership. You will understand how a well-developed rewards program... ...read more...
Speaker(s)
Jonathan Greene
Vice President & Partner
AutoAwards

Jonathan Greene has been working with dealers throughout North America for 22+ years. He has delivered 7,000+ seminars about retaining customers. He uses his extensive experience to design customized programs that drive a dealership's brand - creating an unbeatable differentiator from the competitor, a HUGE reason to buy, while delivering...

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  • Room: Mandalay Bay L
According to Google, 80% of people’s time on the Internet is spent watching videos. It’s a staggering number that you can’t ignore. During this session, you will learn why 55% of Americans subscribe to streaming video services, what the different types of streaming video services are, and how streaming television, also called... ...read more...
Speaker(s)
Raquel Rodriguez
President
R2 Media, Inc.

Raquel Rodriguez is the Founder of R2 Media based in Los Angeles. She has managed advertising for dozens of dealerships and launched open points for Hendrick Automotive and The David Wilson Group. She is experienced in digital strategy, analytics, integrated marketing, media buying, and creative. She speaks Spanish and has...

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  • Room: Oceanside E
Margin compression isn’t going away, so it's essential for your dealership to take the right steps to maximize profit and reduce costs. Improving processes will help you to optimize your dealership's performance while saving you time and money. Giving shoppers the ultimate online experience helps you to establish a relationship with your... ...read more...
Speaker(s)
John Pas
SVP of Business Development
SpinCar

John Pas, SpinCar’s SVP of Business Development, is responsible for managing and expanding the Company’s growing list of partnerships with leading automotive OEMs, dealer groups and channel partners. John is an accomplished global business development executive who brings more than 20 years of automotive industry experience to his new role....

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  • Room: Oceanside D
Dive into the benefits of Google My Business, including features that frequently go unused like Google Banner Posts and the new Message Extension feature to help your dealership connect with users in your market area who are searching for your dealership or brand. There will be a brief overview of basic... ...read more...
Speaker(s)
Christine Beougher
Director Digital Strategy & Sales
Digital to Dealer Direct

Christine Beougher has spent the last 13 years strategizing, executing, and optimizing digital campaigns. She is certified in a variety of digital tactics including SEO, SEM, social media, display advertising, email marketing, and mobile advertising....

  • Room: Mandalay Bay J
“Digital Integration” is probably one of the hottest buzzwords used right now in the industry and recent reports have shown 95% of marketers agree on the importance of using a multi-channel strategy. Yet we have found that marketers are not paying enough attention to measuring cross-channel data with 51% of... ...read more...
Speaker(s)
Kyle Hilsey
Digital Marketing Director
Stream Companies

Kyle Hilsey is a digital marketing director at Stream Companies. He works closely with automotive dealers across the country helping guide digital strategies through PPC, SEO, and social media. While overseeing digital strategies, he has helped lead the way in Stream's integration by developing the "Integration Playbook."...

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  • Room: Oceanside B
Many dealers do not have the luxury of a full-form BDC and some simply choose to operate without a BDC. For these dealerships, it is crucial that the sales team understands what is needed to properly reach out and maintain relationships in today's marketplace. If you're looking for a modern-day... ...read more...
Speaker(s)
Jake McCracken
Consultant
Interactive Marketing and Consulting Services

Jake McCracken is a 16-year automotive industry veteran with 10+ years in management, including digital marketing, inventory management, sales management, finance, and team leadership. Jake’s success has come from a willingness to continue to learn and adapt to the changing landscape of the business. ...

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  • Room: Oceanside C
Is your dealership prepared for the accelerated changes in vehicle merchandising and how they will affect you and your management team over the next 18-24 months? In this session, you will learn the four trends in vehicles merchandising and how you can be prepared NOW to handle the accelerated changes! With... ...read more...
Speaker(s)
Tom Gallaher
Co-Founder
AutosOnVideo

Tom Gallaher is the owner of UAutoBee and co-founder of AutosOnVideo. Tom started UAutoBee Lot Management Services in 2004 and also co-founded Autos On Video with his business partner in 2011 with the goal to help dealerships find easy solutions to capture full-motion video. ...

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  • Room: Oceanside F
From added expense to struggles hiring the right people and failing to improve results, dealers sometimes find it difficult to master the digital lead management process. During this session, Mark and Preston will share with you a specific game plan that will install, integrate, and cause increased results in your lead-to-sale ratio.... ...read more...
Speaker(s)
Mark Gilbert
CEO
Automotive Training Network

Mark Gilbert has over 35 years of successful business operations, sales, marketing, and communications experience. He is the principal author of The Balanced Selling Programme (1988), which was the origin of the Customer First Sales Process which was launched in 2002. He has appeared in over 200 sales, marketing and business...

Preston James
Client Services Director and Partner
Automotive Training Network

Preston James has over 17 years of experience in the automotive industry. He has successfully trained, managed, and built dealerships from the ground up, overseeing ATN’s client services dealership operations and management division. As co-founder of Black Ops, he has authored and developed industry-leading processes like the “RIM+ Selling Process”...

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Wednesday, August 21, 12:15 PM - 1:05 PM

  • Room: Oceanside C
Much like online dating, the digital advertising sphere is overflowing with candidates vying for attention. It can be overwhelming to sift through new proposals while maintaining existing relationships. You know your dealership’s needs and what you need to accomplish your sales goals, but maybe you need help speaking the digital... ...read more...
Speaker(s)
John Spencer
Digital Marketing Strategist
RealWorld Marketing

John Spencer is the digital marketing strategist at RealWorld Marketing, a full-service Tier-2 Exclusive automotive agency. John brings 3 years’ experience in automotive exclusive digital marketing and media buying. He applies his knowledge developing holistic digital marketing strategies on the Tier-2 level from running paid Facebook, Google and Programmatic campaigns...

Valerie Nunez
Client Services Manager
RealWorld Marketing

Valerie Nunez is the client services manager at RealWorld Marketing, a full-service Tier 2-exclusive automotive agency. With 5+ years’ experience in automotive digital marketing, she excels at communicating with car dealers about digital performance and current trends and melds digital expertise with in-depth client knowledge to help produce effective campaigns....

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  • Room: Mandalay Bay I
We are an industry hyper-focused on productivity and results. The problem is that we can never be productive enough, and the results are never good enough. So how can we keep up if the goal is always more? Change your focus. If you can learn to focus on the activities that create... ...read more...
Speaker(s)
Gayle Rogers
Chief Marketing Officer
Strong Automotive Merchandising

Gayle Rogers is Chief Marketing Officer and Digital Marketing Director at Strong Automotive Merchandising, with almost 20 years of automotive experience to the team. He thrives on developing relationships, solving problems and teaching people how to develop effective marketing campaigns. ...

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  • Room: Oceanside B
In your customer’s mind, the average service advisor misleads, lies, and routinely does not meet customer expectations. This is not done through malice but done because that is what the auto industry itself has taught and actually encourages your advisors to do. Year after year, the industry gives your advisors... ...read more...
Speaker(s)
Jeff Cowan
Owner/President
Jeff Cowan's Pro Talk, Inc.

Jeff Cowan’s information has been gathered from real-life customer interaction. He develops his training by standing side by side with advisors on service drives, coaching critiquing, role-playing, and even writing service as advisors help real customers. The content that he teaches works because it has been used thousands of times...

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  • Room: Oceanside F
Many dealerships look to improve their local search results and reputation by bolting together tool after tool and service after service. Unfortunately, these automated solutions only partially do the work, and the best way to get results is to learn how to actively manage your local search presence and build... ...read more...
Speaker(s)
Cody Jerry
Director of Digital Strategy
Search Engines MD

Cody Jerry is the Director of Digital Strategy at Search Engines MD. Two weeks after Cody learned what SEO was, back in 2011, he helped his dealership get into the top three of the search results for his goal term. This set the stage for helping the dealership go from...

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  • Room: Mandalay Bay J
For the past 30 years, Charlie Cina has worked in high-level sales environments building sales teams and driving revenue. His simple transferable tips, strategies, and techniques have allowed him to acquire clients like Tony Robbins, Les Brown, Jon Taffer, Eric Thomas, and numerous others. In this session, you will learn three... ...read more...
Speaker(s)
Charlie Cina
CEO & Founder
C4 Promotions

For the past 30 years, Charlie has worked in high-level sales environments, building sales teams and driving revenue. He has also started and owned his own seven-figure businesses with nothing more than knocking on doors and using his smartphone. He has profited in such industries as promotions, software, and construction...

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  • Room: Oceanside E
Digital and mobile have totally revolutionized the way that people shop for vehicles. Competitive dealers can now leverage big data and customer insights to reach customers first, deliver more relevant and personalized customer outreach, and drive sales and gross profit. This session will help you to use data to create more... ...read more...
Speaker(s)
Steve DeWitt
Director of Business Development
automotiveMastermind

Steve DeWitt is the Director of Business Development of the West Coast and Central Region at automotiveMastermind (Mastermind), where he oversees new business operations. With more than 23 years in automotive sales, of which he was General Sales Manager in high-volume/Top 50 stores for 15 years, DeWitt has experience managing...

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  • Room: Oceanside D
Auto dealers tend to only focus on the customer that solely relies on their shop for all of his/her needs. This customer—known as the “Do It For Me” (DIFM) audience—buys the parts and expects the service. Contrary to popular belief, today’s consumer is not binary. A customer will solve his/her own... ...read more...
Speaker(s)
Hayley Horn
Customer Insights Manager
Interstate Batteries

Hayley Horn is the Consumer Insights Manager for Interstate Batteries where she mines and applies data to drive strategy for the company. She is responsible for designing and conducting B2B and B2C research, leveraging owned, digital and wild data to identify differentiating insights. Interstate relies on Hayley’s decisive advantage to...

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