40+ Sessions – More Sessions Coming Soon

Tuesday, February 13, 9:00 AM - 9:50 AM

    While some things and some people thrive on certainty, major growth is generally found when something is exposed to volatility, randomness and disorder. Sometimes it’s necessary to blow up the status quo in order to effect real change, and real results. How can dealers do this and how do they... ...read more...
    Speaker(s)
    Ben Hadley
    Vice President of Strategy
    Clarivoy

    Ben Hadley is Vice President of Strategy for Clarivoy. He is responsible for account growth and extension sales, facilitating customer satisfaction measurement, product feedback and new business development. Prior to Clarivoy Ben spent 6 years at Dealer.com where he was the youngest person ever to reach the level of Sales Director...

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      We all know that selling is a "numbers" game. The more people you meet; test drive and  discuss figures, the closer you will be to accomplishing your goals. So, why aren’t you meeting or surpassing your objectives? Is it a lack of traffic; or perhaps quality traffic that holds you... ...read more...
      Speaker(s)
      Joni Stuker Brown
      President & Founder
      Owner Connect

      With three decades of automotive consulting experience, Joni’s passion for excellence drives the Owner Connect team to deliver the highest standard in client service. Her reputation for training, public speaking, BDC expertise continues to make her a force within the auto industry. Along with Owner Connect, Joni Stuker is a...

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      Tuesday, February 13, 10:00 AM - 10:50 AM

        Just the idea of A/B testing and optimization sounds complicated, time-consuming, and extremely mathematical. What most people don’t realize is that they conduct A/B tests all the time in their everyday lives. When someone decides to change their profile picture on a dating site to attract a different type of... ...read more...
        Speaker(s)
        Ilana Zur
        Head of Business Development
        AutoLeadStar

        Ilana specializes in sales, inbound marketing, and business development. She is constantly seeking ways to perfect conversion funnels to build brand awareness and turn leads into sales. Ilana works to build relationships and find mutually valuable partner solutions. She contributes through leadership for tech companies in and out of the...

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          This session is an in-depth look at how to best apply Google’s new Dealer Guidebook inside the dealership. We’ll cover all of the strategies in the guidebook, learn how to determine which strategies are best for your store, and go over how to best analyze and interpret your results so... ...read more...
          Speaker(s)
          Gino Cipperoni
          Director of Sales
          Dealer eProcess

          Gino Cipperoni is the Director of Sales for Dealer e Process. He has been in the website and digital marketing business for over 10 years, and has worked exclusively in automotive for the past 5. He has helped a wide variety of customers, from large dealer groups to smaller independents,...

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            With the constant, aggressive evolution of today’s automotive industry, the necessity of dealerships to utilize vendors is currently at a historical high. Yet, if one was to describe the status of the market-wide relationship between the dealers and vendors, the only term that comes to most minds would be “it’s... ...read more...
            Speaker(s)
            Frank J. Lopes
            Vice President
            Forrest & Blake Marketing & Advertising

            Frank J. Lopes, Vice President of Forrest & Blake Marketing & Advertising, leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country while also having prolific presence on social media. He spreads a message of positivity and growth to all his followers...

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              This session will help you create a complete video marketing strategy tailored to your dealership's unique mission and culture in a fun, fast-paced workshop (without the fluff). You will walk out with materials to hit the ground running and tools to handoff to your staff. Primary Learning Objectives: * Launch a ready-to-go,... ...read more...
              Speaker(s)
              Flo Lopez
              Digital Strategist
              Street Volkswagen

              Flo Lopez is a Digital Strategist with Street Volkswagen, in Amarillo, Texas. Flo is the video & audio technical magic behind the Motormouth video podcast. Flo has over a decade in the retail car business and is a prolific cinematographer. Flo was awarded Best Comedy film in grade...

              John Luciano
              Managing Partner
              Street Volkswagen

              John is Vice President and Managing Partner of Street Volkswagen of Amarillo, Texas. With over 35 years in the automobile business, John hosts the Motormouth video podcast which promotes the one of the largest and most successful dealership groups in the West Texas Panhandle region. John has served on the...

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              Tuesday, February 13, 11:00 AM - 11:50 AM

                Are you looking to achieve a level of true effectiveness at the dealership? To lead a life based on timeless principles of effectiveness? To live each day with purpose? To build life-long, mutually beneficial relationships with your customers and co-workers? If the answer is yes, then you don’t want to... ...read more...
                Speaker(s)
                Karen Bradley
                CEO
                Dealer Synergy

                Karen Bradley, is the CEO of Dealer Synergy, a top rated international training and consulting firm that specializes in building internet departments and business development centers. She is also the co-founder of Internet Sales 20 Group, an education company that specializes in training automotive sales professionals. Karen has 10+ years...

                Sean V. Bradley, CSP
                Founder & President
                Dealer Synergy

                Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

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                Tuesday, February 13, 12:50 PM - 1:40 PM

                  This session is led by Toni Anne Fardette, coined “The Billion Dollar Girl” for tremendously increasing group-wide production and process across the 1.1 billion-dollar, 23-rooftop Atlantic Automotive Group since stepping into her position as Director of Business Development there in 2011. Toni Anne will share her proven BDC approach that... ...read more...
                  Speaker(s)
                  Toni Anne Fardette
                  Director of Business Development
                  Atlantic Automotive Group-The NY Auto Giant

                  Toni Anne Fardette started in the automotive industry as a receptionist 15 years ago with the Bay Ridge Automotive Management Group. Within three months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and internet departments...

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                    This workshop will highlight how and why your dealership needs to take advantage of the Multi-Bureau Opportunity, which is based on a groundbreaking study conducted over six months in 2017. This study analyzed over 650,000 showroom visitors with over 1,000,000 credit bureau reports pulled and over 180,000 vehicle sales. The... ...read more...
                    Speaker(s)
                    John Palmer
                    President & CEO
                    ProMax Unlimited

                    John Palmer formed ProMax in 1994 after over a decade managing car lots. ProMax has been at the forefront of the automotive software industry for over 20 years. Mr. Palmer holds an Honors B.S. in Finance from the University of Illinois. He is a sought-after speaker on automotive software and...

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                    Tuesday, February 13, 12:50 PM - 2:40 PM

                      Facebook and Instagram marketing is the most targeted and cost-effective way to reach new customers. The average American is on Facebook and Instagram over an hour a day, so if you want attention, you need to learn to use Facebook and Instagram professionally. This session will help you: target Facebook... ...read more...
                      Speaker(s)
                      Scott Meyer
                      Founder
                      9 Clouds

                      Scott Meyer is the ‘brofounder’ of 9 Clouds (brother+cofounder), an automotive digital marketing firm based in Sioux Falls, SD. A frequent speaker and teacher at events such as NADA, and Digital Dealer, Meyer and the 9 Clouds team writes on how to use technology to grow your dealership and improve...

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                      Tuesday, February 13, 1:50 PM - 2:40 PM

                        The consumer has changed and so has the way they buy. In many ways dealership service departments keep using the same processes and selling techniques that they used 20 years ago. Today’s customer wants a professional that can guide them through a transparent, friction free service experience. In this session,... ...read more...
                        Speaker(s)
                        Dan Hahn
                        Director of Training, Fixed Operations
                        Automotive Development Group, LLC

                        Dan Hahn serves as Director of Training, Fixed Operations at Automotive Development Group. With 20+ years of experience as a technician, service advisor and service manager, Dan drives dealership results through training and coaching their employees on Automotive Development Groups “Proactive Selling System®” ...

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                        Tuesday, February 13, 2:50 PM - 3:40 PM

                          This session will be full Q&A – highly interactive, intense and raw -- covering a wide array of topics surrounding best practices on the phone, best practices on culture, on internet leads, leading your people and managing a BDC. Josh will start the discussion by focusing on five key areas surrounding... ...read more...
                          Speaker(s)
                          Joshua MItchell
                          BDC Director
                          Paul Miller Auto Group

                          Josh Mitchell recently joined Paul Miller Auto Group in Lexington, Kentucky as BDC Director. Previously, he was with Huntington Beach CDJR as the BDC Director building a new BDC department. He also served as BDC Director at Dan Cummins Chevrolet, where he took the store from 150 units to over...

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                            Are you spending money on digital advertising & wondering if it is the most effective use of your budget? We’ve crowdsourced hundreds of dealership campaigns across the US & Canada and want to give you the highest performing ad strategies your dealership needs in 2018. In this session, you will learn how... ...read more...
                            Speaker(s)
                            Pete Petersen
                            CEO
                            Dealers United

                            Pete is the driving force behind Dealers United’s mission to create positive change in the automotive industry. By combining IT expertise and a passion for helping auto dealers optimize their ad dollars, Pete is always searching for the most innovative and profitable digital solutions that can help dealers sell more...

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                            Tuesday, February 13, 3:50 PM - 4:40 PM

                              Since 2009, Preston Ford has aimed to do the impossible. Despite sitting in a town of 800 people, this Ford dealership has been able to break into the top 100 Ford dealer’s list year after year. What is even more astonishing is that they have crafted their own plan of... ...read more...
                              Speaker(s)
                              Brent Durham
                              COO of iFrog Digital Marketing; &
                              Digital Marketing Director, Preston Automotive Group

                              A consummate student of the industry, Brent basically grew up in dealerships and has touched almost every role. He understands the importance of lean operations and is obsessed with ensuring dealer advertising brings the highest ROI and the lowest amount of waste. Brent serves as Preston Automotive Group’s Digital Marketing...

                              David Wilson
                              Vice President
                              Preston Automotive Group

                              David Wilson Jr. has been involved in the family owned Preston Automotive Group most of his life. Beginning as a lot porter before his teenage years and working his way up to his current position as Vice President. He also serves on the 20 Group board for Ford. David is...

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                              Tuesday, February 13, 4:45 PM - 5:35 PM

                                You will not want to miss this legendary Keynote Panel -- the concept of which was inspired by the animated TV program, Voltron: Defender of the Universe. (For the non-anime-familiar, Voltron’s storyline revolves around forces that merged together to form one unstoppable mega-force defense for the galaxy in a battle against evil.)... ...read more...
                                Speaker(s)
                                Brian Chapman
                                Vice President / General Manager
                                Homer Skelton Ford

                                Brian Chapman has performed every job in the sales department, with his last 18 serving as GM. As the General Manager and Vice President of Homer Skelton Ford, Brian experienced firsthand the pain points that every dealer faces in today’s market - finding a way to motivate salespeople and keep...

                                Joseph Shaker
                                Principal Owner
                                Shaker Auto Group

                                Joseph Shaker is a principal owner in the Shaker Auto Group, a New England-based chain of seven dealerships; and Shaker Enterprises, a real estate holding company. He is also a founder of GetTransparency, a mobile video platform technology company. Joseph has an impressive background with notable success. He was a...

                                Louie Herron
                                Owner
                                Louie Herron Chrysler Dodge Jeep Ram

                                Before owning and operating Louie Herron Chrysler Dodge Jeep Ram, Louie was born in Hollywood, Florida and attended Liberty University and West Georgia College. During the final summer of college, he realized his dream of selling cars. He soon dropped out and purchased Louie Herron Toyota & Scion in 2009....

                                Sean V. Bradley, CSP
                                Founder & President
                                Dealer Synergy

                                Sean V. Bradley, CSP is an entrepreneur, published author, speaker, and award-winning international trainer. He is an eight-time NADA/ATD convention speaker and a FranklinCovey Certified Facilitator. He has earned the coveted “CSP” designation in the National Speakers Association. Sean is also a member of the elite “Million Dollar Speakers Group”...

                                Toni Anne Fardette
                                Director of Business Development
                                Atlantic Automotive Group-The NY Auto Giant

                                Toni Anne Fardette started in the automotive industry as a receptionist 15 years ago with the Bay Ridge Automotive Management Group. Within three months, she was offered a full-time position in their business development department and shortly thereafter was offered a position to manage the business development and internet departments...


                                Wednesday, February 14, 9:00 AM - 9:50 AM

                                  Automotive industry leader Mark Scarpelli (NADA  2017-2018 chairman), who is also president of Raymond Chevrolet/Kia in Antioch, Ill., and co-owner of Ray Chevrolet in Fox Lake, Ill., will deliver an impactful closing Keynote Address. Mark speaks from tremendous experience in the dealership space, and from his involvement and leadership roles in national and... ...read more...
                                  Speaker(s)
                                  Mark N. Scarpelli
                                  2017-2018 NADA Chairman Metropolitan Chicago
                                  President, Raymond Chevrolet/Kia

                                  Mark Scarpelli is president of Raymond Chevrolet and Raymond Kia in Antioch, Ill., and co-owner of Ray Chevrolet and Ray Chrysler-Jeep-Dodge-Ram in Fox Lake, Ill. Scarpelli was elected 2017-2018 chairman of the National Automobile Dealers Association and represents Metropolitan Chicago's franchised new-car dealers on its board of directors. (Term: February...


                                  Wednesday, February 14, 10:00 AM - 10:50 AM

                                    If you’re like most dealerships, your “busy season” is three months out of the year…but why? You could be running year-round campaigns that engage your audience and boost sales 12 months out of the year! In this session, you’ll learn everything you need in order to hit the ground running with... ...read more...
                                    Speaker(s)
                                    Frank J. Lopes
                                    Vice President
                                    Forrest & Blake Marketing & Advertising

                                    Frank J. Lopes, Vice President of Forrest & Blake Marketing & Advertising, leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country while also having prolific presence on social media. He spreads a message of positivity and growth to all his followers...

                                      Automotive parts and service is a $340 billion-dollar market (and growing) but most dealerships today only capture about 30% of this revenue. The other 70% is going to non-dealers like Meineke, Jiffy Lube, and the list goes on. In this session, you will learn the three pillars dealerships need today... ...read more...
                                      Speaker(s)
                                      Owen Moon
                                      CEO
                                      CarClick360.com

                                      Owen Moon is the CEO of CarClick360.com. For over 17 years, Owen has been helping dealerships with both traditional and digital marketing strategies to help sell more cars and drive service revenue. Owen has been a content contributor for publications like Auto Success Magazine and Modern Dealership, was a presenter at Digital...

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                                        The modern shopper does so much research before the purchase that if you aren’t helping teach them about your store and your product online, you’re missing the chance to win them over. According to Google, the average car shopper goes through 24 steps before buying a vehicle. 19 of those... ...read more...
                                        Speaker(s)
                                        Matthew Stoffel
                                        Creative Content Strategist
                                        9 Clouds

                                        Matt Stoffel is a Creative Content Strategist at 9 Clouds, a digital marketing firm focused on helping auto dealers. Stoffel heads up content testing operations at 9 Clouds to constantly look for the most effective ways to connect with leads online, especially through cutting-edge channels like Facebook ads. Stoffel is...

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                                        Wednesday, February 14, 11:00 AM - 11:50 AM

                                          Today there are more avenues than ever before to drive traffic to your website. From AdWords to Facebook and Instagram to email campaigns to linking programs and more. Studies indicate that a whopping 98% of visitors leave most websites without converting on their first visit. The moment a customer leaves... ...read more...
                                          Speaker(s)
                                          Tony French
                                          President
                                          Automotive Internet Media, Inc.

                                          Tony French is the president and co-founder of Automotive Internet Media, Inc. a company that provides retail automotive dealerships with best-in-class websites and digital marketing products and services. He commenced his career in the retail auto industry and worked his way through many positions, ultimately running dealerships as a general...


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